Coaches on a Mission

Dallas Travers
  • 5.0 (191)
  • Entrepreneurship
  • Updated Weekly

Want to know how the best business coaches think? Coaches on a Mission pulls back the curtain. Host Dallas Travers coaches volunteer guests in real-time on their toughest business challenges. You'll hear every strategic decision, every question that cracks the code, and the exact moment a vague problem becomes a concrete action plan. You'll learn how to find coaching clients, build profitable offers, and create a business that generates consistent income while you listen to masterful coaching in real time. Each episode tackles real obstacles coaches face: inconsistent income, unclear messaging, fear of selling, scaling without burnout. Dallas brings creative intelligence and 20+ years of business strategy for coaches to every conversation, showing you not just what to do, but how to think like a successful business owner. Whether you're here to improve your own coaching skills or get the business strategy you need to make money coaching, you'll leave every episode with ideas you can implement immediately. Coaches on a Mission: Get inspired. Take action. Repeat.

  1. 1d ago

    230. Christina Designs a List Growth Plan That Fits Her Life

    Christina wants to grow her email list but has very limited time for marketing, so we mapped out a realistic system to bring in steady subscribers. My guest is Christina Claytor, a follow-through coach who helps capable but frustrated people finally live up to their own promises and stop breaking commitments to themselves. Christina joined The Hive because she wanted more direction and a sustainable pace for growing her online coaching business part time. Christina came looking for a simple, consistent approach to list building that fits her five hour work weeks, avoids social media, and doesn’t burn her out with big projects like bundles and surges. We broke down her tendency to overthink, addressed her imposter syndrome around pitching, and created a step-by-step plan for regular list growth that maximizes her tiny windows of time. By the end, Christina walked away focused, motivated, and ready to make lead magnet swaps and monthly workshops a regular routine instead of an overwhelming project. Let me highlight the simple, repeatable system Christina and I mapped out in this conversation. Listen for the moment Christina worries that she isn’t “legit enough” to pitch herself to local organizations and pay attention to the shift that happens once we talk through the real value of lived experience. Key Takeaways Break List Building Into Monthly Rotations: Splitting the month into weekly tasks, such as pitching, confirming, prepping, then presenting. This makes it possible to grow your list even if you’re working very part time. Lead Magnet Swaps Are High-Impact with Low Effort: Once you have a valuable freebie, partnering with other coaches to share it can bring in subscribers steadily without relying on social media or big launches. Start Local for Practice and Referrals: Offering monthly free workshops at libraries or community centers helps you build skills pitching yourself and can generate referrals, especially when word spreads locally. Value Lived Experience Over Credentials: Your tr ack record helping people counts as expertise. Most clients care about results, not degrees, which frees you from feeling like you have to prove yourself on paper. Gather Enough Data Before You Pivot: Commit to sending at least 15 pitches for both workshops and freebie swaps before making any changes. Otherwise, you’ll quit too soon to see real patterns emerge. Timestamps & Key Topics [00:00] Christina explains her part-time hours and list-building frustrations [04:54] Dallas clarifies Christina’s real business challenge [07:47] Christina floats a local workshop idea, then describes her hesitations [10:41] Dallas outlines a routine for monthly pitching and delivery [14:29] Imposter syndrome and the impact of credential culture from healthcare [18:20] Reframing lived experience as expertise [22:33] Dallas introduces lead magnet swaps as a list building tool [25:12] How to pitch lead magnet swaps quickly and simply [28:30] Christina worries about her list size, and why Dallas says shoot your shot [31:30] Setting a minimum number of pitches before making changes [35:17] Christina feels confident about her new routine for growing her list [40:33] Both coaches vent about “rules” that make coaching less practical CONNECT WITH CHRISTINA CLAYTOR: INSTAGRAM: @followthroughcoaching WEBSITE: followthroughcoaching.com

