Adviser 3.0: The Podcast

Abraham Okusanya

The Adviser 3.0 Podcast is hosted by Abraham Okusanya. Get ready for his signature raw honesty, critical analysis and no-holds-barred insight at the intersection of retirement, investing and fintech.

  1. 5d ago

    Ep.141 - The Fault Lines of Finance: Philippa Hann on Why Good Professionals Go Wrong

    Philippa Hann spent the best part of 20 years as a litigator in financial services, working on the scandals that kept on coming. Underneath every one sat the same question: why do good people do bad things? Her new book, The Fault Lines of Finance, co-written with neuropsychologist Dr Moira Somers, is her answer, and she joins Abraham Okusanya to unpack it. Philippa's argument is that misconduct is rarely a bad person problem. It's a good person problem. Most of us don't like feeling uncomfortable, and when our behaviour clashes with how we see ourselves, our brains find a story to make it okay. She explains how cognitive dissonance, rationalisation and the slippery slope of small decisions can lead capable, well-meaning professionals somewhere they never meant to go, and why working so close to money makes the risk sharper in finance than in most professions. The conversation turns to where ethics training falls short. Spotting a dilemma and knowing what to do are the easy parts. The hard parts are moral motivation, putting your standards ahead of your mortgage or your place in the team, and moral character, holding your ground when someone tells you that's not how things are done around here. Abraham tests the ideas against a grey-area expenses dilemma from his own diary, and Philippa answers it with the question that sits at the heart of the book. For leaders, Philippa sets out integrity by design: the two questions every team is silently asking, what does good look like around here and can I trust what you say, and why a travel policy can tell you more about a firm's culture than its values statement. She argues that the quality of relationships inside a business is what makes difficult conversations possible. She also shares the personal toolkit from the book: knowing your vulnerabilities, writing down your non-negotiables, and keeping a few back-pocket phrases ready for the moment your stomach lurches. She closes with a challenge to the whole profession. The purpose of business isn't to make money, she argues, it's to serve society, and that should shape how every financial professional decides what good enough looks like. An essential listen for anyone leading a firm, managing people, or just starting out in advice.

    Ep.141 - The Fault Lines of Finance: Philippa Hann on Why Good Professionals Go Wrong
  2. Sep 30

    Ep.140 - Advice Wasn't Built for People Like Me, Lisa Conway-Hughes on Building One That Fits

    Lisa Conway-Hughes never expected to end up in financial advice. She always felt it wasn't an industry for people like her, so when she founded LCH Wealth she set out to build the firm she would actually have wanted as a client. In this episode, host Kate Phillips traces Lisa's route from a commission-only role cold-booking appointments, with no safety net to fall back on, to becoming a directly authorised Chartered Financial Adviser running her own growing practice. Lisa is candid about the leap: why she refused to burn bridges on the way out, how she kept the clients who mattered through honest conversations rather than a dash for the door, and the principle she carried with her, doing the right thing even when it's hard. She also tells the story behind Miss Lolly, the money brand she has built on Instagram, and it was anything but an overnight success. She went years without a single client from it, and the most common thing new clients say now is that they followed her for years before ever getting in touch. Lisa explains why she almost never sells on social, how commenting on the news became a compliance-friendly way to create content, and why she would rather teach people to think for themselves about money than tell them what to do. The conversation gets practical too: how she segments clients and takes people on from scratch, why she hires for people skills over financial knowledge, the strict money routines that keep both her business and her personal finances on an even keel, and the worry that a whole generation of investors has never lived through a real market crash. And she shares the holiday read that finally convinced her to stop waiting and back herself. A warm, honest listen for any adviser weighing up whether they could build something of their own.

    Ep.140 - Advice Wasn't Built for People Like Me, Lisa Conway-Hughes on Building One That Fits
  3. Sep 23

    SoapBox Ep.14 - When the Expert Walks, the Old Guard's Reckoning, and Why the US Gets the Good AI

    SoapBox is the undiluted edition of Adviser 3.0, where Abraham Okusanya and Matt Pitcher give their unfiltered take on the news moving UK financial advice. This week they're joined by Emma Bird, Financial Planning Director at Hansford Bell, for a wide-ranging and often provocative conversation. They open on the news that a long-trusted technical and tax resource is being pulled in-house, what that leaves for the independent advisers who relied on it, and why the veteran who built it is striking out on his own all over again. From there the talk turns to accountability at the top of the profession: a high-profile regulatory ban upheld on appeal, and what it says about governance, culture, and whether the industry feels like a safe place to build a career. Emma then makes the case that the so-called adviser shortage is a story the profession tells itself. Firms complain there's no new blood coming through, she argues, while only ever hiring the already-qualified, applying entry requirements the current generation never had to meet, and overlooking the talent already sitting in their own offices and in the banks. Her own route from a standing start to director and part-owner is the counter-example. Finally, in Matt's AI Corner, the panel digs into the news that a leading AI lab has begun plugging straight into US adviser tech, why UK data-protection rules keep that same firepower away from client data on this side of the Atlantic, and where tools like Timeline's own Penny fit for firms that want the upside without handing their data away. Listen, subscribe, and let us know which side you land on. Spotify: https://open.spotify.com/show/0x7rCJ8VE9of5WkVLxCTkgApple Podcasts: https://podcasts.apple.com/gb/podcast/adviser-3-0-the-podcast/id1547403924YouTube: https://www.youtube.com/@Adviser3.0

