What does it really take to style NBA stars? And how do you build a career in fashion without losing your own identity along the way? For celebrity stylist and creative director Brandon Williams, better known as BrandWills, great style has never been just about the clothes. It's about confidence, individuality, relationships, and understanding the person behind the look. In this episode of The Check-In with Black Menswear, host NeAndre Broussard sits down with Brandon for an inside look at the world of NBA fashion, celebrity styling, creative direction, and the business lessons he's learned along the way. From working with some of professional basketball's biggest names to helping shape the creative vision at Hudson, Brandon opens up about what it takes to succeed in an industry where everyone has an opinion, personal expression is everything, and collaboration can be just as important as creativity. But beyond the clothes, there's a bigger conversation about money, ego, purpose, and the legacy we leave through the way we treat people. Here's what we get into: 🏀 Behind NBA Fashion: What it really takes to style professional athletes, from fit and tailoring to understanding their personalities. 👔 Finding Your Personal Style: Why the best-dressed man isn't necessarily the one wearing the most expensive clothes. 🎨 Creativity vs. Ego: How working with Hudson challenged Brandon to balance his individual vision with something bigger. 💰 The Business of Fashion: Lessons about spending, saving, entrepreneurship, and making smarter financial decisions. 🔥 Men's Style Advice: What actually matters when building a wardrobe that works for your lifestyle. 🤝 Relationships & Reputation: Why the way you make someone feel can open more doors than the outfit you're wearing. 🏆 Building a Legacy: How generosity, integrity, and impact have shaped Brandon's definition of success. Because here's the truth: People might remember what you wore, but they'll never forget how you made them feel. Whether you're into NBA fashion, looking to elevate your personal style, building a creative career, or figuring out what success really means, this conversation offers something bigger than another fashion trend. 👇🏾 LET'S TALK: What's one thing you believe every well-dressed man should have in his wardrobe? Drop your answer in the comments. 👍🏾 LIKE, SHARE, and SUBSCRIBE for more authentic conversations about style, culture, purpose, and building a legacy. ABOUT THE CHECK-IN The Check-In with Black Menswear brings you honest conversations with men who are shaping culture, building communities, and creating meaningful legacies. Season 7: Building a Legacy STAY CONNECTED WITH BLACK MENSWEAR Instagram: https://www.instagram.com/blackmenswear/ Facebook: https://facebook.com/BlackMenswear X: https://x.com/blackmenswear Website: https://blackmenswear.com #BrandonWilliams #NBAFashion #CelebrityStylist #MensFashion #BlackMenswear Learn more about your ad choices. Visit megaphone.fm/adchoices