Hunters and Unicorns

huntersandunicorns
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Introducing ’Hunters and Unicorns’ – the podcast that shows you what it takes to be #1 in software sales. Are you hungry for the inside scoop on what it takes to lead in the dynamic world of software sales? Join us each week as we dive deep into the journeys of the trailblazers shaping the tech landscape’s future. 🔍 Dive into pivotal past experiences. 🎙️ Unveil the Playbooks of Tech Titans! 🚀 Revealing strategies of tech leaders driving growth. 🎯 Insights from thought leaders, entrepreneurs, execs. 🔥 Ignite innovation, leadership, extraordinary achievements. 🌐 1M+ global downloads – a community of tech enthusiasts. 🦄🎉 Subscribe and discover what it takes to be #1 in software sales! 👋 We are your hosts, Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, a tech recruitment agency in the UK. Visit our website to find out more: https://huntersandunicorns.com

  1. 4d ago

    The CRO Warning: He Was Winning Every Deal and About to Lose His Entire Team

    What happens when you're winning every deal—but your team is quietly reaching its breaking point? For Zach Sikora, CRO at Endor Labs, one of the biggest leadership lessons of his career came when he realized that driving results wasn't enough. His team was succeeding, but they were also fatigued and he risked creating a culture built around compliance rather than commitment. In this episode of Hunters and Unicorns, Simon Kouttis and Ollie Kuehne sit down with Zack to explore his journey from EMC and AppDynamics to People.ai and now Endor Labs, and the leadership lessons he learned along the way. Zack shares the moment his COO warned him that he might have a “mutiny” on his hands, why accountability has to come with empathy, and how explaining the “why,” using data, humanizing leadership, and giving people a voice transformed the way his team operated. The conversation also explores building a modern GTM organization, the role of RevOps and enablement, AI and application security, Endor Labs' growth journey, and why developing leaders is just as important as hiring more sales reps. In this episode: • The leadership mistake that nearly cost Zack his team's commitment • Why winning doesn't mean your leadership approach is working • The difference between compliance and commitment • How to balance accountability with empathy • Why leaders need to explain the “why” behind every decision • How data can help bring sales teams along with the strategy • Why RevOps and enablement should come before scaling headcount • Building a culture focused on leadership development • How AI is changing application security and software development • Endor Labs' growth strategy and 100% channel approach • What it really means to build a high-performing GTM organization About Zack Sikora Zack Sikora is Chief Revenue Officer at Endor Labs, with leadership experience at EMC, AppDynamics, People.ai, and Endor Labs. His experience spans high-growth technology, enterprise sales, go-to-market strategy, and revenue leadership, with a strong focus on building teams and developing leaders. About Our Sponsor: Big thanks to Aurasell for sponsoring this episode. Aurasell is an AI-native GTM platform designed to intelligently automate every aspect of the sales cycle from prospecting and deal management to forecasting and coaching. Subscribe to Hunters and Unicorns for conversations with the leaders building, scaling, and transforming high-growth technology companies. #HuntersAndUnicorns #ZachSkora #EndorLabs #SalesLeadership #GTM #RevenueLeadership #SalesManagement #SalesStrategy #AI #Cybersecurity #B2BSales #leadership Timestamps: 0:00 — Trailer 1:28 — Welcome & Introduction 2:43 — When It Started to Click as a Leader 4:18 — Accountability With Empathy — The Turning Point 5:48 — How He Actually Implemented Change 7:47 — From Compliance to Commitment 8:31 — Leaning on Mentors Through the Hard Moments 9:09 — The App Dynamics Story — A Baptism of Fire 12:34 — What Made Him Choose App Dynamics Over MongoDB & Medallia 14:52 — Why Dolly Said He Wasn't Ready 16:05 — The Rise to Third Line — Zigs, Zags & Getting Passed Over 18:11 — How to Systematically Build a Team From Scratch 20:21 — The Power of Activity Data & Leading Indicators 22:55 — When Did He Know He Wanted to Be a CRO? 25:08 — Was He Always Chasing the Title? 28:50 — Playbook First, Domain Second 32:18 — How Important Is Founder Support for Your Strategy? 33:39 — The Critical Criteria When Assessing a CRO Opportunity 35:24 — How to Assess a Founder Before You're In 38:03 — What Drew Him to Endor Labs 40:07 — The Four Problems Endor Is Built to Solve 43:49 — How Endor Stands Up Against the Big Players 46:10 — What's Stopping a Foundational Model From Doing This? 48:04 — Where Endor Is on the Journey & What's Next 49:44 — Why Endor Is a Great Place for Sales Leaders Right Now 51:18 — Closing

