Wildly Creative Women Podcast with Sarah Layton

Sarah Layton
  • 5.0 (3)
  • Marketing

Stories, inspiration, affirmations, guided meditations, audio courses, and rare, unfiltered access to high-level advice from successful Wildly Creative Women from around the world. This podcast is a holistic experience and community centered around giving women a safe place to nourish their creative heart, mind, and soul. To create and scale a business on their terms with new friends that feel more like sisters. The Wildly Creative Women podcast is where you can hear stories to help you feel less alone in your journey to master your message, tell your own stories and heal the deepest wounds.

  1. 10/10/2022

    Storytelling Seductress Bootcamp Day 1

    Storytelling Seductress Bootcamp [Day 1] Storytelling – true storytelling – is all about connection. How do you connect? Here’s the big secret, straight up: Telling your story is never about the storyteller, even when it is personal. It is ultimately all about your listener – particularly those who will identify and relate to the tale. And that strong sense of identification and connection is why storytelling is such a powerful and essential part of being an entrepreneur. Are you one of those people who struggle to come up with a “story” for your bio? Are you one of those who says, “I don’t really have a story. I’m pretty boring” – or do you list off all your achievements, and expect that to dazzle potential clients enough to sign up for your list or buy your product? Or do you throw in a bunch of quirky ‘facts’ that are pretty safe – “Jane Doe lives with her dog Chloe in a quaint, Colonial farmhouse in the spunky small town of Anklebite, Minnesota…” Sounds like the book blurb to a cozy mystery, doesn’t it? Stop agonizing over what to put in your story and focus on why. Why should you include something? Why should you skip telling about other incidents? Telling your business story should be all about relevance. There is only one reason that your ideal client stops to listen to your story – to see how you overcame what she is struggling with right now. Sure, you can hook her in with an outrageous or intriguing email title or video title or entertain her with a cute video of your parrot moon-dancing to Michael Jackson’s ‘Thriller’, but that won’t get you a paying client. With shock-value or entertainment videos, once she’s satisfied her curiosity about the hook or laughed at your parrot’s antics, she’s gone. It might be enough to keep a subscriber or Facebook page fan following you, but it doesn’t convert to the sort of trust that makes her put her money down on you and select you out of all your competitors as her coach. From a marketing relationship perspective, how your story relates to her is the only thing that’s is going to make her stick around to hear the end of your personal tale and decide that you are someone she trusts … and who, more importantly, understands her. (That will take weeks off the trust-building process and qualifying-to-buying cycle!) The first thing to do is put yourself in her shoes. Is she going to want to read a long, rambling tale that details just about every event in your life? No. Does she really care if you won the Interbusiness Blogger of the Year Award? No. She wants the relevant details – the ones that hit her right in the gut and make her say, “wow, this person really knows what it’s like!” To craft a powerful story that makes her feel this, you need to know your client – particularly, her biggest pain point. That is going to be what your story addresses. The actual personal details may vary, that specific deep well of pain is what you have in common. Secondly, your story needs to make a promise – and that’s to give her a key for getting past or overcoming that pain point. So inspirational stories are good – especially when they are raw and real. The stories that connect most powerfully are stories that address not only your own “why” – why you do what you do – but appeal to the “why” behind your ideal client’s pain point. Sure, Doris wants to make six figures in less than a year – but why does she need to do that? What deep emotional need is driving her? Because you can bet there is a deep emotional need. Those who think that money is just about money are seriously mistaken. It’s always about what money represents to each person.

    Storytelling Seductress Bootcamp Day 1

  2. 09/28/2022

    4 Wildly Creative Storytelling Prompts Based on Personal Creative Writing Challenges

    4 Wildly Creative Storytelling Prompts Based on Personal Creative Writing Challenges Make a list of five things you're afraid of happening to you. Then write a story in which one of them happens to your character.. Think of a big problem that one of your friends had to face. Then write a story in which your character battles with that problem.. What is one of your bad habits? Invent a character who has the bad habit but a much worse case of it than you have. Write a story where this habit gets your character into trouble. What is one of your greatest strengths? Invent a character who doesn't have this strength. Create a situation in which having this strength is very important for your character. What does your character do? Write the story.

