The Pop-Up Biz

By PopUpSummer! and Advertising Week
  • 4.6 (11)
  • MARKETING

Discover the latest and greatest in experiential retail, marketing, and pop-ups including fashion, retail, restaurants, art, and entertainment. During each 30-45 minute episode of this seasonal series, the Pop Up Biz podcast, Host Susan Sandler will be talking with thought leaders and pop- up activators including leaders from experiential agencies, retailers, tech companies, real estate companies & marketing firms, as well as the brand founders, influencers and entrepreneurs who are making it happen every day. You’re going to hear about the new business models, creative strategies, technology innovations and much more that are leading brands into deeper levels of ROI, customer engagement, new partnerships and growth. Learn how to leverage the pop-up environment to bring your brand to life through storytelling, programming, merchandising and marketing. Host Susan Sandler and guests will inspire you to create in-real-life, digital and hybrid live selling and marketing opportunities for your brand, and meaningful experiences for your customers. Entrepreneur, PopUpSummer! Founder, and experiential and digital marketing pro, Susan Sandler has worked with hundreds of companies and brands during her career to reach thousands of customers in innovative ways. Bringing brands to life through curating unique experiences for consumers is her forte. On the Pop-Up Biz podcast you will be hearing dynamic conversations with some of the best people in the industry about what’s new, what’s working and what’s next.

  1. 04/23/2021

    The Power of Live Video with Amanda Patterson, The Call List

    Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode: How live video shopping gives loyal and new brand customers a voice and a chance to interact with brand founders and ambassadors The power of turning influencers and experts into sales associates Closing the “FOMO” gap for consumers who don’t live in prime retail markets How live video shopping helps customers become experts, who then share their knowledge with others

    40 min

  2. 03/24/2021

    Moving Fashion Forward with Terrence Charles, Hearst Media

    Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that foster understanding and help make space for diversity in the workplace

    41 min

  3. 03/18/2021

    The Art and Hustle of Boutique Fitness

    Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including: Incorporating fashion activewear, healthy food and beverage, and other brands into retail and pop-up sales events Taking Elements Fitness on the road to an upscale hotel, spa, and other venues Developing an in-studio video platform with Intelivideo to stream barre, dance and fitness classes to clients worldwide

    50 min

  4. 03/11/2021

    Experiential Empathy

    Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to: Use Ethnography to understand consumer mindsets better Grow an internal culture that attracts positivity and elevates productivity Support a mission-based business and work with the world’s greatest brands

    49 min

  5. 03/03/2021

    Harmonic Retail

    DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how: Websites need to work with the store flow and provide integration into pop-up design Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail needs Success includes measuring the halo effect of brick & mortar retail on online sales and returned savings

    38 min

  6. 02/25/2021

    Real Estate Matters featuring Alex Cohen, Compass Real Estate

    Alex Cohen, a VP at Compass Real Estate, develops strategies for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years, he has specialized in launching international brands in the U.S. and has developed deep expertise in mixed-use real estate marketing. On this episode of The Pop-Up Biz podcast with Alex Cohen: The intersection of global tourism and retail. We discuss the various types of deals that can help brands negotiate a lucrative pop-up agreement. Insights into the future of commercial real estate.

    41 min

  7. 02/18/2021

    The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields

    Katie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, and besides leading Showfields, she also co-founded the venture capital group The Fund. On this episode of The Pop-Up Biz podcast with Katie Hunt: Katie shares Showfield’s mission to make opening a brick-and-mortar store as easy as launching a website She explains how partnerships with artists and influential brands often lead to exciting results and drive foot and web traffic. The power of maintaining relationships with a committed customer base.

    37 min

  8. 12/09/2020

    Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others

    In 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, Indie Lee skincare – a clean beauty line dedicated to educating and empowering others to live their healthiest life. On today’s episode of The Pop-Up Biz podcast: Indie and I discuss the inspiration behind her skincare line and how she integrated trunk shows and  pop-up activations early on as she launched Indie Lee Skincare. How she is optimizing key digital platforms like Instagram + IGTV, offering Masterclasses, virtual shopping events and her Podcast, Coming Clean We discuss the future of social shopping and what’s next for Indie Lee Skincare Download our conversation, discover and hear from one of the most creative and recognized clean beauty founders in the world. Connect with Indie Lee on Instagram, Coming Clean Podcast, Facebook. Learn more about PopUpSummer! on our website and follow us on Instagram. Connect with Susan Sandler on LinkedIn or email susan@popupsummer.com. If you like what you hear, please take a moment to rate and review, and share the episode with a friend.

