iDigress with Troy Sandidge

Troy Sandidge
  • 4.8 (47)
  • MARKETING
  • UPDATED WEEKLY

Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

  1. DEC 16

    139. More Money, More Time, Or Both… If Your Marketing Can’t Prove It, You Won’t Win!

    More money. More time. Or both. If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move. In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong. We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint. In this episode, you will learn how to: Translate features into outcomes buyers actually care aboutClarify whether your offer makes money, saves time, or does bothSimplify messaging so decision makers instantly understand the valueFix marketing that looks polished but fails to convertImprove customer experience through small, intentional momentsAlign product, marketing, and leadership around one clear value storyThis episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated. Beyond The Episode Gems: Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

    44 min

  2. DEC 16

    138. Detach From The Outcome: Close The Loops, Cut The Noise, Get To Work!

    Success does not eliminate pressure. It often multiplies it. Once you experience a win, the fear shifts from “what if I fail?” to “what if I can’t do it again?” In this episode, I unpack why success can feel heavier than failure, how emotional attachment to outcomes distorts clarity, and why many people end up running in place even while working hard. We explore how open loops, unfinished commitments, and mental clutter quietly drain focus, energy, and momentum. I share why learning to detach emotionally from outcomes is not about becoming numb or disconnected, but about creating enough objectivity to take better action. When everything feels personal, every fluctuation feels like failure. You’ll learn how to: Detach your identity from results so one miss doesn’t spiral into self-doubtClose open loops that create constant mental taxationCut through noise, distractions, and unnecessary commitmentsSay no with intention so yes actually means somethingMeasure progress beyond a single KPI or narrow definition of successBuild systems, structure, and infrastructure that support sustainable growthWe also talk about why sustainability must come before scalability, how discipline fills the gap when motivation fades, and why progress often comes from doing less, more intentionally, instead of chasing everything at once. This episode is a reminder that clarity creates momentum, simplicity creates leverage, and consistent execution is what turns intention into real results. Close the loops. Cut the noise. Get to work. Beyond The Episode Gems: Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

    27 min

  3. DEC 15

    137. Reflection Without Regret: Take The Lesson, Drop The Shame, Move Forward!

    Reflection can be uncomfortable, especially when the year did not go the way you planned. In this episode, I walk through why reflection is meant to create clarity, not self-punishment. The last month of the year often magnifies comparison, pressure, and second-guessing, but none of those move you forward. What does move you forward is learning the lesson, releasing the shame, and continuing to take action anyway. We talk about why you do not need a new year to create a new outcome, why readiness is a myth, and why discipline and consistency matter more than motivation. Whether this year felt successful, disappointing, or somewhere in between, your experience still holds value if you extract the lesson without letting it define you. In this episode, you will learn how to: Reflect without turning the past into regretSeparate emotion from execution while honoring bothDrop shame without avoiding accountabilityBuild momentum through small, consistent actionsFinish the year strong without burnout or pressureMove forward with clarity instead of comparisonThis conversation reframes reflection as a tool for alignment, not judgment. Progress does not require perfection, a fresh calendar, or the right feeling. It requires one decision, one action, and the willingness to move forward differently. Take the lesson. Drop the shame. Keep moving. Beyond The Episode Gems: Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

    8 min

  4. NOV 24

    Ep 136. I'm Back! From Girl Dad To TEDx Speaker. What Africa & One Tiny Shift Taught Me About Real Growth!

    Ep 136 is personal. I’m back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters. In this episode, I share the truth about stepping away, stepping into fatherhood, and stepping onto a TEDx stage 7,800 miles from home. I talk about killing hustle culture, choosing intention over pressure, and building a life that feels aligned, not forced. I also break down the Shadow Line Principle and how one tiny shift can unlock real growth in your life and your business. If you are rebuilding, recalibrating, or trying to grow with more intention and less noise, this one is for you. Let’s talk life. Let’s talk growth. Let’s talk about the tiny shift that changes everything. And let’s celebrate your friendly neighborhood Strategy Hacker® giving you perspective once again. Tune in. Let’s digress.   Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy on LinkedIn, Instagram, TikTok, and YouTube: @FindTroy.Buy My Book, "Strategize Up": StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkNeed Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

    49 min

  5. MAR 14

    135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney

    How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success. We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability. Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results. 💡 Key Takeaways: How strategic style choices influence trust and perceptionWhy brand consistency and visual identity impact your business successThe psychology of color and how it shapes audience expectationsThe connection between personal style, mindset, and confidenceHow to leverage your appearance to attract the right opportunitiesWant to experience even more? Watch the video version of this interview. Follow Toi Sweeney On LinkedIn For Brand Strategy, Fashion Style, & Dress Psychology AdvancementInterested In Working With Or Booking Toi To Speak Or Work Together? Visit Toi's WebsiteBuy Toi's Book "Secrets Of A Well Dressed Brand"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, "Strategize Up": StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization PlanSupport The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

    1 hr

  6. FEB 28

    134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass]

    DEI isn’t just a moral stance... it’s a business imperative. In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power. In this episode, we cover: Why all products are inherently “woke” and what that means for businessHow to measure DEI impact and create sustainable, profitable changeRecognizing privilege and injustice and accepting accountability while embracing changeHow to maintain individuality, light, and confidence while navigating injustice in the workplaceThe business case for DEI and why ignoring it is a costly mistakeHow allyship goes beyond good intentions to real actionAnd much moreIf you’re ready for a raw, unfiltered look at DEI, leadership, and the future of equity in business, this is the masterclass episode you need to hear. Want to experience even more? Watch the video version of this interview. Follow Dr. V Boykin On LinkedIn For Equity Thought Leadership, GTM Enablement, Culture Impact, & MoreInterested In Working With Or Booking Dr. V To Speak? Visit Dr V's WebsiteBuy Dr. V's Book "Fix Your Face & Watch Your Tone"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization PlanSupport The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

    58 min

  7. FEB 21

    133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]

    From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business. But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity. We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital. Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful. Tap in for Part 3 of this powerful Masterclass with Evante Daniels!   Listen to Part 1 of our conversation here. Listen to Part 2 of our conversation here. Beyond The Episode Gems: Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan  Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

    45 min

  8. FEB 21

    132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]

    Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed! We dive deep into: Why your brand name can be the difference between getting funded or forgottenThe two ways to create demand (and why most fail)How to position your brand for growth without losing cultural authenticityThe branding mistakes that cost Black businesses capital and credibilityThe power of strategic naming, perception, and Cultural IP in breaking business barriersThink about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue. If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen. Listen to Part 1 of our conversation here. Beyond The Episode Gems: Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan  Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

    37 min
See All (139)

4.8
out of 5
47 Ratings

About

Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

Information

  • Creator
    Troy Sandidge
  • Years Active
    2020 - 2025
  • Episodes
    139
  • Rating
    Clean
  • Copyright
    © iDigress with Troy Sandidge
  • Show Website
    iDigress with Troy Sandidge

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