The Necessary Entrepreneur

Mark Perkins
  • 5.0 (18)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Experience Earned. Execution Required. The Necessary Entrepreneur brings together people who are actively creating, not constantly consuming. Hosted by entrepreneur and operator Mark Perkins, the show assembles founders, operators, and investors doing the work. They share direct conversations about execution, leadership, and the realities of creating something that endures. The show rejects theory as a standalone and focuses on the discipline, decisions, and resilience required to stay in the game every day.

  1. 2D AGO

    #202 - The 12 Week System That Can Triple Your Productivity | Dan Mintz

    Dan Mintz, Founder & CEO of 12-Week Breakthrough, joins Mark Perkins on The Necessary Entrepreneur to break down why most businesses don't fail from lack of strategy, they fail from lack of execution. In this conversation, Dan explains how the "12-week year" helps entrepreneurs and organizations move faster, stay focused, and create measurable momentum without waiting for annual planning cycles. Drawing from decades of experience helping companies improve performance systems, Dan shares why execution has become the ultimate competitive advantage in today's AI-driven economy. Mark and Dan also dive into: Why most entrepreneurs overestimate what they can do in a year and underestimate what they can do in 12 weeks How elite performers use rapid feedback and micro-adjustments to accelerate growth What Elon Musk's first-principles thinking teaches about solving complex business problems Why focus and clarity matter more than working longer hours The massive shift AI is creating in business, and why operators who embrace it early will dominate How performance systems help founders bridge the gap between vision and results The compounding effect of disciplined execution over time Whether you're leading a company, scaling a team, or trying to improve your own performance, this episode is packed with practical insights on productivity, leadership, strategy, and execution in a rapidly changing world. 📌 Connect With Us:  Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Dan Mintz & 12-Week Breakthrough: https://12week-breakthrough.com/ https://www.youtube.com/channel/UCt7LdgCTlUAVw9EDSMpHNfg https://www.linkedin.com/in/dan-mintz/

    48 min

  2. MAY 18

    #201 - The Trust Recession: How Ari Galper Uses Trust-Based Selling to Close Deals Faster

    What if the reason your sales process feels broken… is because trust itself is broken? In this powerful episode of The Necessary Entrepreneur, host Mark Perkins sits down with world-renowned sales expert and trust-based selling authority Ari Galper to unpack what he calls the "trust recession" — and why traditional sales tactics are failing in today's economy. Ari shares the breakthrough moment that changed his entire philosophy on sales after accidentally overhearing a potential client admit they planned to use his expertise for free while shopping for a cheaper option. That painful experience launched a 25-year mission to reinvent selling through trust, honesty, clarity, and authentic human connection. This conversation dives deep into trust-based selling, collapsing sales cycles, eliminating pressure, and why entrepreneurs and sales professionals must stop trying to be liked and start becoming trusted advisors. Ari explains his "doctor model" for sales conversations, how to eliminate assumptions, why free consulting kills deals, and how to build respect instead of chasing approval. Mark and Ari also explore how AI is changing the future of business, why human trust is becoming more valuable than ever, and how sales organizations can create high-trust systems that close deals faster without manipulation, pressure, or endless follow-up. If you are an entrepreneur, founder, business owner, consultant, coach, or sales professional looking to improve conversions and build stronger client relationships, this episode delivers practical insights that can completely transform the way you sell. Topics discussed include: Trust-based selling strategies The trust recession in business How to collapse long sales cycles Building trust without chasing clients High trust sales conversations Sales psychology and communication Eliminating pressure and manipulation in sales The doctor model for sales AI, business trust, and the future of selling Why traditional relationship selling is failing Key Quotes: "Be the doctor, not the friend, in sales." "Ask, 'Where does it hurt?' like a doctor." "Eliminate assumptions to build real trust." "The only way to beat AI is to get better at trust building." 📌 Connect With Us:  Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Ari Galper: https://www.youtube.com/@ari_galper https://www.facebook.com/arigalper https://www.linkedin.com/in/arigalper/

