The Lifestyle Investor - Investing, Passive Income, Wealth

Justin Donald

Entrepreneur Magazine calls Justin Donald “The Warren Buffett of Lifestyle Investing.” Imagine being able to earn passive income, long-term equity, and achieve financial freedom while gaining total freedom from your business or a job. That’s what Lifestyle Investing is all about. Justin Donald has mastered the low-risk cash flow investment principles he shares with entrepreneurs around the world. His alternative investing principles center on creating passive income and significant wealth while liberating yourself from a day-to-day job so you never run out of money. His innovative mindset principles and 10 commandments of Lifestyle Investing have released scores of entrepreneurs from the “golden handcuffs” that came with running life-consuming enterprises. This show focuses on showing today’s entrepreneurs and business executives how to think and invest to limit risk, maximize repeatable returns, and achieve retirement goals through his proven passive income cash flow strategies. Justin’s principles enable you to move from an “earned income” career to support your lifestyle with passive cash flow investments including real estate, operating companies, debt, equity, and franchises that give you the absolute freedom to live the life you truly desire. Interviews with top thought leaders, such as, John Lee Dumas, Ryan Levesque, Hal Elrod, Jon Vroman, Mike Koenigs, Phillip Stutts, Rob Dial, John Ruhlin, Brad Johnson, Robert Glazer, Mike Michalowicz, Geoff Woods, Steve Sims, and many more! For more information, visit https://justindonald.com

  1. 2d ago

    298: From NFL Underdog to Thriving Entrepreneur with Justin Forsett

    Change is unavoidable, but how you respond to it can have a huge impact on the trajectory of your life. Whether you're navigating a career transition, facing rejection, or pursuing an ambitious goal, uncertainty often reveals who you become under pressure. That's why I'm excited to welcome Justin Forsett to the podcast. Justin had a nine year career in the NFL and played for seven different teams before eventually breaking through as a Pro Bowl running back. After football, he successfully transitioned into entrepreneurship as the founder and CEO of Hustle Clean, a fast-growing personal care brand now sold in major retailers across the country. He’s also developed into an amazing public speaker and mentor, teaching organizations and leaders about resilience, leadership, and overcoming adversity. In our conversation, Justin shares the lessons he learned from being cut seven times, how he handled criticism and negative thoughts in his career, and what it takes to lead a business through uncertainty while staying true to his purpose. In this episode, you’ll learn:  ✅ How Justin turned years of setbacks and uncertainty into a breakthrough NFL career and built a highly successful business. ✅ Why mental toughness, resilience, and adaptability are critical for both athletes and entrepreneurs. ✅ How to create a life in alignment with your faith, family, business, and long-term purpose. Show Notes: LifestyleInvestor.com/298 Tax Strategy Masterclass If you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/tax Strategy Session  For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultation The Lifestyle Investor Insider Join The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insider Rate & Review If you enjoyed today’s episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review. Connect with Justin Donald FacebookYouTubeInstagramLinkedInTwitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    50 min

  2. 5d ago ·  Bonus

    Lens #06: I Had Financial Freedom Before I Was a Millionaire

    LIL #006: I Had Financial Freedom Before I Was a Millionaire The size of the pile was never the point - here's what actually matters. Episode Summary In this episode of The Lifestyle Investor Podcast, host Justin Donald breaks down why cash flow - not net worth - is the real path to financial freedom. You'll learn the three numbers that actually determine your freedom, why your net worth is probably half what you think, and how mobile home parks built his family's financial foundation one park at a time. Question of the Day Do you know your survival number and your lifestyle number? If you've calculated them, drop them in the comments (or just share which one surprised you more). If you haven't - that's your homework this week. Key Take-aways Financial freedom doesn't require millionaire status - it requires cash flowKnow your three numbers: survival, lifestyle, and freedomYour net worth is likely inflated by unrealistic business valuations and ignored taxesThe "accumulate and deplete" model is built on hope, not certaintySurplus income changes compounding math from 15-20% savings to 100% Timestamped Outline 00:00 - Introduction - the third shift reshaping wealth 00:22 - The shift from net worth to cash flow 00:39 - Financial freedom before millionaire status 01:22 - Why net worth is the wrong target 01:35 - How most people inflate their net worth 02:02 - Taxes and lost write-offs after selling 02:37 - The accumulate-then-deplete model 03:23 - Your survival number and lifestyle number 04:01 - The Freedom Number explained 04:12 - Mobile home parks - from first park to surplus income 04:53 - Why surplus income changes everything 05:30 - From Netflix subscription to $1M in passive income 06:17 - Better business decisions through financial freedom 07:15 - Stop chasing net worth, start chasing cash flow 08:04 - What's coming next - finding deals that cash flow Links & Resources Subscribe to The Lifestyle Investor Lens → https://lifestyleinvestor.com/newsletter Connect & CTA 👉 Enjoyed this? Subscribe & leave a review on Apple Podcasts. 🎁 Every week, The Lifestyle Investor Lens breaks down what's changing in the world of wealth, what the wealthy are doing differently, and how to build passive income that funds your life today. Subscribe so you don't miss the next issue: https://lifestyleinvestor.com/newsletter Credits Host: Justin Donald © 2026 Lifestyle Investor. All rights reserved. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    9 min