  2. Sep 9

    If You Think Taking Time Off Means You Are Losing — This Conversation Will Change Your Mind

    What happens when one of the most intense, competitive leaders in software sales finally decides to slow down? For Alex Patman, former CRO at Drata, stepping away from the game wasn't about losing his edge—it was about gaining perspective. In this episode of Hunters and Unicorns, Simon Kouttis and Ollie Kuehne sit down with Alex to unpack his journey from Fuze and Okta to becoming CRO at Drata, the mindset that drove his rapid rise through the software industry, and the leadership principles behind his success. Alex opens up about the tragic loss of his brother, why he made the decision to take time away from work, and how stepping back has changed his perspective on family, health, leadership, and his next professional mission. The conversation also explores the rapidly changing AI era, the pressures of modern sales leadership, and what it really takes to build and lead high-performing go-to-market teams. From increasing intensity and narrowing the focus to raising standards and leading from the front, Alex shares the playbook, principles, and competitive mindset that have shaped his career. In this episode: • Alex's journey from Fuze and Okta to CRO at Drata • Why pressure is a privilege—and the mindset of a “90-day contract” • How tragedy and time away from work changed his perspective • The importance of family, health, and mental resilience • Why curiosity and competitiveness can accelerate a career • Alex's perspective on the AI era and the future of software sales • The leadership principles behind high-performing GTM organizations • Why leaders need to increase intensity, narrow the focus, and raise standards • The importance of trust, communication, humility, and collective responsibility • How taking a step back can become the slingshot for the next chapter About Alex Patman Alex Patman is a former CRO at Drata and an experienced go-to-market leader who has built his career across high-growth technology companies including Fuze, Okta, and Drata. Known for his intensity, curiosity, competitiveness, and pace-setting leadership style, Alex has become one of the most prominent emerging leaders in software sales. Subscribe to Hunters and Unicorns for conversations with the leaders building, scaling, and transforming high-growth technology companies. About Our Sponsor: Big thanks to Aurasell for sponsoring this episode. Aurasell is an AI-native GTM platform designed to intelligently automate every aspect of the sales cycle—from prospecting and deal management to forecasting and coaching. #HuntersAndUnicorns #AlexPatman #Drata #SalesLeadership #GTM #SoftwareSales #AI #SalesStrategy #RevenueLeadership #B2BSales #ArtificialIntelligence #sales Timestamps: 0:00 — Trailer 1:17 — Welcome & Introduction 2:50 — Why Alex Is Taking Time Off 6:03 — Filling the Void & Keeping the Mind Active 10:47 — Why It's Important to Sit Through This 15:30 — Evaluating the Hardware Space 19:09 — Separating Signal From Hype in AI 21:19 — What He Looks for in a Founder 26:33 — How to Assess Founder GTM Commitment 30:04 — Career Arc — Fuse to Octa to Drata 37:33 — What Set Him Apart at Octa 41:37 — When Adam Arens Took Notice 44:17 — Managing Impatience & Over-Ambition 51:05 — Transitioning Into the CRO Seat 53:35 — Is It a Lonely Seat? 56:48 — Work-Life Balance as CRO 1:01:34 — What He Loves Most About the Game 1:02:54 — Guiding Principles & Leadership Style 1:05:41 — Closing

  3. Aug 26

    From Terrible Manager to CEO — Here Is the Leadership Lesson That Changed Everything

