Beyond Marketing - The Podcast.

MG Empower

We believe marketing isn’t just about brands, it’s about the people behind them. Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases. Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

  1. S6 Ep 9 | Visualisation Is the Secret of the Top 0.1% Ft Maya Raichoora, UK's #1 Mental Fitness Coach

    Jun 4

    S6 Ep 9 | Visualisation Is the Secret of the Top 0.1% Ft Maya Raichoora, UK's #1 Mental Fitness Coach

    In this episode of Beyond Marketing, The Podcast, host Maira Genovese sits down with Maya Raichoora, UK's number one mental fitness and visualisation coach, book author, keynote speaker, and Nike's first-ever mental fitness trainer, to explore what it truly means to train the brain for peak performance. From being diagnosed with a debilitating illness at 15 to fully overcoming it with no symptoms and no medication through the power of visualisation and mental fitness, Maya shares one of the most extraordinary stories of resilience, surrender, and self-mastery. They discuss the five visualisation types most people have never heard of, why the brain rewires while you sleep, and how celebrating small wins creates momentum for bigger goals. A deeply powerful and practical conversation on mental strength, performance, and why mental fitness might just be the most important investment any of us can make.

    52 min
  2. S6 Ep 8 | When Creativity Becomes Spiritual Ft Lady Barbara, Award-Winning Creative Director

    May 21

    S6 Ep 8 | When Creativity Becomes Spiritual Ft Lady Barbara, Award-Winning Creative Director

    In this episode of Beyond Marketing, The Podcast, host Maira Genovese sits down with Lady Barbara, award-winning creative director, artist, style director, and visionary, to explore what it truly means to create from a place of purpose, identity, and spirit. From growing up as a first-generation Italian Nigerian in northern Italy to leading global campaigns and exhibiting at Photo London, Lady Barbara shares how her journey shaped not just her career but also her entire philosophy of creativity. They discuss why confidence is something you build, not something you're born with, why AI can translate but never originate, and how staying relevant means understanding your past to see your future. A deeply honest and soulful conversation on identity, self-expression, leadership, and why the most powerful creative force in the world will always be human.

    43 min
  3. S6 Ep 7 | Why Brands Get Purpose Wrong Ft Tatiana Alonso CEO @Gerando Falcões International

    May 7

    S6 Ep 7 | Why Brands Get Purpose Wrong Ft Tatiana Alonso CEO @Gerando Falcões International

    In this episode of Beyond Marketing, The Podcast, host Maira Genovese sits down with Tatiana Alonso, CEO of Gerando Falcões International, to explore why brand purpose often fails without action. From a global legal career to leading impactful initiatives, Tatiana shares how purpose must move beyond intention into long-term commitment. They discuss why philanthropy isn’t a quarterly strategy, what real impact requires, and how brands can shift from visibility to accountability. A sharp, honest conversation on leadership, responsibility, and redefining success, not as performance, but as legacy.

    36 min
  4. S6 Ep 6 | Behind Demi Moore & Kérastase Era Ft. Matthew Spiteri, L’Oréal

    Apr 16

    S6 Ep 6 | Behind Demi Moore & Kérastase Era Ft. Matthew Spiteri, L’Oréal

    In this episode of Beyond Marketing, Maira Genovese sits down with Matthew Spiteri, Head of Global Brand Communications & Advocacy at Kérastase, L’Oréal, to explore his journey from Sydney, London and now Paris, and how those experiences have shaped his perspective on leadership, culture and brand building. Together, they unpack what brand advocacy really means today, why most brands struggle to build genuine connection, and how global teams balance consistency with cultural relevance. The conversation explores how brands choose the right ambassadors, including the thinking behind Kérastase’s recent partnership with Demi Moore, and what it takes to build relevance beyond reach. We dive into the growing role of IRL experiences and why purpose must move beyond messaging into action, including Kérastase’s work around closing the confidence gap. A sharp, human-led conversation on building brands people don’t just see, but believe in.

