76 episodes

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at travelweekly.com/podcasts.

ABOUT YOUR HOSTS:

Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.

Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.


Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license

See omnystudio.com/listener for privacy information

Trade Secrets Podcast Travel Weekly and TravelAge West

    • Society & Culture
    • 5.0 • 24 Ratings

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at travelweekly.com/podcasts.

ABOUT YOUR HOSTS:

Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.

Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.


Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license

See omnystudio.com/listener for privacy information

    How should travel agents address travel advisories?

    How should travel agents address travel advisories?

    When the State Department upgrades its travel advisory for a destination, or updates an advisory with new information, it can make clients a little jumpy. How should travel agents navigate the situation? Get the answer on this week’s episode of Trade Secrets, when co-hosts Emma Weissmann and Jamie Biesiada are joined by travel advisor Brittany Shuford of Darling Destinations in Birmingham, Ala.

    Thanks to our friends at OutsideAgents.com for helping us solicit travel advisor questions this season. 

    This episode is sponsored by Travel Insured International. 


    Further resources

    Find Brittany Shuford on Instagram and Facebook

    Mentioned in this episode:


    The State Department’s travel site, Travel.State.Gov
    The State Department’s Smart Traveler Enrollment Program (STEP)
    Emma’s Humans of Travel podcast
    Travel attorney Mark Pestronk’s free resources, including disclaimer and release forms
    A travel agent guide to selling high-risk travel


    Need advice?

    Call our hotline and leave a message: 201-902-2098

    Email us: tradesecrets@travelweekly.com

     

    Theme song:

    Sock Hop by Kevin MacLeod

    Link: https://incompetech.filmmusic.io/song/4387-sock-hop

    License: https://filmmusic.io/standard-license

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 34 min
    Travel advisors, what’s your elevator pitch? (feat. Jackie Friedman)

    Travel advisors, what’s your elevator pitch? (feat. Jackie Friedman)

    Welcome to season five of Trade Secrets. In this episode, hosts Emma Weissmann and Jamie Biesiada welcome Nexion Travel Group president Jackie Friedman on the show to talk about the value of travel advisors. They discuss the modern history of the profession and the evolution from “agent” to “advisor,” then answer listener questions about standing out from the crowd, how advisors can sell their own value and what makes a good elevator pitch.

    Thanks to our friends at WorldVia for helping us solicit travel advisor questions this season. 

    This episode is sponsored by Travel Insured International.


    Further resources

    Nexion Travel Group on the web

    Reach out to Jackie Friedman via email

    Mentioned in this episode:


    Erica Carr’s bookitbox Travel
    Christine Potthoff’s travel beCAUSE
    Courtnie Nichols’ client gifting strategy


    Need advice?

    Call our hotline and leave a message: 201-902-2098

    Email us: tradesecrets@travelweekly.com

     

    Theme song:

    Sock Hop by Kevin MacLeod

    Link: https://incompetech.filmmusic.io/song/4387-sock-hop

    License: https://filmmusic.io/standard-license

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 46 min
    Mic check, one, two: How do we create Trade Secrets?

    Mic check, one, two: How do we create Trade Secrets?

    How is the Trade Secrets podcast made? Find out all the behind-the-scenes details in this special episode with co-hosts Emma Weissmann and Jamie Biesiada. From the show’s origin, to scripting, to editing and posting, take a peek behind the Trade Secrets curtain.

    This is a special episode of Trade Secrets between seasons four and five. Season five will return in two weeks, on April 8.

    This episode is sponsored by Travel Insured International. 


    Further resources

    Email Emma Weissmann and Jamie Biesiada

    Follow us on Instagram


    Travel Weekly
    TravelAge West
    Emma Weissmann
    Jamie Biesiada

    Mentioned in this episode:


    Slate’s Dear Prudence
    “Tiny Beautiful Things,” by Cheryl Strayed
    Auphonic
    Omny Studio
    PodBean

    Some previous episodes we mention:


    When is it time to leave your host agency and join a consortium?
    Top travel pros and their best advice for advisors
    On the ground in Maui: Should travel agents send clients to the island right now?
    Icon of the Seas: How big can a cruise ship get?
    Why can’t we be friends? Forming productive travel advisor-supplier relationships
    How do I use generative AI to improve my travel agency’s workflow?
    Travel advisors, are you using the right tech stack?