    What does it take to go from a Manager to a CEO—and become the kind of leader who helps others surpass you? In this episode of Hunters and Unicorns, Simon Kouttis and Ollie Kuehne sit down with Christina Brady, CEO and Co-Founder of Luster, to explore her journey from account executive to revenue leader, founder, and CEO. Christina shares how her passion for communication, leadership, and sales enablement shaped her career, why she believes leaders should be the “soil” that helps their people grow, and how AI can make sales teams better without replacing the human element. The conversation explores predictive enablement, emotional intelligence, sales performance, and why the future of AI in sales is about giving people better data, training, and feedback—not removing them from the process. In this episode: • Christina’s journey from account executive to CEO and founder • Why great leaders should help their people surpass them • How communication can transform sales performance • The role of emotional intelligence in sales • Why traditional sales training often fails • How AI can make salespeople better—not replace them • The future of predictive sales enablement • Why enablement should become a revenue center, not a cost center • How AI can identify and correct bad sales behavior before it happens • What the future of sales training and enablement looks like About Christina Brady Christina Brady is the CEO and Co-Founder of Luster, a company focused on transforming sales enablement through AI, predictive insights, training, and performance improvement. She has spent more than 20 years in go-to-market leadership, including roles across sales, enablement, customer success, and revenue leadership. Subscribe to Hunters and Unicorns for conversations with the leaders building, scaling, and transforming high-growth technology companies.   #HuntersAndUnicorns #ChristinaBrady #Luster #SalesEnablement #SalesLeadership #AIinSales #SalesTraining #RevenueLeadership #GTM #B2BSales #artificialintelligence Timestamps: 0:00 — Trailer 2:07 — How Christina Became CEO & Co-Founder 6:32 — From Concept to Product 8:36 — Why This Problem Was Personal 11:11 — The Highs & Lows of the Journey 13:55 — Sales Methodology & Getting Certified 16:21 — From Terrible Manager to CRO 20:25 — Breaking Down Communication Barriers 25:46 — Reinforcement & Doing the Work 31:00 — Controlling Emotion in the Moment 35:04 — Radical Candor & Earning the Right 38:32 — The Psychology Behind It All 42:01 — Can Emotional Intelligence Be Learned? 44:38 — Where Luster Is Today 51:57 — Measurable Impact & Real Customer Results 54:37 — Identifying & Cloning Top Performers 57:37 — The Human Element in AI Enablement 59:33 — The Next Five Years for Luster 1:02:34 — Closing

  4. Aug 20

    The REAL Reason Your Sales Team Is Only Selling 25% of the Time — And What Fixes It

    What separates a productive sales team from one buried in operational work? For Srinivas Bandi, it comes down to eliminating the endless toil that keeps sellers away from actually selling. In this episode of Hunters and Unicorns, Simon Kouttis and Ollie Kuehne sit down with Srinivas Bandi, Co-Founder and CTO of Aurasell, to explore how AI is reshaping the modern go-to-market stack and changing how sales teams work. They discuss why most sellers spend less than 25% of their time selling, how AI agents can automate everything from prospecting to forecasting, and why the future of sales is about letting humans focus on high-value conversations. The conversation also explores AI-native software, data ownership, the fragmentation of today’s GTM stack, and why companies need to focus on business outcomes rather than simply adding more tools. In this episode: • Why sales reps spend less than 25% of their time selling • How AI can move selling time from 25% to 75% • Why the future of sales is AI agents + human conversations • The problem with fragmented GTM stacks and 50+ tools • Why high-fidelity data is becoming a competitive advantage • How AI is changing product development and customer success • Why speed and execution are becoming critical moats • What the future of the GTM stack could look like About Srinivas Bandi Srinivas Bandi is the Co-Founder and CTO of Aurasell, with previous leadership experience at VMware, Nutanix, and Harness. He has spent his career building enterprise technology and scaling products across cloud, infrastructure, and AI. Subscribe to Hunters and Unicorns for conversations with the leaders building, scaling, and transforming high-growth technology companies. About Our Sponsor: Big thanks to Aurasell for sponsoring this episode. Aurasell is an AI-native GTM platform that replaces the 15+ disconnected tools your sales team is juggling — prospecting, deal management, forecasting, and coaching all in one place. Available as a layer on your existing Salesforce or HubSpot, or as a standalone AI-native CRM. https://www.aurasell.ai/ #HuntersAndUnicorns #SrinivasBandi #Aurasell #SalesAI #AIAgents #GTM #B2BSales #SalesLeadership #RevOps #RevenueGrowth #ArtificialIntelligence Timestamps: 0:00 — Trailer 1:09 — Welcome & Introduction 2:17 — Career — VMware to Nutanix to Harness 6:02 — Identifying a Company's Real Moat 9:09 — Creating Real Differentiation in a Crowded Space 15:38 — What Drew Him to Solving This Problem 20:28 — Building for the Future With Aurasell 26:33 — The Nutanix Product & Its Impact 30:41 — Balancing Customer Feedback With Product Vision 35:14 — Staying Ahead When Innovation Moves Fast 38:51 — Will the Founder Profile Change in the AI Era 41:34 — The Future GTM Stack 44:33 — Will AI Make the Market Too Noisy 47:35 — How the Seller Profile Will Change With AI 49:31 — Could Salespeople Ever Be Fully Replaced 52:02 — Aurasell's Impact on Sales Rep Productivity 56:04 — Is Customer Success Being Replaced by AI 58:02 — Closing

