Market Like It's Hot

Rebel Marketing
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Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!

  1. 20h ago

    Confidence Is a Practice, Not a Personality Trait with Rachyl Kershaw | MLIH Ep. 46

    What if the thing holding your business back isn't your marketing, but the way you're showing up? Rachyl Kershaw, founder of Greater Columbus Consulting and the architect behind the Confidence Lab Annual Summit, joins us to talk about why it's time to stop performing success and start actually living it. Rachyl has a gift for cutting through the noise, asking the questions most people are afraid to ask, and helping high achievers get real about what's holding them back. In this episode, we get into the personal brand you're building whether you realize it or not, and what you're communicating when you're not paying attention to it. We talk about how to tell when your brand is actually you versus a version you think people want to see, and whether there's such a thing as being too polished. We also dig into why pricing is often a confidence issue, how to tell a pricing problem from a confidence problem, and what your price says about you before anyone ever works with you. Rachyl also shares where to start if you're uncomfortable being visible, what role confidence plays when you're marketing something before you have all the proof, and what practicing confidence actually looks like in business. Plus, what to examine about the way you're showing up before you spend another dollar on marketing. We also hear what's planned for the Confidence Lab on November 5 and who needs to be in that room. Connect with Rachyl Kershaw: https://www.linkedin.com/in/rachylkershaw/ Learn more about Greater Columbus Consulting: https://greatercolumbusconsulting.com/ Learn more about Confidence Lab: https://confidencelab.org/ Need help with your marketing? Visit us at https://thecultofrebel.com/ Subscribe for more conversations on marketing, branding, and business.

  2. Sep 25

    Stephanie Matthews on Storytelling, Jazz, and Building a Mission People Join | MLIH Ep. 45

    The answer isn't louder marketing or bigger budgets. It's better storytelling, stronger community, and experiences that connect people to your mission in a meaningful way. That's the case Stephanie Matthews makes in this episode. Stephanie is the Executive Director of A Tribe for Jazz, a nonprofit redefining what arts education can look like. After more than 20 years as an award-winning photographer and creative director, she moved into nonprofit leadership, where she's using visual storytelling, cross-sector partnerships, and programs like Jazz Lab to connect jazz, STEM, and creativity for the next generation. In this episode, we get into how her background in visual storytelling changed the way she thinks about marketing a mission, what nonprofits often miss when telling their own story, and how to market something people might not immediately understand. We also talk about what makes one nonprofit's brand memorable while another fades into the background, how to inspire people emotionally without it feeling like a constant ask, and what jazz's principles of improvisation and listening teach us about leadership and marketing. Plus, the one storytelling principle that's held true across documentaries, campaigns, live performances, and nonprofit work, and where a nonprofit with almost no visibility should focus their time over the next year. Connect with Stephanie Matthews: https://www.linkedin.com/in/stephaniemmatthews/ Learn more about A Tribe for Jazz: https://www.atribeforjazz.org/ Need help with your marketing? Visit us at https://thecultofrebel.com/ Subscribe for more conversations on marketing, branding, and business.

  3. Sep 19

    How to Make Your Nonprofit Event Unforgettable with Lisa Wein, CSEP

    Events shouldn't be a one-night success story, they should be a springboard for long-term relationships. Lisa Wein, CSEP, founder of LW Events, joins us to break down what most organizations get wrong about that mindset and when post-event strategy actually needs to start. In this episode, Lisa shares how nonprofits can use events to tell their mission instead of just hosting another fundraiser, what's changed after 20+ years working inside nonprofit events (including a trend that's disappeared and one organizations should be embracing now), and how she intentionally designs the moments a donor should feel before they leave a gala. We also get into the real time investment behind nonprofit events (500 to 1,500 hours to produce), how to think about the ROI of outsourcing versus keeping it in-house, the subtle details that signal professionalism at any event, and where a small nonprofit with a limited budget should invest first. Connect with Lisa Wein: https://www.linkedin.com/in/lisa-wein-csep-0053558/ Learn more about LW Events: https://www.lweventscbus.com/ Need help with your marketing? Visit us at https://thecultofrebel.com/ Subscribe for more conversations on marketing, branding, and business.

  4. Aug 18

    Your Network Is Your Net Worth: LaChandra Baker on Building Real Relationships

    Your network really is your net worth, and no one proves it better than LaChandra Baker, founder of LBB Edutainment and self-described "Conduit for Connection." In this episode, LaChandra joins us to talk about how relationships, not just strategy, drive real business growth. We get into how she landed on the name LBB Edutainment and what it takes to stand out in a crowded market, why she calls herself a "Conduit for Connection" instead of a consultant or coach, and how to actually connect relationship-building to revenue when people write it off as just "nice to have." We also cover what builds instant credibility (and what quietly damages a personal brand), what authentic leadership looks like beyond the buzzword, and why being a mentor and "community auntie" has helped her business rather than distracted from it. If you have the skills but no visibility, LaChandra shares the first three things to do in the next 90 days to change that. Connect with LaChandra Baker: https://www.linkedin.com/in/lachandrabbaker/ Learn more about LBB Edutainment: https://www.lbbedutainment.com/ Need help with your marketing? Visit us at https://thecultofrebel.com/ Subscribe for more conversations on marketing, branding, and business.