    42 min

  3. MAY 14

    #200 - Why Most Entrepreneurs NEVER Become Wealthy | Kenneth Himmler

    On this episode of The Necessary Entrepreneur, host Mark Perkins sits down with wealth strategist, author, and co-founder of One Wealth Map, Kenneth Himmler, for a powerful conversation on what it really means to build wealth, and why most entrepreneurs never make the leap from high income to true financial freedom. Ken breaks down the mindset shifts that separate wealthy people from everyone else, why most financial advice fails entrepreneurs, and how business owners can turn income into long-term wealth without sacrificing their family, health, or quality of life. He shares lessons from working with high-net-worth individuals for more than four decades, the dangers of chasing "lazy sound bite" financial advice like the 4% rule, and why balance is one of the most overlooked pillars of living rich. The conversation dives deep into wealth psychology, entrepreneurship, retirement planning, investment strategies, market volatility, passive income, and the importance of designing a life with freedom and intentionality. Ken also opens up about his own early struggles, including living out of his Jeep in Canada as a teenager, and how reading Think and Grow Rich completely transformed his mindset and future. If you are an entrepreneur, business owner, investor, or someone trying to create lasting financial security, this episode delivers practical wisdom on building wealth that actually supports the life you want to live. Topics include: Wealth building and financial freedom Entrepreneur mindset and psychology Investment and retirement strategies Passive income and wealth preservation Why entrepreneurs struggle to keep wealth The truth about index funds and market cycles How to balance business success with family and lifestyle Financial education and long-term planning Lessons from Napoleon Hill and Think and Grow Rich 📌 Connect With Us:  Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Kenneth Himmler: https://www.linkedin.com/in/kenhimmler/ https://onewealthmap.com/ Order a copy of Live Rich Stay Healthy HERE

    1 hr

  4. MAY 11

    #199 - How to Evaluate Franchise Opportunities, Build Wealth & Escape Corporate Burnout | Scott Jones of FranChoice

    On this episode of The Necessary Entrepreneur, Mark Perkins sits down with franchise consultant Scott Jones of FranChoice to explore the realities of franchising, entrepreneurship, and building a life with intentionality. With more than 30 years of experience as a franchisee, franchisor, CEO, and business advisor, Scott shares what separates successful franchise owners from those who struggle, how to evaluate franchise opportunities, and why leadership, grit, systems, and execution matter more than hype. Mark and Scott also discuss corporate burnout, financial freedom, wealth building, franchise ROI, SBA financing, and the difference between starting a business from scratch versus buying into a proven system. Whether you are considering franchise ownership, leaving corporate America, or looking to create more options in life and business, this episode delivers practical insights from someone who has helped entrepreneurs navigate major career and financial decisions for decades. Topics include: Franchise consulting Best franchises to own Franchising vs starting a business Passive income and business ownership Leadership and entrepreneurship Franchise ROI and scalability SBA loans for franchises Corporate burnout and career transition Building wealth through business ownership Systems, culture, and franchise success About Scott Jones: Scott Jones is a franchise consultant with FranChoice and founder of Franchise Guide Group. Over the past three decades, he has worked as a franchisee, franchisor, CEO, entrepreneur, and advisor helping individuals evaluate franchise opportunities and build long-term business ownership strategies. 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Scott Jones: https://www.linkedin.com/in/scottjonesforfranchising/ https://franchiseguidegroup.com/

    44 min

  5. MAY 7

    #198 - From Corporate Jobs to a National Wellness Brand: The Oakwell Beer Spa Story

    In this episode of The Necessary Entrepreneur, host Mark Perkins talks with Damien Zouaoui and Jessica Zouaoui, founders of Oakwell Beer Spa, a fast growing brand redefining hospitality and wellness. After leaving corporate careers in New York City, they sold everything and traveled to 25 countries searching for the right business idea. That journey led to a unique concept that combines craft beer, spa treatments, and high level service into one experience. Since launching in 2021, Oakwell Beer Spa has operated at full capacity, expanded to multiple locations, and is now franchising across the United States while maintaining a 4.9 star customer experience. What you will learn: How to turn a unique idea into a scalable business Why customer experience is the most powerful form of marketing How to build systems that deliver consistent five star service What it takes to franchise a premium hospitality brand Lessons from bootstrapping and early stage challenges Key takeaways: Service and hospitality can be your biggest competitive advantage Simplicity and consistency drive repeat customers Strong systems make scaling possible Great brands are built through experience, not just promotion Never settle for mediocrity 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Oakwell Beer Spa: Website: https://oakwell.com/; https://oakwellfranchise.com/ LinkedIn: https://www.linkedin.com/company/oakwell-beer-spa Facebook: https://www.facebook.com/OakwellBeerSpa Instagram: https://www.instagram.com/oakwellbeerspa/ YouTube: https://www.youtube.com/@OakwellBeerSpa TikTok: https://www.tiktok.com/@oakwellbeerspa