  3. 09/27/2022

    2 Simple Steps To Scale With Serenity

    2 Simple Steps To Scale With Serenity The Wildly Creative Women Podcast hosted by Sarah Layton 1. Make Sure Your Business Runs Full-Steam-Ahead Without You If your business grinds to a halt because you’re sick for a day, you’re thinking too small. Make sure that things can run just fine without you: That you have assigned people to take over if you’re not available; that they know what to do, and are capable of doing it. 2. Be the Captain, Not the Crew Let go of the details: Especially if you have always been someone who is very hands-on (and even more so if, up till now, you have attempted to do everything yourself). Step back, and concentrate on the overview rather than on the details. Focus on what keeps moving your business forward: Not on what single task you can get absorbed in today.

  4. 09/26/2022

    3 Major Mistakes In-Demand Service Providers Make When Trying To Scale Up

    3 Major Mistakes In-Demand Service Providers Make When Trying To Scale Up Wildly Creative Women Podcast hosted by Sarah Layton Anderson 1. Allow for Your Ideal Client’s Journey A mistake entrepreneurs and coaches who scale up often make is to operate under the assumption that all their new client targets have the same pain point. Find the pain points for key stages of your ideal client’s journey and create offers designed to solve these minor pain points and keep your ideal client moving through your funnel. Remember, a client’s journey is a process; not just a destination. 2. Learn to Under-schedule Chaos and workaholism is spawned from perfectionism, believe it or not. People take on too much or push themselves toward impossible deadlines. Don’t just focus on simplifying your business and targeting your branding: Use this process to also teach yourself to under-schedule. Decide how long something is going to take you to complete – and multiply that by three. Dispose of other tasks to accommodate that time frame: Outsource them, delegate them, automate them or discard them. If you can learn the value of under-scheduling your time, you will soon find you actually HAVE time for the things YOU want to do. 3.  Take the Time to Hire the Right People If your company is just you, it will stay small and be limited by your limitations and tunnel-vision. Creating a dream team of others with expertise you can lever adds value to your business: But do take the time to check references, interview, try out and build a strong working relationship with the right people. There are millions of contractors out there, but there are only a few who are going to “click” with your business and help you grow it in an enjoyable way. So, take your time with the process of finding the right person. When you do find them, make sure they will want to stay, and appreciate them as not just someone you pay to do a task, but as a vital member of your team who helps you keep your clients happy. Remember, your business is as good as your team.

  5. 09/22/2022

    Affirmation Reflection 2: My Negotiation Skills Are Strong

    The Wildly Creative Women Podcast hosted by Sarah Layton Anderson My negotiation skills are strong. Since I strive to live an existence of peace, financial security, and fulfillment, life requires me to know how to negotiate. The ability to talk to others and bargain to satisfy my wants and needs is enriching. I have confidence that I can be instrumental in resolving any crisis because of my excellent negotiation skills. I find myself stepping up to the plate to offer my ideas and skills regarding how to resolve any disagreement. I endeavor to establish a common ground that works for me and others involved. I am blessed with the life I have because I communicate well with others and am able to resolve any special challenge. The willingness I show to negotiate makes me proud. The process of negotiation hones many important skills, like bargaining, mediating, compromising, and reaching agreements that satisfy everyone involved. I strive to utilize these skills when the opportunity arises. Today, I know that the more I practice my negotiation skills, the stronger they become. I vow to further develop my ability to communicate, bargain, and create positive agreements by seizing every opportunity to put my negotiating skills to the test. Self-Reflection Questions: 1. Am I comfortable with the level of my negotiation skills? 2. When a situation requiring negotiation efforts arises, how do I react? 3. What steps can I take to ensure my negotiation skills are strong?

  6. 09/21/2022

    The Many Benefits of Virtual Summits

    The Wildly Creative Women Podcast hosted by Sarah Layton Anderson The Many Benefits of Virtual Summits They’ve long been a popular choice for online marketers. But if you’re wondering why everyone is suddenly hosting (or participating in) virtual summits, here’s what you need to know. They make money. Even a free summit has the power to add to your bottom line through “back end” sales. The ability to market to new subscribers again and again means you’ll continue to make money from your summit long after it’s finished. Audiences love them. With the option to tune in and learn from a wide variety of speakers, it’s no wonder people are quick to register for virtual summits. Even better, if your guests generously offer free gifts to attendees, they’ll find even more value in your summit. They grow your list. Yes, your virtual event will likely be free, but like any good giveaway, an email address is required for participation. Because you’re hosting a multi-person event, though, you’ll be in front of many more eyes than normal, which has the power to add hundreds or even thousands of new names to your mailing list. They make you an expert. Even if you’re relatively new to your niche, simply by surrounding yourself with experts you’ll gain instant expert status. You can leverage your new status to gain interviews, speaking engagements and more. They create long-lasting connections. While you might not have a lot of connections now, the guests you invite to participate in your summit will likely become long-term partners and friends. You’ll be able to reach out again and again with new product launches, JV opportunities, and other business building fun. They offer an opportunity to give back. Got a charity or cause that’s close to your heart? Consider donating the proceeds from your event. It’s a great way to help others while growing your own business. These are just a few of the many benefits of hosting a virtual summit. They really are the best way to grow your business for free, and while they can be a lot of work to plan and execute, they’re definitely worth the trouble.

