Write Effing Now! - Writing, Publishing, Marketing, and Everything in Between One Byte At A Time

Hilary Jastram

Master writing, book marketing, publishing, and everything in between with the Book Lady, the Word Nerd, the shameless Writing Addict - Hilary Jastram. Hil knows that writing, whether crafting a book, a blog, an ad, an article, copy, or anything else, can overwhelm anyone. Write Effing Now will fill you with the information and inspiration you need to meet all your writing challenges. Get all the major tea learned from writing her own books and coaching 130+ authors through the creation of theirs. If writing is your passion, let's talk shop ... Write Effing Now!

  1. 1d ago

    Write Effing Now EP 97: 32 Years in the Making: Margie Janes and the Story Behind True Companion

    Description What happens when a story you started writing at 12 years old refuses to leave you alone for the next three decades? In Episode 97 of Write Effing Now!, Hilary Jastram welcomes author Margie Jaynes, whose bestselling novel True Companion proves that some dreams are worth waiting for. Margie shares how a childhood idea inspired by a Phil Collins music video became a published novel more than 30 years later. From handwritten drafts and unforgettable characters to balancing motherhood, teaching, and writing, Margie's journey is a reminder that there's no expiration date on your dreams. And yes, there's plenty of laughter, nostalgia, music, and a few unexpected celebrity impersonations along the way! What You'll Learn How Margie turned a childhood story into a bestselling novel. Why your writing journey doesn't need to follow anyone else's timeline. How real relationships inspire believable fictional characters. Why emotional conflict keeps readers turning pages. How to find writing time while balancing work and family. Why editors and beta readers are essential. How community support and social media help authors market their books. Why finishing your book matters more than finishing it quickly. Margie Janes started writing True Companion as a young teenager, inspired by Phil Collins' "Do You Remember?" Decades later, a friend's sarcastic encouragement and a connection through fellow author Shirley Gundling helped her finally bring the manuscript to publication. Margie and Hilary explore character development, writing realistic dialogue, maintaining continuity, and creating emotional stakes that make readers care. Margie also explains how becoming a mother changed her understanding of the characters she created years earlier. The conversation moves from handwritten notebooks and NaNoWriMo to book signings, Instagram, supportive family members, and the joy of finally holding a finished book. Margie even previews her second novel, which will explore Suzanne's backstory and offer a different perspective on familiar characters. Add in Harry Potter, Tom Petty, 10,000 Maniacs, and some hilarious impressions, and you've got a conversation about persistence, creativity, and chasing a dream no matter how long it takes. Favorite Quote: "Slow and steady wins the race." Other Topics Discussed Writing Your First Novel • Character Development • Realistic Fiction • Emotional Storytelling • Editing • Beta Readers • NaNoWriMo • Book Marketing • Author Support Systems • Writing Routines • Music and Nostalgia Connect With Margie Discover Margie Janes' bestselling novel, True Companion, available on Amazon. Instagram: @margie.janes.author.reader Learn more about publishing your book at www.bookmarkpub.com. Connect With Hilary Follow Hilary for weekly conversations designed to help you write with confidence, publish with purpose, and finally cross the finish line. ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠TikTok⁠ ⁠Facebook⁠ About Write Effing Now! is the podcast for writers who are ready to transform ideas into finished books. Hosted by editor, publisher, and author Hilary Jastram, each episode provides practical advice on writing, editing, publishing, storytelling, marketing, audiobooks, artificial intelligence, and everything authors need to successfully navigate today's publishing world. Whether you're writing your first book or building your author career, you'll find inspiration, education, and actionable strategies to help you write with confidence and publish with purpose. Learn more at ⁠BookMarkPub

  2. Oct 27

    Write Effing Now! EP 96: Writing Through Grief and Chaos: How to Keep Creating When Life Falls Apart

