The Abbey England Podcraft

Abbey England Ltd

The Abbey England Podcraft is dedicated to discussing industry insights with fellow suppliers, customers and leading industry experts within the equestrian and leather industry. Join Ishbel Watson as she sits down with the experts to discuss everything from processes to best practices, top tips, secrets and more.

  1. 15h ago

    From a British Atelier to a Global Luxury Brand: The Future of House of Swaine

    What does it take to survive almost 300 years in business — and still have the ambition to reinvent yourself? In this episode of the Abbey England Podcraft, Ishbel Watson sits down with Monty Corry, Brand Director at House of Swaine, to explore the remarkable story behind one of Britain’s oldest luxury brands. Dating back to 1750, House of Swaine has weathered wars, changing consumer tastes, economic uncertainty and the rise of international luxury houses. Today, the business is entering an exciting new chapter, expanding internationally with stores in destinations including Los Angeles, Washington and Switzerland, while remaining firmly committed to its British roots and craftsmanship. Monty shares an honest insight into the challenges of taking a historic brand into the modern world — from knowing when to diversify and when to return to your core, to reaching new audiences without losing the customers and values that built the brand. We also explore the growing appeal of British-made luxury, the rise of female customers, the role of bespoke craftsmanship and how modern technology is allowing heritage brands to tell multiple stories without losing their identity. But perhaps the biggest question is what happens when the skills behind that craftsmanship begin to disappear. Monty talks openly about the importance of apprenticeships, passing knowledge between generations and changing perceptions of craft as a career — arguing that British craftsmanship has a genuine opportunity to enter a new golden age. From 18th-century whips and saddles to bespoke leather goods in California, this is a fascinating conversation about heritage, reinvention, craftsmanship and what it takes to build a British luxury brand for the future. Listen now to discover how House of Swaine is honouring its past while boldly looking towards its next 300 years.

    From a British Atelier to a Global Luxury Brand: The Future of House of Swaine

About

The Abbey England Podcraft is dedicated to discussing industry insights with fellow suppliers, customers and leading industry experts within the equestrian and leather industry. Join Ishbel Watson as she sits down with the experts to discuss everything from processes to best practices, top tips, secrets and more.

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