Thought Behind Things

Syed Muzamil Hasan Zaidi

TBT is Pakistan's fastest-growing podcast show covering conversations around Art, Culture & Technology. Tune in thrice a week to be a part of our community! We upload every Monday, Wednesday, and Friday.

  1. 12/12/2025

    How Danial’s Food Videos Hit 2–5 Million Views Without a Studio Ft. Danial | 488 | TBT

    In this episode of Thought Behind Things, we sit with Muhammad Danial, the creator who unintentionally turned simple kitchen experiments into one of Pakistan’s most engaging food communities. From growing up as a quiet kid dealing with OCD, to finding confidence through a camera, to balancing the pressure of online fame with the weight of personal identity, Danial shares the untold story behind his rise. What We Discuss: Danial’s journey into content and the life experiences that shaped himHow mental health and identity influenced his creative pathBuilding a loyal food community and navigating sudden visibilityBalancing family expectations, education, and career choicesHis evolving relationship with food, business, and long-term purposeThe mindset guiding his growth, spirituality, and future vision A candid, inside look at how a young creator is navigating identity, mental health, and sudden digital success, and a long-term path in Pakistan today. Socials: TBT’s Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠ TBT’s TikTok:⁠⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠ TBT’s Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠ TBT Clips: ⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠ Muzamil's Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠ Muzamil's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠ Danial's Instagram: https://www.instagram.com/m1danial/ Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid

    1h 20m
  2. 12/11/2025

    Inside Daari Mooch: From Beard Oil to a $3M Brand in Pakistan Ft. Ibrahim Shaukat | 487 | TBT

    In this episode of Thought Behind Things, we sit with Ibrahim Shaukat, the founder, who turned Daari Mooch from a small beard-oil experiment into one of Pakistan’s most recognized grooming brands. From building products in a market that didn’t exist, to opening their own salon, to navigating Pakistan’s unpredictable retail landscape, Ibrahim breaks down the real story behind Daari Mooch’s rise. What We Discuss: How Daari Mooch began and what clicked with customersPakistan’s shift from old-school barbers to modern salonsWhy salons rarely grow beyond one branchDaari Mooch’s approach to online vs offline expansionThe opportunity in Tier-2 marketsIbrahim’s long-term take on Pakistan’s direction A grounded, inside look at how a local brand can grow in Pakistan, and what it actually takes to survive, adapt, and scale here. Socials: TBT’s Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠ TBT’s TikTok:⁠⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠ TBT’s Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠ TBT Clips: ⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠ Muzamil's Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠ Muzamil's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠ Ibrahim's LinkedIn:https://www.linkedin.com/in/ibrahimshaukat/ Endeavor's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠⁠ Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid

    1h 40m
  3. 12/10/2025

    Gingko Retail Power $350 MILLION Ecommerce Orders Every Year Ft. Obaid Arshad | 486 | TBT

    In this episode of Thought Behind Things, we speak with Obaid Arshad, Founder & CEO of Gingko Retail, Pakistan’s biggest ecommerce operating platform and the largest order aggregator in the country. We Explore: Less than 1% of Pakistan’s commerce has moved onlineHow Gingko Retail became Pakistan’s largest ecommerce enabler214+ merchants using the platformIPO plans for the futureWhy Pakistanis needs global exposureAnd why Pakistan might become unliveable in 25 years due to climate risk This episode is a deep-dive into Pakistan’s ecommerce backbone, the systems behind scaling retail digitally, and what the future of this industry looks like. Socials: TBT’s Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠ TBT’s TikTok:⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠ TBT’s Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠ TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠ Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠ Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠ Obaid's LinkedIn: https://www.linkedin.com/in/obaid-arshad/ Endeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠ Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid

    1h 51m
4.9
out of 5
72 Ratings

About

TBT is Pakistan's fastest-growing podcast show covering conversations around Art, Culture & Technology. Tune in thrice a week to be a part of our community! We upload every Monday, Wednesday, and Friday.

You Might Also Like