  2. 5d ago

    228. Julie Streamlines Client Support Without More Zoom Calls

    Julie Covert wants to scale her writing coaching business, but her hands-on approach and travel lifestyle make traditional group programs tough to pull off. Julie turns aspiring writers into excited authors through her Success Signals for Writers system. She helps clients reignite their writing spark, refill their inner ink pot, and avoid common writing pitfalls. Julie came to this call ready to rethink how her 1:1 editorial work could scale, especially with her upcoming plans to travel with her husband on their schooner, where Zoom meetings and set schedules aren’t always an option. Julie's biggest challenge is clear: how to keep offering deep, individualized support without getting locked into constant calls or overextending herself. By the end of our conversation, she walked away with an entirely new model—anchored around asynchronous tools and thoughtful process design so she can serve more writers without sacrificing quality (or missing out on her adventure). Julie also discovered how she could introduce group elements in a way that fits her schedule, using voice apps and carefully planned office hours. Let me highlight the practical pivots Julie and I mapped out in this conversation. Check out the section where we map out a support system for writers using Voxer and calendar automation. There’s a reason Julie is so relieved, and it isn’t just about the tech. Key Takeaways Automate Accountability With Calendars: Setting up automated email reminders and mapped-out milestones ensures clients keep writing, even when live calls aren’t realistic. Scheduled check-ins can replicate the accountability of regular meetings. Leverage Asynchronous Communication Tools: Using apps like Voxer for walkie-talkie style voice communication gives clients real-time feedback without requiring both parties to be online at the same time. This keeps the editorial process moving even with unpredictable schedules. Test Group Support With Pop-Up Office Hours: Hosting occasional bonus office hours (rather than strict recurring sessions) brings some group connection and peer interaction without locking yourself into a rigid calendar. Bundle Your Signature System as Trainings: Packaging frameworks like the Success Signals for Writers system as pre-recorded trainings makes it easier to support multiple clients at once—and creates new possibilities for group programs later. Start Small to Build Confidence: Trying out these changes with a couple of private clients first can help you work out the kinks and adjust your onboarding before rolling new systems out to everyone. Timestamps & Key Topics [00:00] Julie describes her current 1:1 coaching and editing service structure [03:58] Dallas clarifies each phase of Julie’s offer and gets specifics on the workflow [09:00] Julie admits how much time a thorough manuscript edit requires [10:26] The travel challenge: Julie’s need for a flexible, asynchronous business [12:00] Dallas outlines three possible ways to scale: systems, team, clients [15:11] Discussion on meeting cadence, accountability, and the emotional support of live coaching [18:13] Julie explains her “Success Signals for Writers” framework and how it supports different writing styles [19:40] Brainstorming an automated accountability loop with shared calendars and pre-scheduled communication [23:35] Introducing Voxer as an asynchronous voice communication tool for coaching [27:17] Dallas recommends tech tools (Voxer plug-ins and dictation apps) to streamline client support [28:25] Why the “pop-up” office hours model fits for coaches who travel or need greater flexibility [31:43] Brainstorming group coaching with asynchronous communication and peer support [39:04] Dallas and Julie explore running group pods and group Voxer chats as a scalable model [42:48] Wrapping up with Julie’s next steps CONNECT WITH JULIE COVERT: INSTAGRAM: @juliemcovert

  3. Aug 9

    229. Christina Switches Up Her Business Model

    Christina Larocco wants to build her business around big ideas, not just coaching services, and she’s wondering whether that’s actually possible or just wishful thinking. Christina helps nonfiction writers shaped by years of research wrangle their complicated projects into something sustainable. She joined the Hive searching for more coaching clients, but discovered her true passion is in honoring her identity as a public scholar. After a decade as an academic editor, Christina is ready to center writing, inquiry, and conversation in her work. We zoomed in on the challenge at the core of Christina’s next chapter: How do you talk about being an “idea person” when coaching isn’t your main offer? By the end of our coaching session, Christina landed on the “abundance paradox” as the umbrella for her work and found a new language to describe what she actually does, helping other thinkers make meaning in a noisy world. More than that, she left with a menu of concrete ways to monetize her ideas and a simple beta program to test with her existing email list. Let me highlight the clarity, strategy, and energy Christina and I uncovered in this conversation. Watch what happens when Christina admits she cringes before every email to her list, and see the moment she realizes she’s been solving the same “abundance” problem all along, just on a deeper level. Key Takeaways Lead With Your Core Curiosity: When you orient your messaging around what you’re genuinely curious about, like Christina’s “abundance paradox”, you attract engaged followers who share your hunger for big questions. Business Models Beyond Services: Building a sustainable business around ideas is possible by layering multiple income streams like podcast guesting, paid newsletters, workshops, VIP days, and retreats so your creative energy stays high and your revenue feels steady. Use Your List to Test Offers: You don’t need a fully finished product to start. Email your audience and invite a few people into a small beta group to clarify both your messaging and your methodology as you go. Clarify Your Stance, Not Just Your Resumrying to answer in public. Find the Right Village Square: Instead of chasine: It’s easy to talk about credentials, but what actually draws listeners and clients is knowing what you believe and the questions you’re tg “success formulas” on generic platforms, look for podcasts, newsletters, and communities where your people already gather and join the conversation there. Timestamps & Key Topics [00:00] Christina’s bio and what she does for nonfiction writers [01:44] Success with Bundlicious, but struggle with finding right clients [04:25] Dallas reframes unsubscribes as wins for both parties [05:32] Christina questions what kind of work truly lights her up [08:50] Defining the challenge: want to build an audience around ideas [10:01] Looking to Jenny Odell and Katherine May as models [14:06] Dallas asks Christina to clarify her stance and curiosity [15:42] Christina identifies the “abundance paradox” as a central theme [21:07] Dallas outlines idea-driven business models: podcast, workshops, newsletter [26:03] Options for monetizing ideas such as VIP days, retreats, courses, memberships [38:50] Dallas gives Christina a next-step experiment to find her best offer [44:50] Summary of how clarity and simple action beats waiting for a polished plan CONNECT WITH CHRISTINA: CONNECT WITH DALLAS:

