Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority

Charlotte Ellis Maldari
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If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

  1. Jul 28

    The Clients Who Were Never Going To Find You

    If your work arrives in unpredictable bursts, this episode shows why you may not have a visibility problem, but a pipeline problem. You will learn how a simple, consistent LinkedIn outreach system can create inbound enquiries from ideal-fit clients, without daily posting or chasing the algorithm. We break down the maths behind a steady 20-a-day connection habit, why pitching in the first message fails, and how to use a “connect, give, invite” sequence that starts real conversations. You will also hear why the real asset is capturing relationships on channels you own, not just growing your LinkedIn network. The episode also explains what’s inside the free, on-demand training that walks through the full system end to end. Key topics covered: - Content vs direct outreach and why “hoping” is not a strategy  - LinkedIn connection maths and realistic reply rates  - The biggest outreach mistake: pitching too early  - What to offer instead: a useful asset that earns follow-up  - Targeting, messaging sequences, and building an email-based pipeline  Free training: https://kaffeen.co/free-training 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training

  2. Jul 20

    How to Build Everyday Demand, with Natalie Daly

    Natalie Daley joins the Authority Builder podcast to explain how experienced coaches and service pros can create “everyday demand” so weekly sales become normal, not dependent on make-or-break launches. We unpack what daily demand looks like in practice, why you can never outgrow your reputation, and how to build a steady pipeline that gives you early warning signs when sales dip. Natalie shares her framework: Reputation (in-demand positioning and messaging), Runway (an offer ecosystem that keeps clients in momentum), and Reach (bringing in cold, warm, and hot audiences consistently). We also cover the “energy cap becomes a revenue cap” trap, how to keep launches while making them optional, and why private podcasts can compress the sales cycle. Key topics covered: Launch optional growth and recurring revenueReputation-led positioning and authorityCold, warm, hot audience segmentationOffer suite design and client journeysPrivate podcasts as mini-funnels (3 to 5 episodes)Organic Instagram and podcast guesting for lead generationSimple metrics: list growth and salesLinks and resources: Private podcast opt-in: https://nataliedaly.com/demand

  3. Jul 13

    Build Authority Without Social Media with Kirsten Roldan

    In this episode of the Authority Builder Podcast, marketing and scaling expert Kirsten Roldan shares how she built a seven-figure business with an email-first strategy, without relying on social media. We unpack why email creates more peace, consistency, and profit, especially for service providers and agency owners. Key topics covered How Kirsten went from healthcare burnout to building an email-led business  Why email marketing beats social media for stability, conversions, and mental health  Building trust with a small list by delivering your best content consistently  Writing emails that sell every time: “when you” not “how to”  Romancing your offer: making outcomes feel motivating and tangible  Using client results and simple tracking to strengthen your offer promise  Staying lean in an agency: repeatable offers, avoiding bloated roles, protecting margins  Fastest legitimate ways to grow an email list via referrals and collaborations Links and resources mentioned - Kirsten’s website: https://kirstenroldan.com  - Podcast: Business Without Burnout

  4. Jul 6

    Build an AI Advisory Board for Faster Growth with Sandra Booker

    Sandra Booker, founder of Sidekick COO and Creative Scale Society, shares how she went from 60-hour weeks as the “single point of failure” to building an AI-powered advisory board that helps her make decisions faster and execute with less friction. Sandra explains how she uses Claude (including “curated rooms” and role-based AI board members) to challenge her thinking, protect pricing, shape offers, and turn meeting minutes into ClickUp action items automatically. You will also hear practical ways small agencies, consultants, and coaches can use AI without losing the human touch, including email drafting, relationship follow-up, and internal knowledge support for client service. **Key topics covered** - Moving from founder dependency to scalable systems and team structure  - Creating an AI advisory board: chair, CFO, CRO, CMO, IP, and human strategy  - Building trust with AI using low-risk tasks first  - Using SOPs as “prompt engineering” for repeatable work  - Time and cost savings from AI-assisted operations and networking  - Sandra’s business audit offer and how it supports scaling **Links and resources** - https://sidekickcoo.com