  5. Aug 13

    This is why Every Company's Partner Strategy Is Broken From Day One

    What separates a good partner strategy from a truly transformational one? For Akshay Rao and Tom Henderson, it comes down to one thing: turning partner strategy into real field execution. In this episode of Hunters and Unicorns, Simon Kouttis and Ollie Kuehne sit down with the co-founders of a stealth startup and two of the most experienced leaders in partner and channel alliances, with experience at companies including Wiz, Zscaler, AppDynamics, and Skytap. They break down why companies struggle to capture their Partner Total Addressable Market (PTAM), why strategy often gets disconnected from execution, and how organizations can use partnerships to accelerate growth rather than simply generate sourced revenue. The conversation explores what a gold-standard partner strategy looks like, how to measure the true value of partner relationships, why focused partner ecosystems outperform “everything to everyone” approaches, and how field teams can turn individual deals into long-term partner momentum. In this episode: • The missing link between PTAM and field execution • Why partner strategy cannot live only on a PowerPoint deck • How to calculate the real value of a partner relationship • Why focused partner strategies outperform broad ecosystems • How deals can become “currency” for building partner momentum • The difference between sourcing revenue and accelerating TAM • How companies can unlock growth they couldn't achieve alone About Akshay Rao & Tom Henderson - Akshay Rao and Tom Henderson are veteran partner and channel executives who have worked together for more than 11 years across companies including Wiz, Zscaler, AppDynamics, and Skytap. They are now co-founders of a stealth startup focused on rethinking how companies build and execute transformational revenue through the channel ecosystem. Subscribe to Hunters and Unicorns for conversations with the leaders building, scaling, and transforming high-growth technology companies. #HuntersAndUnicorns #PartnerStrategy #ChannelSales #B2BSales #RevenueGrowth #GoToMarket #SalesLeadership #Partnerships #SaaS #techleadership Timestamps: 0:00 — Trailer 1:23 — Welcome & Introductions 3:06 — What Does Gold Standard Look Like? 5:20 — TAM & the Missing Link to Field Execution 8:18 — Opportunity Cost Across Company Sizes 9:28 — Strategy vs Execution — Where It Falls Apart 10:30 — How to Practically Identify Your Partner TAM 16:01 — Executive Sponsorship — The First Gate 20:40 — What Being Easy to Work With Actually Means 25:00 — Why Aren't More Reps Doing This? 31:50 — Multi-Party Attribution — The Real Problem 37:51 — How the Cisco Model Changed Partnering 42:27 — Can You Build Channel-First From Day One? 51:59 — Doomed at Every Size — The Core Frustration 1:00:12 — Why Would Anyone Work in Channel 1:02:20 — Why Tom Turned Down Jobs to Found Mobilize 1:05:30 — What Is Mobilize & How Does It Work 1:11:30 — Who Is Mobilize Built For & What's the Outcome 1:13:25 — Closing

  6. Jul 15

    7x World Record Holder: Stop Chasing Motivation — Here Is the System That Actually Works