  4. Jul 26

    227. Adriane Maps A Five-Step Launch Plan She Can Actually Do

    Adriane Dellorco has noticed her proven client attraction tactics suddenly stop working, but she’s not sure if the culprit is trust issues, messaging, or the migraine market itself. Adriane helps women with chronic migraine reclaim their lives using a whole person approach that blends yoga, pain reprocessing therapy, and lifestyle adjustments. She lives with migraine herself and brings both lived experience and expertise as one of the world’s leading voices in yoga for migraine. Adriane joined Dallas for coaching to figure out why her sales and connection rates have dropped sharply, and what needs to shift in her model. Adriane came in wanting a clearer path to rebuild trust and convert new leads, even as organic engagement and show-up rates for her online programs have faltered. Together, we picked apart the psychological and financial barriers specific to chronic migraine sufferers, and mapped out a strategy to rebuild conversions. The heart of this session: trust lost to burn-out, medical letdowns, and fatigue is not the same as “bad messaging.” Adriane walked away with a plan to shift her language, test paid resource ads, and lean into authority via partnerships and podcast outreach. Let me highlight what Adriane and I worked through in this conversation. Watch for Adriane’s resistance when I suggest dropping the word “easy” from her marketing, and keep your ears open for the surprising reason a Facebook group might be costing her better clients. Key Takeaways Sell a Paid Resource to Qualify Leads: Shifting from free Facebook group ads to offering a low-cost migraine toolkit up front can quickly filter for buyers and attract clients truly ready for coaching. Ditch the Word “Easy” in Messaging: Describing relief strategies as “easy” feels dismissive to chronic migraine sufferers and can erode trust, even when the intentions are good. Pattern Interrupt to Build Trust: Leading with honesty by saying outright “I can’t cure your migraines” creates safety and stands out in a saturated marketplace of overblown promises. Reduce Client Commitment to Lower Barriers: Reframing offers from a year to 8 weeks, plus optional add-ons, makes coaching containers feel manageable for clients who can’t trust their own capacity day-to-day. Leverage Organization Partnerships for List Growth: Partnering with trusted migraine and women’s health organizations to co-host live events or challenges can create instant trust and deeper engagement than solo organic outreach. Timestamps & Key Topics [00:00] Adriane shares her background and coaching focus for chronic migraine sufferers [02:11] Identifying a drop in conversions and engagement despite steady lead flow [04:10] Dallas clarifies the trust gap between client, coach, and program [07:48] Pinpointing where conversions are breaking down and what’s changed in Adriane’s funnel [09:08] Debating pandemic market effects and the so-called ‘trust recession’ in online coaching [13:08] Dallas introduces the pattern interrupt messaging angle [16:23] Swapping from free group to paid resource ads to shift the quality of leads [19:05] Rethinking a broad biopsychosocial approach versus leading with clear “yoga for migraine” positioning [24:06] Mapping what really builds trust with a skeptical, fatigued audience [29:15] Redesigning Adriane’s main program to lower time and commitment stakes for clients [32:17] Dallas urges dropping the word “easy” from sales copy and explains why [36:24] Adriane explores podcast guesting and relationship marketing with migraine organizations [43:33] Outlining a September launch plan, including a live event for warm-up and leveraging partnership CONNECT WITH ADRIANE DELLORCO: INSTAGRAM: @yogamigraine WEBSITE: yogamigraine.com

