Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority

Charlotte Ellis Maldari
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If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

  1. 3D AGO

    Building Sustainable Business Growth with Kamila von Retteg

    Building Sustainable Business Growth with Kamila von Retteg In this episode, we welcome Kamila von Retteg, a seasoned business coach and marketing strategist for online coaches, course creators, and service providers. With over 11 years of experience, Kamila shares her insights on building sustainable revenue through scalable group programmes, automated sales systems, and paid ads—without the burnout of constant content creation or live launches. Key topics covered include: The mindset and behavioural shifts needed to move from one-to-one to scalable offersThe “messy middle” of business growth and how to navigate itThe Roadmap Funnel: Kamila’s approach to evergreen webinar funnels and why she avoids the term “webinar"The realities of low-ticket offers, what makes them profitable, and common pitfallsUsing paid ads sustainably, especially in the face of platform changesThe power of podcast ads for visibility and nurturing trustThe importance of investing in mentorship and external coachingKamila also shares practical tips for systemising sales, leveraging offers, and building a business that supports freedom and longevity. Find her on Instagram or visit her website for more on the Roadmap Funnel and her latest training, “Peak Buyer Window.”

    47 min

  2. MAR 23

    Building Business Authority and Visibility with Alison Johnston

    From Fractional CMO to Strategic Advisor – Building Deep, Long-Term Client Partnerships in the Attention Economy With Alison Johnston In this episode, Charlotte Ellis Maldari welcomes Alison Johnston, founder of Electric Alley, to discuss her journey from in-house marketer to trusted fractional CMO and strategic advisor for startups and service-led businesses. Alison shares how her organic career path led her to specialise in helping founders navigate the messy, high-growth early stages, blending hands-on execution with high-level strategy. Key topics include the value of being a generalist in startup environments, the importance of human connection and in-person networking in a digital-first world, and how to leverage AI without losing authenticity. Alison offers advice for impatient founders, the power of personal brand, and practical ways to build trust and long-term client relationships. The conversation also covers referral strategies, the evolving marketing funnel, and how British founders can confidently promote themselves without feeling boastful. Tune in for actionable insights on sustainable growth, authentic marketing, and building a business that thrives on both expertise and genuine connection. https://linktr.ee/alisonjohnston

    48 min

  3. MAR 2

    Part 2 of Building Authority and Attracting Clients: Tony Rulli interviews Charlotte

    In this episode, Tony Rulli flips the script and interviews Charlotte about the real value of building authority as a business owner.  They dive into why starting a podcast can be a game-changer for consultants, coaches, and agency owners—especially those looking to grow without burning out.  Charlotte shares practical tips on leveraging existing relationships, batching content, and using podcasts to stay front of mind with clients and prospects.  They discuss the importance of consistency over perfection, how to repurpose podcast content across multiple platforms, and why visibility is crucial in today’s distracted world.  The conversation also covers common mistakes to avoid, the power of human connection in marketing, and actionable steps for launching your own authority platform.  Whether you’re considering a podcast, a book, or simply want to improve your marketing, this episode is packed with honest advice and inspiration to help you take the next step.

    47 min

  4. FEB 27

    Part 1 of Building Authority and Attracting Clients: Tony Rulli interviews Charlotte

    In this special episode of the Authority Builder Podcast, Tony Ruilli of Intentional Spark flips the script and interviews Charlotte, founder of Kaffeen, about her Authority Builder programme and the art of building authority as a consultant, coach, or agency owner.  The conversation dives into the challenges of moving beyond referrals, overcoming imposter syndrome, and the emotional hurdles of stepping into an authority role.  Charlotte shares practical strategies for creating an “authority platform”—from hosting podcasts and writing books to leveraging existing content and sales call transcripts.  The episode also explores the importance of authenticity, vulnerability, and being genuinely helpful, rather than self-promotional or salesy. Listeners will gain actionable insights on how to start building authority in a way that feels ethical, approachable, and sustainable, with tips for repurposing content and developing a consistent marketing system.  Key topics include mindset shifts, content creation hacks, and the value of sharing expertise generously.