  5. Jun 29

    Build Authority Through Collaborations and Community with Tess Masters

    Tess Masters, author of three Penguin Random House cookbooks and creator of the Skinny60 60-Day Reset, shares how she built authority through collaborations, brand partnerships, and community-led transformation.  We unpack what the 60-Day Reset is (a gut health and metabolic reset guided for 60 days across two hormonal cycles), why it is highly personalised for real life, and what drives its 75%+ retention rate.  Tess explains her retention-based business model, how trust is earned over time (often up to 12 months), and why stories and referrals convert better than hype.  We also explore product versus personality-driven brands, avoiding offer dilution, energy management, and how to rebuild authority from scratch in 90 days through clear messaging, consistency, and genuine relationship-building. Plus, practical lessons on not over-teaching and keeping marketing simple with “the next three steps”. Links and resources: - Main website: https://tessmasters.com/  - The Blender Girl Recipes: https://www.theblendergirl.com/  - It Has To Be Me podcast: https://ithastobeme.com/  - 60-Day Reset: https://www.skinny60.com/reset - The Blender Girl Cookbook: https://www.amazon.com/Blender-Girl-Super-Healthy-Drinks-100-Gluten-Free/dp/1607746433/  - The Blender Girl Smoothies Book: https://www.amazon.com/Blender-Girl-Smoothies-Gluten-Free-Paleo-Friendly/dp/1607748932/  - The Perfect Blend Cookbook: https://www.amazon.com/Perfect-Blend-Blender-Energize-Revitalize/dp/160774645X/

  6. Jun 22

    Win Better Clients Through Storytelling, with Park Howell

    Park Howell joins Charlotte to share how he built authority and enterprise-level demand through storytelling, podcasting, and a proprietary framework. Park explains his early transition from running an ad agency to growing Business of Story, including how the US Air Force became a client after discovering his podcast.  He breaks down why a clear methodology (his Story Cycle System and the and/but/therefore framework) is essential for differentiation, and how long-form content now fuels discoverability via SEO and AI search tools like ChatGPT. Park also walks through how StoryCycle Genie turns a website into a practical brand narrative and content engine, plus what makes it different from generic AI tools. Key topics covered - Turning a podcast into long-term client acquisition  - Selling storytelling by attracting people already interested  - SEO, AEO and writing for “humans and bots”  - Framework-led positioning and “be clear, not louder”  - StoryCycle Genie pricing and best-fit users (agencies, consultants, enterprises) Links and resources Website: https://businessofstory.com/  LinkedIn: https://www.linkedin.com/in/parkhowell/  Facebook: https://www.facebook.com/groups/BusinessOfStory/  Instagram: https://www.instagram.com/businessofstory/  X: https://x.com/ParkHowell  YouTube: https://www.youtube.com/@Businessofstory  Blog: https://businessofstory.com/storytelling-blog/  Podcast: https://businessofstory.com/podcast/

  7. Apr 27

    Authentic Growth and Attracting Clients Who Fit, with Heather Hubbard

    Authentic Growth and Attracting Clients Who Fit with Heather Hubbard Heather Hubbard, former big law partner turned entrepreneur, joins the Kaffeen Authority Builder podcast to unpack what it really takes to build a sustainable business without burning out. We talk about giving yourself permission to disappoint others, redefining hustle and flow, and why “percolation time” is often the missing ingredient in high performance. Heather shares practical strategies on building momentum without constant reinvention, how to review results properly (including tracking effort, not just outcomes), and how to use AI for admin support without outsourcing your expertise. We also explore authenticity in personal brands, attracting clients who genuinely fit, and what makes evergreen challenges convert in a crowded market. Key topics covered Leaving big law and detaching from others’ expectations  Hustle and flow as an integrated way of working  Avoiding burnout with reflection, focus, and perspective  AI, discernment, and using tools without losing your edge  Challenges, referrals, and high-ticket conversion quality  Personal brand authenticity and client fit  Links and Resources - Get It Done Challenge: https://getitdonechallenge.com  - Heather on Instagram: https://www.instagram.com/heatherjoyhubbard/

  8. Apr 20

    The ROI of Being Seen: How to Brand Yourself Without Feeling Cringey, with Jasmine Haitalani

    The ROI of Being Seen: How to Brand Yourself Without Feeling Cringey, with Jasmine Haitalani In this episode, Charlotte Ellis welcomes Jasmine Haitalani, founder and CEO of Highflier Powerhouse, to discuss the emotional and strategic journey of personal and business branding. Jasmine shares her story of pivoting from medicine to creative direction, building a seven-figure agency without formal design training, and embracing visibility as an immigrant and entrepreneur. Key topics include: The difference between branding for solo operators and teamsNavigating imposter syndrome without formal design educationBalancing personal identity and professional brand presenceThe emotional impact of rebranding, especially for women and mothersHow to use client feedback to shape brand personalityThe importance of visibility and setting boundaries for personal sharingWhen to invest in branding and how it drives ROIPractical tips for preparing your audience for a rebrandJasmine also explains how branding can unlock confidence, authority, and business growth, and why the process often leads to deeper personal transformation. Find out how to make your brand magnetic—without feeling cringey. 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training

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If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

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