Thank You For You with Erin Lindstrom

Erin Lindstrom
  • 5.0 (7)
  • Entrepreneurship

Life is short, work is long, fun is important. Join Erin on a podcast journey to more living, laughing, and loving in business and life. Your host, Erin Lindstrom, is a sales strategist, ops consultant, and coach who helps cool people figure out how to position, sell, and communicate their services so they can make money and have fun while surviving the the shit show that is capitalism. She’s also a comedian.Tune in to hear from talk all things biz and life with the single mom next door. @erinlindstromwww.erinlindstrom.com

  1. Sep 9

    055: How Much Should I Pay My Team? The 30% Rule and What It Misses

    Warning: This is about way more than "market rates." Today I'm answering one of the questions I get most often: how much should you actually be paying your team? I'll give you the quick number, and then the longer answer, because quick isn't alway correct. I'll also walk through the three-part filter I use for every hiring decision, the difference between paying someone to do the work and paying someone to think with you, and why support feels so expensive when you've spent years never paying yourself fairly. (Yup, we're going there!) So grab your fave bevvie and headphones and take this ep for a walk! Afterwards, pop onto IG and let me know what you thought! Takeaways Twenty to thirty percent of overhead is a good check-in.Every hiring decision should be responsible, aligned, and a little bit stretchy.Team stops being a commodity the moment they start thinking on your behalf.Mental load and worry load are two different price points.Before you ask what to pay your team, get clear on what your own seat is. Resources Book: No Rules Rules Q's for you to ask yourself as you ponder how much to pay: What do I want my seat on the team to be? (Task doer vs. thinking partner vs. visionary vs. technician)What am I bringing to the table, and what do I want off my plate?What thinking do I want brought to me, instead of me generating it myself?What have I been paying myself? (Are business finances and personal finances actually separate, or has she been absorbing the value of every role herself?)If I weren't doing this job, what would I pay someone else to do it? (The real gut-check behind "expensive")Who am I replacing, and what is my new role once I do?Do I actually want to build a company and a culture, or is this more of a solo game for me?Am I willing to do something uncomfortable to get where I'm trying to go? (the "stretchy" filter)Is this decision responsible, aligned, and stretchy — not just one of the three? ⏱️Timestamps 00:00 Introduction 00:45 The Quick Answer: 20 to 30 Percent 02:35 Responsible, Aligned, and Stretchy Decisions 03:55 Alignment and What's Right for This Season 05:20 Why Stretchiness Matters in a Growth Season 05:55 When Team Stops Being a Commodity 08:45 Mental Load vs. Worry Load 10:00 What Do You Want Your Seat to Be? 10:40 What Have You Been Paying Yourself? 11:35 The Client Who Was Doing Every Job 13:20 Hot Tips Before You Hire 15:30 You Are the Culture 16:20 Final Thoughts Links & Resources:Erin’s Website Commonwealth Co. If you enjoy this episode please leave a 5 star review! And if you need any sales/growth support, reach out to hello@erinlindstrom.com More info about working together at erinlindstrom.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

  2. 04/14/2025

    054: Stop Copying Funnels That Aren’t Built for You

    Welcome to Thank You For You—the show where we get real about what it means to run a business without losing yourself in the process. I’m Erin Lindstrom, strategic advisor, sales nerd, and Founder of Commonwealth Co.. I help values-driven entrepreneurs build businesses that grow with integrity, sustainability, and a little bit of magic. Grab my free guide to writing a masterclass script that actually converts at this link, and learn more about my work at erinlindstrom.com. In this episode, I’m breaking down a pattern I see all the time: entrepreneurs making strategic decisions based on what they think is working for someone else. I’m calling out the trap of funnel envy (with love), sharing why that approach rarely works in the long run, and offering a grounded alternative based on your actual goals, needs, and context.  TakeawaysMimicking someone else’s funnel doesn’t guarantee you their results.What looks like success from the outside might not feel successful on the inside.Just because you need money fast doesn’t mean you should copy what’s trending.Your strategy should support your life—not just your launch.You get to build a business based on your strengths, values, and desired experience. ⏱️ Timestamps00:00 Introduction and Personal Background01:10 The Problem with Copying Business Strategies02:53 Building a Business from the Ground Up07:20 Understanding Your Audience and Offer15:01 Monetizing Your Skills and Services18:27 The Importance of Clarity in Business Goals19:16 Understanding Financial Needs and Realities21:08 Building a Stable Bridge to Success22:31 Personal Stories and Motivations26:47 Creative Solutions for Business Growth34:45 Final Thoughts and Takeaways Links & Resources:Erin’s Website Commonwealth Co. If you enjoy this episode please leave a 5 star review! And if you need any sales/growth support, reach out to hello@erinlindstrom.com More info about working together at erinlindstrom.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

