Intangiblia™

Leticia Caminero

#1 Podcast on Goodpods - Intellectual Property Indie Podcasts  #3 Podcast on Goodpods - Intellectual Property Podcast  Plain talk about Intellectual Property. Podcast of Intangible Law™

  1. Case Study: Lego’s Playbook For Intellectual Property

    5D AGO

    Case Study: Lego’s Playbook For Intellectual Property

    Think a lost patent ends the story? We unpack how Lego turned a single technical invention into a platform for decades of innovation, brand power, and adult creativity. Starting with the 1958 stud-and-tube coupling, we explain what the original brick patent really covered, why its expiry didn’t sink the company, and how modern patents protect motion, mechanisms, and programmable systems rather than basic interlocking. From there, we map the rest of the toolkit: trademarks for source identity, design rights for appearance, and copyrights for expressive elements. We also dive into the courtroom rulers that drew bright lines on functionality. Attempts to trademark the brick shape faltered in Canada and the EU because function can’t double as a brand signifier, while the minifigure shape prevailed as a 3D trademark. A later EU design-rights win showed that even bricks have protectable visual features when not purely functional. Enforcement cases against Best-Lock and Lepin underline how copyrights and trade dress defend minifigures, packaging, and character designs across markets. Then we switch from courts to culture. Lego’s adult strategy blends nostalgia with display-worthy design: Star Wars Ultimate Collector Series, sleek Architecture skylines, and the Botanical collection that doubles as decor. Black-box, 18+ packaging telegraphs “made for you,” and the brand leans into mindful building as a calming, creative ritual. Finally, we explore Lego Serious Play, an open-source methodology that spreads fast through facilitators while the company retains the brand and sells specialized kits. It’s a masterclass in sharing the method but owning the name. If you enjoy smart takes on how IP, marketing, and design shape the products you love, hit follow, share this with a friend who builds, and leave a review to tell us which Lego insight surprised you most. Send us a text Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

    22 min
  2. Zodiac Season, Litigation Rising

    JAN 26

    Zodiac Season, Litigation Rising

    Can you copyright a horoscope, enhance a century-old tarot deck and claim protection, or assign your stage name and lose it in court? We open the year by charting the legal sky where creativity, belief, and branding intersect—and sometimes collide. From a syndicated astrologer’s claim that near-identical forecasts kept running without a license, to a software company’s short-lived effort to assert control over historical time zone data, we unpack the crucial line between ideas and expression, facts and creativity, public domain and protectable derivative work. We also step into the studio with the icons. The Walter Mercado saga reveals how a personal brand can be transformed into a trademark owned by someone else, with lasting consequences for the artist behind it. Along the way, we explore what separates simple restoration from original creativity in tarot publishing, why databases of raw facts remain free for all, and how small wording choices in daily horoscopes can carry real legal weight. The thread tying it all together: the cosmos is shared; the way we package it is not. Expect practical takeaways for creators, publishers, and entrepreneurs: register original writing, document design decisions, start from public-domain sources rather than competitors’ upgrades, and read every clause before assigning names, logos, or likenesses. If you’re building an astrology app, launching a zodiac product line, or reviving classic esoteric art, this deep dive will help you navigate trademarks, copyrights, and contracts without dimming your creative light. Enjoy the episode? Follow the show, share it with a friend who loves law or the stars, and leave a quick review to help others find us. What boundary do you think should exist between shared culture and private ownership? Tell us—your take might shape a future episode. Send us a text Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

    32 min
  3. From Spark to Impact, the Conscious Path of an Idea

    12/29/2025 · BONUS

    From Spark to Impact, the Conscious Path of an Idea

    In this special episode, Leticia Caminero steps into the guest’s seat to explore the ideas behind her book Protection for the Inventive Mind. Through an honest and reflective conversation, she shares how creativity, human-centered design, and intellectual property come together to turn fragile ideas into real, sustainable value. This episode is an invitation to think differently about innovation, protection, and the courage to build with intention. Ever had an idea feel bright in the shower and dim by lunchtime? We open the door to a different path: a living, pencil-in-hand guide for taking an idea from spark to market with intellectual property as structure, not handcuffs. Leticia moves from host to guest to share why she wrote Protection for the Inventive Mind and how it helps creators make small daily moves that reduce anxiety, protect originality, and build sustainable income. We walk through the mindset shift that turns books into workspaces and readers into builders. Instead of chasing a finish line like “file the patent,” we reframe protection as a bridge to value—licensing, partnerships, investment, and fair deals. You will hear how to sequence complexity, choose what to cut without losing the soul of the idea, and align patents, utility models, or industrial designs with a clear strategy. The String of Thought method takes center stage: an honest chain that captures fear, sparks, contradictions, and breakthroughs without polishing too soon. That chain becomes both creative x-ray and strategic map, revealing what deserves protection and where the market fit can take root. From user-first thinking to documentation practices that stand up in conflict, we stitch together design thinking, practical IP, and monetization in a humane way. This is about creative justice: giving your idea the structure it needs to breathe, be recognized, and be paid. If you are tired of vague advice and hungry for a process that respects both magic and rigor, this conversation will meet you where you are and move you one concrete step forward today. If this episode helps you see your idea more clearly, share it with a friend who needs a nudge. Subscribe, leave a review, and tell us the next small step you will take. Send us a text Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