    38 min
  5. S6 Ep 5 | You Can Have It All, Just Not at the Same Time Ft. Georgia Dayton | Beyond Marketing, The Podcast

    Apr 2

    S6 Ep 5 | You Can Have It All, Just Not at the Same Time Ft. Georgia Dayton | Beyond Marketing, The Podcast

    In this episode of Beyond Marketing,  The Podcast, Maira Genovese sits down with Georgia Dayton, PR consultant and co-founder of the Made By Mammas podcast, for an honest conversation about identity, ambition, and the reality of balancing career and motherhood. From the moment many women quietly face asking “Who am I now?” to the pressure of “having it all,” Georgia shares why the truth is often simpler: you can have it all, just not at the same time. Together, they explore how Made By Mammas became a space for non-judgemental conversations about work, parenting, and identity, and how that mission expanded into a recruitment platform helping parents and businesses connect with employers who genuinely support flexible careers. This episode goes beyond marketing to explore motherhood in the midst of a professional career, leadership through lived experience, and the cultural shift needed to support women who refuse to choose between ambition and motherhood, even if the balance isn’t always perfect.

    37 min
  6. S6 Ep 4 | Now It’s My Time: Gabrielle Figueiredo on Reinvention, Motherhood & Life Beyond Arsenal

    Mar 19

    S6 Ep 4 | Now It’s My Time: Gabrielle Figueiredo on Reinvention, Motherhood & Life Beyond Arsenal

    In this episode of Beyond Marketing, The Podcast, Maira Genovese sits down with Gabrielle Figueiredo for a conversation about identity, visibility, and building your own path while living in the spotlight. Known publicly as the wife of Gabriel Magalhães, Brazilian footballer playing for Arsenal, Gabrielle shares the story behind the title. One that began long before football, cameras, or London. A journey shaped by resilience and reinvention. We discussed her experience as she stepped into the public eye through the Amazon Prime series, 'Married To The Game', and how she saw it as a chance to show who she is beyond assumptions, beyond the “WAG” label, beyond the glamour people imagine. Gabrielle speaks openly about faith as her anchor and about staying grounded. This episode is about claiming space. About saying yes when it’s finally your turn. About refusing to be reduced to a title and choosing to build your own name, on your own terms.

    38 min
  7. S6 Ep 3 | Building brands through emotion, culture and music | Bianca Franklin, H&M’s Global Music Lead

    Mar 5

    S6 Ep 3 | Building brands through emotion, culture and music | Bianca Franklin, H&M’s Global Music Lead

    In this episode of Beyond Marketing, The Podcast, Maira Genovese, CEO and Founder of MG Empower, sits down with Bianca Franklin, Global Business Development - Lead for Music & Brand Experience at H&M, for a deeply human conversation at the intersection of music, marketing, leadership, and culture. Born and raised in San Francisco and shaped by a multicultural upbringing, Bianca shares how diversity, intuition, and emotional intelligence became the foundation of her career. From pitching herself to leading global marketing initiatives, her journey is defined by courage, persistence, and a belief in human connection.  Together, they explore how music became a powerful strategic tool to build authentic brands, especially in a post-pandemic world where audiences crave meaning, emotion, and belonging. Bianca reflects on why working with emerging and local artists creates a deeper cultural relevance and how building platforms allows brands to truly connect with people. This episode is a reminder that the future of marketing isn’t just driven by technology or performance metrics, but by intuition, collaboration, and the power of human emotion. Because when brands feel human, connections become culture, and culture builds impact.

    46 min
  8. S6 Ep 2 | You Can Never Lose by Giving: Juliet Mayhew on Purpose, Growth & Impact

    Feb 19

    S6 Ep 2 | You Can Never Lose by Giving: Juliet Mayhew on Purpose, Growth & Impact

    In this episode of Beyond Marketing, The Podcast, Maira Genovese, CEO and Founder of MG Empower,  sits down with Juliet Mayhew, Entrepreneur and Philanthropist, for a deeply human conversation about purpose, generosity, and the power of life transformation. Raised across cultures and shaped by a global upbringing, Juliet’s life has been defined by curiosity, creativity, and a strong “give first” mindset. She shares how each chapter of her journey has shaped who she is today. Together, they explore what it means to live with intention in a world that often pushes perfection over progress. They unpack the power of generosity, and how giving without expectation can transform your work, network, and the impact you leave behind. This episode is a reminder that success doesn’t come from having all the answers, but from staying open, curious, and generous along the way. Because in the end, we are all a work in progress, and you can never lose by giving.

    43 min
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We believe marketing isn’t just about brands, it’s about the people behind them. Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases. Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

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