  7. 09/20/2022

    What Your Potential Clients Wish You Knew

    What Your Potential Clients Wish You Knew The Wildly Creative Women Podcast hosted by Sarah Layton Anderson Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach. Make it Easy for Them When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule. · They don’t make the “buy” buttons obvious. · They don’t make contact information easy to find. · They don’t provide clear calls to action on their website. · They don’t create easy website navigation so readers can quickly find what they need. · They don’t offer the next logical product via a well-planned funnel. The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises. Court the Newbies Even if your ideal market is established business owners, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today. Some ideas for helping the newbies out might be: · Low cost self-study products · eBooks or guides · Email courses · Membership sites and forums · Facebook groups Remember, the new business owner today is tomorrow’s superstar, so make sure you get on her radar. She’ll remember (and thank you for it) later. Get Personal Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like, and trust you. · Share personal updates on social media, so potential customers can see the “real” you. · Post photos of your life outside of business on Instagram and Facebook. · Take a stand for what you believe in—even if it’s controversial and unpopular. Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?

  8. 09/19/2022

    Interview With Stephanie Duesing: Eyeless Mind & The Other Side Of Being Blind

    The Wildly Creative Women Podcast hosted by Sarah Layton Anderson Interview With Stephanie Duesing: The Other Side Of Being Blind KEY Resources for research on CVI, blindness, and visual impairment testing https://www.nei.nih.gov/about/news-and-events/news/vision-loss-children-whose-eyesight-may-be-2020-requires-new-diagnostic-and-teaching-strategies https://www.npr.org/sections/health-shots/2014/05/26/314621545/the-blind-woman-who-sees-rain-but-not-her-daughters-smile https://www.sciencedirect.com/science/article/abs/pii/S0028393221002359 https://cviscotland.org/ https://www.optometrytimes.com/view/getting-to-the-heart-of-pediatric-vision-loss-and-blindness https://www.perkins.org/our-work/cvi/ https://www.aph.org/product/vision-and-the-brain-understanding-cerebral-visual-impairment-in-children/ REVIEWS FOR STEPHANIE'S BOOK: THE EYELESS MIND "...as warm and humorous as it is insightful...A must read, and an epic love letter to the importance of music and art education for children." - Alexandra Patsavas, Grammy nominated music producer/soundtrack producer (credits include The O.C., Mad Men, Grey's Anatomy, "The Twilight Series," Supernatural, and Riverdale) "A wonderful true story that navigates an entire range of feelings - from frustration to redemption." - Dr. Lotfi Merabet, director of the Harvard CVI Neuroplasticity research study, associate scientist at Massachusetts Eye and Ear, and associate professor of ophthalmology at Harvard Medical School "Stephanie Duesing is a brilliant, warm, sensitive and loving advocate for herself and for her son Sebastian...This very well-written book brings the reader on a journey of a major medical discovery...With dedication, intelligence, and common sense, this family brought something that was never thought possible to the attention of the medical, scientific, and educational communities...This book is a wake-up call." - Dr. Barry Kran, professor at the New England College of Optometry and optometric director at the New England Eye Low Vision Clinic at the Perkins School for the Blind About Stephanie:

    Interview With Stephanie Duesing: Eyeless Mind & The Other Side Of Being Blind
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Stories, inspiration, affirmations, guided meditations, audio courses, and rare, unfiltered access to high-level advice from successful Wildly Creative Women from around the world. This podcast is a holistic experience and community centered around giving women a safe place to nourish their creative heart, mind, and soul. To create and scale a business on their terms with new friends that feel more like sisters. The Wildly Creative Women podcast is where you can hear stories to help you feel less alone in your journey to master your message, tell your own stories and heal the deepest wounds.

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