29 episodes

Demand Gen Studio is a live stream series and podcast hosted by Emilio Garcia from Boundify, where B2B professionals get actionable insights on marketing and sales.

Join us to chat about digital advertising, inbound marketing, sales enablement, B2B websites, and everything in between.

Demand Gen Studio Boundify

    • Business
    • 5.0 • 3 Ratings

Demand Gen Studio is a live stream series and podcast hosted by Emilio Garcia from Boundify, where B2B professionals get actionable insights on marketing and sales.

Join us to chat about digital advertising, inbound marketing, sales enablement, B2B websites, and everything in between.

    29. Leveraging Email for Each Step of Your B2B Buyer Journey

    29. Leveraging Email for Each Step of Your B2B Buyer Journey

    Email marketing can be a powerful tool in your B2B marketing efforts.

    The key is not only segmentation but matching your message to the stage of your buyer's journey.

    During this episode, we'll explore how to tailor your emails to deliver relevant messages to your contacts that provide value for them and increase business for your brand.

    Don't miss the next one: https://www.boundify.io/demand-gen-studio. 

    #EmailMarketing #B2BMarketing #BuyerJourney

    • 29 min
    28. Paid Search Campaign Types that Every B2B Marketer Need to Know

    28. Paid Search Campaign Types that Every B2B Marketer Need to Know

    While, in general, paid search campaigns are by B2B marketers to get in front of high intent users, there are nuances to the types of campaigns you can create.

    Join us to discover how your brand, the kind of product or service you offer, and your competitors' brand affect the types of paid search campaigns you should launch.

    Don't miss the next one: https://www.boundify.io/demand-gen-studio

    #PaidSearch #B2BMarketing

    • 31 min
    27. What Is Demand Gen? The Value & Supply Chain Interpretation

    27. What Is Demand Gen? The Value & Supply Chain Interpretation

    While this video and podcast series is dedicated to covering topics of interest to demand gen marketers, I've not shared my interpretation of what demand generation is and its purpose.

    Well, that changes this Friday :)

    Don't miss the next one: https://www.boundify.io/demand-gen-studio.

    • 20 min
    26. Building a Demand Gen Strategy that Scales (Part 2) - Demand Gen Studio

    26. Building a Demand Gen Strategy that Scales (Part 2) - Demand Gen Studio

    You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented.

    How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends.

    In this episode, we'll continue our conversation on the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.

    Don't miss the next one: https://www.boundify.io/demand-gen-studio.

    #DemandGeneration #DemandGenStudio

    • 29 min
    25. Building a Demand Gen Strategy that Scales (Part 1) - Demand Gen Studio

    25. Building a Demand Gen Strategy that Scales (Part 1) - Demand Gen Studio

    You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented.

    How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends.

    In this episode, we'll discuss the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.

    Don't miss the next one: https://www.boundify.io/demand-gen-studio.  

    #DemandGen #Strategy

    • 27 min
    24. How to Generate High-Quality Paid Media Leads (Part 2)

    24. How to Generate High-Quality Paid Media Leads (Part 2)

    In the second episode of this two-part installment, we’ll take a closer look at generating high-quality leads at scale and breaking down the formula for doing so.

    Our previous episode discussed setting objectives and building a creative ad plan. Now, let’s take that plan into action while evaluating and expanding it, focusing on demand at the top and bottom of the marketing funnel.

    #MarketingLeads

    Don't miss the next one: https://www.boundify.io/demand-gen-studio/

    • 43 min

Customer Reviews

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Actionable Insights

Just listened to the episode with Tim Lowry and Robbie Fitzwater — so many actionable insights! Thanks for bringing us these marketing experts!

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