The Best Marketing Podcast Ever

Hannah Isted
  • 0.0 (0)
  • Marketing
  • Weekly

Welcome to The Best Marketing Podcast Ever! I’m Hannah Isted, I run HI Communications and I love helping small businesses with their marketing. This podcast is all about making marketing easy for small business owners. Find out more on my website www.hicommunications.co.uk.

  1. 1d ago

    172. When jealousy is a good thing

    Join my free Christmas Content Workshop here Watch the replay of my Big Fish Energy workshop here I used to think jealousy made me a hideous monster but now I think it’s one of the most useful pieces of information you can get about what you actually want. In this episode of The Best Marketing Podcast Ever, I’m talking about why jealousy (or, more accurately, envy) is a good thing and how to turn it into a plan. This conversation has come up more and more with my friends and clients. It’s also now part of my Big Fish Energy talks and workshops because it’s how I help people work out their goals. In this episode I cover The real difference between jealousy and envy, and why I think “I want that too” isn’t a bad thingMy “good for you, and same for me” mantraWhy I got jealous of creators going on a Boots brand trip, and what it actually showed me I wantedWhy people resist the question “Who are you jealous of?” in my Big Fish Energy questionnaireWhy the thing you’re jealous of is rarely what you actually want (the swimming pool story)What to do when you’re jealous of someone speaking on stage but have no desire to speak on stage yourselfThe “5 whys” technique for getting to the real goal underneath your envyWhy you can get visibility for your business without a big talkWhy the Gavin & Stacey Christmas special has been making me envious for years, and what I’m doing about it this yearYour homework: notice it, write it down, get stuck into it Key takeaways Envy is information, not a flaw. It shows you what you want in your business and your life. Look below the surface. The thing you’re jealous of often isn’t the thing you actually want. Keep asking why. The 5 whys technique takes you from “I’m jealous of someone speaking on stage” to the real answer: wanting to be someone who’s confident, visible and taking action. Then take action. Once you know what you want, you can make a plan. For the rest of the week (or month, or year!), notice every time you feel jealous or envious, write it down, and dig into why. Message me when it happens!!

  2. Oct 26

    171. Big Fish Energy and making an action plan

    Sign up to my free Big Fish Energy workshop or get the recording here. Find out more about Big Fish Energy here!

  3. Jul 21

    170. Squeezing the juice from your content and what I'd talk about at CreatorFest

    Welcome to my first video podcast! Catching up on speaking at SISTALAND, the things I learnt at CreatorFest and what I'd pitch to speak there next year. I also talk about our Summer Content Sprint in The Best 90 Days Ever, my 10 minute marketing membership. You can sign up to join us here - https://www.hicommunications.co.uk/best90daysever

  4. Jun 18

    169. The big Atomicon debrief

    What is Atomicon? How do you pitch to speak there? What's the best advice for getting on that stage? I'm answering all your questions and sharing how I spoke on stage at Atomicon 2026! Join my marketing membership The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever Work with me on your Big Fish Energy goals here - https://www.hicommunications.co.uk/bigfishenergy

  5. Mar 13

    168. While my chicken Kiev is cooking

    How to stop romanticising to the point of not taking action. Join the free Big Fish Energy Challenge here - https://noble-lab-369.myflodesk.com/arab5bzvr7 Find out more about The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever

  6. 12/27/2025

    167. Planning your marketing for 2026

    Sign up for Xero ⁠⁠⁠using my link here⁠⁠⁠! http://www.xero.com/hicommunications Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever Are you feeling the pressure to have your entire year figured out before the clock strikes midnight on New Year’s Eve? In this episode I break down my stress-free approach to annual planning. Learn why I waits until January to start her own strategy and discover the five essential categories you need to map out to ensure your marketing supports your life—not the other way around.  In this episode we cover: The Permission to Wait: Why you don’t need to "hit the ground running" on January 1st to have a successful year.  The "Holidays First" Rule: Why mapping out vacations, school holidays, and birthdays is the non-negotiable first step of any marketing plan.  Dates Set in Stone: Factoring in pre-determined events like public speaking engagements and recurring membership launches.  Audience Growth Strategy: How to plan lead magnets and challenges before your big launches so you aren't always selling to the same group of people.  Business Milestones: Using anniversaries and awareness days to create easy, pre-planned content.

