Mind On Media

AOC Community Media

Join the convo with AOC as we break down all things Media Literacy. From judging the integrity of an online news article to the concept of confirmation bias, and how we can work to consciously offset our own bias tendencies and become healthier media consumers. Presented by AOC Community Media

  1. 02/23/2022

    What makes good Citizen Journalism?

    Mind on Media where we’re always increasing the dialogue around relevant media literacy topics.  Today we are directing our convo toward our local community members who are interested in becoming producers and reporters of news media as a citizen journalist (for tv, podcast, social media, blog, etc.) Topic questions: What are some starting points/pointers for aspiring tv or podcast producers who desire to cover news stories? (Whether it be global affairs, celebrity gossip, school campus news, etc.) What’s your perspective on the “Inverted Pyramid Structure” of news journalism & its relevance today? Does it hold tried and true or is it antiquated? With media bias, inaccurate reporting, and sensationalism seeping into so much online content labeled as “news”,  it can be difficult for the average conscious consumer to trust the people reporting the news. How/where does one begin to establish credibility for his/her own tv or podcast news show which may not yet be well-known or may yet to have a solid reputation in the mind of consumers? Outro: Outro: You can find out more info about AOC, all things media production and media literacy, on our website at aocinc.org. & We hope you join us again for more conscious conservations. Until next time! Lagniappe Reads & Resources: Poynter - Learning from prize-winning journalism Poynter - You Hate It, You Love It: The Inverted Pyramid PressBooks - What Makes a Trustworthy News Source? SchoolTube - How to Start or Improve A School TV News Show WNYC - DIY Radio Rookies Toolkit Democracy SOS - Supporting newsrooms in advancing democracy

  2. 01/11/2022

    Misinformation Overload

    Today we are taking on the topic of online misinformation and how it has affected and influenced societal culture & behaviors. Definitions: Misinformation vs. Disinformation Misinformation: false out-of-context info that is presented as a fact regardless of an intent to deceive Disinformation: intentionally deceptive Topic Questions: Today marks the anniversary of the 2020 insurrection at the US Capitol. In reflection, can we recap to viewers why the insurrection was so troubling for US democracy? As we approach 2022 midterm elections this year, are social media companies currently putting forth enough efforts to dismantle widespread misinformation? What measures do you recognize, if any? How much burden of responsibility should these companies bear? (On Sunday, Twitter recently permanently banned Georgia Congress Rep. Marjorie Taylor Greene for spreading huge bouts of COVID-19 misinformation on the platform). What are some of our biggest 2022 challenges to overcome surrounding the spread of online misinformation? You can find out more info about AOC, all things media production and media literacy, on our website at aocinc.org. & We hope you join us again for more conscious conservations. Until next time, Lagniappe Reads & Resources: CNET - The Misinformation Pandemic Is Out Of Control, But There's A Fix Recode - Marjorie Taylor Greene and Big Tech’s never-ending censorship loop Scientific American - What Will 2022 Bring in the Way of Misinformation on Social Media? 3 Experts Weigh In

  3. 03/23/2021

    Ad Deconstruction: Super Bowl Edition

    This past weekend (as of this recording), we watched the Tampa Bay Buccaneers claim victory over the Kansas City Chiefs in Super Bowl 55 &, we did notice quite a few things differently about game time during this unprecedented year. Many companies and brands were hesitant to run ads this year or ‘go big’ with their message at all during the game, unsure of how to hit the right note amid the country’s current crisis. As the world of advertising in general has been shaken by the pandemic, we as media consumers must think more critically about how the industry is shifting to adjust and evolving to meet the need of more new-age consumer habits, lifestyles, values, and challenges as well. Today we’re continuing our media literacy chat as we deconstruct some interesting Super Bowl ads and discuss the future of the digital advertising industry. Guiding questions: Which ad(s) do you think were most effective in getting viewers to buy or do something, and why? Which “techniques of persuasion” worked best on you (whether Super Bowl ads or just in general) Why are some kinds of ads so popular with Super Bowl advertisers (e.g., beer, wine, liquor)? How is advertising changing to attract new generations of consumers? Lagniappe Reads & resources: Super Bowl Ads playlist https://www.youtube.com/playlist?list=PLzNmt6M2q1bjXMaWYm8QIhqrrfuhOz5t3 Super Bowl Marketing 101 https://www.google.com/amp/s/www.martechadvisor.com/articles/marketing-automation-2/best-super-bowl-marketing-ideas/ 7 Predictions about the Future of Advertising https://blog.adobe.com/en/publish/2017/09/11/predictions-on-the-future-of-advertising-exb.html The Future of Advertising: The Next 10 Years https://voluum.com/blog/future-of-advertising/

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Join the convo with AOC as we break down all things Media Literacy. From judging the integrity of an online news article to the concept of confirmation bias, and how we can work to consciously offset our own bias tendencies and become healthier media consumers. Presented by AOC Community Media