  5. Jul 20

    226. Hanna Learns to Coach (Not Convince) on Sales Calls

    Hanna Etu posts on Facebook and Instagram five days a week and sends regular emails, but her client roster is still stuck on empty. Hanna helps writers with mental health differences establish a regular writing practice so they can finish their memoirs without losing the heart of their story. Lately, she’s frustrated by an email list that hovers below 40 subscribers, social content that feels more nurturing than effective, and sales calls that end with “let me think about it.” She came looking for a clear strategy to attract the right writers, convert inquiries to clients, and scale her list beyond the crickets. So, Hanna and I dissected her entire client attraction process. We addressed the real reason her audience never clicks “book a call,” how to shift her offers from generic to unmistakably hers, and where her sales conversations were going off the rails (plus the moment to pivot to coaching, not convincing). By the end, Hanna walked away with a funnel plan, a simple social media challenge, and the permission to trust her best coaching instincts on every sales call. Let me highlight what Hanna and I worked through in this conversation. Listen for the way I narrate the “commercial break” transition (when Hanna’s nurture content becomes a real invitation), and notice her immediate reaction when I reframe free coaching on sales calls as the most client-centered move. Key Takeaways Sell in Every Single Email: Consistent calls to action in social posts and newsletters show up as client care, not pushiness. Since nurture content alone doesn’t motivate action, making an offer every time is key for memoir coach client attraction. Focus on Outcomes, Not Process: What clients buy is the chance to finish their memoir, not developmental edit packages or deadlines. Clear outcome messaging is more compelling than a list of features. Coach Directly on Sales Calls: Address the client’s self-belief, usually their real obstacle, by coaching for clarity, not just reciting package details or pivoting away from their doubts. Bundle to Build Your List: Hosting a bundle with targeted collaborators gets warm subscribers onto your list fast. Even a “mini-bundle” can 10x your audience without relying on traditional lead magnets. Treat Your Newsletter as a Lead Magnet: Weekly, personal emails, presented as a true subscription, are more engaging and specific for your niche than yet another downloadable PDF. Timestamps & Key Topics [00:00] Dallas introduces Hanna and her coaching focus with memoir writers [02:43] Hanna describes her struggles with client attraction and her current marketing efforts [04:10] Dallas asks for details on Hanna’s social posting and email process [05:25] They identify nurture content as the current pitfall and discuss selling frequency [08:08] Dallas reframes selling as client care and shares her own email habits [10:21] Hanna recognizes her offers need to reflect her true niche [12:02] They discuss selling outcomes versus selling packages [14:09] Dallas gives a commercial break analogy for CTAs inside nurture content [17:55] Dallas challenges Hanna to a 30-day sell-in-every-post experiment [19:15] Hanna details her struggles with sales calls and the new intake process [22:17] Hanna shares concern about addressing client self-doubt on calls [25:32] Dallas demonstrates how to coach, not convince, on a call [27:03] They walk through coaching as the central part of the sales process [33:36] Dallas explains how to present “chocolate or vanilla” offers focused on client outcomes [37:31] Dallas redirects the focus to top-of-funnel growth with a bundle strategy [41:40] They discuss effective lead magnets for Hanna’s unique audience CONNECT WITH HANNA ETU: INSTAGRAM: @hannaetu_bookcoach WEBSITE: hannaetu.com