  7. 12/16/2025

    166. Being a person who is organised

    Sign up for Xero ⁠⁠using my link here⁠⁠! http://www.xero.com/hicommunications Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever Episode 166: Being a Person Who is Organised In this episode, Hannah Isted explores what it truly means to be "organised" in business and marketing. While she admits she hasn't always felt like an organised person, she shares the specific systems and mindset shifts that allow her to stay consistent and avoid the overwhelm of content creation. Hannah explains that organisation starts with a clear structure, beginning with a year-long marketing overview that identifies upcoming launches, holidays, and growth goals. She emphasises that planning ahead makes a person much more likely to follow through with their intentions.  To support this, she highlights the importance of content batching sessions, which provide a "bank" of ideas and posts for an entire quarter, effectively removing the daily stress of wondering what to say. A central theme of the episode is the necessity of a dedicated "home" for your content. Hannah shares her personal reliance on Trello for organizing launches and seasonal content, though she notes that tools like Notion, Google Docs, or even a large sheet of paper can work as long as a consistent system is in place. She also discusses the benefits of using templates in Adobe Express or Canva, explaining how keeping these projects labeled and organised saves significant time when repurposing content from previous years. The episode concludes with a call to make a conscious mindset shift toward becoming an organised person. Hannah encourages listeners to gather their scattered ideas from notebooks and phone memos into one central place where they will actually be used. By putting these systems in place now, business owners can ensure that "future them" is grateful for the preparation and ease created for the year ahead. The Best 90 Days Ever: The next round of this marketing membership starts January 1st, featuring daily 10-minute tasks, goal setting, and community support via Slack. Year of Marketing in a Day: An exclusive workshop for members held on Thursday, January 8th, to plan out the entire year. Content Batching Session: A three-hour deep dive on Wednesday, January 21st, to create a quarter’s worth of marketing material. Sponsor: This episode is sponsored by Xero, the small business accounting software designed to help you save time on admin and stay on top of your finances.

  8. 12/11/2025

    165. The Art of Underthinking

    Sign up for Xero ⁠using my link here⁠! http://www.xero.com/hicommunications Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever The Best Marketing Podcast Ever - 165. The Art of Underthinking Host: Hannah Isted In this episode, Hannah Isted dives into the concept of The Art of Underthinking and how it is the key to overcoming procrastination, perfectionism, and the common business paralysis that comes from overthinking your marketing and content. Hannah shares her personal struggles with overthinking, from the ironic procrastination of recording this very episode to worrying about wind speed after a greenhouse incident. She argues that the problem isn't the thinking itself, but the resulting lack of action. Discover how simple boundary-setting tools, like a 10-minute timer and the structured approach of The Best 90 Days Ever program, can help you bypass the overthinking cycle, get content out quickly, and achieve your business goals. Underthinking is about Action: The core message is that perfectionism and overthinking often lead to procrastination and "paralysis," stopping you from doing the thing you need to do. Underthinking is the deliberate choice to take action instead. The Power of the 10-Minute Timer: Set a timer (like the yellow one used in The Best 90 Days Ever) for just 10 minutes to focus on an intimidating task without overthinking it. This is how you "get past that stuckness" and get out of your own way. The Marketing Overthinking Cycle: Many business owners believe marketing must take a long time, so they don't set limits, which makes the task take longer, thus confirming their initial belief and leading to overwhelm. Practical Underthinking Tips for Content: Simplify Visuals: Don't overthink the look of your content. For a carousel post, consider using the same photo for every slide to save significant time. Reuse Templates: Duplicate a successful social media template (e.g., in Adobe Express), only change the text, and post it again to avoid designing from scratch. Be 10% More Annoying: Stop overthinking the need to be repetitive. Hannah's most popular presentation slide was "Be 10% More Annoying" as a call to action—most of your audience won't notice the repetition anyway. Practice in Life: Practice making quick, low-stakes "underthinking decisions" in your personal life, such as deciding what dessert to have or what route to take on a walk. Hannah even successfully haggled £20 off her Christmas tree by choosing not to overthink it.

See All (173)

Trailer

About

Welcome to The Best Marketing Podcast Ever! I’m Hannah Isted, I run HI Communications and I love helping small businesses with their marketing. This podcast is all about making marketing easy for small business owners. Find out more on my website www.hicommunications.co.uk.

Information

You Might Also Like