    SoapBox Ep.14 - When the Expert Walks, the Old Guard's Reckoning, and Why the US Gets the Good AI
  4. Sep 16

    SoapBox Ep.13 - Great Companies Beaten by Inflation, The Pensioner Tax Raid, and and Minting New Advisers

    A portfolio built from the biggest, best companies in the world, held right through one of the great bull markets, and it still lost to inflation. How does that happen, and who is it happening to? That is where this episode of SoapBox begins. Abraham Okusanya and Matt Pitcher are joined by Julian Gilbert, Founder and Director of Wealth Matters, for a blunt hour on where financial advice earns its keep and where it quietly fails people. They open on the great companies beaten by inflation: a prospect's ten-year review showing an expensive, actively managed, almost entirely equity proposition that trailed inflation for the best part of a decade, and what that says about a profession still being paid to underdeliver. Then the pensioner tax raid. Fiscal drag is pulling more retirees into higher-rate tax every year, the triple lock has become the most toxic subject in the profession, and the demographic maths behind all of it is starting to look impossible. Inheritance tax gets its turn too, now that pensions are being pulled into the estate. And then the quiet crisis nobody solves: no new advisers. The people already in the room are ageing, and the routes in are a big-name academy sausage machine or a small firm willing to take a risk, with almost nothing in between. So where does the next generation actually come from? Three arguments, no fence-sitting, and a guest happy to say the thing out loud.

    SoapBox Ep.13 - Great Companies Beaten by Inflation, The Pensioner Tax Raid, and and Minting New Advisers
  5. Sep 9

    SoapBox Ep.12 - The Special Needs Clients You Don't Know You Have, and the ISA Cliff Edge

    Ask a room full of advisers whether they have clients affected by special needs or disability, and most will say it is not really their world! Ali Fanshawe, Co-Founder of SENDA, is on the show to explain why that answer is almost always wrong, and why the families sitting quietly in every client bank are among the most exposed to getting the planning wrong. Abraham and Matt both admit, on air, how little the industry really sees of the end client behind the pot of money. From there the conversation gets uncomfortable. Ali makes the case that the junior ISA, marketed as a no-brainer for every parent, can be quietly disastrous for a family whose child may lack mental capacity at eighteen, the moment the money becomes legally theirs. She walks through what she calls the age 18 cliff edge, the reality of the Court of Protection, and how savings in a young person's name can switch off the means-tested benefits and care their whole life is built around. The team then turns to the child trust fund problem hiding in plain sight, the hundreds of thousands of matured accounts whose owners cannot be found or, in many cases, cannot legally reach their own money. Is the regulator's push to trace them a fix, or just passing the problem down the line? In the second half, the panel picks apart the regulator's latest wealth management survey and asks the question nobody in the sector wants to answer: if the market is already this consolidated, how is every firm planning to keep growing? The episode closes on a big platform deal across the Atlantic, what it signals about AI coming for direct-to-consumer advice, and why the human adviser's edge might come down to exactly the kind of care Ali spends her life fighting for. Ali Fanshawe is Co-Founder of SENDA, the specialist body raising standards in special needs financial planning. Hosted by Abraham Okusanya and Matt Pitcher.

    SoapBox Ep.12 - The Special Needs Clients You Don't Know You Have, and the ISA Cliff Edge
  6. Aug 26

    Ep.139 - No Clients, No Book, No Blueprint: Matt Abouzeid & Mohneet Dhir on Building &together

    What does it take to walk away from a secure, senior role at one of the world's biggest asset managers and start again with nothing? Matt Abouzeid (Co-Founder and Managing Director) and Mohneet Dhir (Co-Founder and Chief Investment Officer) came from Vanguard, where they helped shape how the UK invests. Matt spent fifteen years there, building the largest book of business in Vanguard's European operation. Mohneet was a senior leader in the multi-asset team behind the LifeStrategy range, used by hundreds of thousands of UK investors. Then they left it all to build &together, an independent financial planning firm for founders and entrepreneurs, from a blank sheet of paper. No clients. No book. No blueprint. In this episode, hosts Abraham Okusanya and Kate Phillips draw out the full, unvarnished story of the leap: the twelve-month countdown to handing in their notice, the decision to go while Mohneet was on maternity leave, and the single question that tipped the balance, whose dream are you living? They get into the practical machinery too, why they chose a network over going directly authorised, how they modelled two years without income, and the discipline of sense-checking every line of a start-up budget. From there the conversation turns to the hardest part of all: winning clients from zero. Matt and Mohneet share how they grew out from concentric circles of people who already trusted them towards a genuine inbound engine, the difference between a polite introduction and true advocacy, and what it felt like to land in a competitive tender against a long-established chartered firm. They are candid about the war wounds, the marketing money they would spend differently, the constant pull between a young family and a young business, and how they think about fees, investment philosophy, and building a firm optimised for client outcomes rather than margin. It is a rare, honest look inside the first ten months of a brand-new advice firm, and essential listening for anyone who has ever wondered whether they could do the same.

    Ep.139 - No Clients, No Book, No Blueprint: Matt Abouzeid & Mohneet Dhir on Building &together

About

The Adviser 3.0 Podcast is hosted by Abraham Okusanya. Get ready for his signature raw honesty, critical analysis and no-holds-barred insight at the intersection of retirement, investing and fintech.

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