  6. Jul 12

    225. Jami Streamlines Her Offers and Raises Her Rates

    Jami Glenn hits a wall juggling too many coaching offers for families and keeps looping back to underpricing her groups. Jami is an emotional wellness coach with a background in public school teaching. Jami helps families move through meltdowns and big emotions with more calm, connection, and a lot less yelling. She joined The Hive six months ago and quickly filled her client roster, but now she faces the fallout of custom-building every workshop, offer, and group on the fly. Today, she wants a plan for her core offers and her pricing, so both her business and her clients can breathe. Jami came in scattered from saying yes to every district and nonprofit that asked her to speak. Together, we mapped a group-first offer suite, ran the real numbers on what it would take to pay herself well, and tackled the emotional blocks around charging more. By the end, Jami was clear: she’s done running her business like a side project. She’s ready to own her methodology, structure her workshops for her actual clients, and talk confidently about why her Parent Lab is worth every penny. Let me highlight what happened when Jami and I broke her offers wide open and set a plan she can stick to. Watch the moment where Jami admits she’s pricing from a ministry mindset and what happens when we run the math on her revenue dreams versus her people-pleasing instincts. Key Takeaways Define Core Offers and Pricing: Jami mapped out a sustainable suite focused on Parent Lab, Kid Lab, and selective private coaching, clarifying what gets her best results and where to direct her energy each month. Teach Organizations Your Boundaries: When groups or districts invite you in, use a standardized “how we roll deck” to outline your non-negotiable delivery structure and pricing, so you never scramble to create a one-off workshop again. Charge for the Value You Deliver: Running the numbers shifted Jami’s thinking from “Can they afford it?” to “What’s required to serve sustainably?” and made her realize she must raise rates or risk burnout. Lead Sales Conversations Toward Groups First: Framing group programs like Parent Lab as the preferred option for most families (and backing that up with social proof) gives both client and coach a better experience. Put Nurture on Autopilot with a Rotating Offer Footer: Jami can keep all revenue streams visible in her weekly emails by adding a footer with current courses and group offers, making sales a steady habit, not a scramble. Timestamps & Key Topics [00:00] Dallas introduces Jami and shares The Hive’s impact [03:06] Jami describes her chaotic offer stack and feeling scattered [06:36] Dallas and Jami discuss the shift from side gig to real business energy [10:07] Why school district workshops feel like dead ends for Jami [12:14] Reframing organizational partnerships to align with her rules [14:44] Mapping out an ideal suite: Parent Lab, Kid Lab, and private clients [19:14] Getting honest about admin and marketing hours [22:00] Real talk: what the math says about group pricing and revenue [26:57] Naming the crossroads: hold space for 40 families or raise prices [28:07] Jami voices resistance and ministry mindset about charging more [30:27] Dallas redirects sales calls to group work as the first option[33:09] Best practices for building groups before they’re full [37:25] In-person versus online: deciding how labs will run [38:03] Why groups should run on an open-ended (not fixed) commitment [41:18] Drawing clear boundaries with organizations and online offerings [42:58] Where courses fit and how to rotate them in every newsletter [44:02] Dallas role plays “holding the line” with a resistant district [45:15] Jami’s accountability plan for sticking to new pricing and structure CONNECT WITH JAMI GLENN: INSTAGRAM: https://www.instagram.com/sacredgroundcoaching/ WEBSITE: https://sacredgroundcoaching.com/

  7. Jul 5

    224. Becky Turns Over-Teaching Into a Clear Coaching Framework

    Becky wants her emerging author clients to market their writing with authenticity, but she struggles to stop over-teaching and overwhelming her groups. My guest is Becky Grogan, who teaches writers the practical skills to market their work with ease and authenticity. Becky reached out because, despite her robust curriculum and love for helping authors connect with readers, she found herself cramming too much content into her programs, leaving her clients (and herself) overwhelmed. We tackled Becky’s real concern head-on: how to structure her group program so clients stay engaged, take meaningful action, and don’t get lost in information overload. By the end of our session, Becky walked away with a clear curriculum map, a repeatable framework for teaching, and a delivery rhythm that actually fits real writers’ brains and schedules. Let me highlight what happened when Becky and I broke her curriculum down to the essentials (and ditched those three-hour Canva rabbit holes). Listen for the moment Becky admits she never wants to dance in a hot dog costume on TikTok - and what Dallas says about using your values to choose real marketing tactics. Key Takeaways: Map Out Micro-Steps Before Teaching: Breaking down each module into smaller, actionable elements keeps your program clear for both you and your clients while ensuring no one gets overwhelmed by too much information at once.  Name the Problem Before You Teach: Always begin lessons by stating the situation and explaining why the upcoming idea matters, so clients understand the connection between your framework and their bigger goals.  Use the “Five S’s” Framework for Curriculum: Working through situation, solution, story, steps, and seed in every lesson creates a rhythmic, safe learning experience and helps your group stay focused on results.  Deliver Live First, Then Record: Teaching everything live the first round lets you see where folks get stuck, ask real questions, and keeps you from hiding behind slides. Use this feedback to shape your polished, recorded curriculum later.  Let the Content Dictate the Program’s Length: Instead of cramming material into artificial timelines, estimate how long each module takes to teach and let that guide your group schedule - a program built around your clients, not around someone else’s calendar.   Timestamps & Key Topics [00:00] Dallas introduces Becky and names her over-teaching struggle  [04:29] Becky explains her ideal group coaching structure and where overwhelm creeps in  [10:36] Dallas pinpoints Becky’s three-pillar framework for author branding  [16:02] Dallas demonstrates how to break a “values” module into micro-steps  [23:29] Dallas explains building lessons with the Five S’s structure  [32:06] They discuss launching with all live sessions before recording modules  [36:58] Dallas recommends a weekly 90-minute rhythm to keep groups on track  [41:12] Brainstorming a program name that avoids “foundations” and sticks in writers’ minds  [42:57] Becky commits to mapping her curriculum and ditching overwhelm for good  [44:14] Dallas clarifies how to estimate actual program length - let the teaching guide you   CONNECT WITH BECKY GROGAN:  INSTAGRAM: @beckytheboookcoach  WEBSITE: beckythebookcoach.com

