Virtual Summit Secrets Podcast: Virtual Summit Planning, Marketing, and Monetization Strategies for Online Entrepreneurs

Jenny Suneson + Lindsey Aleson | Virtual Summit Strategist for Coaches, Course Creators, and Service Providers
  • 5.0 (3)
  • Entrepreneurship
  • Updated Biweekly

The Virtual Summit Secrets Podcast is your guide for #allthethings when it comes to hosting a killer virtual summit. If you want to grow your income, impact, and influence, through virtual summits, grab your headphones! You will find episodes on everything from planning your first virtual summit to speaker outreach + coordination to promotion and everything in between!Your hosts, Jenny Suneson + Lindsey Aleson, are extremely passionate about virtual summits and owner the summit support agency Summit Success Squad. Between the two of then, they've hosted over 6 virtual summits and helped countless others do the same.

  1. 1d ago

    55. The Summit Metrics We Actually Pay Attention To

    How do you know if your virtual summit was actually successful? With so many numbers to track, from registrations and session views to VIP sales and post-summit revenue, it’s easy to get lost in a spreadsheet full of data without knowing what it all means. In this episode of the Virtual Summit Secrets podcast, Jenny Suneson and Lindsay break down the virtual summit metrics that matter most, how to interpret your numbers in context, and why bigger registration numbers don’t always mean better business results. With seven-plus years of experience and more than 15 summits between them, Jenny and Lindsay share how they evaluate summit performance, track conversions, and take the emotion out of their post-summit debriefs. Whether your goal is list growth, revenue, visibility, or testing a new offer, you’ll learn how to measure what matters, avoid getting caught up in vanity metrics, and use your data to make smarter decisions for your next virtual summit. In this episode, you’ll learn: Why registration numbers alone don’t tell you whether your virtual summit was successfulHow to evaluate registration page conversion rates, session views, watch rates, and speaker promotionWhat VIP pass sales and conversion rates can tell you about audience interest and offer alignmentWhy your post-summit offer conversion rate and overall profit are key metrics to trackHow to measure the value of relationships, collaborations, referrals, and visibility beyond your analyticsWhich impressive-looking numbers, like the number of speakers, sessions, and bonuses, can be misleadingHow to choose the right summit metrics based on your specific goalsWhy you should create your profit and loss tracker, stats tracker, and post-summit debrief document before your eventThe three essential metrics every first-time summit host should start trackingHow to use your data to evaluate your summit objectively and improve future events

  2. Oct 14

    54. What Actually Moves the Needle in a Summit (After 7+ Years of Hosting)

    After hosting 15+ virtual summits between us, we're sharing what actually moves the needle when it comes to planning and hosting a successful virtual summit—and what you can stop spending so much time worrying about! From registration numbers and speaker lineups to branding, bonuses, and tech tools, it's easy to get caught up in the details that feel important but don't necessarily lead to better results. In this episode of the Virtual Summit Secrets Podcast, we're breaking down the five things that make the biggest difference in your summit's success: clear positioning, aligned speakers, a simple attendee experience, strategic promotion, and strong post-summit follow-up. We're also sharing why bigger isn't always better, how to focus on meaningful metrics instead of vanity numbers, and how to make sure your summit supports your overall business goals. In this episode, you'll learn: The five key areas to prioritize when planning a profitable, high-impact virtual summit.Why clear positioning and a compelling summit promise matter more than having the biggest audience or most recognizable speakers.How to choose aligned speakers who enhance the attendee experience and attract the right audience.Why adding more bonuses, content, and tech can actually create overwhelm instead of value.How to evaluate registration numbers, attendee engagement, VIP sales, and post-summit conversions.Why strategic promotion and automated speaker follow-ups can save time and increase registrations.How to turn your summit into a long-term business asset with intentional post-summit follow-up.Which summit-planning tasks you can stop obsessing over so you can focus on what actually produces results.If you're planning a virtual summit and feeling overwhelmed by all the things you could be doing, this episode will help you simplify your strategy, prioritize what matters, and create a win for your speakers, your attendees, and your business.

