Challenging the norm: His and Hers look at life and business

Lindsey Burden and Paul Snell
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  • Entrepreneurship
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We cut through the crap, so you don't have to. With over fifty years of experience in business and life, we've gained a wealth of knowledge and experience by living an entrepreneurial life. We've read the books, watched the videos, invested in ourselves and our businesses, made mistakes, and have the T-shirts to prove it. We hear you. We see you. We have been you. His and hers, ying and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

  1. Jul 30

    Dealing with Change: How to Move Forward in Life and Business Change is inevitable. Your response changes everything.

    Paul kicks things off by exploring the different types of change we experience—both the changes we choose and those forced upon us. Together, he and Lindsey discuss why dealing with change isn't always easy, how fear influences our decisions, and what we can do to move forward with greater confidence in both life and business. Paul uses AI for its perspective on change, adding another interesting dimension to the conversation. And Lindsey shares a brilliant example of a client embracing AI. Together, Lindsey and Paul explore the emotions that accompany uncertainty and the fear change can create, a topic inspired by Lindsey, who is navigating significant change at home.   Together, they discuss: ➡️ Why we get to choose how we respond to change and what that looks like for us.➡️ Why fear of change is normal and how our brains are wired to protect us.➡️ How understanding the mind can help us make better decisions.➡️ Why a simple SWOT analysis is still one of the most effective business tools.➡️ How we can work incredibly hard to stand still, using energy that could fuel growth.➡️ Why changes like Making Tax Digital aren't just another challenge: they're an opportunity to improve and adapt. Having experienced plenty of change over the years, Lindsey and Paul recognise it has become easier to embrace. At the same time, they openly admit that being on the other side of 50 can sometimes make change feel daunting. Change will happen whether we like it or not. The real question is whether we'll let it happen to us or choose to make it work for us. This episode will help you see change not as something to fear, but as an opportunity to grow—both personally and professionally. And remember, you don't have to navigate change alone. If you need support, ask for it. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we'd love to hear what resonated with you. Want to connect with us? Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.🌐 https://www.dnaneuroanalytics.com/🔗 https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably,confidently, and on their terms.🌐 https://lindseyburden.com/🔗 https://www.linkedin.com/in/lindsey-burden/ ABOUT THEPODCAST Challenging the Norm:His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or unthinkinglyfollowing the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ yearsof combined experience, Lindsey Burden and Paul Snellbring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________   #ChallengingTheNorm #SuccessOnYourTerms#RealBusinessTalk #SustainableSuccess #BusinessMindset #SolopreneurLife#BusinessWithoutBurnout #SmallBusinessOwner Plus these four for this episode:#BusinessResilience #MindsetMatters #TakeControl #Accountability

  2. Jul 10

    Who has control over your business? Because when the world gets wobbly, the answer matters more than ever

    After a short break, Lindsey and Paul are back and ready to go for another season — having used the time to reset and catch their breath. To kick things off, Lindsey had thought this episode should revisit what success looks like. But Paul had other ideas, bringing the question: Who has control over your business? It's an important one — especially with the world feeling a little wobbly again. Because so often, sometimes without even realising it, we abdicate responsibility, blaming everything and everyone for what isn't happening in our businesses. Together, Lindsey and Paul explore: ➡️ The influence news has over us — if we allow it to.➡️ Stimulus and response — deciding how you feel.➡️ Self-fulfilling prophecy — proving the thought you already had.➡️ It's not easy, but it's not complicated — so why do we make it so?➡️ Falling back into old habits and the opportunity to strengthen the mindset muscle.➡️ What to do when you'restuck in the 'what else do I need to fix?' loop. Bad news doesn't mean bad business. Lindsey and Paul have been here before and know they'll be here again — and because they've been around the block a few times,they find the present wobble a little easier to navigate. The good news? So can you. Give it a listen! As they bring the episode to a close, they remind you of the importance of your community, your network, and who you choose to listen to. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we'd love to hear what resonated with you. Want to connect with us? Paul Snell uses neuroscience to help business leaders unlock success through apeople-first lens.🌐 https://www.dnaneuroanalytics.com/🔗 https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably,confidently, and on their terms.🌐 https://lindseyburden.com/🔗 https://www.linkedin.com/in/lindsey-burden/ ABOUT THEPODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and PaulSnell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________   #ChallengingTheNorm #SuccessOnYourTerms#RealBusinessTalk #SustainableSuccess #BusinessMindset #SolopreneurLife#BusinessWithoutBurnout #SmallBusinessOwner #BusinessResilience #MindsetMatters #TakeControl #Accountability

