Clocking In with Haylee Gaffin - Podcast for Podcasters about Podcasting

Haylee Gaffin, Growth Strategist for Podcast Hosts
  • 5.0 (47)
  • Entrepreneurship
  • Updated Biweekly

Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters and explore podcast growth, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey, while also exploring the concept of podcasting for business. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice for podcasters on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com. Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

  1. 1h ago

    227: 7 Signs Your Podcast Is Out of Alignment with Your Business

    How do you know if your podcast is actually helping your business? There are a handful of signs that tell me almost immediately whether a podcast is supporting the business behind it, or just simply existing as another task alongside it. In today’s episode, I’m sharing the 7 signs that your podcast is out of alignment with your business.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  Your podcast feels like another marketing task instead of an asset (1:28) Your episodes don’t support your current business goals (3:03) Someone could binge your show and still have no idea how to work with you (5:10) Your content attracts listeners, but not your ideal client (6:56) Your calls to action don’t match the journey you’re trying to create (8:14) You’re measuring success with the wrong scoreboard (9:16) You’re making podcast decisions before business decisions (11:04) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Hosted on Acast. See acast.com/privacy for more information.

  2. Aug 25

    226: How Ali Haney Turned Her Podcast Into a Business Asset [Podcasting for Business Case Study]

    It's one thing to talk about what strategic podcast decisions look like in theory. It's another thing entirely to watch someone actually make them—and see the results play out in real numbers, real sponsorships, and a real business. That's exactly what happened with Ali Haney, host of the Brand & Market podcast and a Podcasting for Business alumna. Over the last year, Ali went from a podcast pulling in 25 to 30 downloads per episode to one that's landed a paying sponsor, far more than doubled its download average, and become a genuine lead generator for her business. This is a look at how she got there—and what it reveals about what strategic podcasting actually requires. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  Before the program (5:53) Making real connections with listeners (13:16) The impact of niching down and choosing her ideal audience (15:00) The value of entertaining, fun episodes (16:55) Rebuilding the content strategy (19:05) Podcast search optimization and keyword strategy (22:01) The first podcast sponsorship opportunity (26:31)  Running podcast ADs (30:03) Ali’s biggest podcast challenge before and after the program (35:16) The biggest mindset shift (35:53) Ali’s proudest accomplishment (37:08) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: https://share.descript.com/view/SdnQn6zH2Tj Hosted on Acast. See acast.com/privacy for more information.

    226: How Ali Haney Turned Her Podcast Into a Business Asset [Podcasting for Business Case Study]

  3. Aug 18

    225: What Actually Happens When Business Owners Start Making Strategic Podcast Decisions [Podcasting for Business]

    If your podcast disappeared tomorrow, would your business feel it? Or would it just be one less thing on your to-do list? That question gets at the heart of what separates a podcast that's content from a podcast that's a business asset. If your show isn't intentionally connected to how you attract, nurture, and convert your audience, it's not really functioning as part of your business—it's just something you're creating alongside it. This is a continuation of a bigger idea: your business strategy should drive your podcast, not the other way around. That's the philosophy. Join me in today's episode to hear all about the behind the scenes of podcasting for business. Our program for podcasters looking to leverage their show to drive more revenue in their business.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  It didn’t start with podcasting (3:06) The coaching conversations (4:24) Something starts to shift (6:11) The strategy became personal (7:40) The data told a bigger story (10:43) The transformation I was most excited about (12:27) It’s your turn (14:50) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching 224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around: gaffincreative.com/224-your-business-strategy-should-be-driving-your-podcast-not-the-other-way-around Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: https://share.descript.com/view/qBYFQQXzg7e Hosted on Acast. See acast.com/privacy for more information.

    225: What Actually Happens When Business Owners Start Making Strategic Podcast Decisions [Podcasting for Business]

  4. Aug 11

    224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around [Podcasting for Business]

    When was the last time you made a business decision before you made a podcast decision? In today’s episode, I’m talking about how your podcast should support your business - not the other way around. Plus, how I’ve seen clarity in business help my coaching clients make better decisions for their podcasts.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  What I’ve learned in the first official round of Podcasting for Business (3:22) The mistake I see most podcasters making (5:40) 3 questions to help create aligned content (8:23) Why I’m sharing this now (9:58) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Transcript: https://share.descript.com/view/RP5zipeApb6 Hosted on Acast. See acast.com/privacy for more information.

