TheeDigital’s GrowthCast

TheeDigital

5.0 (2)
Marketing
Updated Biweekly

TheeDigital's GrowthCast breaks down web design, digital marketing, and business growth strategies for business owners who want to grow. Each episode covers what's working now, from SEO and AI search to paid ads and websites that convert, so you can get more leads online. A podcast from the team of marketing experts at TheeDigital.com

1d ago

Are you visible in AI Search?

This episode of GrowthCast our Guest Mandi Morrell breaks down why these AI platforms prioritize certain businesses and how you can position your brand to appear in their results. Mastering AI search optimization is critical because search recommendations are changing the way people research products and services locally. Customers are increasingly bypassing traditional search engines. Instead, they ask tools like ChatGPT business platforms and AI assistants for direct recommendations. If your company is missing from these AI-generated answers, you are losing potential leads to your competition. Subscribe for weekly episodes with digital marketing and business growth insights, and follow the link if you'd like a Free Ai search audit for your business. : https://www.theedigital.com/schedule-an-audit
Oct 1

WordPress Basics Training with Keri Rosemond

Tired of waiting on a developer every time your website needs a small update? In this episode of TheeDigital's GrowthCast, we're sharing our September WordPress Basics training, led by Keri Rosemond, VP of Operations at TheeDigital. Keri brings about 15 years of WordPress experience and years of running our support department. She walks through how to confidently manage your own website, step by step. In this episode: Logging in and navigating the WordPress dashboardEditing existing pages and creating new onesPages vs. posts, and why blogging matters for SEOImage optimization: file size, dimensions, file names, and alt textManaging menus and finding content hidden in widgetsAdding users, assigning roles, and setting strong passwordsADA compliance and why accessibility applies to websitesPrivacy laws, privacy policies, and cookie consentWebsite maintenance: backups, updates, and server health Whether you're a business owner, marketing manager, or the person who got handed the website login, this episode will help you keep your site fast, secure, and working for your business. Join our next free monthly training on WordPress, SEO, WooCommerce, or HubSpot: https://www.theedigital.com/about/events Learn more about TheeDigital: https://www.theedigital.com
Sep 17

How AI Is Changing Website Personalization and Improving Conversions with Krisztián Király

This episode explores how AI-driven personalization is transforming websites from static pages into dynamic, tailored experiences that boost conversions. Krisztián Király from Optimonk and Lauren Clay from The Digital discuss practical strategies for businesses of all sizes to leverage AI for better engagement and results. Key Topics - The death of static websites and the rise of AI personalization - How AI enables real-time, personalized visitor experiences - Practical steps for implementing AI personalization without coding - Key metrics impacted by personalization: conversion rate, AOV, revenue per session- Common mistakes in website optimization and how to avoid them - The role of AI in scaling personalization for large product catalogs Sound Bites - The static website is dead.- AI reads signals in real time to personalize experiences. - Personalization lifts revenue per session by 8 to 25 percent. Chapters00:00 Introduction to AI Personalization and Its Impact02:12 Why Static Websites Are Dead in the Age of AI04:12 Visitor Expectations for Personalized Experiences10:00 How AI Personalization Works Behind the Scenes13:00 Top Personalization Tactics That Move the Needle15:05 The Human Role in AI-Driven Marketing17:18 Integrating Personalization into Website Strategy22:51 Key Metrics for Measuring Personalization Success24:56 Common Mistakes in Conversion Optimization33:19 Getting Started with AI Personalization for Your Business #aipersonalization #conversionrateoptimisation #websiteredesign #digitalmarketing
May 7

Building Trust Online Before Anyone Meets You

This episode explores the importance of trust in online and offline interactions, featuring Amanda Lam's insights from her diverse career in journalism, authorship, and media coaching. Learn how authenticity, storytelling, and strategic digital presence build trust and transform personal and professional relationships.
Mar 19

Positioning and Branding Strategies with Special Guest Javier Lozano Jr

In this episode, Shyanna Kelley, Javier Lozano, and Lauren Clay discuss the critical role of positioning in business growth. They explore the challenges brands face in differentiating themselves, the distinction between branding and positioning, and the importance of narrative engineering. The conversation emphasizes the need for companies to create compelling stories, align their SEO strategies with their positioning, and understand the buyer's journey.
Feb 12

The Future of Digital Marketing 2026: AI and Beyond

In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust and authority signals, and the role of social media as search engines, and top social media trends for 2026. The conversation emphasizes the need for businesses to adapt to these changes by focusing on quality content, connected campaigns, and effective communication with their audience.
12/11/2025

HubSpot Basics Training: Get More Leads with HubSpot!

In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation. Greyson emphasizes the benefits of integrating HubSpot with other tools and highlights the role of The Digital as a HubSpot Solutions Partner, offering tailored strategies for businesses.
12/09/2025

How Law Firms Build Digital Trust with SEO in the Age of AI

In this episode of The Digital's Growth Cast Shyanna, discusses how modern law firms can build credibility and client trust through their online presence. Joined by Greyson Fesperman and Lauren Clay, they explore the importance of digital trust, the role of SEO, the impact of legal tech and AI, the necessity of quick client responses, and the significance of online reviews. They also provide strategic insights for law firms looking to enhance their digital marketing efforts in 2026. Takeaways: Potential clients decide on a law firm within seconds.A clean, professional website is crucial for credibility. Stock photos and outdated information can repel clients.Trust has shifted to digital platforms in legal services.SEO plays a vital role in shaping first impressions.AI and legal tech are transforming client engagement.Speed of response is critical for client conversion.Google reviews significantly impact local SEO rankings.A well-performing website is essential for effective marketing.Regularly reevaluate marketing budgets to stay competitive.

5

out of 5

2 Ratings

TheeDigital's GrowthCast breaks down web design, digital marketing, and business growth strategies for business owners who want to grow. Each episode covers what's working now, from SEO and AI search to paid ads and websites that convert, so you can get more leads online. A podcast from the team of marketing experts at TheeDigital.com

Creator

TheeDigital
Years Active

2020 - 2026
Episodes

43
Rating

Explicit
Copyright

© TheeDigital
Show Website

TheeDigital’s GrowthCast