    How do you keep writing when life feels like it's falling apart? In Episode 94 of Write Effing Now!, Hilary Jastram gets personal about something every writer will face at some point: grief, loss, and the chaos that comes with being human. Whether you're dealing with the death of a loved one, a broken relationship, financial struggles, or a life-changing event, the world doesn't always stop so you can process it. Hilary shares her own experiences with grief and the practical ways she's learned to keep creating, working, and showing up when her heart and mind are somewhere else. Because sometimes the goal isn't to push through. It's to give yourself permission to pause. Why grief doesn't follow a predictable timeline. How to compartmentalize emotions without ignoring them. Why taking frequent breaks can help you stay productive. How small creative projects can provide comfort during difficult times. Why setting boundaries and communicating with clients matters. How to give yourself permission to be imperfect. Why writing about grief can help you process your emotions. How to keep creating without sacrificing your well-being. Hilary opens up about losing her father, navigating uncertainty, and learning to work while carrying grief. She explains why grief isn't something you simply finish before returning to your life. Sometimes you have to invite it along, give it a chair, and keep moving at your own pace. From crying in the shower to building LEGO sets, taking shorter work sessions, and writing imperfect poetry, Hilary shares the little things that helped her through difficult moments. She also reminds writers that boundaries, compassion, and realistic expectations matter more than perfection. And there's something exciting on the horizon! Hilary announces her upcoming anthology, Angels Everywhere, and invites contributors to share extraordinary experiences with people they believe were angels in their lives. Favorite Quote: "Small steps can equate to small miracles, and they are not to be dismissed." -Hilary Jastram Other Topics Discussed: Grief and Creativity • Writing Through Loss • Emotional Resilience • Mental Health • Creative Blocks • Self-Compassion • Boundaries • Journaling • Personal Growth • Anthology Writing Connect With Hilary Follow Hilary for weekly conversations designed to help you write with confidence, publish with purpose, and finally cross the finish line. ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠TikTok⁠ ⁠Facebook⁠ About Write Effing Now! is the podcast for writers who are ready to transform ideas into finished books. Hosted by editor, publisher, and author Hilary Jastram, each episode provides practical advice on writing, editing, publishing, storytelling, marketing, audiobooks, artificial intelligence, and everything authors need to successfully navigate today's publishing world. Whether you're writing your first book or building your author career, you'll find inspiration, education, and actionable strategies to help you write with confidence and publish with purpose. Learn more at ⁠BookMarkPub

  3. Oct 19

    Write Effing Now! EP 95: Behind the Gate: Winners Win With Sammie "Tiger" Knight

    What does it take to build a successful life, write a bestselling book, and collect enough stories to fill several more? According to entrepreneur, author, and business coach Sammie “Tiger” Knight, it starts with surrounding yourself with great people, staying curious, and understanding that success is rarely a solo accomplishment. In Episode 95 of Write Effing Now!, Hilary Jastram welcomes her longtime friend and author of Behind the Gate: Winners Win for a conversation filled with humor, hard-earned wisdom, personal revelations, and practical advice for aspiring authors. From growing up in small-town Kentucky to conducting business across 63 countries, Sammie's journey is anything but ordinary. He shares how a childhood nickname became part of his identity, how his signature “Sammyisms” developed into a recognizable personal brand, and why genuine relationships have been the foundation of his business success. But there's a deeper meaning behind the title Behind the Gate. Sammie explains how the emotional barriers we build can protect us while simultaneously keeping others at a distance. Through his experiences in business, marriage, and his beloved hunting camp, he reveals why opening those gates can lead to stronger relationships, greater trust, and unexpected opportunities. The conversation also takes a deeply personal turn when Sammie discusses a serious heart-health scare that inspired him to lose 51 pounds and change his lifestyle. He recounts the terrifying night he performed CPR on his wife, Pam, and reflects on the people and experiences that have shaped his perspective on life. Then Hilary and Sammie get down to the business of writing and publishing. Sammie shares what he learned from publishing his first book, the marketing expenses he'd reconsider, and why aspiring authors need more than a finished manuscript to achieve meaningful results. From maintaining a strong outline to developing an audience and choosing trustworthy publishing partners, his advice is rooted in experience rather than empty promises. What You'll Learn: Why authentic relationships are more valuable than individual accomplishments. How Sammie turned his personality and spontaneous observations into the “Sammyisms” brand. The meaning behind Behind the Gate: Winners Win and the importance of building trust. Why every aspiring author needs a clear outline and a purpose for their book. How to recognize questionable publishing and marketing promises before spending money. Why building an audience should begin long before your book launches. How storytelling and reader-focused writing create stronger emotional connections. Why speaking to one person at a time can transform public speaking and marketing. How Sammie's personal health experiences changed his outlook on life. What readers can expect from his upcoming second book. Whether you're writing your first manuscript, preparing to publish, building a personal brand, or simply looking for a little inspiration, this episode offers a reminder that your experiences matter—and that one lesson from your story might be exactly what someone else needs to hear. Want to write your book, improve your manuscript, or learn more about professional editing and publishing? Connect With Hilary Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career. ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Facebook⁠⁠ Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact. Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.

