Late to Grid - Grassroots Racing

Bill Snow
  • 5.0 (11)
  • AUTOMOTIVE
  • UPDATED WEEKLY

We share the stories and inspiration that will help get more people behind the wheel and on the track. Track days, HPDE, SCCA, NASA, ChampCar, LeMons, and autocrossing - we interview drivers and industry insiders that will help drivers along their motorsports journey. The name, Late To Grid? In the past the host, Bill Snow, was always late to the track, late to get the car ready, and hence - Late To Grid. His goal with the podcast is to grow the sport and highlight the tools and resources that will help you get to the track and faster behind the wheel.

  1. 3D AGO

    The Growth Season: 7 Essential Tips to Master Your Off-Season Prep

    Send us a text Think the racing season ends when the checkered flag flies? Think again. Bill Snow returns to the Atomic Autosports studio to explain why he calls the winter months the "Growth Season".  In this episode, Bill breaks down seven actionable strategies to ensure you hit the ground running for 2026. From deep-diving into your RaceKeeper video to find hidden tenths, to the "cardboard and magic marker" method for project management, this is your roadmap to a faster next season.  Whether you are auditing your racing budget, shakedown-ing your car for Zero Mechanical DNFs, or hitting the karting track in NOLA to stay sharp, this episode covers the discipline and focus required to never be late to grid. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.

    28 min

  2. JAN 5

    The Art of the Sponsorship: Bridging the Gap Between Racing and ROI with JP Moery

    Send us a text Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true "activation" is about more than just slapping a decal on a quarter panel. JP explains how to shift your mindset from "asking for money" to "solving business problems," the power of viral moments (like Santino Ferrucci’s legendary podium beer chug), and why your closest circle of influence is your best prospecting ground. Whether you are a grassroots racer or aiming for the pros, this episode is a masterclass in business development, professional networking, and maintaining the positive mindset needed to stay on the gas. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.

    32 min

  3. 12/29/2025

    Inside PRI 2025: Strategic Networking, AI in Racing, and the Power of the Game Plan

    Send us a text In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving with a clear "game plan" to navigate thousands of exhibitors and maximize business growth. The episode covers key highlights from the show floor, including the use of Artificial Intelligence to analyze driver data, the legendary opening breakfast featuring Mario Andretti, and a behind-the-scenes look at how Atomic Autosport uses the show to solve complex technical and e-commerce challenges. Whether you are a business owner or a hobbyist, Bill explains why a PRI membership is a vital investment in the future of the racing industry. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.

    30 min

  4. 12/15/2025

    From Karting to Goodyear Racing: Jay Chapman on Career, Tires & Grassroots Motorsports

    Send us a text In this episode of Late To Grid, Bill sits down with Jay Chapman of Goodyear Racing to unpack a motorsports career built from karting roots, NASCAR weekends, Grand-Am adventures, MX-5 Cup development, and now supporting racers across vintage and grassroots programs. Jay shares stories of growing up in a karting family, wrenching and volunteering his way into professional motorsports, and eventually designing and supporting racing tires used across SCCA, NASA, vintage series, and more. He also explains how Goodyear develops products for everything from sprint racing to endurance competition — and what grassroots racers get wrong most often about tires. Whether you’re a racer, a builder, or just love the industry, this episode is packed with practical insights, human moments, and amazing behind-the-scenes stories. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.

    48 min

  5. 12/01/2025

    Brock Yates Jr. on One Lap of America, Car Culture, and the Wildest Stories You've Never Heard

    Send us a text On this episode of the Late To Grid Podcast, Bill sits down with Brock Yates Jr. — the man carrying on the legacy behind the legendary One Lap of America. If you know the Yates name, you know the stories run deep. And if you don’t know Brock yet… you will by the end of this episode. Brock shares: Growing up surrounded by racing legendsHow One Lap of America evolved from its Cannonball rootsWild stories from the roadDriving advice that actually makes you fasterWhy “look where you want to go” can change everythingWhat beginners get wrong about track drivingWhy slow cars teach the best lessonsHow the One Lap family supported him through personal lossAnd what’s next — including a West Coast One Lap It’s honest, hilarious, insightful, and packed with motorsports history. Search Late To Grid wherever you listen to podcasts. Leave a review — it really helps us grow the show! The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.

    53 min

  6. 11/03/2025

    Cooling, Camaraderie, and the Cayman GT4: Jon Miller's Motorsports Mastery

    Send us a text In this episode of the Late to Grid podcast, we sit down with Jon Miller—autocrosser, rally racer, and performance cooling expert from Mishimoto. Jon shares his deep-rooted motorsports journey, which began with his grandparents racing SCCA rallies in the '50s and '60s, and an early secret lesson in driving a manual transmission Ford SHO. Jon dives into his experience across multiple disciplines, from a chaotic, unsupervised first track day at Nelson Ledges to his favorite form of racing: stage rally. He shares candid advice on why investing in a high-quality driving school is the best way to save time and money, and how making time to wrench is his form of therapy. Finally, we get an insider's look at Mishimoto, discussing why bigger isn't always better when it comes to cooling, and when a driver needs to upgrade from an OEM radiator. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.

    48 min

  7. 10/20/2025

    Zero Experience, 24-Hour Race: Nigel Boyce's Jump Into Wheel-to-Wheel

    Send us a text In this episode of Late to Grid, we talk to Nigel Boyce, a mechanic who went from zero wheel-to-wheel experience straight into a 24-hour endurance race! Nigel shares his unique path, starting with a lifelong love for cars, graduating to autocross and time trials in his Honda Civic Si, and finally finding his track car in a Dodge Neon. Nigel recounts the chaos of his first endurance race, including a frantic, eight-hour, last-minute drive to find a mandatory fire suppression system. He offers great advice on the mental shift from running 100% in time trials to maintaining a steady pace in endurance racing. Plus, as a mechanic, he details how his trade helps him troubleshoot everything from a blown fuse to rear suspension damage right in the paddock. This is a great listen for anyone who wants to just get started—Nigel's best advice is simply to "just get started". The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.

    36 min

  8. 10/06/2025

    From GTI to Miata: Nisa Borghi’s Autocross Journey

    Send us a text This week on Late to Grid, Bill sits down with Nisa Borghi to talk about her path into motorsports—from giving her VW GTI a personality on Instagram, to celebrating 100K miles at her first autocross, to taking on the challenge of a rear-wheel-drive Miata. Nisa shares what it was like stepping into the SCCA community, co-driving with her husband, flagging at Nelson Ledges, and learning the ropes as a woman in motorsports. From trackside lessons to social media connections, her story shows how passion, persistence, and community fuel the journey. Whether you’re curious about autocross, looking for your motorsports tribe, or just love a good “late to grid” story—you’ll find plenty of inspiration in this episode. The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals. Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection. Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. Find all episodes on the Atomic Autosports website.

    45 min
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About

We share the stories and inspiration that will help get more people behind the wheel and on the track. Track days, HPDE, SCCA, NASA, ChampCar, LeMons, and autocrossing - we interview drivers and industry insiders that will help drivers along their motorsports journey. The name, Late To Grid? In the past the host, Bill Snow, was always late to the track, late to get the car ready, and hence - Late To Grid. His goal with the podcast is to grow the sport and highlight the tools and resources that will help you get to the track and faster behind the wheel.

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