The CEO Hotline

Krystal Jugarap, Herrolo Founder
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

Your direct line to clarity, visibility, and aligned growth. Through solo strategy sessions, live coaching, and real case studies from women in the community, we’re building businesses that feel as good as they look—and actually work.

  1. 6h ago

    Ep 3 | Case Study | How One Founder Sells Out a 300+ Person Event Every Year

    Ever wonder how someone fills a room with 300-400 women, year after year, without paid ads or a massive following? In this episode, Krystal sits down with Bri Norberg, founder of Powered by Women, for a real conversation about what it actually takes to build a community that sells itself out. This episode covers: The brand confusion conflict between Herrolo (formerly EM/POWEREDbyWMN) and Powered by Women, and how two founders with nearly identical names and missions navigated trademark protection without burning a bridgeWhy events are one of the most underrated lead generation tools for service-based business owners, and the emotional currency that referral marketing createsThe real blueprint behind growing from 25-person brunches to 400-person conferences, including the "farmer mindset" required to build community before it ever becomes a funnelHow releasing perfectionism actually raises your standards instead of lowering themWhat it looks like to step into your role as the visible founder of something you built to spotlight other peopleThe golden takeaway: community building is slow, intentional, and rarely strategic in the beginning, but the trust you build before you ever ask for anything is exactly what lets you sell out a room without scrambling. In-episode links:🎟️ Powered by Women Live (September 26-28, Sacramento): https://poweredbywomen.com/live🎟️ A Woman's World Summit (September 12): https://www.herrolo.com/2026-summit And if you're ready to jump into SUMMERPROOF, get access here: https://www.krystaljugarap.com/event-details/summerproof

    53 min

  2. Jun 9

    Ep 2 | Live Strategy Session | Building Before You're Ready: Systems, Boundaries, and Showing Up Authentically in Business w/ Armani Donahue

    If you're in the building stage of your business — laying the foundation, figuring out your operations, trying to show up authentically while also trying to grow — this episode was made for you. In this Live Strategy Session, Krystal sits down with Armani Donahue, founder of Wellness Companyon, a wellness services company building the infrastructure to bring holistic care into corporate spaces and communities. What started as a reconnection call turned into a real, unfiltered strategy conversation — and Armani gave her permission to share it with you. In this episode you'll hear: Why getting organized in the back end early is one of the highest-leverage moves you can make as a founder — and what that actually looks like in practiceHow to build systems and SOPs that protect your institutional knowledge as your team growsThe "shiny object" framework Krystal uses to honor good ideas without letting them derail her focusWhy Krystal doesn't do sales calls — and the mindset shift that makes relationship-based selling feel natural instead of transactionalHow to connect with people authentically when you're also trying to grow a businessThe full story behind the Herrolo rebrand — what broke, what it cost, and why it was worth every updateThe takeaway: The founders who scale aren't always the most talented. They're the ones who stopped running their business on memory and started building something that could hold without them in the room. ----- 🎟️ A Woman's World — Herrolo's Annual Summit: https://www.herrolo.com/2026-summit ⚡ Summerproof — Krystal's 60-Day Challenge: https://www.krystaljugarap.com/event-details/summerproof 🎙️ Apply to be a Guest on The CEO Hotline: https://lucky-date-58f.notion.site/349351b8207d803496ccfd93fecca423?pvs=105 🔗 Connect with Armani Donahue + Wellness Companyon: linkedin.com/in/armani-donahue Ready to stop building on vibes and start building on infrastructure? This is exactly what we work through inside Krystal's private mentorship. Learn more at https://www.krystaljugarap.com/services/

    37 min

  3. Jun 2

    EP 1 | Why Every Woman in Business Needs to Think Like a CEO (Not Just a Founder)

    You started your business with a vision, a fire, and a hundred ideas that keep you up at night — but are you running it like a founder or leading it like a CEO? There's a difference. And it's costing some of you more than you realize. What This Episode Covers: The real distinction between a founder mindset and a CEO mindset — and why you can (and should) hold bothWhy calling yourself a CEO isn't about the title — it's about how you operate, prioritize, and filter decisionsHow to use CEO-level thinking to stop chasing shiny objects and start building with intentionWhat the CEO Hotline podcast will cover — solo strategy sessions, live coaching, and real case studies from women building real businessesWhy simplification — not expansion — is your most powerful growth strategy as a scaling entrepreneurThe Golden Takeaway:A CEO title isn't claimed — it's earned through the way you operate — and this podcast is your weekly invitation to lead at that level. In-Episode Links: 🎙️ Subscribe on Spotify: https://open.spotify.com/show/1rJbuAI7YB0Zy2qd0aXZme📺 Watch on YouTube: https://www.youtube.com/@theceohotline🌐 Join the Herrolo Community: https://www.herrolo.com/apply📲 Follow Krystal on Instagram: @iamkrystaljYour Next Step:If this episode hit home, you might be exactly the right fit for Krystal's private mentorship — where we do this kind of strategic work every single week. Learn more here: https://www.krystaljugarap.com/services/

    20 min

  4. 08/28/2025

    I quit my job, now what? Week #25

    So, ya gurl quit her job 😅The timing of it was COMPLETELY UNEXPECTED.And while I anticipated leaving towards the end of the year once I had built up my businesses quite a bit more, I welcome in this new challenge and all the opportunity this decision brings.We're going ALL IN on building EM/POWEREDbyWMN, BOOKofBIJOUX, and my speaking business and I want to take you on the ride with me.We're going to dive into ALL THE THINGS. I'm holding nothing back 👀I'm sharing everything I'm working on, all the resources I'm using, what my goals are, and the strategies I'm putting into place to get there. (And there will definitely be some tea sprinkled in, no doubt 👀)If you're in the same spot of doubling down on your business or just love being a part of people's transformational journeys, you're gonna want to tune in because I am FIRED UP and this is gonna be one hell of a ride 🚀And once you're done listening, come hang out with me on Instagram so we can continue the conversation! My DMs are always open!www.instagram.com/empoweredbywmnCurious to learn more about the EBW community? Check it out below (I know you're gonna LOVE it here😉🔥)⁠www.empoweredbywmn.com/apply⁠