  3. Jun 4

    How do we turn clients into raving fans? From customer to ambassador, and the bit in between

    We've all done it, got the client over the line, then, without thinking or intention, don't take good care of them afterwards. It's like we receive the money, breathe a sigh of relief, get cracking with delivery, while jumping back to the beginning to secure another client. A treadmill that can really take the shine off what we do and why. In this episode of Challenging the Norm, Paul and Lindsey discuss the importance of onboarding, delivery, and offboarding. An episode that feels like the final step in the latest episodes, which have focused on the practical steps of business, covering: ✅ How we ensure our clients feel/know they are in the right place. ✅ The importance of systems, and the part they play ✅ The challenge of being stuck in the loop of client acquisition. ✅ How we can't afford and shouldn't avoid the human response ✅ The 'What can we do for you' lesson from the Portuguese Fish and Chip shop ✅ The power of feedback,  and the importance of using the lessons within. Lindsey and Paul also talk about how good customer service is not just a nice-to-have, but the key to revenue, business development, and growth. They also mentioned the secret sauce to creating raving fans, and you'll have to watch the episode in full to find out what that is. Another episode providing secret-sauce insights, touches on the importance of processes and how to use feedback received. And why you must never neglect the human side of business, and how by putting relationships first, you can't really go wrong. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you. CONNECT WITH US: Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. https://lindseyburden.com/ https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess #BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk #WorkLifeBalance #BusinessAndLife

  4. May 10

    Stop Trying to Fit In—Start Paying Attention

    From identity to boundaries… and everything in between. In this episode of Challenging the Norm, Lindsey shares an honest rant about not quite fitting right now. Whether it’s age, energy, running a business that doesn’t fit the “lifestyle” mould, or being the main earner, she’s asking the question many avoid: Where do you fit… and do you even need to? Paul relates, reflecting on a time when not smoking meant missing out on conversations, decisions, and opportunities—because the real networking happened in the smoking area. He also admits he doesn’t like golf… and would appreciate you keeping that quiet. Together, Lindsey and Paul explore: ➡️ What identity really means in business—and how social media shapes it ➡️ Comfort zones, and why growth often sits just beyond them ➡️ The warning signs that show up when you’ve crossed your own boundaries ➡️ Why trying harder to “fit in” usually pulls you further away from yourself ➡️ Grounding yourself when things feel uncertain and learning to trust your body’s signals ➡️ The power of connection and finding the right rooms, not just more rooms As they hit episode 60, they also reflect on breaking podcast “rules” and expectations, proving that consistency, honesty, and showing up as you are count for far more than stats. Because sometimes, the moment you stop trying to fit in… is the moment things start to click. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you. CONNECT WITH US: Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. https://lindseyburden.com/ https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess #BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk #WorkLifeBalance #BusinessAndLife #Boundaries #Values

  5. Mar 19

    Why Most Small Business Marketing Doesn’t Work

    A practical conversation that will make marketing feel simpler. Paul and Lindsey continue their practical discussions, and in this episode of Challenging the Norm, they unpick marketing — a big topic. Following on from recent conversations about pipelines, sales, and analysis paralysis (the mechanisms that move potential clients into your pipeline), this discussion is full of golden nuggets. This episode is particularly for solopreneurs and business owners without a marketing department. Lindsey’s hope for this episode is that by the end, you realise you don’t have to do everything — and can let out a sigh of relief. In this episode, Lindsey and Paul cover: ✅ What marketing is, what it isn’t, and how to avoid the traps. ✅ The importance of knowing who you want to work with and serve. ✅ Why the relevance of your offer is key in marketing. ✅ Understanding where your audience is at. ✅ Why you should never get fixated on the outcome. ✅ The dangers of social media and engaging with the wrong ‘people’. ✅ Marketing tools, the pitfalls, and how to avoid them. Paul and Lindsey both agree that marketing — and business — starts with relationships and the experience we provide our clients. Another episode full of real insights for the everyday business owner, and we guarantee you’ll walk away with more than one a-ha moment. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you. CONNECT WITH US: Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. https://lindseyburden.com/ https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess #BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk #WorkLifeBalance #BusinessAndLife

  6. Mar 9

    Sales and Selling: Why This Must Be Your Business Priority Turning conversations into conversions