    Need advice?

    Call our hotline and leave a message: 201-902-2098

    Email us: tradesecrets@travelweekly.com

     

    Theme song:

    Sock Hop by Kevin MacLeod

    Link: https://incompetech.filmmusic.io/song/4387-sock-hop

    License: https://filmmusic.io/standard-license

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 30 min
    Why can't we be friends? Forming productive travel advisor-supplier relationships (feat. Vicki Freed and Jamie Margolis)

    Why can't we be friends? Forming productive travel advisor-supplier relationships (feat. Vicki Freed and Jamie Margolis)

    Welcome to the season four finale of Trade Secrets. This week, co-hosts Emma Weissmann and Jamie Biesiada welcome Royal Caribbean’s Vicki Freed, senior vice president of sales and trade support and service, and Jamie Margolis, owner of the Dream Vacations franchise Moms at Sea, during the second installment of a two-part series with Freed (listen to part one here). 

    During the episode, Freed and Margolis talk about the importance of forming — and maintaining — a good agent-supplier relationship, the “unicorn” cabins onboard Royal Caribbean ships that offer more space for less money, the value proposition of cruising and more.

    In two weeks, Trade Secrets will release a special episode about the making of the podcast. It will return for season five two weeks after that, on April 8.

    This episode is sponsored by Travel Insured International. 


    Further resources

    Contact Vicki Freed by email or her personal cell phone, 305-458-0463

    Find Jamie Margolis and Moms at Sea online, on Facebook and on Instagram

    The last Trade Secrets episode, also featuring Vicki Freed

    From Travel Weekly, Agent Life: From Facebook group to franchisee: Moms at Sea’s fantastic voyage 

    Mentioned in this episode:


    The Taylor Swift cruise: From TravelAge West, Who is Marvelous Mouse Travels, and why is it hosting a Taylor Swift-themed cruise? 
    Sign up for Vicki’s Tips online 
    On Millie Schwartz, from Travel Weekly: At 90, Schwartz still drawn to selling travel 
    An example of Carnival’s Fun Ship cruise commercials from the 1980s


    Need advice?

    Call our hotline and leave a message: 201-902-2098

    Email us: tradesecrets@travelweekly.com

     

    Theme song:

    Sock Hop by Kevin MacLeod

    Link: https://incompetech.filmmusic.io/song/4387-sock-hop

    License: https://filmmusic.io/standard-license

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 49 min
    Icon of the Seas: How big can a cruise ship get?

    Icon of the Seas: How big can a cruise ship get?

    Get ready for a cruise-filled episode of Trade Secrets. This week, co-hosts Emma Weissmann and Jamie Biesiada welcome Royal Caribbean's Vicki Freed, senior vice president of sales and trade support and service, and Nick Weir, senior vice president of entertainment, onto the show. Hop aboard as we dive into everything from the brand-new Icon of the Seas — billed as the largest cruise ship at sea — to what it takes to entertain Royal’s millions of cruisers. This is the first of a two-part series featuring Freed; join us next time for a discussion on creating a strong advisor-supplier relationship.

    This episode is sponsored by Windstar Cruises. 


    Further resources

    Contact Vicki Freed by email or her personal cell phone, 305-458-0463

    Follow Nick Weir on X (formerly Twitter)

    Royal’s trade marketing hub (also home to the link to register for Vicki’s Coffee Talk)

    Vicki Freed on Humans of Travel: Royal Caribbean’s Vicki Freed on breaking into the cruise industry _ and meeting the boss who helped shape her

    Icon of the Seas coverage


    Royal Caribbean’s Icon of the Seas takes thrills to the max
    Royal Caribbean sets a new cruise benchmark with Icon of the Seas


    Need advice?