  8. Jul 1

    223. Three Big Mistakes I Fixed Before Relaunching the Podcast

    Two years ago, I pressed pause on Coaches on a Mission because podcast production had become both expensive and overwhelming -and today I'm back to tell you exactly why, what changed in my business, and what to expect from here. So much has shifted behind the scenes since Coaches on a Mission went dark. Instead of burning out trying to do more for my clients, I tore down my signature program, The Hive, and rebuilt it from the ground up, creating a more accessible membership and making overdue changes to how I deliver support -so coaches inside actually make progress. I cut costs, learned how to grow my email list without relying on the podcast, and got honest about the difference between nurturing your audience and actually helping people hire you. Here's what you'll learn in this episode. Listen for the moment when I name the real reason “nurture content” can trap coaches in the friend zone -because it’s not what most gurus say, and it’s something I finally stopped doing.    Key Takeaways Podcast Production Needs to Be Sustainable: My original approach to producing the podcast cost nearly $4,000 a month and lacked a strategy to attract new listeners - a sure way to burn out and stall growth. More Calls Don’t Equal Better Results: When I packed The Hive with 17 calls a month, I created a culture of over-responsibility and decision paralysis. Reducing calls led to more agency and faster progress for my members. Membership Model Unlocks Flexibility: Shifting The Hive from an expensive annual program to a $97 monthly membership allowed coaches to stay as long as it helps and made high-quality business coaching accessible to more people. Email Marketing Trumps Social Media for Consistency: In the podcast’s absence, I focused on bundles and list-building strategies, which brought me a steady stream of new opportunities—without trying to force myself onto Instagram. You Build a Business By Selling, Not Just Nurturing: “Nurture content” alone leaves your audience in the friend zone. Every email now offers a clear way to work with me -because support and transformation only happen inside a coaching container.    Timestamps & Key Topics  [00:00] Dallas explains the decision to end the podcast and the cost of production  [02:21] Dallas shares issues with show marketing and the friend zone trap  [04:01] Episode relaunch: Overhauling production costs and adding seasons for sustainability  [06:13] The Hive’s transformation: Fewer calls, more agency, less dependency  [08:45] Shift to Power Groups and Dallas’s coaching school, New Era Coaching Academy  [11:02] Year-long enrollment freeze in The Hive and lessons in letting go of “all or nothing” thinking  [11:46] Dallas’s focus on email list-building and learning to sell through email  [13:22] Automations and production support that make relaunch possible  [15:05] Why Dallas is done “nurture only” and how ChatGPT changed her view on coaching’s value  [17:12] The Ulta analogy and what real client-centered communication looks like  [20:04] Dallas’s new commitment to selling on every email and episode  [21:56] What to expect from upcoming episodes, including small group coaching, guest experts, and episode breakdowns  [23:28] Closing thoughts and an invitation to subscribe or share if you’re glad the show is back

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About

Want to know how the best business coaches think? Coaches on a Mission pulls back the curtain. Host Dallas Travers coaches volunteer guests in real-time on their toughest business challenges. You'll hear every strategic decision, every question that cracks the code, and the exact moment a vague problem becomes a concrete action plan. You'll learn how to find coaching clients, build profitable offers, and create a business that generates consistent income while you listen to masterful coaching in real time. Each episode tackles real obstacles coaches face: inconsistent income, unclear messaging, fear of selling, scaling without burnout. Dallas brings creative intelligence and 20+ years of business strategy for coaches to every conversation, showing you not just what to do, but how to think like a successful business owner. Whether you're here to improve your own coaching skills or get the business strategy you need to make money coaching, you'll leave every episode with ideas you can implement immediately. Coaches on a Mission: Get inspired. Take action. Repeat.

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