  3. Jul 2

    297: What Devin McCourty Has Learned About Managing Money After 13 Years in the NFL

    Professional athletes earn more money than most people will see in a lifetime, but their wealth can vanish surprisingly fast without the right guidance, relationships, and mindset. Whether you're a professional athlete, entrepreneur, or investor, building wealth requires far more than simply earning a high income or a big payday. That's why I'm excited to welcome Devin McCourty to the podcast. Devin was a 1st round pick who spent 13 seasons with the New England Patriots and won three Super Bowls during one of the greatest dynasties in NFL history. Since retiring from football, Devin has transitioned into broadcasting on NBC's Football Night in America, the #1 primetime show on television for the past 15 consecutive years. Devin is also a student and speaker at PAC (Pro Athlete Community), where he provides mentorship and helps athletes make smarter financial decisions and prepare for the next chapter in their lives. In this conversation, Devin shares tough money lessons from navigating a career in the NFL and the importance of surrounding yourself with trusted advisors. We discussed the leadership principles that helped him succeed both on and off the field, including parenting, youth sports, and how competition can help build resilience that lasts far beyond the game. In this episode, you’ll learn:  ✅ The pressure that NFL athletes face after signing their first contract, and the myths about how much is spent frivolously.  ✅ How athletes and entrepreneurs can avoid costly investing mistakes by building the right team around them. ✅ Why failure, competition, and adversity are some of life's greatest teachers both in sports and business. Show Notes: LifestyleInvestor.com/297 Tax Strategy Masterclass If you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/tax Strategy Session  For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultation The Lifestyle Investor Insider Join The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insider Rate & Review If you enjoyed today’s episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review. Connect with Justin Donald FacebookYouTubeInstagramLinkedInTwitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    55 min

  4. Jun 29 ·  Bonus

    Lens #05: Your Advisor Collects Fees Whether You Win or Lose

    LIL #005: Your Advisor Collects Fees Whether You Win or Lose Your advisor gets paid every year. Less than 5% of them actually earn it. Episode Summary In this episode of The Lifestyle Investor Podcast, host Justin Donald breaks down why the traditional financial advisor model is broken and what the ultra-wealthy use instead. You'll learn why AUM fees create a structural conflict of interest, how a real family office works compared to a single advisor, and how $30,000 in annual tax savings can compound to over $13 million across 30 years. Question of the Day 🗣️ What's the biggest challenge you're facing right now when it comes to your tax strategy or finding the right financial team? Drop it in the comments. Key Take-aways Less than 5% of money managers outperform a basic index fund over 15 yearsThe AUM fee model pays your advisor whether they win or lose for youA family office coordinates specialists across tax, legal, estate, and deal flowThe gap between a CPA who files taxes and one who minimizes them is massive$30K in annual tax savings compounds to $13M+ over 30 years Timestamped Outline ⏱️ 00:00 - Introduction and recap of shift one 00:13 - Shift two: from investment advisor to family office 00:44 - How your advisor actually gets paid 01:06 - The structural conflict of interest in AUM fees 01:31 - Less than 5% of managers beat the S&P 500 02:36 - What a family office actually is 03:42 - Why it costs $4M-$14M per year to run one 04:07 - Tax strategy: compliance vs. minimization 04:48 - The CPA litmus test 05:34 - How $30K in tax savings becomes $13 million 06:10 - Accessing the family office model without being a billionaire 07:44 - Next week: the third shift Links & Resources 🔗 The Lifestyle Investor Lens (weekly newsletter) → https://lifestyleinvestor.com/newsletter Connect & CTA 🎯 👉 Enjoyed this? Subscribe & leave a review on Apple Podcasts. 🎁 Every week, The Lifestyle Investor Lens breaks down what's changing in the world of wealth, what the wealthy are doing differently, and how to build passive income that funds your life today. Subscribe so you don't miss the next issue: https://lifestyleinvestor.com/newsletter Credits Host: Justin Donald © 2026 Lifestyle Investor. All rights reserved. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    8 min