    31 min
  4. Mireille Gomes - Can Algorithms Heal? Reimagining Health Equity with AI and Data Justice

    12/22/2025

    Mireille Gomes - Can Algorithms Heal? Reimagining Health Equity with AI and Data Justice

    What if our smartest health tools still miss the people who need them most? We sit down with AI and digital health scientist Mireille Gomes to examine how innovation can serve dignity, not just efficiency—and what it takes to build technology that works from Geneva to rural clinics without electricity. The journey of Mireille Gomes spans continents and roles, from vaccine strategy at Gavi to AI diagnostics at Merck. Together, we unpack the real barriers to deployment—uneven infrastructure, overworked staff, and data voids that erase entire communities from the record. We look at consent‑first design, why open data must be truly anonymous, and how representation in civil registration and vital statistics underpins every “fair” algorithm. You’ll hear pragmatic ideas for triage tools that flag urgency in seconds, health education in local languages, and micro‑local models that adapt to context while sharing standards globally. We also push on the hard questions: Who decides which data matters? Can algorithms be biased toward justice if the world is not? Where is the line between breakthrough and overreach when crises demand speed? Mirielle argues for building abuse cases into development, testing for misuse before launch, and preserving community storytelling—especially Indigenous knowledge—alongside dashboards. The goal is health equity by design, so no one’s care depends on their birthplace or bandwidth. If you care about AI in healthcare, data justice, and solutions that actually work on the ground, this conversation offers a clear roadmap and candid guardrails. If it resonates, subscribe, leave a review, and share it with someone shaping the future of digital health. Send us a text Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

    36 min
  5. Jean Marc Seigneur - In Trust We Build: Designing the Future of Digital Reputation

    12/15/2025

    Jean Marc Seigneur - In Trust We Build: Designing the Future of Digital Reputation

    What if your glasses could spot a deepfake before your gut does? We sit down with Jean Marc Seigneur, a veteran researcher of decentralized trust, to map where security failed, where it’s catching up, and how proof—not vibes—will anchor the next decade of digital life. From central bank digital currencies to NFTs that carry qualified electronic signatures, we unpack how legal recognition and cryptography can finally meet in the middle, turning tokens into enforceable rights and payments into reliable public infrastructure. We also go beyond buzzwords to the missing pieces: education and design. Friendly apps hide sharp edges, so we talk about why countries need their own experts, not just imported tech, and how wallets must evolve with safer recovery, better defaults, and interfaces that explain risk without slowing you down. AI raises the stakes, so we explore signed videos, verifiable identities, and provenance trails that help you tell a real voice from a cloned one at a glance. Reputation won’t live on a web page for long; it’s moving into the physical world as augmented overlays that can help or harm depending on what they reveal and to whom. Bias won’t vanish either, because human trust is social and local. We discuss how to balance peer signals with regulators’ oversight, why transparency about AI use will give way to tracking human effort, and what a time-based “work token” could add to creative markets. The red thread across it all—payments, NFTs, augmented humans, and AI media—is simple and demanding: protect freedom while proving claims. If we want technology that empowers rather than deceives, we have to design, debate, and defend the trust layer itself. Enjoy the conversation? Subscribe, share with a friend who cares about digital trust, and leave a review to help more curious minds find the show. Send us a text Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

    1h 7m
  6. Vlada Mentink - Lean, Smart, and Automated: The Entrepreneur’s Guide to Working with AI

    12/08/2025

    Vlada Mentink - Lean, Smart, and Automated: The Entrepreneur’s Guide to Working with AI

