GrowthCast by Jivox, the Leader in Personalized eCommerce Marketing

Nimay Parekh

GrowthCast focuses on game-changing strategies by Fortune 500 global leaders driving the growth of their brand footprints. Hosted by Nimay Parekh, VP of Product and Growth at Jivox, GrowthCast goes into the details of what makes these brands truly international, what technologies are giving them their unique edges and how leaders think about the confluence of product, revenue and marketing.

Episodes

  1. 04/27/2021

    Artificial Intelligence in Energy and Climate Change

    What are self driving buildings? How do electric vehicles continue to innovate with EV charging networks and real estate? How can one think about turning legacy energy infrastructure into autonomous systems for consumers and businesses?  In this episode, Mark Chung discusses the impacts of personalization in ESG, why the artificial intelligence revolution has just begun, how autonomous buildings operate and what can people do to avoid a climate disaster.  About the Speakers:  Mark Chung is cofounder & CEO of Verdigris. Mark is a seasoned engineer with more than 25 years of experience. In his career, Mark has served as principal engineer at a number of famed Silicon Valley startups including NexGen (acq. AMD), Pasemi (acq. Apple), RMI, and NetLogic (acq. Broadcom). Mark has also co-developed some of the world’s most successful chips such as Opteron, XLP, and A7, among others. Mark is an advisor to several startups and was recognized as one the “40 under 40” in 2017 by Silicon Valley Business Journal. Mark holds BS and MS degrees in Electrical Engineering from Stanford University.  Verdigris has built the industry’s most advanced AI-based smart building management platform. The company’s proprietary technology combines hardware sensors, machine learning, and software to “learn” the energy patterns of a building and provide real-time data that lets businesses track energy usage and trends. Verdigris ultimately provides critical energy information to identify and rectify waste, and can even predict future breakdowns that can save organizations tens of thousands of dollars per year.  Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  2. 04/12/2021

    Super Funnels with DeepCrawl

    What are super funnels and why do they matter? Can we achieve a low customer acquisition cost while maintaining high throughput and high customer lifetime values? What are the best ways to build a super funnel?  In this episode, Alex Schaefer discusses what are the best ways to build super funnels, how to bucket customer journeys, what tools to consider when building super funnel dashboards and KPIs that digital marketers should measure to ensure that these funnels are operationally successful.  About the Speakers:  Alex Schaefer is DeepCrawl's Chief Revenue Officer. In this role he leads the go-to-market teams that span Sales, Customer Success, Professional Services, Operations and Partnerships. Alex is a seasoned tech and start-up exec with 15 years of experience in PE and VC backed ventures. He also spent 2.5 years with the Peace Corps in Kenya and got a global MBA from INSEAD. DeepCrawl is the world’s #1 Technical SEO site monitoring platform that helps users detect opportunities for growth and protects against deploying revenue-sapping code. DeepCrawl’s technology is trusted by over 50% of the Fortune 500 and all 6 of the major global group advertising agencies. Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  3. 03/30/2021

    Values-Driven Leadership with Lucidworks

    What is values-driven leadership? Why is vulnerability important in the workplace? How can leaders, CxOs and board members optimize for psychological safety and maximize creativity?  In this episode, Ellen Petry Leanse discusses why authenticity is important, how to build authentic cultures and nurture curiosity and how can a value-driven culture emerge in the process that can deliver sustainable growth, returns and happiness in the long run.  About the Speakers:   Ellen Petry Leanse is the author of the Happiness Hack, Stanford instructor, and Chief People Officer of Lucidworks. Ellen Petry Leanse has catalyzed innovation for nearly 40 years as an alum of Apple and Google among other companies, Ellen’s vision for innovation launched Apple’s industry-changing online communities in 1985. Ellen has won multiple awards and is currently focused on integrating neuroscience and mindfulness for optimal human interactions for success.  Lucidworks offers the Connected Experience Cloud (CXC) that captures user signals from every action and applies them to digital experiences everywhere. CXC combines the power of search and machine learning to personalize experiences that meet employees’ and customers’ unique intent. The world’s largest brands, including Lenovo, Red Hat, Reddit and Cisco Systems rely on Lucidworks’ suite of products to power product discovery, customer service, and knowledge management applications that delight customers and empower employees. Lucidworks’ investors include Francisco Partners, Sixth Street Partners, Top Tier Capital Partners, Shasta Ventures, Granite Ventures, and Walden International.  Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  4. 03/22/2021

