Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs

Jan Ditchfield | Podcast Business Strategist & 2x Top-Ranked Canadian Podcast Host
  • 5.0 (20)
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**TOP 3% GLOBALLY RANKED MARKETING PODCAST** Are you a woman entrepreneur who knows your online marketing should be growing your business—but you're tired of creating more content, trying more strategies, and wondering what's actually moving the needle? Maybe your podcast isn't getting discovered, growing your audience, or bringing enough of the right people into your world—and you're tired of figuring out the podcast business strategy on your own? Or maybe you want an evergreen marketing strategy that keeps your work working without constantly chasing the next platform, trend, or tactic? If you're nodding your head, this podcast was created for you. You don't need to be everywhere to grow your business. You need a marketing strategy that helps the right people find you, stick around, and take the next step. That's what Evergreen Marketing Simplified is here to help you build. This is the marketing podcast for women entrepreneurs who want practical ways to grow their audience and business without adding more to their plates. We'll talk about online marketing strategies worth your time, how to make your content work harder, and how to build a podcast that gets found, climbs the charts, and grows your business. Hi, I'm Jan Ditchfield, a Podcast Business Strategist and 2x top-ranked Canadian podcast host. I launched my first podcast with a $25 microphone and 15 downloads. Today, I host two top-ranked podcasts and have built a multiple six-figure business with podcasting at the centre of my marketing strategy. I've also spent 25+ years in business, sales, and marketing, and I know your podcast doesn't exist in a vacuum. It works alongside your email list, content, offers, SEO, and the other ways people discover and decide to do business with you. That's why this isn't a podcast about podcasting. It's about building a smarter marketing ecosystem—with a podcast powerful enough to become one of its most valuable pieces. Inside Evergreen Marketing Simplified, you'll learn how to: ✨ Use podcast strategy, podcast SEO, and podcast marketing to grow a business podcast that gets discovered. ✨ Create a content marketing strategy and evergreen content that keeps working after you hit publish. ✨ Build an email marketing strategy that supports email list building, nurtures your audience, and moves people toward becoming clients. ✨ Improve podcast growth and audience growth with episodes people want to find, listen to, share, and return to. ✨ Build thought leadership and become the trusted voice people recommend. ✨ Turn listeners into clients with podcast content strategy, listener-to-client conversion, and ethical sales tactics—without turning every episode into a pitch. And because more women belong at the top of the podcast charts, we'll explore how to increase downloads, improve podcast discoverability, build momentum, and become a top-ranked podcast—especially for Canadian women entrepreneurs ready to see more of us up there. You don't need another marketing tactic. You need to know what's worth doing and make your marketing work harder for your business. If you're ready to simplify your marketing, grow your podcast, and build a business that gets found by the right people, hit follow, my friend, and let's get to work. Next Steps:  💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow 📲 Connect with me on Threads: @janditchfield.co 📩 Contact Me: heyyou@janditchfield.co 🌐 Visit My Website: JanDitchfield.co

  1. 3d ago

    64: The Podcast Download Myth: What Your Download Numbers Aren't Telling You

    A podcast download can tell you that a piece of content was distributed. What it can’t tell you is whether your podcast is actually doing its job. We’ve been taught to treat downloads like a report card for podcast success. But if you’re using your show to grow a business, a big number without context doesn’t tell you whether new listeners are finding you, staying, following, exploring your catalogue, or eventually moving further into your world. That’s why I want you looking underneath the podcast download instead of asking one metric to tell you the whole story. We’re talking about the difference between distribution, listener behaviour, and business behaviour—and why all three matter when you’re evaluating podcast growth. Because 300 of the right people can be far more valuable than 30,000 people who listen once and disappear. Listener engagement, audience growth, converting listeners, and podcast listener conversion tell us things a raw total simply can’t. For a podcast business, the real question isn’t whether your number looks impressive. It’s whether the show is creating relationships and movement. And this is where your podcast download numbers need context. Are new people finding you? Are they listening through? Are they coming back? Are they joining your email list, entering your community, registering for something you’re teaching, or eventually becoming a client? That’s the behaviour I care about. If these conversations are changing how you look at your data, join me September 28–30 for The Canadian Entrepreneur Podcast Experience. We’re spending three days talking about growing your audience, authority, and revenue, and I’ll take you deeper into the benchmarks I use to evaluate podcast growth.  Grab your free seat at janditchfield.co/summit and come learn with me. Ready to grow your podcast alongside Canadian women who get it? The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts. Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset. You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next. The Show is free to join. If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts. Join The Show → janditchfield.co/theshow