  3. Oct 7

    53. The Summit Decision Fatigue Problem (And How to Simplify Everything)

    Planning a virtual summit can feel like making 500 decisions at once. From your speakers and tech to your VIP offer, promotion strategy, branding, and all the little details in between, it’s easy to get stuck researching, second-guessing, and trying to find the “perfect” answer. In this episode, we’re breaking down summit decision fatigue and sharing how we’ve simplified our own planning process after hosting summit after summit. We’ll talk about creating defaults, using our three-option rule, knowing when “good enough” is actually good enough, and focusing on what truly impacts your attendee experience and business results. In this episode, you’ll learn: Why summit hosts often get stuck because of too many decisions—not because they don’t know how to host a summitThe areas of summit planning where hosts tend to overthink the mostOur three-option rule for making decisions without falling down a research rabbit holeHow creating defaults can make future summits significantly easier to planWhen “good enough” is good enough and which decisions deserve more attentionHow to tell the difference between researching and simply avoiding a decisionThe five questions we use to make better summit decisionsWhy “effective over impressive” is a much better goal for your summitHow turning decisions into defaults, processes into templates, and templates into systems can reduce overwhelm

  4. Sep 16

    52. The Biggest Summit Opinions We Have (That Not Everyone Agrees With)

    What if some of the things you’ve been told you need for a successful virtual summit are actually making your event harder to host, harder for attendees to navigate, and harder to get results from? In this episode of the Virtual Summit Secrets Podcast, Jenny and Lindsay are sharing their biggest and sometimes controversial opinions about what actually makes a virtual summit successful. From speaker count and Facebook groups to fancy branding, massive bonus bundles, live sessions, replay access, and registration numbers, they’re challenging the “this is just how summits are done” mentality. In this episode, you’ll discover: Why bigger summits aren’t automatically better or more profitableWhen having more speakers can actually create attendee overwhelmWhether you really need a Facebook group for your summitWhy fancy branding shouldn’t replace solid summit strategyWhy extended replay access may not be enough to sell your VIP offerHow implementation and support can create more value than more contentThe pros and cons of live versus prerecorded summit sessionsWhy you don’t need thousands of registrations to host a successful summitHow to turn an existing summit into a long-term business assetWhy the attendee experience should be your top priorityHow to make your summit a win for speakers, attendees, and your businessThe questions you should ask before adding another feature, speaker, bonus, or element to your eventBecause you don’t need to build the biggest summit. You need to build the right summit for your audience, your business, and your goals.

  5. Sep 9

    51. Are Summits Becoming Easier or Harder to Host?

    Hosting a virtual summit is easier than ever... so why does getting people to actually care feel harder? In this episode of Virtual Summit Secrets, Jenny and Lindsay are diving into the changing landscape of virtual summits and exploring the question: Are summits getting easier or harder to host? The answer? Both. With AI, automation, and more event technology than ever before, many of the logistical pieces of hosting a summit can now happen faster and more efficiently. But while the mechanics may be getting easier, standing out, earning attention, getting registrations, and creating an experience attendees actually want to participate in has become more challenging than ever. In this episode, we’re talking about: Why hosting a virtual summit is both easier and harder than it used to beHow AI can help with brainstorming, copy, workflows, and content repurposingWhy you should use AI as an assistant—not the hostWhat summit logistics are perfect for automationHow technology has raised attendee expectationsWhy more sessions, speakers, bonuses, and platforms don't automatically create a better eventWhat attendees really want from virtual events todayWhy standing out and earning registrations requires more strategy than everWhat we would do differently if we were hosting our very first summit todayWhy the future of successful summits is about innovation—not chasing every shiny new toolTechnology can make your summit easier to run, but it can't make your summit matter more. And that's the distinction every summit host needs to understand. Tune in for an honest behind-the-scenes conversation about where virtual summits are headed and how you can use the tools available to you without losing the human experience that makes your event unforgettable.