  4. Oct 13

    Write Effing Now! EP 94: The Top 10 Things an Editor Does

    Write Effing Now Podcast Think hiring a book editor is just about fixing grammar, punctuation, and spelling mistakes? Think again. A great editor does far more than clean up your manuscript. They're your sounding board, your accountability partner, your navigator, and sometimes the person who tells you what you need to hear instead of what you want to hear. In this episode of Write Effing Now, Hilary Jastram breaks down 10 essential roles of a professional book editor and explains why the right editor can make all the difference between a manuscript that sits unfinished and a book that's ready for the world. From overcoming perfectionism and strengthening storytelling to creating reader-focused content and navigating the publishing process, Hilary explains what authors should expect from an editor and where the author's responsibility begins. What You'll Learn And here's the reality: Your editor can't write your book for you. But the right one can help you become a better writer while making sure your story gets told the way it deserves. Editors aren't necessarily writers: Understand the difference between editing, ghostwriting, and developing your manuscript. Permission to suck: Why your first draft doesn't need to be perfect and how to stop overthinking every sentence. Better storytelling: How editors strengthen dialogue, develop scenes, and create emotional connections with readers. Writing for your audience: Why your reader's experience matters just as much as your message. Honest feedback: Why a great editor champions your work without telling you everything is wonderful. Becoming a better writer: How working with an editor sharpens your skills and strengthens your craft. Managing the overwhelm: Learn what deserves your attention now and what can wait until later. Professional guidance: Why your editor is the navigator, but you're still the captain. Accountability matters: How deadlines, consistency, and encouragement help authors finish their books. Clarity is everything: Why editors challenge you to communicate your ideas in ways readers actually understand. Writing a book is exciting. It's also messy, frustrating, and sometimes downright overwhelming. Hilary explains why authors need to stop expecting perfection from their first drafts and start understanding the value of collaboration. A professional editor doesn't exist to take over your story. Their job is to help you organize your thoughts, identify weaknesses, strengthen your message, and create something readers genuinely want to finish. But there's another side to that relationship: accountability. You still have to show up, do the writing, accept constructive feedback, and commit to finishing what you started. Because a great editor can guide the process, but the author has to do the work. Favorite Quote "Give yourself permission to suck." -Hilary Jastram Sometimes the most important step toward writing a great book is allowing yourself to write an imperfect first draft. Why authors struggle with perfectionism The difference between writing and editing Creating a judgment-free writing environment Developing stronger scenes and dialogue Understanding genre expectations Building trust between authors and editors Why clarity creates stronger reader connections Staying focused throughout the publishing journey Connect With Hilary Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career. ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Facebook⁠⁠ Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact. Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.