  2. 3d ago

    63: What Actually Makes a Podcast Chart? My 90-Day Podcast Ranking Experiment

    A podcast ranking can move without a massive spike in downloads—and after tracking two of my shows for 90 days, that changed the way I think about charting. Downloads matter, but they don’t tell you who found your show, whether they were new, how quickly they arrived, or what they did next. When I stopped staring at download totals and started watching listener engagement, I began seeing the same patterns around chart movement again and again. Those patterns became what I now call The Podcast Charting Loop. I’m breaking down the six behaviours inside that loop: acquisition, velocity, follow, listen-through, binge, and return. You’ll see why concentrated new-listener activity may matter, how audience engagement strategies go beyond getting someone to press play, and why your back catalogue can become part of your podcast growth strategy. Because podcast ranking factors aren’t something Apple hands us in a neat formula. I’m not claiming to have cracked the algorithm. I’m sharing what I repeatedly observed in my own data—and why I now pay much closer attention to podcast listener conversion, audience growth, and what happens after someone discovers a show. And this is where podcast ranking becomes more than a vanity metric. Charting can create public proof, increase podcast discoverability, and put your show in front of people who didn’t know you existed. For anyone focused on business podcast growth, that visibility can create another acquisition opportunity and help turn discovery into trust. If you want to go deeper, join me September 28–30 for The Canadian Entrepreneur Podcast Experience. I’ll show you how I measure the Podcast Charting Loop, the benchmarks I watch, and how to create deliberate acquisition activity around your show.  Grab your free spot at janditchfield.co/summit and come learn with me. Ready to grow your podcast alongside Canadian women who get it? The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts. Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset. You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next. The Show is free to join. If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts. Join The Show → janditchfield.co/theshow

  3. 3d ago

    62: Podcast SEO in 2026: Why Optimizing Your Podcast Name Isn't Enough

    If you’ve optimized your show name and assumed your podcast seo was handled, you may be missing a much bigger opportunity. Getting found in 2026 isn’t about putting one keyword in your title and calling it a strategy. It’s about giving podcast platforms a clear, consistent picture of what your show is about—and letting listener behaviour reinforce it. That’s how podcast discoverability becomes part of your podcast business, rather than something you have to manufacture every week. You’ll learn why show-level and episode-level optimization do different jobs, how podcast keyword research helps you choose opportunities worth targeting, and why your episode titles and show notes matter. I’m also breaking down the three questions I use to evaluate a keyword before I build it into my podcast seo strategy. Because the goal isn’t to chase the biggest keyword. It’s to find the best opportunity. A strong podcast marketing strategy connects relevance, search activity, competition, and the larger territory you want your show to own. That’s where podcast discoverability tips become useful—and where podcast keyword tips become part of a real strategy. This is also why podcast seo can keep working when you aren’t publishing. My show climbed to #11 on the Canadian charts while I took the summer off. For anyone podcasting for business, that’s the bigger goal: building an asset that can continue bringing new listeners into your world, even when you aren’t constantly feeding it new content. If you’re ready to see how I build this from the ground up, join me September 28–30 for The Canadian Entrepreneur Podcast Experience. I’ll walk you through my process live, including keyword weight, show-level strategy, episode-level strategy, and the decisions behind choosing keywords worth pursuing.  Grab your free spot at janditchfield.co/summit and come learn with me. Ready to grow your podcast alongside Canadian women who get it? The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts. Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset. You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next. The Show is free to join. If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts. Join The Show → janditchfield.co/theshow

  4. Sep 3

    Build a Top Podcast | Podcast Business Strategies Beyond Downloads (Trailer)

    Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show. A great podcast can become one of the most powerful marketing assets in your business. It can help you grow an audience, build authority around the work you want to be known for, deepen trust with the people already listening and create a path that helps you convert listeners to clients. But none of that happens simply because you have a podcast. Welcome to Evergreen Marketing, Simplified. I'm Jan Ditchfield, an award-winning marketing strategist, Podcast Business Strategist and 2x top-ranked Canadian podcast host. I started my first show with a $25 microphone and 15 downloads, and went on to build a half-million-dollar business with podcasting at the centre of my marketing strategy. Now, I'm bringing everything I've learned about podcast business growth, marketing and building shows that actually contribute to a business here on Evergreen Marketing, Simplified. Because this isn't just a podcast about podcasting. We're going to talk about the podcast business strategies that help your show get found, grow the right audience and climb the charts. We'll dig into podcast SEO strategies, discoverability and what can actually help you increase downloads without chasing numbers for the sake of numbers. But we'll also go beyond the download. We'll talk about podcasting for business, email marketing, content strategy, evergreen marketing, audience growth, thought leadership and the rest of the marketing ecosystem around your show—because your podcast shouldn't exist in a vacuum. It should be doing something for your business. And if you're a woman entrepreneur who wants to build a top-ranked podcast that gets found, grows your business and becomes one of the most valuable pieces of your marketing strategy, you're in the right place. And for my Canadian women podcasters, there's another place I want you to know about. Come join me inside The Show, Canada's Podcast Business Mastermind for Women Entrepreneurs. The Show is where we're bringing Canadian women together to build stronger shows, grow our audiences, grow our revenue, collaborate with one another and put more Canadian women on the podcast charts. It's free to join, and I'd love to have you in the room. Join The Show: JanDitchfield.co/theshow This is what I believe a podcast business can look like when we stop treating our shows like another piece of content we have to produce and start building them like the business assets they have the potential to become. Let's get to work, my friend. Next Steps:  💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow 📲 Connect with me on Threads: @janditchfield.co 📩 Contact Me: heyyou@janditchfield.co 🌐 Visit My Website: JanDitchfield.co Ready to grow your podcast alongside Canadian women who get it? The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts. Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset. You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next. The Show is free to join. If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts. Join The Show → janditchfield.co/theshow

  5. Jun 17

    61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners)

    What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility? Right now, there’s a lot of conversation around podcast seo. And while discoverability absolutely matters, I think many coaches, consultants, and course creators have been led to believe that getting found is the ultimate goal. It’s not. Because getting found and getting clients are two very different things. If you've been spending hours researching keywords, optimizing titles, and trying to grow podcast downloads, but you're not seeing meaningful business growth, this conversation may completely change how you think about your strategy. The first shift is understanding that podcast seo is about much more than keywords. Keywords can help people discover your content, but they don't guarantee those people are aligned with the services, programs, or offers you sell. The most effective podcast seo strategy starts with understanding who you want to attract and what problems they're actively trying to solve. We also dive into one of the biggest misconceptions in online business: the belief that more downloads automatically lead to more revenue. While it's tempting to focus on podcast growth, the real opportunity lies in podcast listener conversion. A smaller audience filled with potential buyers will almost always outperform a larger audience of casual listeners. And this is where many business owners get stuck. They're focused on how to increase downloads when they should be focused on how to convert podcast listeners into subscribers, email list members, consultation bookings, and clients. Finally, we're talking about something that rarely gets discussed in conversations about podcast seo strategies: connection. Getting someone to press play is only the beginning. The content itself is what builds trust. It's what keeps people coming back. And it's what ultimately supports podcast monetization and long-term business growth. If you're building a podcast business, growing a coaching brand, or looking for a smarter way to promote a podcast, this conversation will help you shift your focus from vanity metrics to the strategies that actually move the needle. Because the goal isn't simply to be discovered. The goal is to attract the right people, earn their trust, and create content that makes them want to take the next step. Ready to build a podcast that supports your business goals and attracts listeners who are more likely to become clients? Join Podcasts That Convert and learn how to create a podcast growth strategy designed for real business results. Learn more here: janditchfield.co/join Ready to grow your podcast alongside Canadian women who get it? The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts. Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset. You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next. The Show is free to join. If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts. Join The Show → janditchfield.co/theshow

  6. Jun 15

    60 // What Launching a Top 30 Podcast Taught Me About Growth | Podcasting For Business

    Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck? A few weeks ago, I launched a brand-new show that landed in the Top 30 charts in Canada within days. While the rankings were exciting, they weren't the biggest takeaway. What surprised me most was what happened after people started listening. And that experience reinforced some powerful lessons about podcasting for business that every entrepreneur should hear. One of the biggest misconceptions in podcast growth is that you need a massive audience to succeed. But what this launch reminded me is that niche doesn't mean small—it means specific. When your message is clear, your content becomes more memorable, creating deeper audience growth and stronger connection. That's one of the foundations of successful podcasting for business. Another lesson? Being discovered and being remembered are two very different things. Yes, podcast SEO, positioning, and launch strategy helped people find the show. But listeners shared it because they connected with the stories. The emotions felt familiar. The experiences felt relatable. That's where real podcast growth begins. You'll also hear why the most effective business growth strategy isn't chasing a single tactic. Sustainable podcast business growth happens when trust, visibility, and connection work together. Whether you're focused on podcast marketing for business, podcast monetization, or trying to grow podcast downloads, momentum comes from creating conversations people want to continue long after the episode ends. This conversation explores what it really takes to grow your podcast, why specificity creates stronger results than broad appeal, and how podcasting for business can become one of the most powerful tools for building authority, relationships, and long-term business growth. Because it's not about reaching everyone. It's about reaching the right people. And this is where podcasting for business becomes far more effective than most creators realize. If you've ever wondered how to create a podcast that people genuinely care about, this episode will give you a fresh perspective on what drives podcast download growth, audience loyalty, and meaningful business growth. Enjoyed this conversation? Subscribe to Small Town Stories wherever you listen to podcasts, and if you're ready to build a podcast that supports your business goals, attracts the right audience, and creates lasting results, join Podcasts That Convert at janditchfield.co/join. Podcasting for business works best when strategy and connection come together. Ready to grow your podcast alongside Canadian women who get it? The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts. Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset. You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next. The Show is free to join. If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts. Join The Show → janditchfield.co/theshow

  7. Jun 10

    59 // What's Really Stopping You from Converting Listeners into Clients? (Hint, It's Not Downloads)

    You know that feeling when you're consistently publishing podcast episodes, showing up every week, and creating valuable content... but the clients just aren't coming? Most people immediately assume the answer is to increase downloads. More listeners must equal more sales, right? Not necessarily. One of the biggest misconceptions in podcasting is that visibility automatically creates revenue. While audience growth certainly matters, converting listeners into clients requires something much more important: attracting listeners who are actually ready, willing, and able to buy. That's where many podcasters unknowingly get stuck. They spend months building trust with an audience without ever asking whether those listeners are qualified buyers. Because if your audience doesn't have the budget, authority, need, or timeline to invest in a solution, no amount of content will create the podcast client conversion you're hoping for. In this conversation, we're unpacking the BANT framework and why it may be the missing piece behind your listener to client conversion strategy. You'll learn how to evaluate whether the people listening to your show are genuinely positioned to become customers and why more downloads won't automatically solve a sales problem. We're also diving into the role of podcast marketing strategies and why keywords matter far beyond discoverability. The right SEO strategy helps convert podcast listeners by attracting people who are actively searching for solutions instead of simply consuming free content. If you're focused on podcast business growth, building a podcast for online business, or looking for coaching for podcasters, you'll walk away with a fresh perspective on how your audience, content, and offer work together. Because successful podcasting strategies aren't just about reaching more people. They're about reaching the right people. And that's the real secret behind converting listeners into clients. When your content speaks to buyer-ready listeners, your offer solves a problem they want solved now, and your messaging creates a logical next step, your podcast becomes much more than a marketing channel. It becomes a business asset that supports sustainable online growth and long-term results. If you're ready to grow your podcast so it creates authority, visibility, and real business growth, come join me inside Podcasts That Convert at janditchfield.co/join. Ready to grow your podcast alongside Canadian women who get it? The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts. Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset. You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next. The Show is free to join. If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts. Join The Show → janditchfield.co/theshow

