Copy Cats

Drew Lubega

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MARKETING
UPDATED BIMONTHLY

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts. Contact us: info@copycatspod.com

MAR 28

Episode 11: Patrick Fagan on marketing psychology, the art of nudging and the transformative potential of AI

Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour. He talks to Drew about the art of “nudging” and its impact on advertising and social media. The conversation also addresses why simple design tweaks can make your message more persuasive - and the transformative potential of AI in content creation and customer segmentation. Check out: nudgepanel.com 00:00 Introduction to Behavioral Science in Marketing 03:02 The Journey into Behavioral Science 07:58 Nudge Sprints and Research Methodologies 10:26 The Power of Language in Influencing Behavior 13:53 Surprising Insights in Behavioral Science 15:23 Attention Spans and Information Processing 19:57 The Impact of AI on Behavioral Science 23:44 Redesigning Digital Communication 25:03 The Emotional Impact of Social Media 26:12 Behavioral Science and Viral Messaging 27:25 The Power of Simplicity in Communication 28:29 Essential Tools for Creatives 29:16 The Future of Insights Tools 30:45 Food and Creativity 31:04 Unpopular Opinions on Media Consumption 32:08 The Purpose of Brands 34:30 Influencing Behavior Through Messaging 36:22 Overused Words in Communication

40 min
FEB 26

Episode 10: Pete Kowalczyk from GOV.UK on navigating the intricacies of conversational AI and the evolution of content design

Drew speaks to Pete Kowalczyk, an award-winning writer who was recently recognised in the 'UK's Top 10 Conversational AI practitioners list' by Conversational AI News. Topics covered in this pod include the intricacies of conversational AI, the evolution of content design, and the future of digital communication. Pete also discusses his work at GOV.UK, where he is at the forefront of integrating AI into public services, aiming to enhance accessibility and efficiency and set new standards for government communication and service delivery. Follow Pete’s AI Studio blog: https://alphagov.github.io/govuk-ai/ Pete is speaking at the Lead with Tempo conference at the Barbican, London this September: https://www.leadwithtempo.com/ 00:00 Introduction to Conversational Design 01:22 Understanding the Role of a Conversation Designer 03:42 The Evolution of Conversational Design 08:49 Journey Mapping in a Probabilistic Environment 13:41 Building Trust and Transparency in AI 23:00 The Importance of Character in AI Interactions 33:35 Skills for Aspiring Conversational Designers 39:17 The Future of Conversational Design in Government

58 min
JAN 13

Episode 9: Andrew Boulton on the power of curiosity, the value of authenticity and embracing creativity in a digital age

Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft. Tune in for a thoughtful exploration of what it means to be a copywriter today. Check out Andrew's books: Copywriting Is...30-or-so Thoughts on Thinking like a Copywriter Adele Writes an Ad

35 min
12/24/2025

Episode 8: Margo Stern on approaching interviews as design problems, and the secret to driving content design advocacy

In this episode, we speak to Margo Stern, author of "Good Job: Designing Interviews and Interviewing in Design", and Staff Content Designer at Lyft. As well as explaining how interviews can be approached as design problems, she discusses the impact of AI on content design, and explains why the content design roadshow is dead! Get your copy of the 'Good Job...' book

28 min
11/04/2025

Episode 7: Michael Osborne CEO of Accessible Me on going from animation dreams to empowering inclusion

In this episode, Drew welcomes Mike Osborne, the visionary behind Accessible Me, an organisation dedicated to creating a more inclusive world. Mike shares his personal journey from aspiring animator to accessibility advocate, driven by his experiences with neurodivergence and a passion for digital equity. The conversation delves into the importance of inclusive design, the impact of accessibility on content creation, and the future role of AI in enhancing accessibility. Join us for an inspiring discussion on making products more human and accessible for all. 00:00 Introduction to Accessibility and Inclusion 07:42 Mike's Personal Journey and Motivation 16:37 The Importance of Inclusive Design 22:08 Accessibility vs. Inclusive Design 28:23 The Role of AI in Accessibility 34:04 Quickfire Questions and Final Thoughts

38 min
10/05/2025

Episode 6: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI

Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our field. Button 2025, the content design conference takes place on October 22-24. Music by TimMoor from Pixabay YouTube/Twitter: @copycatspod Instagram: copy_cats_podcast

32 min
09/09/2025

Episode 5: TextJam founder Pete DeLaurentis on collaboration, AI, and making products fun

Engineering lead, senior stack developer and technology obsessive Pete DeLaurentis is the man behind new text editor, TextJam. We spoke to him about how the tool helps make life easier for writers - and why he was determined to ensure it's fun to use. Pete also shared knowledge nuggets on the power of different AI models, his frustration with LinkedIn...and his link to Harry Potter! Music by TimMoor from Pixabay Twitter: @copycatspod Instagram: copy_cats_podcast

29 min
06/30/2025

Episode 4: Jon Yablonski on human-centred design and what scares him about AI

Multi-disciplinary designer, Jon Yablonski is the author behind the Laws of UX and creator of Humane by Design. We caught up with the man from @Mixpanel to discuss, among other things, his overwhelming passion for designing tools that empower people, and what happens when technology gets in the way of good design. Music by TimMoor from Pixabay Twitter: @copycatspod

33 min
05/22/2021

Episode 3: Gregg Bernstein on user centered design and the role of copywriters in research

Gregg Bernstein is Lead User Researcher at Webflow and author of the book "Research Practice: Perspectives from UX researchers in a changing field". We caught up with the Georgia-based, user-centered design expert to discuss the role of UX copywriters in research, his own love for writing - plus what it takes to hire a great researcher. Music by TimMoor from Pixabay Twitter: @copycatspod

21 min
03/18/2021

Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter

Google UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users. Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business goals versus customer goals. Music by TimMoor from Pixabay Twitter: @copycatspod

33 min
02/17/2021

Episode 1: Whitney Quesenbery - on accessibility, personas and more

Our very first guest on the Copy Cats podcast is Whitney Quesenbery, the co-author of A Web for Everyone: Designing Accessible User Experiences. The co-founder of the Centre for Civic Design talks to us about (among other things) the value of personas, the role of accessibility on the US voting experience, and the importance of design literacy. Music by TimMoor from Pixabay Twitter: @copycatspod

30 min
12/03/2020

Copy cats trailer

Copy cats trailer

10 sec

12 Episodes

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts. Contact us: info@copycatspod.com

Creator

Drew Lubega
Years Active

2020 - 2026
Episodes

12
Rating

Clean
Copyright

© Drew Lubega
Show Website

Copy Cats