Join me and my guest, Robert Schmidt, as we talk about what the B2B Brand Distillery service can do for your business. Robert is a branding strategist, an entrepreneur, and the Principal and President of Rebox, a company specializing in B2B branding. He’s going to give insight into the world of marketing and branding and what it takes to effectively communicate your brand to your target market. Welcome, and enjoy! In this episode, you’ll learn about: ● The Brand Distillery concept and why B2Bs would benefit from this type of service ● The importance of tapping into the emotion in B2B branding ● Defining the basics of sales and marketing and how they differ from each other ● Why you should avoid bootstrapping in your business. Delegate! ● Knowing yourself and your brand’s essence ● And more! About Robert Schmidt: He’s like Mr. Incredible meets Mr. Spock meets Mr. Dressup - visionary, analytical, and ultra-creative, without the tights, the ears, or the tickle-trunk. And as a branding and communications thought leader, he may just be the epitome of atypical and abnormal but in a different way than you might think. With a degree in Molecular Biology and Genetics, years of studying the psychology of the consumer, and a graduate business degree in new venture creation and innovation, Robert combines the analytical rigor of science with the openness of psychology and the practicality of business. And he knows more random information than any one person should. Seriously, just ask him. Fortunately, though, Robert brings a wealth of useful information and applicable knowledge to all that he touches. In the mid-90’s, Robert quickly began to climb the gold-laden corporate ladder at one of Canada’s most successful companies. Within a decade, however, he was bit by the entrepreneurial bug and led astray. In fact, he’s started and grown numerous ventures since then (one was an ouch while the others were a hit!). So have faith, Robert DOES know what it takes to win at business. Today, Robert focuses on answering the most important question, “WHY YOU?”. He is an internationally recognized expert on Innovation, Brand Strategy, and Communications. From strategic insight to corporate branding, Robert has helped his clients and companies gain nearly $1 billion in profitable revenue through effective brand positioning. Though his clients would say, it is his uncanny ability to get deep inside the mind of the market and create industry-leading positions. Just think of him as a stalker with a purpose. When Rob is not being a vocal ambassador for his clients, or deep in study of an innovative approach to life or business, he can be found proudly being the best Dad possible for his two amazing daughters. See, he really is a nice guy and not nearly as mean as he looks (mostly). Currently, Robert also teaches at Mount Royal University, serves on the Dean’s Advisory Counsel for the Faculty of Science at the University of Calgary, and has served in numerous board, advisor, and subject-matter-expert positions through Futurepreneur, TEC Canada, Vistage, Federation of Calgary Communities and the United Way. Specialties: value innovation, strategic planning, project management, growth strategy, sales, brand positioning, marketing, strategy, blue ocean strategy. ~ You can find Robert Schmidt on: ● LinkedIn: https://www.linkedin.com/in/brandingstrategist/ ● Website: http://wearerebox.com/ ● Twitter: https://twitter.com/reboxcreative