    39 min

  9. 11/25/2020

    Austin Johnson, Michelin Star Chef, On Ghost Kitchens, Pop-Up Restaurants, and Tasteful Brand Collaborations

    Chef Austin Johnson is best known for his work as the Executive Chef at Frenchie in Paris, where he ran their three restaurants, wrote their cookbook and earned himself a Michelin Star. He also worked at 11 Madison Park and opened the NOMAD restaurant in NYC with Chef Daniel Humm, and cooked at NOMA in Copenhagen, among many other things. Austin and his team have produced a number of memorable and acclaimed restaurant collaborations with brands including Lexus/Intersect in NYC and Bergdorf-Goodman’s Parisian inspired Goodman Bar and Restaurant, where events are held with designers including The Row. On today’s episode of The Pop-Up Biz podcast: Austin and I dive into the world of experiential restaurants and pop-up brand collaborations We talk about what happens when great brands are paired with great food and wine, and how they inspire one another and the customers who experience them Austin gives us his take on the explosion of pop-up restaurants and ghost kitchens happening around the world, as well as a sneak preview of his biodynamic farm and new multi-level dining project in an iconic Tribeca space Download our conversation, discover and hear from one of the most creative and recognized visionaries around the world. Connect with Chef Austin Johnson on Instagram: Now: Chef Austin Johnson, Former: Executive chef @frenchieruedunil Future: @onewhitestreet Tribeca, New York City Farming: @rigorhillfarm Learn more about PopUpSummer! on our website and follow us on Instagram. Connect with Susan Sandler on LinkedIn or email susan@popupsummer.com. If you like what you hear, please take a moment to rate and review, and share the episode with a friend.

    40 min

  10. 11/11/2020

    David Korins, Creative Director/Designer, David Korins Design, The Pop-Up Is The Stage

    Emmy Award winner David Korins builds show-stopping sets for Broadway and beyond!  At the helm of his eponymous creative firm, where he is Creative Director/Designer, a few of his world famous experiences include the Broadway Musicals Hamilton and Dear Evan Hansen, A-list performers Lady Gaga and Kanye West, and global companies Sotheby’s and Google. On this episode of The Pop-Up Biz podcast with David Korins: David shares insights into his unique approach to identifying the core goals of an activation He offers ideas for creating experiences that encourage recommendations We discuss several of his globally renowned pop-up concepts including Hamilton + Sotheby’s And, we talk about the impact of influence for brands Download our conversation, discover and hear from one of the most creative and recognized visionaries around the world. Connect with David Korins Studio on their Website, Instagram, LinkedIn or Facebook. Learn more about PopUpSummer! on our website and follow us on Instagram. Connect with Susan Sandler on LinkedIn or email susan@popupsummer.com. If you like what you hear, please take a moment to rate and review, and share the episode with a friend.

    53 min
See All (14)

4.6
out of 5
11 Ratings

About

Discover the latest and greatest in experiential retail, marketing, and pop-ups including fashion, retail, restaurants, art, and entertainment. During each 30-45 minute episode of this seasonal series, the Pop Up Biz podcast, Host Susan Sandler will be talking with thought leaders and pop- up activators including leaders from experiential agencies, retailers, tech companies, real estate companies & marketing firms, as well as the brand founders, influencers and entrepreneurs who are making it happen every day. You’re going to hear about the new business models, creative strategies, technology innovations and much more that are leading brands into deeper levels of ROI, customer engagement, new partnerships and growth. Learn how to leverage the pop-up environment to bring your brand to life through storytelling, programming, merchandising and marketing. Host Susan Sandler and guests will inspire you to create in-real-life, digital and hybrid live selling and marketing opportunities for your brand, and meaningful experiences for your customers. Entrepreneur, PopUpSummer! Founder, and experiential and digital marketing pro, Susan Sandler has worked with hundreds of companies and brands during her career to reach thousands of customers in innovative ways. Bringing brands to life through curating unique experiences for consumers is her forte. On the Pop-Up Biz podcast you will be hearing dynamic conversations with some of the best people in the industry about what’s new, what’s working and what’s next.

Information

  • Creator
    By PopUpSummer! and Advertising Week
  • Years Active
    2020 - 2021
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Copyright 2021 The Pop-Up Biz
  • Show Website
    The Pop-Up Biz