    40 min

  5. 08/24/2025

    I quit my job, now what? Week #24

    So, ya gurl quit her job 😅The timing of it was COMPLETELY UNEXPECTED.And while I anticipated leaving towards the end of the year once I had built up my businesses quite a bit more, I welcome in this new challenge and all the opportunity this decision brings.We're going ALL IN on building EM/POWEREDbyWMN, BOOKofBIJOUX, and my speaking business and I want to take you on the ride with me.We're going to dive into ALL THE THINGS. I'm holding nothing back 👀I'm sharing everything I'm working on, all the resources I'm using, what my goals are, and the strategies I'm putting into place to get there. (And there will definitely be some tea sprinkled in, no doubt 👀)If you're in the same spot of doubling down on your business or just love being a part of people's transformational journeys, you're gonna want to tune in because I am FIRED UP and this is gonna be one hell of a ride 🚀And once you're done listening, come hang out with me on Instagram so we can continue the conversation! My DMs are always open!www.instagram.com/empoweredbywmnCurious to learn more about the EBW community? Check it out below (I know you're gonna LOVE it here😉🔥)⁠www.empoweredbywmn.com/apply⁠Check out Peak Integration by Pierce J Brooks: https://www.amazon.com/Peak-Integration-Blueprint-Harmonizing-Connection/dp/1963827171

    24 min

  6. 08/14/2025

    I quit my job, now what? Week #23

    So, ya gurl quit her job 😅The timing of it was COMPLETELY UNEXPECTED.And while I anticipated leaving towards the end of the year once I had built up my businesses quite a bit more, I welcome in this new challenge and all the opportunity this decision brings.We're going ALL IN on building EM/POWEREDbyWMN, BOOKofBIJOUX, and my speaking business and I want to take you on the ride with me.We're going to dive into ALL THE THINGS. I'm holding nothing back 👀I'm sharing everything I'm working on, all the resources I'm using, what my goals are, and the strategies I'm putting into place to get there. (And there will definitely be some tea sprinkled in, no doubt 👀)If you're in the same spot of doubling down on your business or just love being a part of people's transformational journeys, you're gonna want to tune in because I am FIRED UP and this is gonna be one hell of a ride 🚀And once you're done listening, come hang out with me on Instagram so we can continue the conversation! My DMs are always open!www.instagram.com/empoweredbywmnCurious to learn more about the EBW community? Check it out below (I know you're gonna LOVE it here😉🔥)⁠www.empoweredbywmn.com/apply⁠

    30 min

  7. 08/07/2025

    I quit my job, now what? Week #22

    So, ya gurl quit her job 😅The timing of it was COMPLETELY UNEXPECTED.And while I anticipated leaving towards the end of the year once I had built up my businesses quite a bit more, I welcome in this new challenge and all the opportunity this decision brings.We're going ALL IN on building EM/POWEREDbyWMN, BOOKofBIJOUX, and my speaking business and I want to take you on the ride with me.We're going to dive into ALL THE THINGS. I'm holding nothing back 👀I'm sharing everything I'm working on, all the resources I'm using, what my goals are, and the strategies I'm putting into place to get there. (And there will definitely be some tea sprinkled in, no doubt 👀)If you're in the same spot of doubling down on your business or just love being a part of people's transformational journeys, you're gonna want to tune in because I am FIRED UP and this is gonna be one hell of a ride 🚀And once you're done listening, come hang out with me on Instagram so we can continue the conversation! My DMs are always open!www.instagram.com/empoweredbywmnCurious to learn more about the EBW community? Check it out below (I know you're gonna LOVE it here😉🔥)⁠www.empoweredbywmn.com/apply⁠

    44 min

  8. 07/31/2025

    I quit my job, now what? Week #21

    So, ya gurl quit her job 😅The timing of it was COMPLETELY UNEXPECTED.And while I anticipated leaving towards the end of the year once I had built up my businesses quite a bit more, I welcome in this new challenge and all the opportunity this decision brings.We're going ALL IN on building EM/POWEREDbyWMN, BOOKofBIJOUX, and my speaking business and I want to take you on the ride with me.We're going to dive into ALL THE THINGS. I'm holding nothing back 👀I'm sharing everything I'm working on, all the resources I'm using, what my goals are, and the strategies I'm putting into place to get there. (And there will definitely be some tea sprinkled in, no doubt 👀)If you're in the same spot of doubling down on your business or just love being a part of people's transformational journeys, you're gonna want to tune in because I am FIRED UP and this is gonna be one hell of a ride 🚀And once you're done listening, come hang out with me on Instagram so we can continue the conversation! My DMs are always open!www.instagram.com/empoweredbywmnCurious to learn more about the EBW community? Check it out below (I know you're gonna LOVE it here😉🔥)⁠www.empoweredbywmn.com/apply⁠

    27 min
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5
out of 5
3 Ratings

About

Your direct line to clarity, visibility, and aligned growth. Through solo strategy sessions, live coaching, and real case studies from women in the community, we’re building businesses that feel as good as they look—and actually work.

Information

  • Creator
    Krystal Jugarap, Herrolo Founder
  • Years Active
    2021 - 2026
  • Episodes
    108
  • Rating
    Explicit
  • Copyright
    © Krystal Jugarap, Herrolo Founder
  • Show Website
    The CEO Hotline