Soul Leaders® Podcast with Mills Gray

Mills Gray, Business Strategist
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Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

  1. 3D AGO

    S7 E14 NLP, Identity Work and the Real Numbers Behind My Business This Month

    This week I'm pulling back the curtain — something I'm making a regular monthly thing. I'm talking about the NLP practitioner course I've just finished, what it actually did to my brain (and my nervous system), and a honest look at what's been happening in the business this month in terms of revenue, what worked, and what really didn't. If you're curious about NLP, identity work, or just want a no-filter peek behind the scenes of a service business, this one's for you. Topics covered:Why I finally did the NLP course (and why timing matters)My car was my office (and NLP fixed that)Identity work: becoming the thing before the evidence arrivesListening at a completely different levelMost emotions aren't actually yoursThe revenue bit: what I did this month to top up Resources MentionedRebecca Hayden / Subconscious Institute NLP course @thesubconsiousinstitute The Revenue Audit (90-minute session — DM to enquire)Book launch event, 21st July — https://millsgray.kartra.com/page/booklaunch Work With MillsOne private consultancy space is currently open — six months working directly with me on strategy, mindset and in-person quarterly days. If you've been sitting on the fence, now's a good time to get in touch. Instagram DMs: @mills_grayEmail: hello@millsgray.com Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    23 min

  2. MAR 26

    S7 E13 Why Business Success Doesn't Always Create Freedom (And What to Do About It)

    What if reaching your income goals doesn't actually give you the freedom you were chasing? In this episode, I'm sharing what I took away from an International Women's Day event — and why one keynote speaker's honesty about imposter syndrome stopped me in my tracks. This one's for every service provider, coach, and entrepreneur who's hit a new level of success and still feels like something's off. You're not broken. Your structure just hasn't caught up yet. What We're Talking AboutWhy business success raises the stakes — not just the revenue Why hitting your income goals can create more pressure, not lessThe fear of success most business owners won't admit toHow responsibility grows faster than your systems doWhy "when I hit 10K months, I'll be free" is a trap Real client stories (and what they reveal) The fully-booked coach who felt like she was "holding too many people"The launch that was going well — but felt like a pressure cookerThe service provider who wanted more income without more clientsWhat all three situations have in common: structure that hasn't evolved The International Women's Day moment that sparked this episode Nina Barrow, founder of Walk the Walk (raised hundreds of millions for breast cancer) — still gets imposter syndrome on stageWhy success changes the weight of certain things, not whether they existWhat 18 years in business has taught me about networking, confidence, and showing up anyway The audit questions to sit with Who in your business depends on you — clients, team, audience?Where has your revenue grown but your structure stayed the same?What are you personally holding that could be redistributed?Is your freedom being blocked by operational or emotional load — or both? Resources mentioned in the episode:Women's Work Social (Surrey networking group) @womensworksocial Let's Connect:Come say hi on Instagram @mills_gray Podcast audit to your email: https://millsgray.kartra.com/page/podcastaudit Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    22 min

  3. MAR 19

    S7 E12 E-Commerce Education Meets Service Business Strategy: What Product-Based Brands Can Teach Us About Selling Online

    This week I'm sitting down with Elle, an e-commerce educator who works with product-based businesses to help them master their websites and email marketing. Now, I work almost exclusively with service providers, so you'd think we'd have very little in common — but honestly, the parallels were insane. We dive into how Elle built her membership, scaled her email list to 1200 people, and why the platforms that make selling online "easier" are actually creating worse websites than ever before. If you've ever wondered whether tech really is as hard as you think it is, or how to build a membership that doesn't drain you, this episode is exactly where you need to be. Topics covered:In this episode, we explore: Why making platforms easier to use has led to lazier, lower-quality websitesThe surprising overlap between selling products online and selling servicesHow Elle grew her email list organically and hit a 20% masterclass conversion rateThe three non-negotiable tech tools every product business needs (and why service providers should pay attention)Building a membership that serves different learning styles — from Slack support to monthly workshopsWhy "just because it's easy to DIY doesn't mean you should DIY alone" Resources mentioned:Shopify — e-commerce platform for product-based businessesKlaviyo — email marketing platform (integrates with Shopify)Judge.me — review app for Shopify storesSlack — Elle's membership community hubGoogle Meet — records, transcribes, and creates notes automaticallyElle's first masterclass strategy (July 2024) — 250 signups, 60 live attendees, 20 conversions Let's Connect:Come say hi on Instagram @mills_gray — DMs are always openElle's Instagram: @theecommerceassistant Elle's website: https://www.theecommerceassistant.com Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    49 min

  4. MAR 12

    S7 E11 Why Success Still Feels Heavy (And What's Actually Going On)

    Grab a coffee and settle in. This week I'm getting into something that's been coming up again and again in client conversations lately — that strange, uncomfortable place where things are going well on paper, but it still feels a bit heavy. A bit uncertain. A bit like one quiet month could tip the whole thing. I'm also sharing a little personal update — I've just come back from 10 days in Thailand (more on that) and finished the month on £11,719 cash collected. Not to show off. But to normalise what's actually possible when you build the right structure underneath your business. Topics Covered:Why revenue that resets every month is a nervous system problem, not just a cashflow problemThe difference between income that converts and income that compoundsWhat over-holding looks like — and how it quietly limits your growthWhy becoming the bottleneck is almost always a care problem dressed up as a control problemHow to tell whether your business structure actually matches the level you're trying to lead at Let's Connec t:Come say hi on Instagram @mills_gray — DMs are always openJoin the community: Facebook group Mind Your MindsetPodcast audit to your email - https://millsgray.kartra.com/page/podcastaudit A couple of consultancy spaces are available right now if you want to look properly at your structure, your offers, your revenue model and where the gaps are. Come and say hi. Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    24 min

