Two PreSales in a Pod

Adam Freeman
  • 4.3 (3)
  • BUSINESS

PreSales podcast hosted by Adam Freeman and Todd Janzen. We discuss the burning issues facing the PreSales world in a relaxed and conversational style. The world can get pretty serious, so join us with for a casual chat on all things PreSales. Listen to the podcast on your preferred platform with episodes posted regularly.

  1. 12/18/2025

    Episode 82 - The Rise of Forward Deployed Engineers with James Kaikis

    In this episode, James Kaikis (Co-Founder, PreSales Collective; Founder, GTM Shift) joins Adam + Todd to unpack the rise of Forward Deployed Engineers (FDEs) and what it signals for the future of presales: a world where proof beats polish, and the teams that win are the ones who can show it working—fast. We get into: What an FDE actually is (and why it’s not as “new” as it sounds) The real driver behind the trend: the burden of proof and collapsing trust Why the “harbor cruise” demo needs an upgrade How AI is accelerating skepticism (and why “see it to believe it” is the new default) A practical approach for leaders: start with jobs-to-be-done + small experiments, not a massive org redesign

    47 min

  2. 04/15/2025

    Episode 81 - How to stand out in a shifting presales job market

    The presales job market is evolving—leadership roles are competitive, and entry-level SE opportunities are tighter than ever. But there’s good news: hiring is picking up again. So… how do you stand out and land your next role? We’re joined by Yuji Higashi, Co-Founder of PreSales Collective and Better Career, to break down: The current state of the presales hiring landscapeWhy first-time SE roles are harder to land—and what to do about itHow to differentiate yourself and make the move you’ve been waiting forWhether you're actively job hunting or just keeping your eye on the market, this episode is packed with real talk, success stories, and tactical advice.

    45 min

  3. 03/05/2025

    Episode 80 - AI Fluency & the Future of Presales

    AI isn’t just another tool—it’s becoming a career-defining skill. In this episode, Zach Lawryk, Head of Solutions Engineering at OpenAI, joins us to talk about why AI fluency is essential for presales professionals. We dive into how AI can streamline workflows, accelerate onboarding, and even reshape how we think about demos. Zach also shares practical ways to integrate AI into your daily life—both at work and beyond.

    40 min

  4. 11/26/2024

    Episode 79 - Arm the sales team by aligning presales and enablement

    Sheevaun Thatcher, a seasoned sales enablement leader with a presales background, joins us to discuss how aligning presales and enablement functions can empower sales teams and organizations at large. Listen in to hear her five key questions to ask before launching any project, what KPIs presales and enablement can share, and what the career pathway between these roles can look like.

    44 min

  5. 11/06/2024

    Episode 78 - Elevate the customer experience by aligning presales and CS teams

    Susan Beal, Chief Customer Officer at Blue Yonder, joins us to discuss why presales teams need to think "beyond the sale" and work closely with CS to drive account growth, expansion, and ultimately a better client experience.

    33 min
  6. Episode 77 - We are back!

    10/21/2024

    Episode 77 - We are back!

    2PIAP is back!!! After a 6-month break, your favourite presales podcast is back and ready to dive head first back into the world of presales and all things GTM. Adam is back and joined by Todd Janzen. We’ll be joined by some world class thought leaders and visionaries in GTM space. Come join us as we catch up on what we've been up to, share some hilarious presales stories, and discuss the latest in demo automation and GTM trends.

    32 min

  7. 04/22/2024

    Episode 76 - How to build a bootstrap SE team (and how not to)

    John Simpson joins us to share his wealth of experience in building teams from scratch otherwise known as 'bootstrapping' the build. There's a right way, a wrong way and it's likely you'll sit somewhere in between, but with John's experience and the chat from Mark Green, Adam Freeman and Mark McKinlay there's sure some interesting discussions on the topic. https://www.linkedin.com/in/johnsimpso/ Come connect with us on LinkedIn!

    37 min

  8. 03/20/2024

    Episode 75 - Networking isn't just for social butterflies

    Networking helps your internal team, but as Ron Whitson points out in this episode, it's building that outside your business that ultimately leads to the healthy growth of ideas for you and your team. Thanks Ron, for coming to share your wealth of knowledge and for offering connections at: https://www.linkedin.com/in/ronwhitsonse

    35 min
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4.3
out of 5
3 Ratings

About

PreSales podcast hosted by Adam Freeman and Todd Janzen. We discuss the burning issues facing the PreSales world in a relaxed and conversational style. The world can get pretty serious, so join us with for a casual chat on all things PreSales. Listen to the podcast on your preferred platform with episodes posted regularly.

Information

  • Creator
    Adam Freeman
  • Years Active
    2020 - 2025
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © Adam Freeman
  • Show Website
    Two PreSales in a Pod