AMZ Seller Real Talk

ManageByStats

AMZ Seller Real Talk... It's exactly what it sounds like. Jade & Justin Coleman, veteran sellers of 10 years and Curtis Johnson, President of ManageByStats and a brand new seller bring on guest of all sorts to bring you valuable information for every step of being a seller on Amazon. Sourcing Shipping Legal Tips & Tricks From professionals in their industry and sellers just like you!

  1. 09/30/2021

    Ep. 16 - Off-Amazon Marketing - Lauren Petrullo

    In this episode we're talking to Lauren Petrullo who's going to cover some amazing off-Amazon marketing actions you can do for your Amazon business to drive additional traffic to your listings. This is probably one of the most valuable podcast's you'll hear about simple actions to get yourself driving additional traffic and solutions you can apply with or without time. Check out Lauren at https://mongoosemedia.us I N T H I S E P I S O D E: Curtis Johnson - President @ ManageByStats and creative marketing guru Justin (aka Danan) - 10 year+ Amazon seller & VP of Marketing @ ManageByStats L I N K S: https://mongoosemedia.us https://www.jarvis.ai https://answerthepublic.com https://www.helpareporter.com TABLE OF CONTENTS: 00:00 - Introduction & Disney 02:00 - What is a fractional CMO? 04:45 - Amazon marketing Strategies - Outside the box 07:10 - Optimizing Amazon brand with Google My Business 08:38 - Google my business setup for Amazon business - content 12:43 - Google My Business with multiple Amazon Brands 15:06 - Strategies on using Google My Business for Amazon 18:02 - Owning business listing as a Amazon brand 19:34 - Amazon Social Media strategies 21:39 - Doing social media with no time as a business owner 23:36 - Why should you care about Social Media as an Amazon brand 23:56 - Using Pinterest for market research as an Amazon brand 30:30 - Using Answer the Public to build out content as an Amazon brand 31:51 - Using Jarvis to write content as an Amazon brand 32:22 - Getting the best bang for your buck with off-Amazon advertising 37:20 - What is interruptive marketing vs Amazon 38:15 - Your media needs to attract the right audience & repel the wrong audience 41:35 - Business fundamentals on Amazon 43:30 - Warming your leads using correct call to action for your off-Amazon marketing 47:24 - Getting Amazon customer data & where Bullfrog Data sits in your marketing 51:31 - Using Help a Reporter Out to get free publications as an Amazon brand 53:45 - Outro, using 4 word sentences & answering with a question!

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AMZ Seller Real Talk... It's exactly what it sounds like. Jade & Justin Coleman, veteran sellers of 10 years and Curtis Johnson, President of ManageByStats and a brand new seller bring on guest of all sorts to bring you valuable information for every step of being a seller on Amazon. Sourcing Shipping Legal Tips & Tricks From professionals in their industry and sellers just like you!