  5. Oct 6

    Write Effing Now! EP 93: The 4 Questions Every Author Should Answer Before Marketing Their Book

    You wrote the book. Great. Now, who the hell is going to buy it? In this episode of Write Effing Now!, Hilary Jastram tackles the part of publishing many authors would rather avoid: marketing. More specifically, she breaks down four positioning questions every author should answer before trying to sell a single copy. From identifying your audience to figuring out what makes your book different, Hilary shows you how to tighten your message, understand your reader, and create marketing that actually has a purpose. Because your book is a product—and “everybody” is not your target audience. What You'll Learn How demographics and psychographics help define your audience. Why your book needs a clear unique selling proposition. How to explain your book quickly without rambling. The difference between internal and external calls to action. How your book can become part of a larger client journey. Why identifying the problems your book solves makes marketing easier. How the five pillars of book marketing work together. Why marketing needs to start before your book launches. Episode Summary Hilary walks through four questions: Who is your audience? Why is your book different? What do you want readers to do after reading it? What problems does your book solve? Answer those clearly, and suddenly your content, messaging, calls to action, and overall marketing strategy have direction.    She also gets into the reality of putting yourself out there. Authors write from a place of expertise, creativity, or passion, but marketing requires visibility—and visibility opens the door to criticism. Hilary’s message? Don’t let somebody sitting in the comments decide whether your voice deserves to be heard. You still have to show up, market the damn book, and give people a reason to care. Favorite Quote “You’re not toilet paper. You’re not selling toilet paper.”   - Hilary Jastram Other Topics Discussed Book Marketing • Target Audiences • Psychographics • Demographics • Unique Selling Propositions • Calls to Action • Reader Pain Points • Author Branding • Marketing Strategy • Book Launches Connect With Hilary Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career. ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Facebook⁠⁠ Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact. Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line. What You’ll LearnEpisode SummaryFavorite QuoteOther Topics Covered

  6. Sep 29

    Write Effing Now! EP 92: FAVE 50: Maddie Krzanowski- From Childhood Dream to Published Author

    Description What happens when a fourth-grade school project turns into a real book? In this episode of Write Effing Now!, Hilary Jastram sits down with Maddie Krzanowski, author of FAVE 50, dog trainer, business owner, and lifelong self-proclaimed “dog nerd.” At just 21, Maddie turned a childhood love of dogs, training, and writing into a published book. She shares how FAVE 50 grew from a little training booklet she made as a kid into a practical guide covering dog breeds, training tools, basic commands, advanced behaviors, and life with dogs. But this conversation goes way beyond the book. Hilary and Maddie dig into responsible dog ownership, training versus management, stubborn breeds, reactivity, socialization, routines, safety, and why the dog you want needs to fit the life you actually live. What You’ll Learn How Maddie turned a childhood idea into FAVE 50. Why breed and temperament should fit your real lifestyle. The difference between training and managing a behavior. Why consistency and repetition matter with every dog. How training changes as a dog learns and matures. Why socialization is about more than meeting dogs and people. How to work within a dog’s individual threshold. Why there usually isn’t a true “quick fix” for behavior. How Maddie balances school, business, training, and writing. What she’s planning for her next book, The Dog Walker’s Notebook. Episode Summary Maddie’s story starts long before FAVE 50. In fourth grade, she created a small book called All About Dogs. Years later, after becoming a certified dog trainer and building her own business, she came back to that childhood dream and turned it into a published book. The conversation gets practical fast. Maddie and Hilary talk about everything from leash pulling and crate training to reactive dogs, breed instincts, safety, routines, exercise, and positive associations. Maddie also explains why good training evolves. The goal isn’t perfection. It’s understanding your dog, staying consistent, and creating a routine that works for both of you. And Maddie isn’t finished writing. She gives listeners a preview of The Dog Walker’s Notebook, her next project about dogs, business, life transitions, and figuring out what comes next. Favorite Quote “I took that dream, and I made it into an actual book.” Maddie Krzanowski Other Topics Covered Dog Training • FAVE 50 • Becoming an Author • Dog Breeds • Reactivity • Socialization • Training Tools • Routines • Responsible Dog Ownership • Entrepreneurship • Writing Your First Book • The Dog Walker’s Notebook Connect With Hilary Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career. ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Facebook⁠⁠ Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact. Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.