  5. MAR 5

    S7 E10 Different Level, Different Devil: Behind the Scenes of My Mastermind Day

    Grab your coffee (or your glass of wine, no judgement here) and pull up a chair — today I'm taking you behind the scenes of my very first mastermind day. I'm sharing the real patterns I'm seeing across established and newer business owners alike, and spoiler alert: the challenges aren't as different as you think. If you've ever looked at someone further along and thought "they've got it all figured out," this one's going to hit different. Key Topics Covered:In this behind-the-scenes episode, I break down: The illusion that everyone else has it figured out — why even established business owners with corporate contracts and beautiful funnels are asking the same questions you are"Different level, different devil" — why every stage of business comes with its own version of the same core challengesThree patterns from the mastermind that I see coming up time and time again with my clientsThe difference between visibility and presence — and why one gets you seen and the other gets you clientsNavigating the "sticky space" — that uncomfortable in-between where clarity drops and momentum stalls Resources from this episode:Content creation day with Claire & Hester @studiocontentcoBreathwork with Ellie 12-week breathwork transformation for expansion Let's Connect:Come say hi on Instagram @mills_gray — DMs are always openJoin the community: Facebook group Mind Your Mindset Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    18 min

  6. FEB 26

    S7 E9 When You Just Don't Feel Like Showing Up: The Honest BTS of Running a Business

    Sit back and settle in because this week I'm doing something a bit different. No frameworks, no audits — just a proper honest, raw, behind-the-scenes look at what's actually been going on in my world. If you've ever felt paralysed opening up your Stories, lost your creative spark, or wondered why 80% good news still makes your brain fixate on the 20% that isn't — this one's for you. Spoiler: having predictable income changes everything about how you handle these moments. Key Topics CoveredIn this raw and honest episode, I share: Why I couldn't post for a week — and why a year ago that would have sent me into a full spiralThe power of predictable income — how knowing your next six months of revenue changes your entire nervous system in business80% renewed, 20% didn't — and why our brains always fixate on the negative (plus how I reframed it)Changing ads that were working — the gut-pull to switch things up, the anxiety of turning off what's performing, and why I trusted it anywayGetting personal with content — why I'm leaning into personality-driven posts and oversharing rather than pure strategy content right nowThe emotional side of life and business colliding — last ever parents' evening after 14 years hit me harder than expected Let's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! Resources MentionedBottleneck to Breakthrough private podcast https://millsgray.kartra.com/page/bottleneckgeneral12-week breathwork transformation programme https://breathingspace.thrivecart.com/12-week-deep-dive-transformation/ Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    17 min

  7. FEB 19

    S7 E8 From Tea Room Manager to Business Coach: The Real Talk on Pricing, Grief & Rebuilding with Tara Punter

    This week I'm joined by the brilliant Tara Punter from The Thriving Business Woman, and we have a proper good old chinwag. Tara went from managing a tea room to becoming a business coach — and it all started with a random conversation and a blog about retraining racehorses. She's a real "say yes and figure it out" kind of person, and she gets brutally honest about the stuff most coaches won't touch — like going from 25K months during COVID to 2K months after grief hit, and navigating the "shouldn't I be further along by now?" spiral. This one's a proper deep dive. Topics covered on From Tea Room Manager to Business Coach: How a chance conversation in a tea room sparked a 10-year career The evolution of pricing: from £75 coaching sessions to £750 (and why she dropped her prices too) Going from 25K months to 2K months — and what it really takes to rebuild Why "say yes and figure it out" has been her biggest business philosophy The mindset loop that still gets her: "I should be further along by now" Morning routines, NLP and why mindset unlocks everything strategy can't Why those big cash months during COVID actually came with a calendar she hated Let's Connect Come find me on Instagram @mills_grayTara's Instagram: @thethrivingbusinesswomanTara's website: https://thethrivingbusinesswoman.comJoin 10x your launches free challenge!: https://mailchi.mp/thethrivingbusinesswoman/10x-your-launches If this resonated — especially the honest stuff about rebuilding after a tough time — share it on your Stories and tag us both. We'd love to hear from you. Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    38 min

  8. FEB 12

    S7 E7 The Psychology Behind Why People Buy with CJ from Vibing Social

    This week I'm joined by the brilliant CJ from Vibing Social and honestly, this one's a treat. CJ is a Meta ads strategist with a background in psychology who works predominantly with product-based businesses — so if you sell actual physical products, this one's for you! We're diving into why people really buy, the biggest myths around ad spend, and that time CJ burnt out working with a brand founded by a member of the Royal Family. Plus we bonded over guinea pigs in South America, so there's that. Topics covered on The Psychology Behind Why People Buy: Why understanding human behaviour matters more than understanding the algorithm The biggest myth about ad spend — you can start on £10 a day Why CJ spends two weeks doing audience research before a single ad goes live Creative testing: why your visuals are now doing the targeting and Facebook rewards variety Stop sending people to your homepage — get them as close to the buy button as possible The Royal Family client that led to total burnout and zero boundaries How AI is already changing advertising for big brands — and what it means for smaller businesses CJ's client results: from 20K months to nearly 100K months in three years Let's Connect Come find me on Instagram @mills_grayCJ's Instagram: @vibingsocial_Join the community: Facebook group Mind Your MindsetWebsite: www.millsgray.com Resources mentioned: Meta ads membership from Vibing Social (£97/month) https://linkin.bio/vibingsocial_/ If you're a product business owner who's been sitting on the fence about ads — share this one with your business bestie. Tag us both! Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    45 min
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Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

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