Life is a Beach Podcast with Geniene Preston

Interesting interviews, fascinating stories, that’s what makes podcasts interesting. And as a seasoned interviewer living in South Africa but having visited over 80 countries and meeting many people on that journey, I have the perfect platform to get the best out of them. I have been publishing magazines since 2000 and on radio since 1998. Debates, interviews and just stories, this channel has them all. Enjoy each one for what they are designed to be. Entertaining, heartfelt, inspiring and sometimes hard to hear. SA Commuter Radio is the platform now to listen to not only my interviews but those of other presenters. Tune in now to listen. #livelovelistenSACommuter

  1. 08/06/2024

    Tourism Economic Impact Briefing

    In the dynamic landscape of global tourism, the strength of a destination's brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals. South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe. South African Tourism has invested in building the brand; and has been on a journey of brand transformation over the years, steadily enhancing its appeal on the global stage. Awareness levels for SA as a travel destination increased from 68% to 71% from 2022 to 2023, while positivity remained stable at 40%. In the USA, awareness is at 81% and positivity at 56%. Kenya has an awareness level of 51% and positivity at 24%. South Africa's global closure ratio remained strong, with a rate of 1 in 1.34 in 2023, indicating a high conversion rate of travellers who seek information about South Africa and then visit. The perceptions of key experiences linked to South Africa as a travel destination remains strong. Attributes such as 'Nature and Wildlife' and 'Adventurous' have witnessed marked improvements, with scores rising to 6.03 / 7 in 2023 (from 5.99 / 7 in 2022) and 5.94 / 7 in 2023 (from 5.92 / 7 in 2022) respectively. Moreover, the enduring appeal of 'Beautiful scenery', 'Experience a different culture', and 'Going on a safari' underscores South Africa's strong appeal as a leisure destination. #visitSouthAfrica @visitsouthafrica Listen on Anytime Radio

    Tourism Economic Impact Briefing

About

Interesting interviews, fascinating stories, that’s what makes podcasts interesting. And as a seasoned interviewer living in South Africa but having visited over 80 countries and meeting many people on that journey, I have the perfect platform to get the best out of them. I have been publishing magazines since 2000 and on radio since 1998. Debates, interviews and just stories, this channel has them all. Enjoy each one for what they are designed to be. Entertaining, heartfelt, inspiring and sometimes hard to hear. SA Commuter Radio is the platform now to listen to not only my interviews but those of other presenters. Tune in now to listen. #livelovelistenSACommuter

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