    Call our hotline and leave a message: 201-902-2098

    Email us: tradesecrets@travelweekly.com

     

    Theme song:

    Sock Hop by Kevin MacLeod

    Link: https://incompetech.filmmusic.io/song/4387-sock-hop

    License: https://filmmusic.io/standard-license

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 42 min
    Travel advisors, are you using the right tech stack?

    Travel advisors, are you using the right tech stack?

    Travel advisors, are you stuck in the technological past? In this episode of Trade Secrets,  Brian Shultz, chief information officer for Cruise Planners, joins hosts Emma Weissmann and Jamie Biesiada to talk about the latest in tech offerings for advisors, game-changing generative AI use cases and tools that can save you both time and money. 

    This episode is sponsored by Windstar Cruises. 


    Further resources and related reading:

    Meet Cruise Planners’ Brian Shultz 

    Cruise Planners’ website and franchise site

    Trade Secrets episode on generative AI: How do I use generative AI to improve my travel agency’s workflow?

    From TravelAge West:


    WTTC report: Artificial intelligence has the potential to ‘revolutionize’ travel and tourism
    How travel advisors can get ahead using artificial intelligence

    From Travel Weekly:


    Travel takes on generative AI
    At Ensemble event, confronting the emergence of AI in travel

    Travel advisor Lorryn Langton’s poem created with generative AI, made for a group headed to Puerto Vallarta and posted in their private Facebook page:

    T'was the night before Mexico, in the Midwest so cold, the women were bustling, their spirits so bold. With tequila in mind and pools to explore, they readied themselves for adventures galore.

    Sunshine awaited, a tropical delight, a respite from winter, a warm welcome sight. Catamaran sailings and whale spotting too, an escape from the cold, a dream coming true.

    The bags were all packed, passports in hand, visions of palm trees and white sandy land. To Mexico they'd go, leaving winter behind, A getaway to unwind, a paradise they'd find.

    Spa time awaited, relaxation in store, A pampering session, leaving stress at the door. In the warmth of the sun, with a breeze so divine, They'd sip on cocktails, letting worries decline.

    So, on the eve of departure, excitement so high, the women embraced, beneath the moonlit sky. To Mexico they'd journey, from the cold they'd break free, a holiday adventure, just as it should be.


    Need advice?

    Call our hotline and leave a message: 201-902-2098

    Email us: tradesecrets@travelweekly.com

     

    Theme song:

    Sock Hop by Kevin MacLeod

    Link: https://incompetech.filmmusic.io/song/4387-sock-hop

    License: https://filmmusic.io/standard-license

     

    See omnystudio.com/listener for privacy information.
    See omnystudio.com/listener for privacy information.

    • 45 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

ChrisA_STN ,

Love it!

I love this podcast. I love the natural balance and ease of the conversation between Emma and Jamie. They have wonderful guests and provide insightful updates. Thanks, ladies!

letsgo2020! ,

Great guests - such relevant content!

So grateful for another spot on necessity for my biz podcast! Thanks so much for investing in us and travel.

aka The Dreidel ,

5 stars

A must listen!

Top Podcasts In Society & Culture

Inconceivable Truth
Wavland
This American Life
This American Life
Stuff You Should Know
iHeartPodcasts
Fallen Angels: A Story of California Corruption
iHeartPodcasts
Soul Boom
Rainn Wilson
Shawn Ryan Show
Shawn Ryan | Cumulus Podcast Network

You Might Also Like

HAR's Travel Agent Chatter | Friday 15
Steph Lee | Travel Industry Veteran, Founder Host Agency Reviews
The Lounge with Travefy Academy
Travefy Academy
The TIN Lounge
Korrine Johnson & Theresa Chu-Bermudez
The Folo by Travel Weekly
Travel Weekly
TravelPulse Podcast
TravelPulse
Masters in Travel
Whitney Shindelar & Brianna Glenn