  3. 04/07/2025

    053: Before You Hire a Tech VA, Sign Up for New Software, or Say “I’m Not Techy”… Listen to This

    Welcome to Thank You For You—the show where we get real about what it means to run a business without losing yourself in the process. I’m Erin Lindstrom, strategic advisor, sales nerd, and Founder of Commonwealth Co.. I help values-driven entrepreneurs build businesses that grow with integrity, sustainability, and a little bit of magic. Learn more about my work at erinlindstrom.com. In today’s episode, we’re diving into one of those spicy topics: tech. Specifically, how to choose and use software in your business—whether you’re DIYing or delegating. I’m sharing my honest take on the mindset that holds people back, what your responsibility actually is as a business owner, and how to approach tech without overwhelm (or giving your power away). What We Get Into:Why “I’m not techy” isn’t a free pass (and what to say instead)What you actually need to understand if you want your systems to workA behind-the-scenes look at how I evaluate and choose toolsDelegation vs. abdication when it comes to hiring helpThe moment I realized I had to own my decisions—even in the weedsTimestamps:00:00 Introduction and Podcast Overview 00:55 Today's Topic: Using Tech Platforms in Business 02:42 Understanding Software Basics 04:44 Effective Communication with Tech VAs 08:08 Choosing the Right Software 10:20 Hiring and Working with Tech VAs 14:45 Real-Life Example: Hiring a Contractor 21:30 Conclusion and Final Thoughts Links & Resources:Erin’s WebsiteCommonwealth Co.Free Masterclass Script Template & Guide If you enjoy this episode please leave a 5 star review! And if you need any sales/growth support, reach out to hello@erinlindstrom.com More info about working together at erinlindstrom.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

  4. 11/11/2024

    052: "Nice to Meet Me" How to improve team communication

    To get the Google Doc template and example head to Instagram (@erinlindstrom) and send me a message with the word "meet" and I'll send it right over! In this episode I introduce the 'Nice to Meet Me' communication style guide, a resource designed to enhance team communication and onboarding. I share my own guide and explains how it fosters clarity, honesty, and collaboration among team members. I emphasize the importance of understanding and leveraging each team member's strengths and preferences to create an efficient and supportive work environment.I provide insights into creating custom communication guides and offers practical steps on how to implement them in your own business.  00:00 Introduction: The Importance of Asking Questions 00:27 Welcome to the Podcast 00:44 Introducing Erin Lindstrom 01:17 Sales Strategy and Microagency Operations 02:22 The Power of Team Collaboration 03:28 Onboarding and Communication Style Guides 07:07 Erin's Personal Communication Style Guide 17:39 Team Member Insights and Reflections 26:08 Conclusion and How to Get the Guide Wanna work together? Email me! hello@erinlindstrom.com If you enjoy this episode please leave a 5 star review! And if you need any sales/growth support, reach out to hello@erinlindstrom.com More info about working together at erinlindstrom.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

  5. 10/22/2023

    051: Part 7 of 7 of the Sales Strategy Series: Creating Your Goals + Game Plan

    In today's episode, we're diving into the importance of creating a game plan and clarifying your goals before implementing sales strategies. We'll recap what we've covered so far in this series and how it all ties together. Plus, we'll discuss the role of intuition and strategy when setting sales goals. So grab a pen and paper, get ready to map out your path to success, and let's dive in! Setting Goals and Creating a Game Plan - Importance of pulling together a game plan and clarifying goals - Gathering data about clients and sales - Understanding your areas of growth as a CEO - Evaluating marketing effectiveness - Assessing nurturing leads and clients - Identifying what feels right and correct - Considerations for delegation and focus support - Building lenses for ongoing decision-making and checking in  Determining Sales Goals - Starting with a clean sheet of paper or document - Considering feelings, gut instincts, and dreams for sales numbers - Factoring in data and strategies - Allowing for multiple numbers or variations - Stretching into different versions of the question - Blending intuition and strategy for a range of goals - Recognizing that these goals are the starting point, not the endpoint - Emphasizing the importance of data to fine-tune goals Evaluating Offers  - Considering sales priorities - Assessing the offers currently available in the business - Reflecting on sales priorities and how they align with offers - Calculating different ways to reach the goals Creating a Guideline - Recognizing that the goal doesn't need to be perfect or match societal expectations - Using the goals as a starting point and allowing for flexibility - Looking at how the goals relate to each other - Reviewing and revisiting offers and sales priorities - Considering different strategies and approaches to achieve the goals If you enjoy this episode please leave a 5 star review! And if you need any sales/growth support, reach out to hello@erinlindstrom.com More info about working together at erinlindstrom.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

  6. 10/22/2023

    050: Part 6 of the 7 Part Sales Strategy Series: Streamline your sales with systems and support