  8. Jun 8

    58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business

    Have you ever heard a podcasting tip and immediately thought, "That sounds easier... maybe that's what I should be doing too?" Lately, there's been a lot of conversation around shorter episodes and whether they're better for podcast growth. And while shorter content can absolutely have a place in your strategy, the bigger question might surprise you. The truth is, there isn't a magic episode length that guarantees success in podcasting for business. What actually drives growth is understanding the people you're creating content for and building a strategy around how they consume your content. In this conversation, you'll hear why so many entrepreneurs start looking for shortcuts when podcasting begins to feel overwhelming, and why those shortcuts can sometimes slow down the very growth they're hoping to create. You'll also discover how listener behavior impacts everything from episode length to podcast marketing strategies, audience growth, and long-term business podcast growth. You'll learn why a buyer-ready listener matters more than an ideal customer avatar, how seasonal changes can influence your content decisions, and why effective podcast business strategies should always be built around the needs of your audience—not internet trends. Whether your goal is podcast monetization, podcast SEO, growing your authority, or learning how to grow your podcast in a way that supports real business growth, this conversation offers a refreshing reminder that there is no one-size-fits-all formula. Because successful podcasting for business isn't about creating shorter episodes or longer episodes. It's about creating the right episodes for the right people at the right time. When you stop chasing hacks and start paying attention to audience behavior, everything changes. That's where stronger podcast download growth happens. That's where podcast SEO strategies become more effective. And that's where podcasting for business starts creating meaningful momentum that supports both visibility and revenue. If you're looking for a smarter way to approach podcasting for business, this is a conversation you won't want to miss. If you're ready to build a podcast that creates authority, visibility, and real business growth, come join me inside Podcasts That Convert at janditchfield.co/join. Ready to grow your podcast alongside Canadian women who get it? The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts. Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset. You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next. The Show is free to join. If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts. Join The Show → janditchfield.co/theshow

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**TOP 3% GLOBALLY RANKED MARKETING PODCAST** Are you a woman entrepreneur who knows your online marketing should be growing your business—but you're tired of creating more content, trying more strategies, and wondering what's actually moving the needle? Maybe your podcast isn't getting discovered, growing your audience, or bringing enough of the right people into your world—and you're tired of figuring out the podcast business strategy on your own? Or maybe you want an evergreen marketing strategy that keeps your work working without constantly chasing the next platform, trend, or tactic? If you're nodding your head, this podcast was created for you. You don't need to be everywhere to grow your business. You need a marketing strategy that helps the right people find you, stick around, and take the next step. That's what Evergreen Marketing Simplified is here to help you build. This is the marketing podcast for women entrepreneurs who want practical ways to grow their audience and business without adding more to their plates. We'll talk about online marketing strategies worth your time, how to make your content work harder, and how to build a podcast that gets found, climbs the charts, and grows your business. Hi, I'm Jan Ditchfield, a Podcast Business Strategist and 2x top-ranked Canadian podcast host. I launched my first podcast with a $25 microphone and 15 downloads. Today, I host two top-ranked podcasts and have built a multiple six-figure business with podcasting at the centre of my marketing strategy. I've also spent 25+ years in business, sales, and marketing, and I know your podcast doesn't exist in a vacuum. It works alongside your email list, content, offers, SEO, and the other ways people discover and decide to do business with you. That's why this isn't a podcast about podcasting. It's about building a smarter marketing ecosystem—with a podcast powerful enough to become one of its most valuable pieces. Inside Evergreen Marketing Simplified, you'll learn how to: ✨ Use podcast strategy, podcast SEO, and podcast marketing to grow a business podcast that gets discovered. ✨ Create a content marketing strategy and evergreen content that keeps working after you hit publish. ✨ Build an email marketing strategy that supports email list building, nurtures your audience, and moves people toward becoming clients. ✨ Improve podcast growth and audience growth with episodes people want to find, listen to, share, and return to. ✨ Build thought leadership and become the trusted voice people recommend. ✨ Turn listeners into clients with podcast content strategy, listener-to-client conversion, and ethical sales tactics—without turning every episode into a pitch. And because more women belong at the top of the podcast charts, we'll explore how to increase downloads, improve podcast discoverability, build momentum, and become a top-ranked podcast—especially for Canadian women entrepreneurs ready to see more of us up there. You don't need another marketing tactic. You need to know what's worth doing and make your marketing work harder for your business. If you're ready to simplify your marketing, grow your podcast, and build a business that gets found by the right people, hit follow, my friend, and let's get to work. Next Steps:  💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow 📲 Connect with me on Threads: @janditchfield.co 📩 Contact Me: heyyou@janditchfield.co 🌐 Visit My Website: JanDitchfield.co

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