AMA RIFF Podcast

AMA Milwaukee Chapter
  • 4.7 (3)
  • Marketing

AMA RIFF is a series of sit-downs with marketing pros to riff on all things marketing. Hosted by Pat McGovern.

  1. 07/24/2023

    Synchronizing Sales and Marketing Success with Celia Faye Meisel

    In this episode, AMA MKE President Michele Tonkovitz riffs with Celia Faye Meisel about the dynamic partnership between sales and marketing teams.   Turn up the volume and get ready to explore insights, advice, and ideas on how collaboration on strategies, personal brand development, leveraging customer insights, and nurturing lead can significantly impact a company's success and help close more details.   Be sure to also connect with Celia Faye Meisel, Sales Growth Consultant and Creator of the "More Method": https://celiafayemeisel.com/ https://www.moremethod.com/3-things https://www.linkedin.com/in/celia-faye-meisel https://www.instagram.com/celiafaye.meisel https://www.facebook.com/CeliaFayeMeisel   Book a 20-Minute Exploration Call to see what sales growth can look like for your business this year.

  2. 06/19/2023

    Marketing Jack Of All Trades: Justin Metzger

    Our AMA Riff guest Justin Metzger is really a jack of all trades ... and knows what it takes to run an AMA-zing press room during a trade show. Learn, connect and grow when you listen to Justin's public relations advice. Plus, get inspired by his tales about starting his own T-shirt business and voiceover work.   You can find Justin here: Email: justin@metzgerandsons.com Shirt website: metzgerandsons.com Voice etc website: metzgermidwest.com

  3. 03/29/2023

    Tom Graybill Will Help You Become A Better Networker

    Tom Graybill from Trimarq Communications, Inc. once again talks to AMA Milwaukee President Michele Tonkovitz. In the last conversation with Tom, he explained the importance of video as a marketing tool. Today he shares the hidden joys and benefits of networking—a practice that got lost during the pandemic and is now returning with a renewed spirit. Some of us love it, some of us dread it, but networking is essential for meeting new people, deepening relationships, and building your brand. Most of us blindly walk into these events with a vague goal of collecting a set number of business cards, but there's so much more we need to know to make networking work for us. As Tom visits area colleges, he offers helpful tips on making those vital connections in the working world. Listen and learn: ✅ Where to look for the people you want to connect with ✅ Why networking is a practice that never ends ✅ What your goal should be at every event ✅ How a good impression can bring you referrals Reach out to Tom on LinkedIn at https://www.linkedin.com/in/tomgraybill/ or via email at tom@trimarq.com, or visit his company's website at trimarq.com. RIFF Hosts: Michele Tonkovitz michele@greenonioncreative.com Pat McGovern pmcgov@gmail.com

  4. 03/15/2023

    How To Create Great Videos With Tom Graybill

    They say a picture is worth a thousand words, so how much more meaningful is a quality video? Find out as you listen to Part 1 of my conversation with Tom Graybill of Trimarq Communications, Inc. Through the media production company that he has been a part of for over 20 years, Tom helps his clients put their best foot forward with effective audio-visual communication. He explains why video is the most important marketing tool in your business arsenal, giving you the opportunity to present your business precisely as you wish. As the viewer watches up to an average of one minute of video, this medium has been proven to be a powerful means of conveying your message--and Tom shares how the little details make all the difference. Some key conversation points: ✅ When to go professional versus DIY ✅ Establishing a budget for video production ✅ Crafting the message you want Reach out to Tom on LinkedIn at https://www.linkedin.com/in/tomgraybill/ or via email at tom@trimarq.com, or visit his company's website at trimarq.com. RIFF Hosts: Michele Tonkovitz michele@greenonioncreative.com Pat McGovern pmcgov@gmail.com