  7. Sep 21

    Write Effing Now! EP 91- Anthologies: How to Build a Book With Multiple Authors

    Description Writing a book with one author can be complicated. Now add five, ten, or even twenty authors to the mix. Welcome to the world of anthologies. In this episode of Write Effing Now!, Hilary Jastram breaks down what it takes to create an anthology without turning the entire project into chaos. What You’ll Learn What makes an anthology different from a traditional book. What the lead author is actually responsible for. Why communication should flow through one central person. The difference between a foreword and an introduction. How a note to the reader can create a personal connection. What belongs in acknowledgments and an afterword. How to structure individual author chapters. Why every contributor needs a strong bio. How calls to action can fit naturally into an anthology. Why editors need to adapt to different writers. How Track Changes and comments can simplify the editing process. Why some industries need compliance reviews and disclaimers. How clear expectations can prevent problems later. Why AI shouldn't replace the author's actual writing. Favorite Quote: “The editor’s job is to adapt to the way the author works—not retrain the author.” Other Topics Discussed: Anthologies • Collaborative Books • Lead Authors • Co-Authors • Book Editing • Forewords • Introductions • Acknowledgments • Afterwords • Author Bios • Epigraphs • Chapter Structure • Calls to Action • Track Changes • Editing Comments • Author Communication • Book Marketing • Publishing Timelines • Compliance • Disclaimers • AI and Writing • Author Voice • Publishing Connect With Hilary Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career. ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Facebook⁠⁠ Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact. Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.

  8. Sep 14

    Write Effing Now! EP 90- How to Repurpose Content

    On this episode of Write Effing Now!, we’re talking about one of Hil’s fave topics: repurposing content. Not only that, but she is sharing a secret! It seems like a lot of the episodes lately have revolved around setting the story straight when it comes to the real scoop about what it takes to write a book. This episode explains the work you actually need to do and asks the question are you doing too much? And the truth is, you just might be--especially if you are regularly producing content because you can absolutely use that content in your book. Three takeaways from this episode of Write Effing Now! Have a blog? You can use the content for your book. Have a podcast--use a transcribing service, and BOOM! Book content! You’ll have to tune in for the secret--but it’s a good one since you might have the copy that you need at your disposal right now!   For more tips on writing your book, no matter what state of writing or planning you’re in, listen to additional episodes at ⁠BookMarkPub⁠. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Connect With Hilary Follow Hilary for weekly conversations designed to help you write with confidence, publish with purpose, and finally cross the finish line. ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠TikTok⁠ ⁠Facebook⁠ About Write Effing Now! is the podcast for writers who are ready to transform ideas into finished books. Hosted by editor, publisher, and author Hilary Jastram, each episode provides practical advice on writing, editing, publishing, storytelling, marketing, audiobooks, artificial intelligence, and everything authors need to successfully navigate today's publishing world. Whether you're writing your first book or building your author career, you'll find inspiration, education, and actionable strategies to help you write with confidence and publish with purpose. Learn more at ⁠BookMarkPub

5
out of 5
10 Ratings

About

Master writing, book marketing, publishing, and everything in between with the Book Lady, the Word Nerd, the shameless Writing Addict - Hilary Jastram. Hil knows that writing, whether crafting a book, a blog, an ad, an article, copy, or anything else, can overwhelm anyone. Write Effing Now will fill you with the information and inspiration you need to meet all your writing challenges. Get all the major tea learned from writing her own books and coaching 130+ authors through the creation of theirs. If writing is your passion, let's talk shop ... Write Effing Now!

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