  5. Jun 25

    296: Turning Setbacks and Failures Into a 9-Figure Exit with Joel Marion

    Success has an interesting way of moving the goalposts. You land a book deal, the business starts to take off, money starts flowing, you sell the business for life-changing wealth, and yet somehow struggle to keep the calendar open for what matters most.  For many entrepreneurs, the pursuit of wealth and freedom slowly turns into a new set of obligations, responsibilities, and pressures that can be just as demanding as the life they were trying to escape. That's why I'm excited to introduce you to my friend Joel Marion. Joel is a serial entrepreneur, 6-time bestselling author, direct-response marketing expert, and co-founder of BioTrust, a company that he helped scale to a 9-figure exit before his 40th birthday. Today, he mentors entrepreneurs and is launching Sound & Soul, a business focused on creating intimate live music experiences that bring people together through connection and shared memories. In this conversation, Joel shares his unlikely journey from substitute teacher to entrepreneur with a huge exit, the lessons he learned from years of setbacks, and why some of his biggest breakthroughs came after his greatest disappointments. In this episode, you’ll learn:  ✅ How Joel turned a failed book launch and a season of substitute teaching into the foundation for a business that generated millions in profit. ✅ Why one of Joel's most painful business setbacks taught him more about success, leadership, and fulfillment than any of his biggest wins. ✅ How Joel's definition of wealth evolved from chasing financial freedom to prioritizing time, relationships, and memorable experiences. Show Notes: LifestyleInvestor.com/296 Tax Strategy Masterclass If you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/tax Strategy Session  For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultation The Lifestyle Investor Insider Join The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insider Rate & Review If you enjoyed today’s episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review. Connect with Justin Donald FacebookYouTubeInstagramLinkedInTwitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1h 1m

  6. Jun 22 ·  Bonus

    Lens #04: How the Ultra-Wealthy Actually Invest Their Money

    LIL #004: How the Ultra-Wealthy Actually Invest Their Money The stock market isn't their strategy. It's their holding tank. Here's what the data reveals. Episode Summary In this episode of The Lifestyle Investor Podcast, host Justin Donald breaks down how the wealthiest families in the world actually allocate their portfolios, using data from Goldman Sachs, JP Morgan, and UBS. You'll learn why the ultra-wealthy borrow against stocks instead of selling them, where real wealth is created in inefficient markets, and why the "safe" 60/40 portfolio had one of its worst years in a century. Question of the Day What percentage of your portfolio is currently in the stock market vs. alternative investments? Drop a number below - no judgment, just curious where everyone's starting from. Key Takeaways The wealthiest families hold over half their net worth in alternatives, not public equitiesBorrowing at 4-5% to invest at 12-15% is how the ultra-wealthy compound without sellingEfficient markets offer no edge for retail investors - inefficient markets are where wealth is createdOne group of Austin centi-millionaires collectively holds just 5% in stocksConcentrate to make money, diversify to keep it - not the other way around Timestamped Outline 00:00 - Introduction - the shift from public to private markets 00:28 - Why wealthy families keep money in stocks (not the reason you think) 00:52 - The arbitrage game - borrowing at 4-5% to invest at 12-15% 01:38 - Stacking returns - stocks, whole life policies, and compounding leverage 01:57 - The stock market as a holding tank, not a strategy 02:15 - Efficient markets vs. inefficient markets 03:02 - Where the real opportunity lives - private businesses and real estate 04:01 - What the ultra-wealthy actually invest in (family office data) 05:42 - The Austin centi-millionaire group that holds just 5% in stocks 06:46 - Why the 60/40 portfolio era is over 07:26 - Concentration to make money, diversification to keep it 09:00 - The shift from public to private - and what's coming next Links & Resources Flash Boys by Michael Lewis (recommended read on retail investor disadvantage)The Lifestyle Investor Lens (weekly newsletter) - https://lifestyleinvestor.com/newsletter Connect & CTA Enjoyed this? Subscribe and leave a review on Apple Podcasts. Every week, The Lifestyle Investor Lens breaks down what's changing in the world of wealth, what the wealthy are doing differently, and how to build passive income that funds your life today: https://lifestyleinvestor.com/newsletter Credits Host: Justin Donald © 2026 Lifestyle Investor. All rights reserved. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    9 min

  7. Jun 18

    295: The Success Trap That Keeps Entrepreneurs Unfulfilled with Rich Christiansen