    In this episode of Challenging the Norm, Lindsey takes the lead as she and Paul dive into the heart of business: sales. Lindsey kicks things off bluntly: “If we don’t sell, we don’t have a business.” Paul adds, “If you have a business, you are a salesperson.” Even with a website that sells, the owner still needs to actively talk about their business. Before diving deeper, they tackle common phrases like “I don’t like selling” and why so many business owners avoid it. Here’s what you can expect from this episode: ✅ Why women sometimes find selling harder — and how to overcome it. ✅ The importance and benefits of a solid sales process. ✅ How a CRM can boost conversions and make selling easier. ✅ The emotional side of sales and the hidden dangers of discounting. ✅ Why strong offers give you confidence in selling. ✅ How women thrive in sales once they find their confidence. Paul and Lindsey share practical examples of adding value to your offers, and Paul emphasises — more than once — why sticking to the process is key. Lindsey also reflects on gender bias in business and their shared vision for a more equitable world. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you. CONNECT WITH US: Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. https://lindseyburden.com/ https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess #BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk #WorkLifeBalance #BusinessAndLife #SalesStrategy #SellingWithConfidence #BusinessGrowth #SalesSuccess #EntrepreneurMindset

  7. Mar 2

    Analysis Paralysis and the Danger to Your Business Bridging the gap between thinking and making a sale

    In the last episode, Paul and Lindsey explored the heart of your business — your pipeline. Now, they take the natural next step: sales. After all, a pipeline only matters if it converts. In this episode, they tackle analysis paralysis—the invisible gap that keeps many business owners from taking action and having those crucial sales conversations. Here’s what you can expect from this episode: ✅ Why it’s easy to get lost in research. ✅ How “steps to something” can actually be avoidance. ✅ The difference between distraction and avoidance. ✅ Why doing nothing is still a decision — and the danger of self-negotiation. ✅ The importance of having the right people around you. ✅ Why you must never remove yourself as the best option. ✅ The power of small actions and the impact on your business. Lindsey and Paul also share practical questions to help you stop chasing the next new thing or trend. And yes — they get passionate about the actions that put money in the bank today versus tomorrow. ➡️ Enjoyed this episode? Subscribe, leave a review, or send us a message — we’d love to hear what landed for you. CONNECT WITH US: Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ Paul - https://www.linkedin.com/in/paulksnell/ Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/ Lindsey - https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burning out or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or feeling stuck on the hamster wheel of “do more,” this show is for you. With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and thoughtful challenge — helping you cut through the noise, make better decisions, and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #BusinessMindset #EntrepreneurLife #ChallengingTheNorm #BusinessGrowth #BusinessCoaching #SuccessOnYourTerms #SustainableSuccess #BusinessAndLife #WorkLifeBalance #RealBusinessTalk #LeadershipMindset #GoalSetting #ConsistencyInBusiness #BusinessPipelines #SalesPipelines #Pipelines

  8. Feb 9

    Pipelines: What they are and what they are not in business How to make friends with your pipeline

    Do a Google search, and you will most likely come up with a definition similar to the one below. “A pipeline shows you who you’re talking to, where they’re up to, and what’s likely to turn into a sale. It helps you keep track of conversations, opportunities, and sales.” Sounds simple, but every business is different, and that is where some of the challenges arise because there is no one-size-fits-all. In this episode, Paul and Lindsey go all in practical with a conversation about pipelines in business, what they are and aren’t, and how people see pipelines. They explore the challenges, tools and what a pipeline is to them. Here’s what you can expect from this episode.: ✅ What a pipeline is and isn’t. ✅ Why pipelines don’t get the attention they deserve ✅ The different ways people can enter your pipeline ✅ Lindsey describes her pipeline, how it focuses on building a relationship ✅ The difference between pipelines and funnels ✅ They get to the heart of what a pipeline is. This is an episode not to be missed. It is a journey of exploration, packed with ideas and tips, and no matter your business type, will have you thinking about your pipeline differently. ➡️ Enjoyed this episode? Subscribe, leave a review or comment, or drop us a message — we’d love to hear what landed for you. CONNECT WITH US: Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ Paul - https://www.linkedin.com/in/paulksnell/ Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/ Lindsey - https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burning out or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or feeling stuck on the hamster wheel of “do more,” this show is for you. With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and thoughtful challenge — helping you cut through the noise, make better decisions, and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #BusinessMindset #EntrepreneurLife #ChallengingTheNorm #BusinessGrowth #BusinessCoaching #SuccessOnYourTerms #SustainableSuccess #BusinessAndLife #WorkLifeBalance #RealBusinessTalk #LeadershipMindset #GoalSetting #ConsistencyInBusiness #BusinessPipelines #SalesPipelines #Pipelines

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We cut through the crap, so you don't have to. With over fifty years of experience in business and life, we've gained a wealth of knowledge and experience by living an entrepreneurial life. We've read the books, watched the videos, invested in ourselves and our businesses, made mistakes, and have the T-shirts to prove it. We hear you. We see you. We have been you. His and hers, ying and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

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