  5. Jul 14

    Random Acts of Marketing Are Costing You

    Random acts of marketing might keep you busy, but that doesn’t mean they’re moving your organization forward. In this episode of Market Like It’s Hot, Yasmine and Izzy break down the difference between marketing activity and an actual marketing strategy. Posting more, sending more emails, and creating more content won’t deliver better results if there’s no clear goal, consistent direction, or plan behind it. We’re talking about: 🔥 Why “just post more” is not a marketing strategy 🔥 The problem with promoting an event at the last minute 🔥 Why pretty content doesn’t always perform 🔥 How constantly changing direction wastes time and money 🔥 The importance of testing, tracking, and learning from your results 🔥 How clear guidelines help you say no to random marketing requests 🔥 Why someone needs to truly own your organization’s marketing 🔥 How social media, SEO, and your website work together to build trust If your marketing feels like a collection of disconnected tasks, this episode will help you take a step back, create a real strategy, and stop wasting resources on things that aren’t working. Want to take a closer look at your own marketing? Download our complimentary marketing worksheet at myrebelmarketing.com/checklist. Subscribe for more honest marketing conversations, practical strategies, and absolutely no marketing nonsense. #MarketingStrategy #ContentMarketing #SocialMediaMarketing #SmallBusinessMarketing #NonprofitMarketing #MarketLikeItsHot

  6. Jun 30

    Who’s Actually in Charge of Your Nonprofit’s Marketing?

    When everyone owns marketing, no one really owns it. In this episode of Market Like It’s Hot, Yasmine and Izzy break down what happens when nonprofit marketing becomes everyone’s responsibility. Missed deadlines, mixed messaging, endless committee feedback, and the loudest voice in the room making decisions are usually signs that no one has clear ownership. We’re talking about: 🔥 The difference between contributing to marketing and directing it 🔥 Why marketing committees struggle to make decisions 🔥 What happens when leadership treats marketing like a list of tasks 🔥 How to keep “Steve from finance” from controlling the strategy 🔥 The right and wrong ways to use AI in your marketing 🔥 How clearer roles and processes can prevent marketing chaos If your nonprofit’s marketing feels scattered, inconsistent, or stuck in an endless approval process, this episode is for you. Subscribe for more honest marketing conversations, practical strategies, and absolutely no marketing nonsense. #NonprofitMarketing #MarketingStrategy #NonprofitLeadership #DigitalMarketing #MarketLikeItsHot

  7. Jun 16

    How Interactive Event Marketing Helps Small Businesses Stand Out with Asia Smith

    Experiential marketing is changing the way small businesses attract customers, build relationships, and stand out from the competition. In this episode of Market Like It's Hot, Yasmine Robles sits down with Asia Smith, founder and CEO of H&H Luxury Events, to explore why memorable customer experiences have become one of the most effective marketing strategies available today. As the entrepreneur behind Columbus' only GlamBot, luxury photo booth experiences, and the innovative Signature Sketch experience, Asia shares how she's bringing big-city event technology to Columbus while helping businesses create moments people can't stop talking about. Whether you're planning a networking event, fundraiser, conference, customer appreciation event, or product launch, this conversation is packed with practical marketing ideas that can help you create more engagement and a stronger return on your event investment. In this episode, you'll learn: Why experiential marketing creates stronger brand awareness than traditional advertisingHow interactive event technology can increase customer engagementWays to capture leads and build your email list during eventsHow networking and strategic partnerships helped grow H&H Luxury EventsWhy innovation and market research are essential for staying aheadHow businesses can create memorable event experiences without an unlimited budgetThe importance of nurturing relationships long before someone becomes a customer About Asia SmithAsia Smith is the founder and CEO of H&H Luxury Events, a Columbus-based company transforming ordinary events into unforgettable experiences. Through luxury photo booths, Ohio's only GlamBot, and the Signature Sketch experience, she's helping businesses and organizations create interactive moments that increase engagement, strengthen brands, and leave lasting impressions. Connect with Asia 🌐 https://hhluxuryevents.com 📱 Follow @hhluxuryevents on Instagram and social media to see the latest event experiences and innovations. Free Marketing ResourceWant to know if your marketing is actually working? Download Rebel Marketing's FREE Marketing Checklist and discover the biggest opportunities to improve your website, social media, SEO, email marketing, and more. 👉 https://www.myrebelmarketing.com/checklist If you enjoyed this episode, subscribe to Market Like It's Hot, leave a review, and share it with another business owner looking for smarter ways to grow their brand. Keep it spicy. Never settle for boring.

  8. Jun 2

    Why Promotional Products Still Matter in a Digital World with Art Bouzounis of Artina

    What makes someone actually remember a brand? In this episode of Market Like It’s Hot, Yasmine Robles and Izzy Dadosky sit down with Artina Promotional Products Vice President of Marketing Art Bouzounis to talk about the surprising staying power of promotional products in a world dominated by digital marketing. From branded tumblers and event giveaways to employee recognition and activation stations, Art shares why tangible marketing still creates stronger emotional connections, deeper brand loyalty, and longer-lasting impressions than many businesses realize. The conversation dives into: Why promotional products are more than “free swag”The psychology behind tangible marketingHow branded merchandise impacts employee culture and retentionWhat makes a giveaway memorable instead of forgettableWhy trust and relationships still drive long-term business growthHow family businesses survive and evolve across generationsThe future of promotional marketing, AI, and customer experience Art also shares insights from helping brands create meaningful touchpoints for nearly 35 years through one of Columbus’ long-standing family-owned businesses. If your organization is investing heavily in digital marketing but overlooking physical brand experiences, this episode will change how you think about marketing strategy. Learn more about Artina Promotional Products Explore more episodes and free marketing resources from Rebel Marketing

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About

Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!

Information

  • Creator
    Rebel Marketing
  • Years Active
    2021 - 2026
  • Episodes
    50
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Rebel Marketing
  • Show Website
    Market Like It's Hot