  5. 03/01/2023

    Leonard Novati From Afro Charts

    We all know music moves people's bodies, hearts, and souls. But it also inspires them to spend their money. Today as I talk with Leonard Novati, you will hear an inspiring story of how this software engineer/deejay from Tanzania turned his love of African music into a growing business venture. Creator of user-friendly music app Afro Charts, Leonard has found a way to not only share the unique sound of African music with the world, but also provide a platform for independent artists. As he worked to bring the app to life, the entrepreneur continued to work full-time and he faced the obstacles posed by the Covid-19 pandemic. You will hear how though it wasn't always an easy road for Leonard, his passion served as the driving force he needed to bring his dream to fruition—and the same can be true for you. We will discuss: Finding your target audience The importance of effective marketing How to preserve as you pursue your vision And more Reach out to Leonard on LinkedIn at https://www.linkedin.com/in/leonardnovati/ or via email at Leonard.novati@afrocharts.com. RIFF Hosts: Michele Tonkovitz: michele@greenonioncreative.com Pat McGovern pmcgov@gmail.com

  6. 01/09/2023

    Meet Milena Dlugi

    It's a new year and we're returning with new guests! Meet Milena Dlugi, the owner of a virtual assistant company Milena Elite LLC and also our most recent AMA Board secretary. Offering a wealth of insight, skill, and experience, she shares life lessons we all can learn from. Listen as she details how she relocated from Poland to the United States shortly before the Covid-19 pandemic hit and came to a personal crossroads. Working fulltime for a local company, Milena felt something missing and wanted to pursue her passion of venturing out on her own. After finding inspiration through local networking events, she started Milena Elite which allowed her to bring two of her dreams—creating a company and helping others—to life. We also talk about: How having a virtual assistant can give you your life back Effective ways to market yourself and your business Why networking and building relationships are the keys to success The importance of finding a work-life balance Reach out to Milena on LinkedIn at https://www.linkedin.com/in/milena-dlugi/ or at milena@milenaelite.com   RIFF Hosts: Michele Tonkovitz: michele@greenonioncreative.com Pat McGovern pmcgov@gmail.com

  7. 01/25/2022

    Lindsay Goldner On Balancing It All, How Improvisational Theater Will Make You A Better Marketer, And Other Value Bombs

    #18 Hey everybody…and welcome to 2022. In this first episode of the new year, Michele and I sit down with Lindsay Golder.    Lindsay has a TON of experience in marketing. She has worked on both the agency as well as the client-side of things. And now she has decided to go it alone with her own business: Tillandsia Marketing. She shares the meaning of the name in the episode.    We also hit on:    How she got into the business.  How she decided to go it alone and start her own agency.  The importance of your network and how to reach out when you need them. (Great stuff) And the 4 things improvisational theater can teach you about marketing. (Even better stuff)   We loved talking to Lindsay and we hope you enjoy the episode as well. Let us know.    Reach out to Lindsay on LinkedIn at: https://www.linkedin.com/in/lindsaygoldner/   RIFF Hosts:    Michele Tonkovitz: michele@greenonioncreative.com   Pat McGovern pmcgov@gmail.com Interested in learning more about the AMA...head over to: https://www.amamilwaukee.org/ Music by: VJ Memes   RIFF Artwork: Emma McGovern

  8. 01/04/2022

    Emily Lopez On Key Marketing Strategy And Tactics for Entrepreneurs

    #18 We are back with the Riff and this is a great one to start off 2022. We have an amazing sit-down with Emily Lopez.    Emily is a Senior Channel Marketing Manager. She is also the founder and president of Elo Consulting Group.   Elo is a marketing agency that provides sales & marketing coaching, strategy development, and group collaboration for women who are launching, expanding, or rebranding their business.    In this episode, we learn the strategy and tactics entrepreneurs need to embrace to get some wins in 2022. Spoiler alert: her advice on networking is spot on!   To learn more about Emily check her out at: https://www.flowithelo.com/ or connect with her on LinkedIn at: https://www.linkedin.com/in/elopezmarketingmanager/ RIFF Hosts:    Michele Tonkovitz: michele@greenonioncreative.com   Pat McGovern pmcgov@gmail.com Interested in learning more about the AMA...head over to: https://www.amamilwaukee.org/     Music by: VJ Memes   RIFF Artwork: Emma McGovern

See All (25)

Ratings & Reviews

4.7
out of 5
3 Ratings

About

AMA RIFF is a series of sit-downs with marketing pros to riff on all things marketing. Hosted by Pat McGovern.

Information

  • Creator
    AMA Milwaukee Chapter
  • Years Active
    2020 - 2023
  • Episodes
    25
  • Rating
    Clean
  • Show Website
    AMA RIFF Podcast