    What if motivation is actually the thing holding you back? In this episode of Hunters and Unicorns, hosts Simon Kouttis and Ollie Kuehne sit down with Sean Conway, an eight-time world record holder, extreme endurance athlete, keynote speaker, and performance coach—to unpack the mindset behind sustained high performance. Sean explains why motivation is an unreliable energy source, how world-class performers build systems instead of relying on willpower, and why consistency always beats intensity over the long run. From breaking endurance records to coaching high performers, he shares practical lessons that apply just as much to software sales, leadership, and business as they do to elite sport. In this episode: Why motivation is overrated The system that creates consistent performance How to build discipline that lasts Lessons from breaking eight world records Why ordinary people can achieve extraordinary results Endurance principles every sales leader should know How to perform under pressure without burning out Building habits that outperform talent Subscribe for more conversations with the world's top founders, operators, and GTM leaders sharing the playbooks behind exceptional performance. With thanks to our sponsor Aurasell AI. #HuntersAndUnicorns #SeanConway #SalesLeadership #Performance #Motivation #Discipline #SystemsThinking #Sales #Leadership #highperformance 0:00 — Trailer 1:17 — Introduction & Sponsor 3:01 — How Many World Records 7:49 — Elite vs Average Iron Man Time 9:20 — Was He Always Innately Motivated 12:50 — Was He a Sporty Kid 15:00 — Why Has He Been Able to Achieve This 16:55 — Community Within the Pillars 24:44 — From a Low Point to an Audacious Goal 31:55 — Practical Implementation of the Plan 36:28 — Getting Up Every Morning for 105 Days 39:33 — The Power of Having a Plan 41:24 — Factoring in Distractions and Life 43:18 — Mentally Dealing With Derailed Plans 44:25 — Was There a Point He Wanted to Quit 47:20 — End Goal vs Breaking It Into Segments 49:30 — Being Present in the Now 51:47 — Parallels to Business and Sales 56:50 — Motivation Levels Through the Journey 1:01:37 — Work Outside of Endurance 1:03:39 — What He Looks for in Coaching Clients 1:12:23 — Closing

  7. Jun 24

    Scaled MongoDB From $35M to $2B — Why He HATES the Word Playbook

    What does it really take to scale a software company from $35M to $2B ARR? In this episode of Hunters & Unicorns, Simon Kouttis and Ollie Kuehne sit down with Dan Barrett, SVP International at Figma and former MongoDB leader, to unpack the lessons behind one of SaaS's most remarkable growth stories. Dan shares why he hates the word "playbook," how MongoDB evolved through multiple sales transformations, and why the best leaders focus on developing people—not following a rigid process. The conversation explores authenticity in leadership, building high-performance teams, scaling PLG and enterprise sales motions, customer success, AI's impact on software sales, and the leadership lessons that helped Dan grow from a first-time manager into one of the industry's most respected sales leaders. In this episode: • Scaling MongoDB from $35M to $2B ARR • Why Dan hates the term "playbook" • The leadership epiphany that changed his career • Building trust without fear or intimidation • PLG vs enterprise sales models • What great sales organizations do differently • How to develop future sales leaders • Why authenticity is a leadership superpower • AI, SaaS, and the future of enterprise sales Subscribe for more conversations with the leaders building the next generation of SaaS companies. #HuntersAndUnicorns #DanBarrett #Figma #MongoDB #SalesLeadership #SaaS #EnterpriseSales #PLG #CustomerSuccess #b2bsales Timestamps: 0:00 — Trailer 1:02 — Introduction & Sponsor 1:56 — Welcome Dan Barrett 2:35 — Dan's Career & the Epiphany Moment 9:00 — Pressure Before the Epiphany 10:02 — QBRs With John McMahon 11:50 — Fighting for Space to Change 13:37 — From MongoDB to Figma 17:21 — Where PLG Goes Wrong 19:00 — Rethinking the Playbook 23:55 — Learning What Works at Figma 31:46 — Playbook vs Authenticity 33:32 — Moving Into Customer Success 38:06 — Knowing When to Leave MongoDB 41:00 — Sustaining Energy for Nearly a Decade 43:31 — Hunters & Unicorns Origin Story 48:21 — Will Salespeople Survive AI 51:20 — The Future of Figma 54:03 — Closing

