Digital Marketing for Humans PasciVite

In this episode, we interviewed Wade Lamberth, a meteorologist and the CEO of WeatherEye. Having a background in the Navy, Wade is heavily oriented in operational risk management to do military planning. For this reason, doing risk analyses for the weather is a transition and also a continuation of what he does.

Wade shares how WeatherEye helps people be prepared for severe weather conditions that can affect their daily activities. He also talks about targeting the right people, having the right messaging, and making genuine connections in business.


In this episode, we discussed:

Using OpenAI to make work more efficient
Making genuine connections and consistency
Targeting the right people and having the right messaging
WeatherEye and how they help people
The importance of having a good network
Finding a niche that pays well
Milestones they want to achieve for WeatherEye by the end of the year
One of the issues Wade is dealing with is awareness. It’s not much about brand awareness but awareness of having a solution to the problems that come with different weather conditions. In our marketing brainstorm, we come up with the following:

Educating people on operational risk management by making educational content.
Using Reddit as a platform to find relevant questions to reply to and building a profile that solely answers these kinds of questions.

Connect and learn more about Wade Lamberth and WeatherEye here:
Website: https://weathereye.en.softonic.com
LinkedIn: https://www.linkedin.com/in/wade-lamberth/
 
WHAT IS DIGITAL MARKETING FOR HUMANS?
Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.
Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.
We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. Your feedback is important to us.

In this episode, we interviewed Melissa Moody, the CMO of Gated. Gated is a technology solution that helps professionals get only the most relevant e-mails in their inboxes. It started with the founder’s problem with being bombarded by irrelevant sales e-mails. He later thought the solution he found can also be terribly valuable for everyone.

Melissa shares how they continuously shift the way people communicate at Gated. They believe that the way to win in today’s world, where more and more AIs are being developed to make content and play the algorithm game to reach people, is to bring value that aligns with human needs. 

In this episode, we discussed:

What Gated is and what it does for businesses and professionals.
The concept of Challenge E-mails and Allowed List.
Recommendations for senders to stand out and give value.
Future plans and long-term goals for Gated.
The importance of putting human needs in your content.
Michelle talks about the challenge of having a clear brand voice and nailing the messaging around what they are and what they do. We came up with the following things they can do next to solve this challenge:

Setting up a private Facebook group where people can give their insights and also recommend people who might also need Gated.
Create a program and mentor people on building in public where Gated can be the solution to better manage what they’re building.

Connect and know more about Melissa Moody and Gated here:
Website: https://www.gated.com 
Finding Focus Podcast: https://podcasts.apple.com/ph/podcast/finding-focus-protecting-your-attention-in-a-noisy/id1635153064
LinkedIn: https://www.linkedin.com/in/melissammoody/

WHAT IS DIGITAL MARKETING FOR HUMANS?
Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.
Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.
We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. Your feedback is important to us.

In this episode, I talk to Edan Krolewicz, founder of ExactBuyer. ExactBuyer helps you find the exact people you should be talking to and gives the information you need to reach out to those people in a reliable way.

Edan shares how he functions best, his company’s vision, and how they are different from the other tools that are already out there. He shares the importance of diving deeper into different industries and getting into where exactly you should be.

In this episode, I interviewed Jonathan Tallman, the CEO, and Co-founder of Meaningly. Jonathan has been practicing product management for so many years. He has a degree in English Language and Literature and right now, he is working in the world of computer visual language.

Jonathan walks us through his experiences working with Meaningly and some of the most important lessons he learned through this journey.

In this episode, Skyler Reeves talks us through his business Ardent Growth, how he found his niche, and how to grow your audience count.

In this episode, Seth Erickson of Storify Agency walks us through the power of showing startups how to hack their customers. We discussed how storytelling is the key to making a lasting impression in customers and the neuroscience behind it all.