The Event Tech Talk Show Podcast

Adam Parry
  • 0.0 (0)
  • Marketing
  • Updated Bimonthly

The leading podcast for event professionals exploring event technology, marketing technology and AI in events. Hosted by Adam Parry - founder of Event Tech Live and The Event Technology Awards. Each episode brings together event planners, technology suppliers and industry innovators for candid conversations on the tools and trends shaping live, virtual and hybrid events. Topics include: Event technology and event tech trendsAI for events and event automationVirtual events and hybrid event platformsEvent marketing and martechSaaS for events and event management softwareAttendee engagement and event dataThe future of the events industry Whether you're an event planner evaluating new tools, a supplier looking to understand buyer needs, or simply curious about where event technology is heading - this is your weekly insight from the people building and buying it. Subscribe now on Apple Podcasts, Spotify and all major platforms.

  1. May 13

    Free money for trade shows? Inside event-endorsed advertising with Boost Express

    Your exhibitors are already spending money on LinkedIn, Google and Meta. The question is whether that spend runs through your event, or around it. In this episode of The Event Tech Talk Show, Adam Parry is joined by Beezar Sirini and Danis Nova, co-founders of Boost Express, the platform building co-branded advertising for trade shows and the companies that exhibit at them. The conversation covers: What event-endorsed advertising actually is, and why it pulls from the digital marketing budget rather than the events budgetThe 57% conversion rate Boost is seeing on exhibitor sales calls, and why those calls average 17 minutesWhy co-branded campaigns outperform exhibitors' own ads, with click-through rates of 1.16% against a LinkedIn benchmark of 0.4 to 0.6%How one health event generated 1.4 million impressions, 17,500 clicks and 18,000 qualified ICPs through exhibitor-funded campaigns in six monthsThe shift from a three-day event relationship to a twelve-month oneWhere AI agents fit into the roadmap, and what that means for smaller exhibitors who have never run a paid campaign If you organise an event, exhibit at one, or sell into either, this is a conversation about the budget pool sitting next to the one everyone already fights over. Subscribe to The Event Tech Talk Show wherever you get your podcasts, and connect with Adam Parry on LinkedIn for more conversations with the founders shaping the event technology industry.

    49 min

  2. Mar 29

    Entrepreneurship, AI and the Things Men Don't Talk About

    The conversation delves into the entrepreneurial journey of BBD Boom, the inherent drive of an entrepreneur, the evolution of business operations, the importance of company culture, the role of technology in business, AI and the productivity paradox, the impact of AI on work and productivity, the role of HubSpot in business growth, the future of SaaS platforms, and transitioning to HubSpot from Salesforce. The conversation covers the technical aspects of transitioning from Salesforce to HubSpot, the opportunity for process refinement and a fresh start, the personal journey and mental health challenges faced by an entrepreneur, and the specific challenges faced by male entrepreneurs. The discussion also emphasizes the importance of vulnerability, empathy, and community support in the business and personal context. Takeaways Entrepreneurial DriveTechnology and CultureAI and Productivity Data migration is the easiest technical aspect of transitioning from Salesforce to HubSpot.Transitioning to HubSpot provides an opportunity for a fresh start and process refinement. Chapters 00:00 The Entrepreneurial Journey of BBD Boom05:32 The Evolution of Business Operations13:25 The Impact of AI on Work and Productivity20:10 The Future of SaaS Platforms27:28 Process Refinement and Fresh Start35:06 Challenges Faced by Male Entrepreneurs

    44 min

  3. Mar 9

    25 Years, Print Pods and Why Data Is Still Being Emailed Around

    Recorded live on the show floor at International Confex, this episode features Margaret Reeves, Managing Director of RefTech - one of the most experienced voices in event registration and badging. We cover why RefTech built their software to work entirely offline, the Print Pod innovation that had one client asking "where is everyone?" because queues had vanished completely, and why being service-led rather than software-led still matters in an industry increasingly obsessed with self-serve SaaS. Margaret also shares her thoughts on data security, why RefTech became the first registration company to achieve ISO 27001 certification across the entire business, and the uncomfortable truth that organisers are still emailing sensitive data around as if GDPR never happened. A grounded, honest conversation from someone who has seen it all and is still building.