    Investing for 2030 with Simplify

    What trends should investors be aware of while seeking alpha for 2030? Along with eCommerce and personalization, what companies should be on investors’ radars? Why are ETFs a great way to gain exposure to the broader themes? In this episode, Paul Kim and Tad Park discuss eCommerce, electric vehicles, cloud computing and financial technologies that will change the World and how options and ETFs coupled together can provide investors with venture capital-like returns with limited downside risk. About the Speakers: Paul Kim has spent the bulk of his career as a key innovator and architect in the ETF industry. Previously, as head of ETF strategy and portfolio manager at Principal Global Investors, Paul launched and built Principal's $3+ billion ETF business from the ground up. As senior vice president and ETF product manager at PIMCO, Paul helped launch and establish PIMCO's $20+ billion ETF platform of fixed income ETFs. Paul is a frequent contributor to ETF industry panels as well as financial media including Bloomberg, Wall Street Journal, and Financial Times. Paul has an MBA from the Wharton School of the University of Pennsylvania, a bachelor's degree in Economics from Dartmouth College, and is a CFA charterholder. Paul and his wife, Cathy, are the proud parents of three young daughters and active volunteers in their children's school communities. Tad Park has been part of small startup software engineering teams for the past 6 years.  He was the first Senior Software Engineer of Sonder's Series B round, and witnessed firsthand how software that started with just a handful of engineers disrupted entrenched incumbents and accelerated Sonder's growth to become a billion dollar company. Tad also experienced firsthand the cultural aspects that propelled Sonder to success compared to what others in the industry were doing. Tad has a B.S. in Environmental Economics and Policy Management from the University of California, Berkeley. Tad and his wife, Jennifer, love raising their four kids in the San Francisco Bay Area. Simplify is a Registered Investment Adviser founded in 2020 to help advisors tackle the most pressing portfolio challenges with an innovative set of options-based strategies. By accounting for real-world investor needs and market behavior, along with the non-linear power of options, our strategies allow for the tailored portfolio outcomes for which clients are looking. For more information, visit www.simplify.us. Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  5. 03/09/2021

    Digital Transformation with Cloudera

    How can one scale one’s data and cloud architecture? How does supporting a cloud center of excellence lead to product led growth? How can one transform organizational behavior between business and IT using technology and data?  In this episode, Fred Koopmans, VP of Product, discusses what it takes to build a successful publicly listed product led cloud company, why we are in the golden age of cloud adoption and what product leaders can do to reduce IT and business friction to build or retain their unicorn status.  About the Speakers:  Fred leads Cloudera’s Platform product team, responsible for building an enterprise-ready, multi-tenant platform optimized to run efficiently and cost-effectively in any customer environment. His team covers all the foundational components of the platform - including security and governance, platform management, ingest and storage and private cloud infrastructure. Prior to Cloudera, Fred ran product management for the Service Provider division of the Citrix Cloud Networking Group and before that he was an early employee at Bytemobile. Fred holds a BS and MS in Computer Engineering from the University of Illinois at Urbana-Champaign.  Cloudera is a publicly listed software company that provides a software platform for data engineering, data warehousing, machine learning and analytics that runs in the cloud or on premises. Cloudera was the merger of Cloudera and Hortonworks and started as a hybrid open-source Apache Hadoop distribution, CDH (Cloudera Distribution Including Apache Hadoop), that targeted enterprise-class deployments of that technology. Cloudera is a sponsor of the Apache Software Foundation.  Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  6. 03/01/2021

    Mastering Branding with Salsify

    What is good branding and how does it impact the overall corporate growth strategy? What are product content activation, product information management and product experience management? Why do all of these matter when it comes to building a robust commerce experience? In this episode, Rob Gonzalez, Co-founder and CMO of Salsify discusses great frameworks for building great brands, iconic brands and how they have used branding to grow and who are the new kids on the block that are using branding to achieve exponential scale. About the Speakers: Rob is the Co-Founder & CMO of Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. Rob's team drives market strategy, pipeline management and corporate marketing, retail network development, and strategic alliances. Previously he ran product management and marketing for Cambridge Semantics. He is also The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast. Salsify empowers brand manufacturers like L'Oreal, Coca-Cola, Mars, and hundreds more to win on the Digital Shelf. To date, Salsify has raised over $250M in funding from the likes of Venrock, Underscore, Warburg Pincus, Matrix Partners & Greenspring to name a few, have engaged 100s of brands, deployed in 80+ countries and are present in Boston, Chicago and Lisbon. Salsify was voted as a Best Workplace in Technology by Fortune in 2020. Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  7. 02/22/2021