    34 min

  5. FEB 23

    Build Authority Through Care Led Leadership with Patti Dayleg

    Charlotte is joined by Patti Dayleg, MPH Leadership Coach and CEO of Malaya Solutions, to explore what care led leadership looks like when DEI is politicised, funding is uncertain, and mission driven teams are stretched thin.  Patti shares how leaders can stay grounded, connected, and effective while navigating fear, secondary trauma, and constant change across the nonprofit and social impact landscape. They discuss why leadership stability matters, how burnout grows when people lose a sense of impact, and why evidence of outcomes helps leaders stay focused. Patti also breaks down her relationship led approach to business development, including why one email and one Instagram post reactivated her network, and what she would do if starting again from scratch. Key topics covered - DEI backlash and real world impact on nonprofits and communities  - Healing leadership, somatics, and staying grounded under pressure  - Leadership turnover, team protection, and organisational stability  - Defining success in mission based work versus growth driven models  - Funding shifts, coalition funding, and collaboration in philanthropy  - Relationship based business development without the online hustle  Links and resources Podcast: https://malayasolutions.com/podcast  Email list: https://malayasolutions.com/email-opt-in

    46 min

  6. FEB 16

    Simplify Your Offer and Attract Better Clients, with Megan Dowd

    Megan Dowd, certified equity-centred coach and former classical actress, shares how she went from Pilates instructor to copywriter and brand language strategist, and what it really took to build authority.  We talk about simplifying to one core offer, why “enthusiastic overthinkers” are her favourite clients, and how language that feels good in your brain and body leads to clearer marketing and better-fit leads. Megan also explains her “Burn It Down Day” process for rebuilding a business around what’s true in your current season of life, plus the practical shift that changed everything: confidently asking for referrals. Key topics covered: - From Pilates to brand language and copywriting  - Building authority by focusing on one offer and 10 clients’ worth of data  - Neurodivergence, overthinking, and finding words that feel true  - Burn It Down Day: resetting your business without guilt or sunk cost  - Ordinary stories, human-first marketing, and attracting aligned clients  - Referrals as a sustainable growth strategy Resources mentioned: - Burn It Down Day Workshop Info: https://docs.google.com/document/d/1Ok5mqT9t-WAy266ExTzvtrssmedCM8-0bMruGF4hX8Y/edit?usp=sharing  - Diagnose the Disconnect quiz: https://withmegandowd.com/quiz   - Instagram: https://www.instagram.com/withmegandowd/

    36 min

  7. FEB 9

    Guesting, Growth, and the New Rules of Authority, with Tom Schwab

    Guesting, Growth, and the New Rules of Authority, with Tom Schwab In this episode, Charlotte welcomes Tom Schwab, founder of Interview Valet and pioneer of podcast interview marketing. Tom shares his journey from engineering and e-commerce to becoming a leading voice in authority building for consultants, coaches, and advisors. The conversation explores why authority—not attention—is the real differentiator for service providers, and how podcast guesting accelerates trust and business growth. Key topics include: Tom’s origin story and the evolution of podcast interview marketingThe difference between attention and true authorityHow AI is now a major referral source, and why podcasts are favoured by AI enginesPractical strategies for leveraging podcast interviews to build authority and generate leadsThe compounding effect of consistent guesting versus hosting your own showThe importance of authenticity, niching, and the “heck yes or no” client filterActionable steps for founders to start building authority in 30 daysTom also shares tips on repurposing podcast content, nurturing prospects, and why consistency trumps chasing shiny objects.

    52 min

  8. FEB 2

    From Overwhelm to Authority: Steph Crowder’s Sales Strategies

    In this episode of the Authority Builder podcast, Charlotte is joined by her coach, Steph Crowder, a sales and strategy coach (and former Director of Sales Training at Groupon) who helps entrepreneurs sell with courage, clarity, and confidence.  Steph shares why business growth is rarely about doing more, and almost always about doing the right money-making activities consistently, even when it feels repetitive. They unpack how to get out of your head and into action, including practical ways to reduce overwhelm, build sales momentum, and stop chasing novelty. Steph explains her BuzzBlitz framework for repeatable sales campaigns, plus why trust and frequency matter more than perfection in today’s noisy market.  You will also hear why podcasts and other voice-led content are powerful authority builders in 2025 to 2026, especially for high-ticket offers. Key topics covered: - Prioritisation and the myth of being “done” - Repetition, habits, and daily money-making activities - Warm invitations and reactivating your network - BuzzBlitz, webinars, and sustainable launches - Authority building through podcasts, audio, and video

    50 min
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About

If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

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