    25 min

  4. Mar 9

    Why "We'll Just Do the Same as Last Year" Is Killing Your Event

    Recorded live on the show floor at International Confex, this episode features Dan Robertson, Customer Success Manager at Jonas Event Technology - just five weeks into the role. We talk about why Jonas have invested in a dedicated customer success function, what organisers consistently get wrong about registration (hint: it starts far too late), and why capturing attendee intent the moment a show closes is one of the smartest moves an organiser can make. Dan also shares his take on the Jonas and Sitka partnership, why bringing data into one place is no longer a nice-to-have, and where AI fits into customer support without replacing the human moments that actually build loyalty. A refreshingly honest conversation from someone who's worked on both sides of the industry fence.

    21 min

  5. Mar 9

    Your Event Website Is Your Most Valuable Digital Asset

    Recorded live on the show floor at International Confex, this episode features Jon Benjamin, CEO of ASP - the company behind the websites of some of the world's biggest trade shows. We get into why the event website has been treated as an afterthought for too long, what it actually takes to optimise one for both SEO and AI-driven search, and why pouring money into PPC without measuring what happens next is one of the most common and costly mistakes in the industry. Jon also shares why the shift to conversational AI search is the best thing that's happened to his business and what ASP are building next to help organisers turn exhibitor content into thousands of pages of discoverability. If you run events and you're not thinking about your website as a year-round strategic asset, this one's for you.

    24 min

  6. Mar 9

    Why Marketers Are the Missing Voice in Events

    Recorded live on the show floor at International Confex, this episode features Felicia, Marketing Director at Cvent, in a conversation about event-led growth and why intentionality is everything. We cover why smaller, more intimate events are earning a bigger share of attention (if not always budget), how marketers and event planners need to work more closely together, and why the events industry has a blind spot when it comes to speaking the language of the people holding the purse strings. Felicia also shares a brilliant story about a salesperson who brought a printer to IMEX and why that kind of preparation is exactly what separates average event programmes from exceptional ones.

    23 min

  7. Jan 7

    Breaking the Language Barrier: Inside Kudo’s Live Translation Revolution

    Founder and CEO Fardad Zabetian discusses Kudo’s mission to make live events multilingual, blending professional interpreters with AI to deliver real-time translation, captioning, and glossary-driven accuracy across hybrid and in-person events. They cover Kudo’s origins, the role of AI, partner and reseller strategies, running a distributed team, and the future of event tech focused on accessibility and high-quality attendee experiences.

    1h 3m

  8. 11/11/2025

    Founder, Not CEO: The Product-First Story Behind StaffWise

    In this episode Mark Waddington explains why he identifies as a founder more than a CEO and how that product-first mindset drove the evolution of StaffWise from a rough first version into a full workforce management platform. Mark describes solving the core problem of poor communication between tech vendors and businesses, building client-driven features — onboarding, divisions, scheduling, payroll integrations, reporting and sustainability tracking — and expanding into retail execution with RetailWise. He also discusses the company’s commitment to responsive human support, cautious use of AI, compliance and integrations by region, and how listening to customers shaped the roadmap and growth strategy.

    45 min
See All (54)

About

The leading podcast for event professionals exploring event technology, marketing technology and AI in events. Hosted by Adam Parry - founder of Event Tech Live and The Event Technology Awards. Each episode brings together event planners, technology suppliers and industry innovators for candid conversations on the tools and trends shaping live, virtual and hybrid events. Topics include: Event technology and event tech trendsAI for events and event automationVirtual events and hybrid event platformsEvent marketing and martechSaaS for events and event management softwareAttendee engagement and event dataThe future of the events industry Whether you're an event planner evaluating new tools, a supplier looking to understand buyer needs, or simply curious about where event technology is heading - this is your weekly insight from the people building and buying it. Subscribe now on Apple Podcasts, Spotify and all major platforms.

Information

  • Creator
    Adam Parry
  • Years Active
    2021 - 2026
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © 2026 Adam Parry