On the Button is a growing series of podcasts talking to leading marketing experts about their experience using video. The series will feature client-side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice.
The episodes will cover video marketing and internal comms for both B2B and B2C organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.
Episode 17 - GoCardless, Catherine Staite
In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.
Episode 16 - White Marble, Andrew Scott
In this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at bigbutton.tv/resources/
Episode 15 - Amazon Web Services (AWS), Naomi Powell-Brown
In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work best and why celebrating success is so important. Naomi also offers her top tips for those looking to achieve more with video.
Episode 14 - TwentyThree, Jeremy Stinton
In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power of adding video to your lead scoring model, and when you should gate content.
Episode 13 - RSSB, James Hobbs
In this episode we speak with James Hobbs, marketing director at The Rail Safety andStandards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical environments, and the best way to choose an agency capable of delivering under challenging circumstances.
Episode 12 - GoCardless, Hamish Wood
In this episode we speak to Hamish Wood, Head of Customer Experience atfintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you histop tips for video.