The Rebellious Leader™

Mills Gray, Business Strategist

Welcome to The Rebellious Leader the business podcast for smart, successful women whose businesses work, but still feel harder than they should. I’m Mills Gray, business coach, strategist and author of The Rebellious Leader. After 18 years in business and transforming over 200+ businesses, I’ve learned that the problem you think you have is very rarely the actual problem and another strategy isn’t always the answer. Every Thursday, we’ll go underneath the obvious stuff: business strategy, sales, leadership, identity, psychology, positioning and the invisible rules shaping how you run your business. Expect real client stories, brilliant guests, behind-the-scenes conversations and plenty of questions that might change how you see your business. Because better questions create better thinking. Better thinking creates better strategy. Formerly the Soul Leaders podcast. Find me on Instagram @mills_gray or at www.cmillsgray.com.

  1. 15m ago

    S7 E43 That Email That Sent You Spiralling? Let’s Talk About It

    Have you ever received an email, a piece of client feedback or even a simple “I can’t afford it” and felt your whole body react before your brain has had a chance to catch up? Your chest goes prickly. Your stomach drops. You replay the conversation. You start questioning your pricing, your offer, your decisions, maybe your entire bloody business. But does the size of your reaction actually tell you the size of the problem? In this episode of The Rebellious Leader, I’m exploring what happens when someone else’s reaction becomes evidence about us, and what happens when our emotional response starts making business decisions. I share a personal story about receiving a refund request from a former client 18 months after we'd finished working together, despite having ended on good terms and achieved strong results together. My immediate response wasn't calm, strategic consideration. It was: “Oh my God. What have I done wrong?” And that distinction matters. Because there was a business situation to deal with. And there was my emotional reaction to it. They weren't the same problem. We’ll look at why a client saying “I can't afford it” can lead us to add more to an already good offer, why one no can suddenly have us questioning our entire business, and how our attempts to avoid rejection, criticism or disappointment can quietly start shaping our strategy. I also share a recent client example where being challenged created a huge physical and emotional response, even though once we'd examined what had happened, she still stood by the decision she'd made. The goal wasn't to make her stop caring. It was to help her find a more neutral place where she could check the feedback, take responsibility for anything that genuinely belonged to her, and leave the rest. Because taking someone seriously doesn't require you to agree with them. Topics covered:Why someone else’s reaction is information, not proof that you’ve done something wrongHow criticism, rejection and client feedback can trigger disproportionate emotional reactionsWhy “I can’t afford it” doesn’t automatically mean your pricing is wrongHow feelings can quietly start shaping your offers, messaging and strategyTaking feedback without automatically adopting someone else’s version of eventsA five-question Rebellious Leader Audit to help you decide from evidence rather than reaction Let’s Connect:Come say hi on Instagram: @mills_gray Website: https://www.millsgray.com The Rebellious Leader Book: https://www.millsgray.com/book/ Lucy Legal: Contract templates for business owners

  2. Oct 8

    S7 E41 The Biggest Instagram Mistakes Business Owners Are Making Right Now (with Claire, Studio 5 Social)

    If Instagram feels like a beast you can't control, this episode is going to change that. I'm joined by Claire, founder of Studio 5 Social, who's spent years helping business owners get seen and get sales on Instagram without the overwhelm. We get into the four biggest mistakes she sees over and over, why chasing virality can actually wreck your business, the trend she was doing before anyone else, and the one thing about your Instagram audience that most people don't realise until it's too late. Key Topics CoveredIn this conversation with Instagram strategist Claire from Studio 5 Social, we cover: The four biggest Instagram mistakes business owners make and how to fix themWhy the algorithm isn't a beast, it just needs to be taughtHow to know if your content strategy is actually working, beyond likes and followersWhy going viral can be the worst thing that happens to your businessHow to get comfortable on camera when you hate being on cameraWhy you don't actually own your Instagram audience, and what to do about itA breakdown of her offers, including the one she'd "marry" and the one she'd ditch Connect With Claire, Studio 5 SocialInstagram: @studio5social (DMs are her happy place)Email: claire@studio5social.co.uk, also available for enquiriesWebsite: studio5social.co.uk Let's Connect:Come say hi on Instagram: @mills_gray Website: https://www.millsgray.comThe Rebellious Leader Book: https://www.millsgray.com/book/

  3. Oct 1

    S7 E40 Are You Too Busy to Market Your Business Or Is Something Else Going On?