  6. Sep 2

    50. The Summit Planning Shortcuts We Refuse to Take

    What should you automate when hosting a virtual summit and what should always stay human? In this episode of the Virtual Summit Secrets Podcast, Jenny and Lindsay are pulling back the curtain on the summit-planning shortcuts they happily take, the ones they refuse to take, and why knowing the difference can completely change the experience you create for your speakers and attendees. From automated emails and reusable templates to AI-assisted brainstorming and project management systems, there are plenty of ways technology can save you time. But automation should never come at the expense of thoughtful leadership, strong communication, or genuine connection. In this episode, you'll discover: The summit tasks you should absolutely automate to save timeWhy reusable templates and systems are some of your best planning shortcutsWhere AI can help and where it shouldn't replace your expertise or voiceWhy speaker selection should always involve human judgmentHow to create a better experience for your speakers through clear communication and organizationThe small attendee-experience details that can make or break your eventWhy quality control and testing are worth every extra minuteWhich parts of summit planning should never be rushedHow to automate the busy work without automating the relationships that matterBecause the goal isn't to remove yourself from your summit. It's to remove the repetitive work so you can be more present for the moments that actually matter. If you're planning a virtual summit, this episode will help you identify where you can work smarter while still creating an intentional, high-quality, memorable experience for everyone involved.

  7. Aug 26

    49. Should You Host the Same Summit Again?

    What if your next big summit idea isn’t actually a new idea at all? In this episode of Virtual Summit Secrets, we’re busting the myth that you need to create a completely new summit every year. If you’ve already hosted a successful event, you’ve built something valuable and starting from scratch all over again could be costing you time, energy, and money. Jenny and Lindsay are breaking down why repeating a summit isn’t lazy—it’s strategic. You’ll learn what to keep consistent, what to refresh each year, and how to build event equity so your summit becomes a recognizable, anticipated asset in your business rather than a one-and-done project. Inside this episode, we’re talking about: Why your successful summit may be worth repeating instead of replacingThe biggest benefits of leveraging the systems, assets, and messaging you’ve already createdWhat should stay the same when you repeat a summitWhat you should refresh, including speakers, session topics, and bonusesHow to build event equity and turn your summit into a signature annual eventThe myths around returning attendees, repetition, and “having” to reinvent everythingWhat to document and analyze immediately after your summit to make the next one easierHow to determine whether your existing summit has the potential to become an evergreen business assetBecause sometimes your next big win isn’t creating something new—it’s taking something that already works and making it even better. Before you start brainstorming your next summit from scratch, listen to this episode and take another look at the event you’ve already built. It might just be your next signature summit waiting to happen.

  8. Aug 19

    48. The Most Underrated Summit Skill Nobody Talks About

    What if the biggest problems in your virtual summit have nothing to do with your tech, your speakers, or even your strategy but with your communication? In this episode of Virtual Summit Secrets, we’re breaking down one of the most underrated skills every summit host needs: clear, proactive communication. From your speakers and attendees to your affiliates and team, the way you communicate expectations, deadlines, next steps, and updates can make the difference between a summit that feels chaotic and one that runs smoothly. And spoiler alert: better communication doesn’t necessarily mean more communication—it means giving people the right information at the right time. In this episode, you’ll discover: Why so many common summit problems are actually communication problemsHow to set clear expectations with speakers from the very beginningWhat your attendees need to know before, during, and after your summitHow to make promotion easier for speakers and affiliatesWhy clear roles and one central communication hub can make your summit team run more smoothlyHow proactive communication builds trust during summit weekThe simple questions to ask before sending any summit email, reminder or updateWhy creating a great summit experience comes down to making people feel informed, prepared, and supportedYour summit doesn’t need more emails just for the sake of sending them. It needs communication that eliminates confusion and makes the next step obvious. When your speakers, attendees, partners, and team know exactly what’s happening and what they need to do next, you create a better experience for everyone including yourself. Tune in to learn how to make communication one of the strongest parts of your summit strategy.

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The Virtual Summit Secrets Podcast is your guide for #allthethings when it comes to hosting a killer virtual summit. If you want to grow your income, impact, and influence, through virtual summits, grab your headphones! You will find episodes on everything from planning your first virtual summit to speaker outreach + coordination to promotion and everything in between!Your hosts, Jenny Suneson + Lindsey Aleson, are extremely passionate about virtual summits and owner the summit support agency Summit Success Squad. Between the two of then, they've hosted over 6 virtual summits and helped countless others do the same.

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