Business Money

Parth Rathod

This podcast is about Business ideas, business strategies, startup ideas, How to start a startup or business from scratch for students, entrepreneurs & every one who wants to do business in their life.Business strategies include marketing, branding, sales digital marketing, scale up, packaging. How to start online business from home including secrets of selling your products in e-commerce industry. Motivational content also comes into play. Personal branding is also important in today's business world.

Episodes

  1. 09/27/2020

    Guerilla Marketing for your business (Budget Friendly Marketing technique) by Parth Rathod

    Guerilla Marketing is best marketing technique for your business as it is cheap. When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare -- which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing. But how does that translate into the work we do every day? In marketing, guerrilla techniques mostly play on the element of surprise. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. You’ll see what that looks like in some the examples below. The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, who wrote several books about guerrilla tactics in a number of professional areas. Of course, at that time, marketing in general looked very different, and while guerrilla marketing is still used today, the ever-growing digital landscape is changing what it looks like. Again -- you’ll see what that looks like in some of the examples below. What marketers really enjoy about guerrilla marketing is its fairly low-cost nature. The real investment here is a creative, intellectual one -- its implementation, however, doesn’t have to be expensive. Michael Brenner summarizes it nicely in his article on “guerrilla content,” where he frames this style of marketing in the same context as repurposing your existing content, like taking certain segments of a report, and expanding each one into a blog post. It’s an investment of time, but not money, per se. In a way, guerrilla marketing works by repurposing your audience’s current environment. Evaluate it, and figure out which segments of it can be repurposed to include your brand

About

This podcast is about Business ideas, business strategies, startup ideas, How to start a startup or business from scratch for students, entrepreneurs & every one who wants to do business in their life.Business strategies include marketing, branding, sales digital marketing, scale up, packaging. How to start online business from home including secrets of selling your products in e-commerce industry. Motivational content also comes into play. Personal branding is also important in today's business world.