    You know you need to be more visible. You know you need to market your business, sell, follow up or finally build the thing you keep talking about. There’s just one small problem: you genuinely don’t have the bloody time. But is lack of time actually the problem? In this episode of The Rebellious Leader, I’m sharing a conversation with a client whose diary was so full that the obvious answer seemed to be better time management, stronger boundaries and saying no to more work. Except when I asked her whether saying no would become easier if she had more than enough money coming in, she said no. And that changed the conversation. Because sometimes busyness isn’t just a capacity problem. Sometimes it’s also doing a very useful job of keeping us away from the bits of business that feel uncomfortable visibility, self-promotion, selling, being judged or questioning whether we’re credible enough. We’ll explore why the presenting problem is rarely the governing problem, how your business can start mirroring what’s happening underneath your behaviour, and why creating more space won’t necessarily change anything if you haven’t looked at what you’ll do once that space exists. I also talk about why this isn’t about turning every legitimate business problem into a mindset problem. Sometimes your diary really is ridiculous. Sometimes your strategy needs fixing. Sometimes you need more leads, better conversion, higher prices or fewer offers. The interesting work is knowing which problem you’re actually solving. Resources:If this episode gave you one of those slightly uncomfortable oh shit moments, come and tell me on Instagram: @mills_gray And if you want to look at your business differently, grab a copy of my book, The Rebellious Leader — a business book for women done playing by the rules. Explore working with me: https://www.millsgray.com

  4. Sep 17

    S7 E38 Your Business Is Probably Fine. Your Brain Is Just Being Dramatic.

    One quiet sales week and suddenly the offer's wrong, your messaging isn't landing, Instagram is dead and you're 36 hours away from rebuilding your entire funnel. Sound familiar? In this episode of The Rebellious Leader, I'm talking about something I see all the bloody time with successful business owners and am very capable of doing myself: Reacting to discomfort as though it's evidence that something in the business needs fixing. Because a disappointing result is data. It isn't automatically a problem. There's a big difference between responding strategically to what your business is telling you and emotionally reacting because you don't like what just happened. And when you're a high-achieving founder who's very good at solving problems, doing something can feel far safer than sitting still long enough to work out whether there is actually a problem to solve. In this episode, I talk about: Why one bad sales week isn't necessarily a sales problemThe difference between an event and a genuine patternWhy successful founders can become addicted to fixing thingsHow emotional reactions to business data create questionable strategyWhy boredom can make you want to unnecessarily reinvent a successful businessHow to tell when your business genuinely does need changingWhy observation is an active part of good business strategyThe questions to ask before you f**k with your funnel Connect with meIf you like the way I think about business, leadership and the invisible problems underneath what's happening on the surface, you'll love my book, The Rebellious Leader A Business Book for Women Done Playing by the Rules. Buy The Rebellious Leader: LINK HERE Or come and find me on Instagram: @mills_gray

  5. Sep 10

    S7 E37 How to Rebrand Your Business Authentically Without Losing Your Identity with Vanessa Jennings

    Ever feel like your branding is "fine" but something still doesn't sit right? This week I'm joined by Vanessa Jennings, founder of Bake Brands, who spent a year building a "neutral" personal brand before realising it was the exact opposite of who she actually is. We talk about ditching the coach label for strategist, why bold branding attracts the right clients, the AI slop ruining content right now, and what actually makes a brand magnetic online. If you've been quietly rebranding in your head for months but haven't pulled the trigger, this one's for you. Key Topics CoveredIn this conversation with brand marketing strategist Vanessa Jennings, we get into: How to know when your branding isn't aligned with who you areWhy she moved from "neutral" branding to bold, colourful, and unapologetically herThe difference between positioning yourself as a coach versus a consultant or strategistHow five redundancies in the fashion industry built the resilience to run her own businessWhat actually makes a brand feel magnetic to the right clientsHer honest take on using AI in business, including why AI-written content is killing trustThe stat on personal branding and employee advocacy most business owners are sleeping onHow human design and gut instinct shaped her rebrand Let's Connect:Come say hi on Instagram @mills_gray — I love sending voice note responses to your questions. Share this episode to your stories and tag me for a happy dance.Website: https://www.millsgray.comThe Rebellious Leader Book: https://www.millsgray.com/book/ Connect With Vanessa Jennings:Instagram: @VanessaEvesBusiness Instagram: @bake.brandsWebsite: bake-brands.com

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About

Welcome to The Rebellious Leader the business podcast for smart, successful women whose businesses work, but still feel harder than they should. I’m Mills Gray, business coach, strategist and author of The Rebellious Leader. After 18 years in business and transforming over 200+ businesses, I’ve learned that the problem you think you have is very rarely the actual problem and another strategy isn’t always the answer. Every Thursday, we’ll go underneath the obvious stuff: business strategy, sales, leadership, identity, psychology, positioning and the invisible rules shaping how you run your business. Expect real client stories, brilliant guests, behind-the-scenes conversations and plenty of questions that might change how you see your business. Because better questions create better thinking. Better thinking creates better strategy. Formerly the Soul Leaders podcast. Find me on Instagram @mills_gray or at www.cmillsgray.com.

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