    56 min

  6. MAY 4

    #197 - The $100K Trap: Why You're Stuck (And How to Break Out) | Daniel Linares

    Daniel Linares, founder of DLE Event Group, joins Mark Perkins on The Necessary Entrepreneur to share how he built a premium event production company and what it takes to scale a business beyond the "six-figure hamster wheel." In this episode, Daniel breaks down the mindset shifts required to move from operator to owner, how to build a high-performance team, and why systems and delegation are the foundation for real business freedom. He also shares how his company pivoted during COVID-19 into virtual events, producing experiences for audiences across more than 60 countries. What you'll learn in this episode: How to escape the "six-figure hamster wheel" as a business owner Why hiring A players changes everything in your company The role of delegation and systems in scaling a business How to pivot quickly in uncertain environments Why taking action before having all the answers creates growth How to build a self-managing team that doesn't rely on you The importance of resourcefulness and surrounding yourself with the right people How to balance business success with fulfillment and personal life If you're an entrepreneur looking to scale your business, build the right team, and create real freedom without burning out, this episode delivers practical insights you can apply immediately. 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Daniel Linares & DLE Event Group: https://www.linkedin.com/in/daniellinares1/ https://www.instagram.com/danieltlinares/ https://www.dleeventgroup.com/ https://www.instagram.com/dleeventgroup/ https://www.facebook.com/DLEEventGroup

    1h 21m

  7. APR 30

    #196 - The Investor DNA Blueprint: Find Your Perfect Passive Income Stream | Joey Mure

    Joey Mure, co-founder of Wealth Without Wall Street, joins Mark Perkins on The Necessary Entrepreneur to break down how entrepreneurs can build passive income and achieve financial freedom outside traditional Wall Street investing. In this episode, Joey explains why many high-income professionals remain financially stuck and how the "hamster wheel" keeps entrepreneurs trading time for money. He introduces the concept of Investor DNA, a framework that helps you identify which passive income strategies align with your personality, goals, and risk tolerance. They also dive into practical ways to generate passive income, including real estate, e-commerce, and platforms like Turo, along with the importance of education, discipline, and working with the right operators. What you'll learn in this episode: Why high earners often struggle to build real wealth How to identify your Investor DNA and invest accordingly Proven passive income strategies beyond Wall Street The difference between active income and true cash flow How to avoid chasing "shiny object" opportunities The role of coaching and systems in financial growth How to build a repeatable passive income framework If you're looking to build sustainable cash flow, reduce reliance on active income, and create a clear path to financial independence, this episode delivers practical insights you can apply immediately. 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Joey Mure & Wealth Without Wall Street: https://www.wealthwithoutwallstreet.com/necessaryentrepreneur https://www.youtube.com/@WealthWithoutWallStreet https://www.instagram.com/WealthWithoutWallSt https://x.com/WithoutWallSt https://www.linkedin.com/in/joey-mure-b376824/

    46 min

  8. APR 27

    #195 - A Warrior's Mindset for Entrepreneurs | Sean Patton on Leadership, Discipline, and Performance

    Sean Patton, executive coach at Novus Global, entrepreneur, author of A Warrior's Mindset: The 6 Keys to Greatness, and host of the No Limit Leadership podcast, joins Mark Perkins on The Necessary Entrepreneur for a focused conversation on leadership, mental performance, and what it actually takes to operate at a high level in business. Sean brings a unique perspective shaped by his experience as a founder and now as a coach working with high-performing leaders. In this episode, he breaks down the difference between surface-level motivation and true mindset development. He explains why most entrepreneurs stay stuck not because of strategy, but because of the internal narratives they carry into their decisions, leadership, and execution. The conversation explores the principles behind A Warrior's Mindset and how those ideas translate directly into business performance. Sean shares how discipline, clarity, and personal responsibility drive results, and why leaders who learn to manage their mindset gain a measurable edge in high-pressure environments. He also offers insight into the work he does at Novus Global, helping executives and entrepreneurs unlock performance by challenging limiting beliefs and reframing how they approach growth. Mark and Sean dive into the realities of entrepreneurship, including navigating uncertainty, building confidence through action, and leading others effectively without losing alignment. This episode is practical, direct, and grounded in real-world application for founders who want to improve how they think, lead, and execute. If you are building a business and want to strengthen your mindset, leadership, and decision-making, this conversation will give you a clear framework to operate at a higher level. 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Sean Patton: https://www.linkedin.com/in/seanpattonpresents/ https://www.seanpatton.me/ 📘 Order a Copy of A Warrior's Mindset HERE

    45 min
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5
out of 5
18 Ratings

About

Experience Earned. Execution Required. The Necessary Entrepreneur brings together people who are actively creating, not constantly consuming. Hosted by entrepreneur and operator Mark Perkins, the show assembles founders, operators, and investors doing the work. They share direct conversations about execution, leadership, and the realities of creating something that endures. The show rejects theory as a standalone and focuses on the discipline, decisions, and resilience required to stay in the game every day.

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