How Sh*t Gets Made by MindSpark Research

MindSpark Research Intl (now Savanta)
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A podcast about the people behind the products, services and brands we love. How Sh*t Gets Made is dedicated to shining a light on the people who create, design and test the things we interact with in our lives: real talk about how the research gets done that shapes almost everything in our world.

Episodes

  1. 10/14/2021

    Empowering Women in Sports Through Inclusivity & Diversity

    Norbert sits down with Liz and Josie from Women in Sport to talk about inclusion efforts in sport for all with special recognition of women's powerful relationship with sport and reclaiming / learning the rights to one’s body, to fitness and participation, and to existing free of criticism, and the positive change to come within a regularly critical or exclusive activity.

    35 min

  2. 09/23/2021

    Ep.9 - Humanized Surveys & Accessible Product Design

    Looking to incorporate new accessibility means into your brand but lost on where to get started? Yuri Martins (Senior Product Designer, Typeform) logs in with MindSpark's own Nikki Lavoie to dish on how user testing, interviews, assisted technology, and other research methods have helped Typeform nail and discover room for inclusive and accessible design practices!

    44 min

  3. 07/13/2021

    Ep.8 - Funny Accents & Expatism and Social Stigma

    Nick and Eva talk to Kat and Norbert (MindSpark) about moving abroad, settling into a new country, the pros and cons of being an expat and give advice to anyone considering moving away from their home country.

    55 min

  4. 06/17/2021

    Ep.7 - To Invest or Not To Invest & Cryptocurrencies

    Nick Aramouni, Eva Berliner talk to Nikki Lavoie about Bitcoin, investing and trusting digital currencies, crypto-skepticism, and the fluctuation of exchange rates.

    52 min

  5. 05/27/2021

    Ep.6 - Mysterious Whale Mugs & Life-changing Research

    Pati Dominguez (Diageo), Santi Dominguez (Autodesk) talk to Nikki about how knowing research can help you in marketing and gain better understanding of your customers, why people don’t know much about research and how to change that and how being transparent can help people understand what researchers do.

    47 min

  6. 05/04/2021

    Ep.5 - First Dates, Torture & Research and Sales

    Nina Schacht (Nidos Academy) and Dirk Schacht (Sales Expert) tell Nikki a tale of first dates, and talk about laundry detergent, torture, and the relationship between research and sales.

    55 min

  7. 03/09/2021

    Ep.4 - Lime vs. Green Apple Skittles & Innovation Strategy

    Michelle Gansle (Mars Wrigley) and Inna Pasalis (Philips) talk to Nikki Lavoie about changed M&M formulas, lime vs. green apple Skittles, innovation strategy and giving back to the community.

    48 min

  8. 01/14/2021

    Ep.3 - Tricky Soup Packaging & Two-Way Communication

    Lucy Davison (Keen as Mustard Marketing) and Nikki Lavoie (MindSpark) talk about condiments, tricky soup packaging, Black Lives Matter and the importance of two-way communication among brands.

    43 min

  9. 10/30/2020

    Ep.2 - Falling Through the MRx/UXr Looking Glass

    Elina Halonen (Behaven) talks to Alicia and Nikki (MindSpark) about the parallels and differences between market research and user experience research across the globe.

    45 min

  10. 10/06/2020

    Ep.1 - Market Nachos vs User Nachos

    Steve August and Nikki Lavoie talk about market up and downs, entrepreneurship, different founder types, market nachos vs. user nachos and speculate what direction the research industry is headed towards.

    42 min
  • 10 Episodes

About

A podcast about the people behind the products, services and brands we love. How Sh*t Gets Made is dedicated to shining a light on the people who create, design and test the things we interact with in our lives: real talk about how the research gets done that shapes almost everything in our world.

Information

  • Creator
    MindSpark Research Intl (now Savanta)
  • Years Active
    2020 - 2021
  • Episodes
    10
  • Rating
    Explicit
  • Copyright
    © MindSpark Research Intl (now Savanta)