    In this episode, we'll be discussing the important role of support and systems in your business. We'll explore how to align your strategy, choose the right tools, delegate tasks, and build focus so you can maximize your productivity. And of course, we'll touch on the ever-important aspect of tracking results and making adjustments along the way.  Setting an aligned strategy - Defining goals - Choosing actions to meet the goals  Choosing tools - Assessing requirements (copy, graphics, videos, software) - Evaluating costs (money, time, energy) - Determining who can do the task (self, team member, contractor) - Deciding whether to keep or get rid of a tool Delegating, Do Dates, and Deleting - Identifying tasks to delegate - Setting due dates for tasks - Considering tasks to delete Primary Topic: Support and Systems - Exploring different forms of support (team members, coffee, environment) - Recognizing the value of saving time in personal life - Building focus - Implementing systems to enhance productivity Primary Topic: Implementing and Tracking - Implementing the strategies and tools - Tracking results and gathering data - Analyzing the data for future improvements Primary Topic: Iteration and Creativity - Deciding what to keep or discard based on results - Adapting and refining strategies for future iterations - Encouraging creativity within the framework and structure If you enjoy this episode please leave a 5 star review! And if you need any sales/growth support, reach out to hello@erinlindstrom.com More info about working together at erinlindstrom.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

  7. 10/22/2023

    049: Part 5 of the 7 Part Sales Strategy Series: Marketing + Nurturing

    In today's episode, we're diving into the world of marketing and nurturing. Erin Lindstrom, our sales strategist, ops consultant, and hilarious host, is here to share her insights on how to effectively market your services and build strong relationships with your audience. From conducting a marketing audit to identifying your boundaries and transforming as a person, Erin guides you through the essential steps to take your marketing game to the next level. Plus, she discusses the vital role nurturing plays in the sales process and how it can boost conversions and build lasting connections with your clients. So grab your notepad and get ready for another engaging episode of Sales & Stuff with Erin Lindstrom! Sales and Marketing Strategies - Sales Strategies: - Importance of sales strategies - Different sales strategies that can be implemented - Marketing Strategies: - Connection between marketing and referability/reputation - Marketing audit and evaluating past marketing efforts - Measuring effectiveness of marketing campaigns - Focus on building an email list - Setting boundaries and identifying "hell no" activities in marketing - Identifying desired skills and transformation in marketing - Nurturing: - Difference between marketing and nurturing - Nurturing as a one-to-one or small group approach - Importance of follow-up and conversation in nurturing - Nurturing as part of the sales process - Building relationships through nurturing - Conversion as a result of effective nurturing If you enjoy this episode please leave a 5 star review! And if you need any sales/growth support, reach out to hello@erinlindstrom.com More info about working together at erinlindstrom.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

  8. 10/22/2023

    048: Part 4 of the 7 Part Sales Strategy Series: Retention, Reputation, Refer-ability and more!

    Welcome to Sales & Stuff with Erin Lindstrom, the podcast where we dive deep into all things sales and more. I'm your host, Erin Lindstrom, a sales strategist, ops consultant, and coach.  On today's episode, "Sales Priorities + Your Priorities," we're going to explore the different sales strategies and priorities that can help you make more money in your business. From client retention to building your reputation and referability, we'll discuss how these factors play a crucial role in your sales success.  Join me as we uncover the nuances of sales and discover how to align your priorities with your business goals. Stay tuned and let's dive in! In this episode we cover: - Retention   - Importance of client retention   - Assessing current client retention   - Exploring the potential for increased retention   - Effect of clarity on communication with the team - Reputation   - The significance of reputation in sales   - Building and maintaining reputation   - Connection between reputation and branding/marketing   - Overcoming past traumas or negative experiences - Referability   - Definition and significance of referability   - Distinction between referability and reputation   - Assessing current referability   - Exploring fears or insecurities related to being referable - Upsells, Downsells, and Alumni   - Upselling and downselling options for current clients   - Upselling and downselling options for prospects who know the business   - Alumni programming and reconnecting with past clients   - Leveraging alumni as sales advocates or affiliates If you enjoy this episode please leave a 5 star review! And if you need any sales/growth support, reach out to hello@erinlindstrom.com More info about working together at erinlindstrom.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

See All (55)

5
out of 5
7 Ratings

About

Life is short, work is long, fun is important. Join Erin on a podcast journey to more living, laughing, and loving in business and life. Your host, Erin Lindstrom, is a sales strategist, ops consultant, and coach who helps cool people figure out how to position, sell, and communicate their services so they can make money and have fun while surviving the the shit show that is capitalism. She’s also a comedian.Tune in to hear from talk all things biz and life with the single mom next door. @erinlindstromwww.erinlindstrom.com

Information