    Fear says AI will replace you; focus proves it can finally give you your time back. We sit down with AI and data strategist Vlada Mentik to unpack how solo founders and small teams can cut through the hype, start small, and build systems that free up hours for high-value work. The throughline is simple but powerful: mindset first, tools second. When you stop chasing shiny features and begin with a clear problem, a tiny workflow, and rich context, AI becomes a calm advantage rather than another source of stress. Vlada shares a practical roadmap for getting started: choose the task you dread, map the steps in plain language, and ship one working automation before you add another. We get into the biggest traps—tool-first thinking, generic prompts, and automating chaos—and show how to avoid them with human-in-the-loop design, purposeful data, and small wins that compound. You’ll hear a standout example of automating client onboarding to make space for personal video welcomes that boost conversions and trust. We also explore data minimalism, arguing for intentional data over petabytes, and how faster, good-enough decisions often beat late, perfect ones. Productivity gets a refresh here. It’s not about doing more; it’s about doing better—creating room to think, rest, and ship higher-quality work. We touch on no-code for prototyping and when to code for scale, why sharing prompts lifts team performance, and how transparency and sustainability factor into responsible AI use. The conversation closes with a crucial reminder: AI doesn’t think or create; you do. Treat it like a translator that amplifies your taste and strategy, and you’ll build leaner, smarter workflows without losing the human touch. If this helped you see a cleaner path to practical AI, subscribe, share it with a friend, and leave a quick review—what’s the first task you’ll automate this week? Send us a text Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

    53 min
  7. Heidrun Wechter-Essig - The Board Whisperer: Power, Pivots, and Playing the Long Game

    12/01/2025

    Heidrun Wechter-Essig - The Board Whisperer: Power, Pivots, and Playing the Long Game

    Strategy doesn’t fail because it’s wrong on paper; it fails when culture and execution don’t carry it across the line. We sat down with board leader and former CFO Heidrun Wechter-Essig to map the triangle that actually delivers results—strategy for clarity, culture for belief, and execution for momentum—and to explore how that lens changes the way we approach transformation, AI, and M&A. Heidrun shares hard-won lessons from 50+ deals, calling out hubris as the top red flag and highlighting the underrated signal few teams discuss: a refusal to choose. If leaders can’t say what won’t get done post-close, integration drifts and politics bloom. We talk through practical guardrails—clear decision rights, measurable milestones, and incentives tied to a crisp integration thesis—that keep value creation on track. The conversation also reframes “transformation” from a vague mandate to a capability you build: early wins, peer-to-peer storytelling, and transparency that outlasts the flavor-of-the-month cycle. On AI, we cut through buzzwords and get specific. Boards need literacy in machine learning and large language models, the ability to ask for explainability, and a scorecard for bias and model risk. Strategic edge comes from targeted use cases that improve decisions, speed innovation, and sharpen focus—not generic tools your competitors can copy. We explore smart versus dumb governance: focus on the few risks that matter with strong controls, give freedom within a framework elsewhere, and replace the illusion of control with clear containment principles for volatile markets. Finally, we rethink power at the top. Real power is influence—the quiet force that aligns stakeholders and enables excellence—balanced with moments of visible clarity when uncertainty spikes. Heidrun’s stories show how leaders manage contradictions like stability versus reinvention and control versus entrepreneurial freedom, and how legacy is measured in people who can now run the triangle without you. If you’re building a board, leading a deal, or trying to make AI useful rather than noisy, this is your playbook for practical, people-centered change. Enjoyed the conversation? Subscribe, share with a colleague who’s navigating change, and leave a quick review to help others find the show. Send us a text Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

    1h 1m
  8. Anna Aseeva - Sustainable by Code: Rethinking Tech Governance from IP to AI

    11/24/2025

    Anna Aseeva - Sustainable by Code: Rethinking Tech Governance from IP to AI

    What if the rules we write today could make tomorrow’s technology more human, safer, and genuinely worth wanting? We sit down with Anna Aseeva, a legal strategist working at the intersection of sustainability, intellectual property, and AI, to map a smarter path for digital innovation that starts with design and ends with systems people trust. We dig into the significant shifts shaping tech governance right now. Anna explains a practical model for aligning IP and sustainability: protect early to nurture fragile ideas through sandboxes and investment, then open up mature solutions with licensing that shares benefits and safeguards intent.  This conversation is equally about culture and code. We talk about legal design that reads like plain talk, citizen participation that turns evidence into policy input, and civic apps that could let communities steer platform rules. We cover digital sustainability beyond emissions—lighter websites, greener hosting, and product decisions that fight digital obesity and planned obsolescence. And we don’t shy away from the realities of AI: hallucinated footnotes, invented coauthors, and the simple fixes that come from a careful human in the loop. If you’re a builder or curious listener who wants technology to serve people and planet, you’ll find clear takeaways: design for sustainability from day one, keep humans in charge of final decisions, protect what’s fragile, open what’s ready, and invite people into the process.  Subscribe, share with a friend, and tell us: where should human review be non-negotiable? Send us a text Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

    46 min
5
out of 5
8 Ratings

About

#1 Podcast on Goodpods - Intellectual Property Indie Podcasts  #3 Podcast on Goodpods - Intellectual Property Podcast  Plain talk about Intellectual Property. Podcast of Intangible Law™