How To Start Up by FF&M

Juliet Fallowfield
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How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us! Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship. How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence. Subscribe to build your startup knowledge & receive invitations to exclusive events. Follow us on Instagram: @fallowfieldmason Guest submissions are welcomed via www.fallowfieldmason.com

  1. JAN 27

    How to start a business & stay healthy, Rhian Stephenson, Artah

    Rhian Stephenson is a nutritionist, naturopath and founder of ARTAH, the practitioner-led supplement brand built around a core belief: performance starts with your health. In this episode, Rhian shares the realities of building a company in the wellness space, how to stay healthy while navigating the pressures of entrepreneurship & why understanding your physiology is one of the most powerful business tools you have. We cover:  Think of yourself as your business’s most important assetYour performance will affect the whole teamYour health is vital: try keeping a one-month food/energy logKnow that protein is fuelUnderstand your needs and proactively manage your mind/food/exercisePrioritise and be disciplined about doing what you can in these areasTry having a mentor, like a sports coach, to help you keep improvingBeing self-employed is both the hardest the most rewarding way of workingFibre (we should all be having 30 gm a day) affects mood, energy and immune systemsFemale founders have to accept they are cyclical, and that ageing affects oestrogen levelsIf in any doubt have your hormone levels checkedMagnesium aids good sleepTry to speak to other foundersKnow that constant comparison via social media is simply destructive - try breaks from itRhian has seen first-hand, both in clinical practice and as a founder herself, how many people push themselves to the point of burnout while building businesses. Her mission with ARTAH is not only to create targeted, science-backed supplements but also to empower people, especially entrepreneurs, to protect their minds and bodies as they grow their careers. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    39 min

  2. JAN 13

    How To Start With No Experience, Andy Varley, Insanity Group

    Andy Varley started Insanity at just 17 years old & has since grown it into a multifaceted business spanning artist management, brand partnerships, music publishing and content production. Stay tuned to hear Andy’s journey from teenage entrepreneur to leading one of the UK’s most respected entertainment companies. We talk about how to find support when you’re starting out & the lessons he’s learned about staying relevant in an ever-changing media and cultural landscape. Andy's advice: Start building networks as early as you can.  Meet as many people as possible in your chosen field to make contactsFind your gap in the market, but most of all love what you doEntrepreneurship can be lonely; ideally have someone to share the decision-making process withTry to surround yourself with with advisors (accountants, lawyers perhaps) who can act as mentorsThere are many mentorship programmes availableBCorp is a force for good and will be a guiding influence on your employeesKindness and sympathy are vital leadership qualitiesLead in a way your team will respectUnderstand you can’t do everything yourself! Trust your employees FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2026, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.   Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    37 min

  3. JAN 5

    12 How to be more productive & less stressed, Emily Austen

    The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business.  So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the author of SMARTER: 10 lessons for a more productive and less-stressed life, publishing this autumn. Having founded EMERGE in 2012, Emily has navigated entrepreneurship and discovered a tried and tested formula for avoiding unproductive busyness.  Keep listening to hear Emily’s advice on how founders can avoid becoming busy yet unproductive and why tracking your energy rather than your time can help unlock your productivity.  FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    42 min

  4. JAN 4

    11 How to harness your cycle, Le'Nise Brothers

    Le’Nise Brothers is a leading nutritionist & yoga teacher specialising in women’s health, hormones and the menstrual cycle. Le’Nise’s first book, You Can Have A Better Period, was released in March 2022 and she also hosts the Period Story podcast, breaking taboos around menstrual health, hormones, perimenopause, menopause and beyond.  In today’s episode, Le’Nise shares her advice on working to the rhythms of your body and harnessing the power of the four stages of the menstrual cycle to benefit you both professionally and personally. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    26 min

  5. JAN 3

    10 How to love your business finances, Rachel Harris, Accountant She

    Rachel Harris is passionate about financial well-being & running values-led businesses. Rachel has created a modern, cloud‑focused accountancy & tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consumable, financial education.  Stay tuned to hear Rachel’s advice on the highs and lows of running a business. Why loneliness is something that you should not ignore, what you should ask an accountant when you are vetting your first one, how they can become your business partner, how to manage people within the business...& so much more. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    40 min

  6. JAN 2

    9 How to build emotionally intelligent teams, Daisy Bird

    Daisy Bird, founder of BIRD PR, leads with a deep belief in the power of culture, emotional intelligence & building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisible skills a founder has to have to make a business succeed with a happy team as well. Stay tuned to hear Daisy’s insights on the emotional undercurrent of running a business, why understanding personalities is non-negotiable in service industries, how she interviews, the value of psychometric testing and why investing in people is the best way to future proof your business. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    41 min

  7. JAN 1

    8 How to build personal brand, Eshita Kabra-Davies, By Rotation

    Eshita Kabra-Davies is the founder & CEO of By Rotation. Eshita founded the platform in 2019 to challenge the notion that ownership was not the only way to consume and enjoy fashion. Since then, she has successfully built a very strong personal/professional profile internationally alongside her business.  Keep listening to hear Eshita’s advice on why to question what to put out there in terms of professional and personal self, and why it is important to consider the platform context. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    28 min

  8. 12/31/2025

    7 How to protect your sleep, Prof Russell Foster CBE, FRSB, FMedSci, FRS

    Russell Foster, Professor of Circadian Neuroscience & the Head of the Sleep and Circadian Neuroscience Institute at the University of Oxford as well as the author of Life Time explains why a good night’s sleep is so important, as well as what ‘good’ means to an individual, plus how to balance your sleep schedule with building your business.  FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

    24 min
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Trailer

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About

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us! Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship. How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence. Subscribe to build your startup knowledge & receive invitations to exclusive events. Follow us on Instagram: @fallowfieldmason Guest submissions are welcomed via www.fallowfieldmason.com

Information

  • Creator
    Juliet Fallowfield
  • Years Active
    2020 - 2026
  • Episodes
    160
  • Rating
    Clean
  • Copyright
    © 2026 How To Start Up by FF&M
  • Show Website
    How To Start Up by FF&M

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