CleanTechies Podcast

The #1 Podcast for ClimateTech Entrepreneurs

We are CleanTechies, the #1 Podcast for ClimateTech Entrepreneurs. Whether you’re an active ClimateTech entrepreneur, an aspiring one, an investor, a service provider…anything that touches supporting early stage climate tech, this is the place for you. Each week, we publish two interviews with leading experts in the field telling their stories, insights, and advice to help ClimateTech Entrepreneurs like you be inspired by their successes and learn from their mistakes. cleantechies.substack.com

  1. Jun 3

    #286 A Media Training Expert Gives Away His Most Powerful Secrets for CleanTech Founders | Michael Lehmann (Lehmann's Terms)

    Here is a scannable, engaging show description tailored for your RSS feed based on the episode details: #286 A Media Training Expert Gives Away His Most Powerful Secrets | Michael Lehmann (Lehmann's Terms) In clean tech, building a groundbreaking solution is only half the battle—you also have to know how to explain it clearly when it matters most. Whether you are pitching investors, taking the stage at a conference, or presenting on Capitol Hill, a wordy explanation can cost you massive opportunities. In this episode, we sit down with Michael Lehmann, founder of Lehmann’s Terms, a premier climate communications and media training firm. Michael has prepared leaders for hundreds of national media appearances and navigated high-stakes political landscapes. He shares his ultimate playbook on how founders can deliver potent, concise messages, avoid the "PhD-level explanation trap," and frame climate tech in a way that wins bipartisan support. 📝 Key Topics Covered: 00:00 – Intro & Special Announcement: The CleanTechies AI Chatbot. 03:58 – Getting to know Michael Lehmann and the origin of Lehmann’s Terms. 09:21 – Core Messaging: Why clarity and being concise are your ultimate weapons. 13:06 – Panel Tactics: Talk less, be potent, and stop reading bulleted lists. 16:04 – Bipartisan Growth: Why alienating half the political aisle prevents your startup from scaling. 21:18 – Adapting your framing for different audiences without losing your authenticity. 31:08 – The TV Formula: Hitting the 45-second sweet spot with a headline and a punchy close. 36:29 – Pitching Investors: Stop reading your slides and avoid the “PhD level” explanation trap. 41:21 – Surviving Capitol Hill: How to navigate lawmakers and defuse hostile questions. 55:06 – The ultimate bipartisan hook: Lowering emissions while making money and boosting American business. 01:01:01 – Optimism over Doom: Why building the future is a better pitch than climate fear. 🔗 Helpful Links: Connect with the Guest: Connect with Michael Lehmann or visit Lehmann's Terms to elevate your next media or pitch opportunity. Connect with Silas: Follow Silas Mähner on LinkedIn. Follow the Show: Join the community on the CleanTechies LinkedIn Page and subscribe to our YouTube Channel. 🤝 Check Out Our Sponsors: Climate Finance Solutions (CFS): A global consulting firm that has helped climate tech companies secure over $1.6 billion in government grant funding with a 90%+ success rate. ErthSearch: Fast, accurate, and affordable CleanTech recruiting. Leverage an unparalleled network to find specialized engineering, sales, and executive talent with a guaranteed placement model. Disclaimer: This podcast is NOT investment advice. Do your homework and due diligence before investing in anything discussed on this podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cleantechies.substack.com/subscribe

    1h 4m
4.7
out of 5
21 Ratings

About

We are CleanTechies, the #1 Podcast for ClimateTech Entrepreneurs. Whether you’re an active ClimateTech entrepreneur, an aspiring one, an investor, a service provider…anything that touches supporting early stage climate tech, this is the place for you. Each week, we publish two interviews with leading experts in the field telling their stories, insights, and advice to help ClimateTech Entrepreneurs like you be inspired by their successes and learn from their mistakes. cleantechies.substack.com

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