Alt Marketing School

Fab Giovanetti

5.0 (1)
Marketing
Updated Semiweekly

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

1d ago

EP 303 - Founder-Led Content: Why Your Face Is Your Best Marketing Strategy

Join Fab, Jess and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business In this throwback episode, seeing a very beloved co-host coming back, Fab and Jess explore the rise of founder-led content, the evolution of content creation, employee-generated content, visual content, and branding. ABOUT OUR TEACHER Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing 'done with you' coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience. Linkedin: linkedin.com/in/jessicasophiabruno/ Instagram: https://instagram.com/thatjessbruno BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify
4d ago

EP 302 - Fractional CMOs: What Marketing Leadership Really Looks Like

Jess Shirra shares friendly, down‑to‑earth insights on what it really means to be a Fractional CMO and how customer‑first marketing can boost your business. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Jess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well. Links: LinkedIn | Instagram | Website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify
Jul 29

EP 301 - You Already Have the Skills to Be a Great Marketer

Positive Impact Marketing certification — next cohort starts September 8th Burnout doesn't mean you've lost your spark for marketing. It just means you've buried it for a bit. This episode is Sonia's story: burnt out, running her own agency, waiting for a project to reignite her excitement, and it never quite did until she joined our Positive Impact Marketing certification. A few branding and strategy assignments later, she found her way back to the parts of the job she actually loves. ABOUT YOUR TEACHER Marketing strategist, copywriter, and brand and web designer working with impact-driven brands and NGOs. LinkedIn: linkedin.com/in/soniamoroniduru BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify
Jul 26

EP 300 - 30 Reminders From 300 Episodes

A milestone episode: 300 episodes of Alt Marketing School. Fab shares 30 reminders: one for every 10 episodes it took her to learn them. This one is for the marketers who are doing the most and still somehow feel behind. If your brain’s got 47 tabs open, your strategy keeps getting bumped by “urgent” stuff, and you’re second-guessing every idea you have… this one’s for you. It’s marketing, business, and life stuff, plus a tiny celebration moment for what the show’s helped build so far (150+ scholarship students, 260 community members, 30+ partners, and 20,000+ marketers reached through free initiatives). BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify
Jul 22

EP 299 - Building a Marketing Career That Fits Your Life

If your career feels messy, non-linear, or mid-pivot… you’re not broken. You’re just in a squiggly season. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Lucy Werner is the author of three books, co-founder of three children, and the founder of HypeYourself.com — a platform that helps self-employed people get seen and get paid. A PR expert with 20+ years’ experience, Lucy has worked with leading creative agencies, high-growth startups and hundreds of freelancers. Today, Lucy teaches independents how to earn more, work smarter and confidently promote themselves. Lucy has written for iNews, Creative Boom and Metro, and has been featured in The Times, Stylist Magazine, Forbes and more. Lucy is also a Domestika instructor and Adobe Express ambassador. Links: LinkedIn | Instagram | Website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee
Jul 19

EP 298 - What Senior In-House Marketers Look for in Junior Talent

If you’re doing good work but it’s not getting noticed (or you’re not getting promoted), this snippet will help. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Rita Cidre is a marketing leader, educator and future of work thinker. She has two decades of experience building marketing teams as brands such as Zillow, NPR, Time and Qualtrics. Currently, as Head of Customer Education and Community at Semrush, she helps marketers all over the world upskill and reconnect with curiosity and creativity. Rita is also a marketing professor and her courses are taught across 150+ campuses all over the world, from Harvard University to the University of Miami, to WU in Vienna, where she resides with their family. Connect on Linkedin: LinkedIn Check out the Website: Website BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee
Jul 12

EP 297 - Make Space for Strategy (Even When Everything’s on Fire)

If you’re being pushed to ship “more content” but you can feel the quality slipping, this snippet is for you. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Beth Carter is a Dorset-based freelance marketer and copywriter, blending strategic thinking with standout creative to help brands communicate with clarity and heart. Beth has a first-class honours degree in PR and Communications and over 15 years of hands-on experience across social media strategy, content creation, copywriting and paid campaigns. Connect on Linkedin: click Connect on Instagram: click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee
Jul 8

EP 296 - Moving Into AI: Skills That Make You More Valuable

If AI is making you feel behind (and you do not have time for a 47-tab research spiral), start here. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Kerry is an AI trainer, consultant and speaker helping businesses to augment their skills with artificial intelligence. Over the last seven years, she has co-created the world’s first AI gin, brought the award-winning Cheltenham Science Festival AI curator to life – and has delivered AI training to thousands of people across the globe. She has won two DMA Awards for Best Use of AI, and is currently the Course Director of the AI Copywriting, AI Content Creation, and AI Agents courses at the CIM, as well as a tutor on the AI Marketing Masterclass at the DMA. She has also recently been appointed Chair of the AI Council at the Data and Marketing Association. Connect on Linkedin: Click BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify Buy us a coffee

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Creator

Fab Giovanetti
Years Active

2020 - 2026
Episodes

351
Rating

Explicit
Copyright

© 2025 Fab Giovanetti
Show Website

Alt Marketing School