Voices of CFMA

CFMA

Stories from Construction Financial Management Association’s members

  1. May 12

    A Conversation with Claire Wilson

    Claire Wilson is the co-founder and CEO of Siteline, but she started her career as a civil engineer and project manager at Tishman Construction — working on Hudson Yards and JP Morgan's corporate headquarters. In this episode, Claire talks about what she saw in the trenches, why Siteline was built specifically for subs (not GCs), and what it actually looks like when a contractor goes from scattered spreadsheets to a centralized billing system. She also shares her take on peer groups, the CFMA community, and why "this is just how the industry works" is the mindset holding construction financial management back. 00:00 From Engineering to Project Management 02:24 Identifying Industry Challenges 05:25 Siteline: A Solution for Subcontractors 08:49 The Importance of Community & Peer Support 12:36 Lessons Learned & Writing for Professionals 15:08 The Value of In-Person Connections 19:32 What's Next 21:13 Changing Mindsets in Construction Finance Links Learn more about Siteline: https://www.getsiteline.comConnect with Claire on LinkedIn: https://www.linkedin.com/in/construction-claireJoin CFMA: cfma.org #CFMA #VoicesofCFMA #ConstructionFinance #Subcontractors #CashFlow #LienRights #ConstructionTech #Siteline #ConstructionBusiness #FinancialManagement

    21 min

  2. Apr 14

    A Conversation with Lynne Pace

    In this episode of the Voices of CFMA, sponsored by Premier Construction Software, Sal Marino sits down with Lynne Pace, CFO at Danson Construction in Arizona. Lynne didn't plan on a career in construction — she spent 20 years in transportation before a recruiter and a boss who just kept saying "just go" landed her at her first CFMA Annual Conference & Exhibition in Phoenix. A day and a half in, she was a member. Nearly two decades later, she's helping shape where the association goes next. T   hey dig into what it really means to get involved — from being "voluntold" onto the membership committee at the Valley of the Sun chapter, to the moment Lynne realized CFMA's community was the reason she could do her job confidently. She also makes the case for why "I don't have time" is the wrong reason to stay on the sidelines, and what it felt like to get that call from Jennifer Murphy asking her to join the Exec Committee. Learn more about CFMA membership and volunteer opportunities at cfma.org.

    17 min

  3. Mar 10

    A Conversation with Tobin Paxton

    In this episode of the Voices of CFMA Podcast, sponsored by Premier Construction Software, Tobin Paxton, co-founder of Miter — CFMA's newest Elite Partner — stops by to discuss how a Thanksgiving payroll run with his bookkeeper mom, a co-founder obsessed with construction accounting, and a series of Bay Area job-site visits sparked the idea for a human capital management and workforce platform now used by 1,500+ contractors daily. The conversation covers the labor shortage reshaping construction, the "data backbone" problem costing finance teams time and visibility, and how Miter thinks about automation — not as replacing people, but as equipping them. Tobin also talks about what drew Miter to CFMA, what he hopes the Association becomes, and how he's balancing 18 weeks on the road with life as a new dad. Visit cfma.org to learn more about CFMA membership.

    26 min

  4. Feb 10

    A Conversation with Craig Gramlich

    In this episode of Voices of CFMA, we are joined by Craig Gramlich of Lonewolf Consulting to unpack the real-world numbers behind fleet decisions. We dig into equipment economics — where money leaks across the equipment lifecycle, how internal rates influence behavior, and what it takes to get equipment, operations, and accounting aligned around smarter decisions.

    34 min

  5. Jan 13

    A Conversation with Jacqueline Stensland

    In this episode of Voices of CFMA, Jacqueline Stensland, CCIFP, talks about what makes construction work rewarding, what contractors can do to make audits smoother, and the lease surprises that catch many companies off guard. They also dig into the “green flags” of strong financial operations and wrap with simple ways to get more involved with CFMA, including the mentor program.

    19 min

  6. 12/09/2025

    A Conversation with Kyrah Coker

    Kyrah Coker, President and CFO of National Roofing Partners, joins Voices of CFMA to share how she aligns finance and operations through stronger WIP education, projected billings, and practical data analytics. She talks about right-sizing an overgrown tech stack, using dashboards to connect daily billings, backlog, and pipeline, and why mentorship, authenticity, and creating more seats at the table are essential for the next generation of construction financial leaders.

    18 min

  7. 11/11/2025

    A Conversation with Lou Perez

    Former pro snowboarder turned carpenter and now co-founder, Lou Perez of Lumber traces his path from Idaho–Oregon farm roots to the jobsite and, eventually, to leadership. We dig into what hands-on carpentry taught him about crews, why day-to-day praise and recognition matter, and how he thinks about mental health in construction.   Links to check out CFMA: https://cfma.org/ CFMA Suicide Prevention & Mental Health Resources (STAND Up): https://cfma.org/chapter-suicide-prevention CIASP (Construction Industry Alliance for Suicide Prevention): https://www.preventconstructionsuicide.com/ CIASP STAND Up Pledge: https://www.preventconstructionsuicide.com/take-the-stand-up-pledge 988 Suicide & Crisis Lifeline: https://988lifeline.org/ Lumber: https://www.lumberfi.com/ BuilderFax: https://www.builderfax.com/ iOS App: https://apps.apple.com/us/app/builderfax-by-lumber/id6754037484 Android App: https://play.google.com/store/apps/details?id=com.builderfax.builderfax

    27 min

  8. 10/14/2025

    A Conversation with Alex Hershey

    In the October episode of Voices of CFMA, we sit down with Alex Hershey, TRINITY’s VP of Accounting & Finance and Chair of CFMA’s Residential Subcommittee. Alex shares jobsite lessons from his dad, why a move to a smaller GC sharpened his impact, where AI is delivering ROI in AP, and how the residential community can plug into CFMA.

    17 min
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Ratings & Reviews

4.9
out of 5
10 Ratings

About

Stories from Construction Financial Management Association’s members

Information

  • Creator
    CFMA
  • Years Active
    2020 - 2026
  • Episodes
    69
  • Rating
    Clean
  • Copyright
    © 2026 CFMA
  • Show Website
    Voices of CFMA

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