Alt Marketing School

Fab Giovanetti
  • 5.0 (1)
  • Marketing
  • Updated Semiweekly

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

  1. 4d ago

    EP 310 - Ad Disclosure Isn't What Tanks a Campaign

    Join us in person for the Business of Marketing — 100+ fellow marketing professionals, November 13th in London. Get your ticket here: click Fab and Becca get into why ad disclosure isn't actually what tanks a sponsored campaign's performance (spoiler: it's thin content and short watch time doing the damage), how to brief creators without over-scripting them, and close things out with New Bedford Whaling Museum's brilliantly petty "worst aquarium ever" merch stunt. ABOUT YOUR TEACHER Becca Holloway is an award-winning social media consultant with twelve years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line. Instagram: click LinkedIn: click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    EP 310 - Ad Disclosure Isn't What Tanks a Campaign

  2. Aug 26

    EP 309 - Would you Enrol in s $142K Influencer Degree?

    There is a new co-host in town, and it's our lovely coach Paulina. We talk about the rise of influencer marketing, the legitimacy of influencer as a career, gender dynamics in the industry plus a feel-good campaign to finish it all off. About your teacherPaulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time. Website: click here Podcast: listen here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    EP 309 - Would you Enrol in s $142K Influencer Degree?

  3. Aug 23

    EP 308 - Summer School Snippet: Becoming a Consultant

    Timon Spiesschaert talks about his journey from employee to freelance consultant, sharing how his unique mix of history, HR, and marketing helps companies craft human‑focused stories. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Timon Spiesschaert is a copywriter and marketing consultant focused on one thing: getting people to actually read (and act on) the words in front of them. When Timon isn’t writing blog posts, emails, and web copy, Timon is building campaigns, ads, and funnels — the full Awareness-to-Delight journey — grounded in thorough client research, customer journeys, and targets you can actually track. Timon is always up for a challenge, an exciting partner, or an opportunity. Connect on Linkedin: LinkedIn Check out Website: Website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    EP 308 - Summer School Snippet: Becoming a Consultant

  4. Aug 19

    EP 307 - What Marketers Should Know about the EU AI Act

    Fab enlists one of the big guns (the wonderful Sooz Young) to discuss the the impact of the EU AI Act on small businesses and marketers, the need for AI governance, and the ethical and legal implications of AI usage. ABOUT YOUR TEACHER Sooz Young for technology coaching, digital skills training and AI strategy for businesses across Scotland and the UK. Website: click here Join the free masterclass for small businesses, startups and sole traders across Scotland and the UK who need to understand where they actually stand, without wading through material built for organisations ten times their size: RSVP here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    EP 307 - What Marketers Should Know about the EU AI Act

  5. Aug 16

    EP 306 - Future-Proofing Your Marketing Career

    Skip Wilson shares expert insights on modern advertising and offers a free marketing audit plus a go‑to‑market plan to help listeners boost their omnichannel strategies. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Skip Wilson is the founder and CEO of DRAFT Media Partners and former Vice President of Digital Media at iHeartMedia. His work in marketing technology and advertising strategy has been featured in Forbes, and he was named a Top 100 Innovator & Entrepreneur in 2026. He hosts The Advertising Podcast and helps agencies and brands scale modern advertising. Links: LinkedIn | Instagram | Website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    EP 306 - Future-Proofing Your Marketing Career

  6. Aug 12

    EP 305 - The Simple Way to Stand Out as an Independent Agency

    Join Ben for our live Q&A in a few weeks and grab your FREE ticket for Summer School: https://amschool.click/summerschool Small agency or consultant? Join Fab and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business If you’re a small agency trying to compete with bigger brands, this episode is for you. We’re diving into how indie agencies can win by leaning into personality, sharpening their niche, and building simple systems that actually bring in leads with the great Ben Abbott, who’ll be joining us for our Summer School Grand Finale. ABOUT YOUR TEACHER Ben Abbott is the co-founder of White Tiger Digital, a performance-driven digital marketing agency helping businesses generate measurable growth through SEO, paid advertising, lead generation and web development. Known for his straight-talking, commercially focused approach, Ben specialises in building marketing strategies that drive enquiries, revenue and long-term visibility — with a particular focus on AI-driven search and local lead generation. LinkedIn: linkedin.com/in/thebenabbott BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    EP 305 - The Simple Way to Stand Out as an Independent Agency

  7. Aug 9

    EP 304 - Getting Into Marketing When You Have “No Experience”

    Laurie Macpherson shows how you can break into marketing and boost your business on LinkedIn—even if you’ve never had any experience. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Laurie is a respected Career and LinkedIn mentor who has been supporting people to find work for the last 10 years. She has used LinkedIn to grow the career mentoring side of her business for the last 6 years, and now generates around 40% of her revenue from a cold audience on the platform, without ever being corporate, or saying that she's "delighted to announce!" She helps business owners to be R.E.A.L on LinkedIn so that their potential customers, collaborators and referral partners understand "why them", and they are able to be heard above the noise in a crowded market. Connect on Linkedin: LinkedIn Connect on instagram: Instagram Check out the website: Website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    EP 304 - Getting Into Marketing When You Have “No Experience”

  8. Aug 5

    EP 303 - Founder-Led Content: Why Your Face Is Your Best Marketing Strategy

    Join Fab, Jess and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business In this throwback episode, seeing a very beloved co-host coming back, Fab and Jess explore the rise of founder-led content, the evolution of content creation, employee-generated content, visual content, and branding. ABOUT OUR TEACHER Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing 'done with you' coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience. Linkedin: linkedin.com/in/jessicasophiabruno/ Instagram: https://instagram.com/thatjessbruno BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    EP 303 - Founder-Led Content: Why Your Face Is Your Best Marketing Strategy
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About

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Information

  • Creator
    Fab Giovanetti
  • Years Active
    2020 - 2026
  • Episodes
    358
  • Rating
    Explicit
  • Copyright
    © 2025 Fab Giovanetti
  • Show Website
    Alt Marketing School

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