  8. Jun 17

    MongoDB Global VP: Why Everything You Know About Enterprise Sales Is Wrong in 2026

    In this episode of Hunters & Unicorns, hosts Simon Kouttis and Ollie Kuehne sit down with Olivier Zieleniecki, Global Vice President of Partners at MongoDB, to discuss why the future of enterprise sales will be built around partnerships, ecosystems, and AI. As cloud marketplaces, hyperscalers, and AI continue reshaping how software is bought and sold, Olivier explains why traditional sales frameworks are no longer enough on their own. The next generation of sales leaders must learn how to leverage partner ecosystems, build strategic alliances, and create value beyond a single product or transaction. Drawing on nearly 20 years of enterprise software experience, Olivier shares how MongoDB scaled through partner-led growth, why partnerships are becoming a force multiplier for revenue, and what future CROs need to master to stay relevant in the AI era. In this episode: • How AI is changing enterprise sales • Why partnerships are becoming critical to growth • The evolution of partner-led revenue • How hyperscalers changed software buying • What great enterprise sellers do differently • Why future CROs must understand ecosystems • Strategic partnerships vs transactional selling • Building long-term customer value in the AI era • The future of software go-to-market   About Olivier Zieleniecki: Olivier Zieleniecki is the Global Vice President of Partners at MongoDB, leading the company's worldwide partner ecosystem strategy. Over the course of his career, he has helped scale enterprise software organizations while building strategic partnerships that drive long-term growth. About Hunters & Unicorns: Hunters & Unicorns explores the strategies, leadership lessons, and growth playbooks behind the world's most successful software companies through conversations with elite founders, operators, and GTM leaders. With thanks to our sponsors Aurasell. Timestamps: 0:00 — Trailer 1:20 — Introduction 3:10 — How Software Selling Is Changing 5:12 — How Hyperscalers & AI Are Reshaping the Landscape 7:50 — How Partner Complexity in Deals Has Changed 10:24 — Olivier's Career Journey Into Channel 13:57 — Why These Choices Are Setting Him Up for CRO 15:25 — Strategic vs Sourcing — What's the Difference 17:50 — How to Measure Partner Impact & Influence 19:20 — How Enterprise Sellers Should Work With Partners 21:30 — What Sellers Are Getting Wrong With Partners 23:15 — What Best Practice Actually Looks Like 27:43 — Has the Partner Team Ratio Changed at MongoDB 28:58 — How AI Is Impacting the Partner Ecosystem 30:57 — How AI Channel Strategy Differs From Cloud Alliances 32:40 — Will Classic Sales Principles Survive the AI Era 34:44 — The Guiding Principle Behind the Wizard of Oz Nickname 36:54 — How Partner Landscapes Differ Globally 38:31 — Biggest Predictions for Channel by 2030 40:35 — Tools to Track & Measure Partner Success 43:23 — Should Channel Become a Letter in MEDPIC 44:26 — Closing

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Ratings & Reviews

4
out of 5
33 Ratings

About

Introducing ’Hunters and Unicorns’ – the podcast that shows you what it takes to be #1 in software sales. Are you hungry for the inside scoop on what it takes to lead in the dynamic world of software sales? Join us each week as we dive deep into the journeys of the trailblazers shaping the tech landscape’s future. 🔍 Dive into pivotal past experiences. 🎙️ Unveil the Playbooks of Tech Titans! 🚀 Revealing strategies of tech leaders driving growth. 🎯 Insights from thought leaders, entrepreneurs, execs. 🔥 Ignite innovation, leadership, extraordinary achievements. 🌐 1M+ global downloads – a community of tech enthusiasts. 🦄🎉 Subscribe and discover what it takes to be #1 in software sales! 👋 We are your hosts, Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, a tech recruitment agency in the UK. Visit our website to find out more: https://huntersandunicorns.com

Information

  • Creator
    huntersandunicorns
  • Years Active
    2020 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    Hunters and Unicorns

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