    Financial success is often described as the finish line, but reaching it doesn't always bring the fulfillment people expect. For many entrepreneurs, that ambition in the pursuit of more often comes at the expense of the relationships, values, and sense of purpose that matter most. That's why I'm excited to welcome Rich Christiansen back on the podcast. Rich has founded or co-founded more than 50 companies throughout his career and has become a leading voice on values-based decision making, family legacy, and creating a life of true wealth. Through his work with entrepreneurs, executives, and family offices, Rich helps high-achievers live in alignment, dismantle limiting beliefs, ignite their passions and create a fulfilling life. In this conversation, Rich shares a different perspective on what it means to be truly wealthy. Drawing from decades of entrepreneurial experience, including his work with a billionaire who broke down in tears after realizing he had damaged many of his closest relationships, Rich explains why fulfillment, peace, and meaningful connections are often the missing ingredients in a life that looks successful from the outside. In this episode, you’ll learn:  ✅ Rich's framework for defining true wealth, building deeper relationships, and creating a life of flow instead of force. ✅ How to identify your true inner circle and strengthen your most important relationships. Show Notes: LifestyleInvestor.com/295 Tax Strategy Masterclass If you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/tax Strategy Session  For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultation The Lifestyle Investor Insider Join The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insider Rate & Review If you enjoyed today’s episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review. Connect with Justin Donald FacebookYouTubeInstagramLinkedInTwitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    34 min

  8. Jun 15 ·  Bonus

    Lens #03: 1,000 Lunches Taught Me More Than My Finance Degree

    LIL #003: 1,000 Lunches Taught Me More Than My Finance Degree One weekly habit, 20 years, 1,000+ conversations - and a deal network no textbook could build. Episode Summary In this episode of The Lifestyle Investor Podcast, host Justin Donald breaks down the single habit that built his entire investment network - one lunch at a time, every week, for two decades. You'll learn how a hands-on finance degree shaped his investing lens, why watching smart people follow the "right" playbook and never get ahead changed his trajectory, and how financial freedom removes fear from every decision. Question of the Day What's one relationship or conversation that fundamentally changed how you think about money or investing? Drop it in the comments. Key Takeaways One consistent weekly habit compounded into 1,000+ high-caliber investor conversationsWatching diligent people follow the textbook and never get ahead rewired his strategyFinancial freedom changes every decision you make for your business and familyThe Lifestyle Investor Community's real value is the collective wisdom, not one personCOVID turned weekly lunches into a virtual Investment Happy Hour that scaled everything Timestamped Outline 00:00 - Introduction and recap of previous issues 01:08 - The one habit that changed everything 01:29 - 1,000 lunches in 20 years 02:11 - A finance degree with real practitioner training 02:46 - Watching people do the "right things" and never get ahead 03:28 - What the ultra-wealthy actually know 04:09 - Why this was always about family first 04:52 - Financial freedom changes every decision you make 05:43 - Building the Lifestyle Investor Community 06:11 - How COVID created something unexpected 06:49 - The community itself is the asset 07:20 - What's ahead for the Lifestyle Investor Lens Links & Resources The Lifestyle Investor by Justin Donald - https://lifestyleinvestor.com/newsletter Connect & CTA Subscribe and leave a review on Apple Podcasts. Every week, The Lifestyle Investor Lens breaks down what's changing in the world of wealth, what the wealthy are doing differently, and how to build passive income that funds your life today: https://lifestyleinvestor.com/newsletter Credits Host: Justin Donald © 2026 Lifestyle Investor. All rights reserved. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    8 min
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4.9
out of 5
289 Ratings

About

Entrepreneur Magazine calls Justin Donald “The Warren Buffett of Lifestyle Investing.” Imagine being able to earn passive income, long-term equity, and achieve financial freedom while gaining total freedom from your business or a job. That’s what Lifestyle Investing is all about. Justin Donald has mastered the low-risk cash flow investment principles he shares with entrepreneurs around the world. His alternative investing principles center on creating passive income and significant wealth while liberating yourself from a day-to-day job so you never run out of money. His innovative mindset principles and 10 commandments of Lifestyle Investing have released scores of entrepreneurs from the “golden handcuffs” that came with running life-consuming enterprises. This show focuses on showing today’s entrepreneurs and business executives how to think and invest to limit risk, maximize repeatable returns, and achieve retirement goals through his proven passive income cash flow strategies. Justin’s principles enable you to move from an “earned income” career to support your lifestyle with passive cash flow investments including real estate, operating companies, debt, equity, and franchises that give you the absolute freedom to live the life you truly desire. Interviews with top thought leaders, such as, John Lee Dumas, Ryan Levesque, Hal Elrod, Jon Vroman, Mike Koenigs, Phillip Stutts, Rob Dial, John Ruhlin, Brad Johnson, Robert Glazer, Mike Michalowicz, Geoff Woods, Steve Sims, and many more! For more information, visit https://justindonald.com

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