Alt Marketing School

Fab Giovanetti
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

  1. EP 289 - The Real Reason Your Agency Can’t Scale

    8h ago

    EP 289 - The Real Reason Your Agency Can’t Scale

    Meet Alex, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click In this episode, Alex Thompson shares unconventional marketing skills, the importance of embracing your uniqueness, and lessons learned from transitioning to an agency. Discover practical tips on delegation, building client relationships, and boosting confidence in marketing. ABOUT OUR TEACHER Alex Thompson is the founder of On The Kusp, the email marketing & launch agency behind your favourite creators & entrepreneurs (Daniel Priestley, Lea Turner, Lauren Jumps, Alice Liveing, Richard Moore, Andrew & Pete)! Alex has recently made the move from freelancer to agency owner (and has the grey hairs to prove it). Connect on Linkedin: click Connect on Instagram: click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    12 min
  2. EP 288 - The 2026 Workforce Shift Every Marketer Needs to Understand

    Jun 7

    EP 288 - The 2026 Workforce Shift Every Marketer Needs to Understand

    Get a special sneak peek with a FULL class and grab your FREE ticket for Summer School: https://amschool.click/summerschool We dig into how marketing careers are shifting (hello contract + fractional life), what AI is doing to job descriptions, and why a “squiggly” career path might be the most sensible plan you’ve got. ABOUT YOUR TEACHER Jaz Marfo helps ambitious professionals build bold, burnout-free careers through the thing most career advice ignores entirely: community. In a hyperconnected era where professional loneliness is at an all-time high, Jaz supports people who are over-performing in underwhelming roles to stop grinding alone and start treating connection as the strategy. LinkedIn: https://www.linkedin.com/in/jazmarfo/ BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    14 min
  3. EP 287 - The Creative Trick That Keeps Your Marketing Fresh When You're Completely Stretched Thin

    May 31

    EP 287 - The Creative Trick That Keeps Your Marketing Fresh When You're Completely Stretched Thin

    Most of us are juggling multiple calendars, feeling like a digital hamster running on an endless wheel. Paulina Folaron, our AMS coach and resident solution wizard, drops strategies on how to keep your calendars in sync without losing your mind, plus aligning your cycle, energies and much more. Join us inside the Alt Access Pass for more AMA gems, systems secrets, and a sprinkle of sanity in your busy week. Your future, more organised self will thank you. ABOUT YOUR TEACHER Paulina is your Solutions Sorceress Supreme. Your tetris-brained method-finder. Your right hand woman who won’t steal your spotlight. She helps founders, start-ups, and service-based businesses step out of the overwhelm and into clarity, with marketing and operations that work for them, not against them. Website: paulinafsolutions.com BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    26 min
  4. EP 286 - Using AI in Marketing Without Losing the Human Touch

    May 24

    EP 286 - Using AI in Marketing Without Losing the Human Touch

    Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab sits down with Archana Dhankar (Global Marketing and AI Strategist, TEDx Speaker, LinkedIn Top Voice) to talk about how to use AI in your marketing without losing what makes you human. We dig into the questions everyone is actually asking when should you trust AI recommendations, and when do you need human insight? How do you benefit from AI without getting messy with customer data and privacy? If you want AI to be the support act, not the main character, press play. ABOUT YOUR TEACHER Archana Dhankar is a Global Marketing and AI Strategist, TEDx Speaker, and LinkedIn Top Voice with over 20 years of experience helping brands integrate creativity, technology, and purpose to drive measurable growth. LinkedIn: www.linkedin.com/in/archanadhankarWebsite: archanadhankar.comInstagram: @archanadhankar BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    17 min
  5. EP 285 - Stop Posting Like It's 2014: How to Earn Attention on Social Today

    May 17

    EP 285 - Stop Posting Like It's 2014: How to Earn Attention on Social Today

    In this bonus solo episode, Fab unpacks Entertain or Die 3.0 (Small World x Tracksuit) and what it means for brands trying to grow on social. You’ll hear why you’re not just competing with competitors anymore, you’re competing with memes, creators, and Netflix trailers. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    7 min
  6. EP 284 - Cutting Through the AI Hype: What You Really Need to Know for Social Media

    May 10

    EP 284 - Cutting Through the AI Hype: What You Really Need to Know for Social Media

    BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter In this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media, separating helpful practices from the hype and offering grounded advice for marketers at all levels. ABOUT YOUR TEACHER 💛 Nicole began her career as a journalist, spending 15 years in the industry before transitioning into marketing roles in the drinks industry. She then moved agency-side and has been at Battenhall for five years, where she focuses on social media strategy and innovation. Originally from Brazil, she’s lived in the UK for over 20 years. For networking and follow-up: Nicole Mezzasalma on LinkedIn CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    24 min
  7. EP 283 - London Marathon marketing: the race week campaigns brands can’t stop stealing

    May 3

    EP 283 - London Marathon marketing: the race week campaigns brands can’t stop stealing

    London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them. You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    8 min
  8. EP 282 - The Platforms Where Engagement Is Actually Growing (it’s NOT What You Think)

    Apr 26

    EP 282 - The Platforms Where Engagement Is Actually Growing (it’s NOT What You Think)

    Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring. In this episode, Fab breaks down Buffer’s latest report and shows you where the chats are actually happening right now, plus what to DO next so you can stop blaming the algorithm and start building community that converts. Source: Buffer 2026 State of Social Engagement Report BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    8 min
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About

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Information

  • Creator
    Fab Giovanetti
  • Years Active
    2020 - 2026
  • Episodes
    337
  • Rating
    Explicit
  • Copyright
    © 2025 Fab Giovanetti
  • Show Website
    Alt Marketing School