    224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around [Podcasting for Business]

  5. Aug 4

    223: The Problem With Being Known for One Thing in Business (And How to Evolve Your Brand)

    What if the thing you're known for is actually limiting the impact you're meant to make? For a long time, I believed my business was about podcast production. And while podcasting will always be at the heart of what I do, I've realized something much bigger: I've never just been helping people launch podcasts—I've been helping them build authority. In this episode, I'm sharing the mindset shift that's been reshaping my business and why I've stopped thinking of podcasting as the destination. Instead, I now see it as one of the most powerful tools business owners can use to become more visible, more trusted, and more profitable. If you've ever felt boxed in by the reputation you've built or worried about evolving your messaging because people expect you to stay the same, this conversation is for you. In this episode, I share:Why being known for one thing can unintentionally limit your growth.The difference between the service you provide and the transformation you actually create.How to confidently evolve your business without abandoning the work that built your reputation. Whether you're a podcaster, coach, creative, or service provider, I hope this episode gives you permission to embrace the next season of your business with clarity and confidence. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  You know me as “the podcast expert” (0:56) When your professional identity changes (6:01) Growth doesn't mean abandoning what you're known for (7:54) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: https://share.descript.com/view/27qYKFPPeDG Hosted on Acast. See acast.com/privacy for more information.

    223: The Problem With Being Known for One Thing in Business (And How to Evolve Your Brand)

  6. Jul 28

    222: How to Create Content for Your Podcast When Your Business Is At Capacity [Podcasting for Business]

    Do you still need to podcast when your business is at capacity? In today’s episode, I’m sharing why I think you should continue to podcast even when that is the case. Plus, why I’m still sitting down to record despite the fact that Gaffin Creative is currently operating on a waitlist. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  Your Podcast Is Bigger Than This Month's Revenue (5:03) Most of Your Listeners Are A Long-Term Investment (7:24) What You Should Create When You Don't Need More Clients (10:26) What This Season Has Taught Me (13:56) Your Podcast Is Building Future Relationships (19:38) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: https://share.descript.com/view/xdLzej6NrMe Hosted on Acast. See acast.com/privacy for more information.

    222: How to Create Content for Your Podcast When Your Business Is At Capacity [Podcasting for Business]

  7. Jul 21

    221: Why 5-Minute Podcast Episodes Can Be More Powerful Than 30-Minute Ones [Podcasting Tips for Beginners]

    Do you think you could make the same impact in a five-minute podcast episode that you could in a 20-minute one? So many podcasters equate longer episodes with more value. But in today’s episode, I’m sharing how you can make an impact in just five minutes.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  What are summer shorties? (2:20) A few ways to structure them (3:03) Your summer shorties challenge (4:44) Mentioned in this Episode: Holistic Marketing Simplified with Molly Cahill: Summer Shorts: mollycahill.com/71-optimizing-your-instagram-bio Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the transcript: share.descript.com/view/OVORgS1CbJz Hosted on Acast. See acast.com/privacy for more information.

    221: Why 5-Minute Podcast Episodes Can Be More Powerful Than 30-Minute Ones [Podcasting Tips for Beginners]

  8. Jul 14

    220: 5 Permission Slips Every Podcaster Needs to Build a Sustainable Podcast [Podcasting Tips for Beginners]

    What if I told you that one of the smartest things you can do for your podcast is publish less? I know, that sounds completely backwards. But in today’s episode, I’m sharing why it might just be the thing that helps your podcast. Plus, I’m sharing something that I think every podcaster needs a little more of… permission.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  You have permission to take a break (2:24) You have permission to publish less often (5:03) You have permission to repeat yourself (6:38) You have permission to change your format (9:13) You have permission to build your podcast around your life (10:28) The secret to a sustainable podcast (12:43) One final permission slip (15:38) Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: share.descript.com/view/UWAFMKI7x0M Hosted on Acast. See acast.com/privacy for more information.

    220: 5 Permission Slips Every Podcaster Needs to Build a Sustainable Podcast [Podcasting Tips for Beginners]
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5
out of 5
47 Ratings

About

Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters and explore podcast growth, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey, while also exploring the concept of podcasting for business. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice for podcasters on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com. Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

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