    Community-led Product Growth with Stack Overflow

    What is community-led growth and why does it matter? How does Stack Overflow think about its developer community? What are the best strategies to grow and retain a developer focused community? In this episode, Dr. Mihir Pathak, Chief Strategy Officer of Stack Overflow discusses what it takes to grow products organically via communities, why content matters, how developers think, and how CMOs and CPOs should think about growing their product and reach via a developer platform. About the Speakers: Dr. Mihir Pathak is the Chief Strategy Officer and member of the executive team at Stack Overflow. Prior to joining Stack Overflow, Dr. Pathak worked as a strategist and researcher at McKinsey & Co.; a Presidential Management Fellow and Legislative Affairs Specialist for Congress and NASA; a Policy Adviser for the National Economic Council in the Obama Administration at the White House; and a Research Scientist at the NASA/Caltech Jet Propulsion Laboratory, NASA Ames Research Center, and NASA Goddard Space Flight Center. Dr. Pathak received his BS, MS, and Ph.D. from Georgia Tech in mechanical engineering with a concentration in thermal physics and cryogenics. Stack Overflow is the largest, most trusted online community for developers to learn, share their knowledge, and build their careers. Founded in 2008, Stack Overflow partners with businesses to help them understand, hire, engage, and enable the world's developers. It serves 100 million developers every month, making it one of the 50 most popular websites in the world. Investors include Andreessen Horowitz, Index Ventures, Union Square Ventures, GIC and Bezos Expeditions. Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  8. 12/08/2020

    Know Your Customer (KYC) and Brand Differentiation for CMOs

    What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands? In this episode, Erik Lautier, former CMO of Francesca's and CDO of Bebe's discusses why is it important to connect the online and the offline worlds, how to invest in social commerce, how to use promotions for growth while preserving brand authenticity, why customer personas and personalization matters and how to think about attribution and return on ad spend (ROAS) with regards to marketing budgets and ROI. About the Speakers: Erik Lautier is a twenty year veteran of ecommerce and marketing, having held roles of increasing responsibility at a number of retailers, including Lacoste, Bebe, where he served as EVP and Chief Digital Officer, and Francesca's, where he served as EVP Ecommerce and Chief Marketing Officer. He now runs Erik & Co, an ecommerce and marketing consultancy serving retailers and direct to consumer brands. Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  9. 11/09/2020

    Best Data and DTC Practices

    What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices. In this episode, Cristina Marinucci, Johnson & Johnson’s Head of eCommerce Insights and Analytics for North America speaks with Nimay Parekh about the best practices of handling large complex data sets and best hiring practices in data leadership. The conversation also focuses on the different models that large CPG and omnichannel brands are using to move towards direct to consumer (DTC), along with categories of success metrics and how to identify which ones are most effective for DTC strategies. About the Speakers: Cristina leads eCommerce Insights and Analytics for North America at Johnson & Johnson. She specializes in developing insights and leveraging advanced analytics (eCommerce ROI, Multi-Touch Attribution) to grow brands online, providing thought leadership on implementation and execution of digital performance measurement and digital transformations. Cristina’s contributions to J&J include development of an eCategory Leadership Model and a scalable diagnostic search optimization tool as well as championing groundbreaking Trip Mission research. She has a B.S. in Marketing and International Business from Manhattan College and a MBA from NYU Stern. Nimay is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  10. 11/05/2020

    Future of Media and WFH

    What does the future of media look like post-COVID? What significant changes are occurring in the competitive landscape, and what opportunities are being created for streaming services providers? How are key players like Netflix, HBO, Roku and the like shaping the playing field? What are the consumption habits of the millennials? How valuable is contextual and authentic content? How important is the channel by channel measurement in omnichannel attribution? Listen to Ajinkya Joglekar, Head of eCommerce for Xfinity Comcast, and Nimay Parekh, our VP of Product & Growth and the host of this podcast, discuss these trends in the media. About the Speakers: Ajinkya Joglekar leads eCommerce for the Xfinity brand, driving sales growth of Xfinity residential services in the digital channel. Reporting directly to the CMO, Ajinkya manages a high performing team to digitally market and sell Internet, TV, Voice, Home Security, and Mobile services.  Nimay Parekh is VP of Product and Growth at Jivox, the leader in personalized commerce marketing. He is responsible for leading Jivox's commerce product initiatives and growth. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD.

  • 10 Episodes

About

GrowthCast focuses on game-changing strategies by Fortune 500 global leaders driving the growth of their brand footprints. Hosted by Nimay Parekh, VP of Product and Growth at Jivox, GrowthCast goes into the details of what makes these brands truly international, what technologies are giving them their unique edges and how leaders think about the confluence of product, revenue and marketing.

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