Liberty On the Line

Liberty Communications
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Liberty On the Line offers an insider view of global PR through the eyes of Liberty Communications. From our latest initiatives to conversations with those in the media, business and public relations, we bring the Liberty Way to your ears. A production of Liberty Audio Labs, our podcast division.

  1. Feb 3

    Episode 25 – Harnessing Community to Build Successful Tech Hubs

    Innovation doesn’t happen in a vacuum. It happens when the right people find each other, share ideas, and build momentum together. For the latest Liberty on the Line episode, Liberty CEO Elena Davidson is joined by Ben Shorrock, CEO of TechSPARK, and Joyann Boyce, Deep Tech Community Manager at TechSPARK, to explore how the Bristol and Bath region has become one of the UK’s most dynamic tech hubs. They discuss the power of community-led growth, the rise of deep tech across AI, cyber, and quantum, and why inclusive, human-first networks matter more than ever. The conversation also covers practical advice for founders, from pitching early and tapping into local support, to building the relationships that help companies start, scale, and thrive. Guests: Ben Shorrock – CEO, TechSPARKJoyann Boyce – Deep Tech Community Manager, TechSPARK

    37 min

  2. 12/18/2025

    Episode 24 – The Future of Journalism: AI, Trust, and the Next Generation

    Changing audience habits, AI disruption, and economic pressure are forcing newsrooms to rethink how they create, distribute, and sustain quality journalism. In this episode of Liberty on the Line, Liberty CEO Elena Davidson is joined by Naomi Owusu, Co-Founder and CEO of Tickaroo, and Andrew Webb, Founder of Connectopia, to unpack what’s shifting in media and what the next generation of journalists is telling us about where the industry goes next. Together, they dig into new findings from Tickaroo’s survey of early-career journalists, exploring why so many believe journalism remains essential to democracy while also calling for major reinvention. The conversation covers the widening skills gap around AI and business fundamentals, the rise of news “deserts” and geographic bias, and the growing need for mentorship, psychological safety, and sustainable workloads. Naomi and Andrew also discuss how tools and workflows can reduce friction in the newsroom, keep a human in the loop, and help publishers rebuild trust and engagement in a fast-changing landscape. Guests: Naomi Owusu – Co-Founder and CEO at Tickaroo, a live blogging platform used by 350+ newsrooms globally to engage audiences in real time and monetize that engagement.⁠Andrew Webb – Founder of Connectopia, helping media technology companies navigate the UK market and build stronger relationships across the publishing ecosystem.

    53 min

  3. 08/11/2025

    Episode 23 - Cutting Through Tech Fatigue

    Breaking into a new market is never easy—especially when it’s the crowded, fast-moving world of media tech. In this episode of Liberty on the Line, Liberty’s Jen Hibberd speaks with Andrew Webb, founder of Connectopia and the Emerging Tech Network, about what it really takes for technology companies to win over publishers and media brands. They explore the biggest obstacles for international tech companies entering the UK market, why listening is the most underrated sales skill, and how storytelling can cut through “tech fatigue” to create genuine, lasting relationships. Andrew also shares lessons from building a thriving peer community that connects innovators with decision-makers in the publishing industry. Guest: ⁠Andrew Webb – Founder of Connectopia and the Emerging Tech Network, with a background spanning commercial leadership in publishing and ad tech. Andrew helps technology companies navigate market entry, forge meaningful industry connections, and position themselves for sustainable growth.

    43 min

  4. 07/14/2025

    Episode 22 - The Power of Branding

    Branding isn’t just a logo—it’s a foundational business tool that can make or break a company’s long-term success. In this episode of Liberty on the Line, Liberty CEO Elena Davidson sits down with seasoned B2B marketing consultant Mark Allatt to explore how startups and scaling companies can create meaningful brand identities from day one. Together, they unpack why branding should never be an afterthought, how early-stage companies can avoid costly missteps, and what it takes to build a brand that not only resonates with customers—but also earns investor confidence and internal buy-in. Guest: Mark Allatt – A marketing strategist and former global brand lead at Deloitte, with extensive experience guiding professional services and tech companies through critical branding inflection points.

    36 min

  5. 07/02/2025

    Episode 21 - A Look at the Landscape of Freelance Journalism

    The rise of freelance journalism is reshaping the media landscape—bringing both opportunity and uncertainty to those on the front lines of tech reporting. In this special episode of Liberty on the Line, Liberty’s James Meredith sits down with two veteran tech journalists to unpack the realities of freelance life in today’s fast-changing editorial world. Together, they explore the evolving relationship between PR professionals and independent reporters, share insights on navigating the business side of freelancing, and offer candid advice for how brands can collaborate more effectively with journalists. Guests: Marc Ambasna-Jones – A journalist, editor, and editorial consultant with bylines in The Guardian, Computer Weekly, The Register, New Statesman, and Raconteur (The Times).Danny Palmer – An award-winning cybersecurity journalist and editorial content writer with over a decade of experience covering tech, AI, and cyber for publications like ZDNet and The Stack.

    42 min

  6. 05/07/2025

    Episode 20 - SIM Conference Sneak Peek with António Dias Martins

    For episode #20 of Liberty on the Line, Liberty CEO Elena Davidson sits down with António Dias Martins, Executive Director at Startup Portugal, to explore Portugal’s soaring startup scene and what’s in store at the upcoming SIM Conference in Porto. In this episode: Why SIM Conference is fast becoming southern Europe’s must‑attend event for founders, investors, and ecosystem builders The origin story of Porto’s startup boom and lessons other cities can borrow Practical tips for startups looking to turn conference connections into lasting partnerships Press play to hear how Portugal is positioning itself as a global innovation hub, and why your next big opportunity might start on the banks of the Douro.

    25 min

  7. 03/04/2025

    Episode 19 - A Conversation on International Women's Day

    Liberty is proud to be a woman-owned business, and each year, we dedicate a podcast episode to celebrating the impact of the International Women's Day movement, observed on March 8th. In this special episode of Liberty on the Line, Director James Meredith sits down with Deborah Gray, Founder and CEO of Iberian communications agency ⁠⁠⁠Canela⁠⁠⁠⁠⁠⁠⁠⁠, to discuss their Keep Working for Change initiative and the ongoing progress of women's rights worldwide.

    36 min

  8. 02/28/2025

    Episode 18 - What to Know Before Visiting MWC 2025

    As Mobile World Congress (MWC) kicks off, excitement is in the air in Barcelona. For Episode 18 of Liberty on the Line, Liberty CEO Elena Davidson sits down with Imma Folch Lázaro, CEO and Founder of LF Channel, a Spanish PR agency based in Barcelona which was founded in 1996 and has attending MWC for over 20 years. Together, they discuss what to expect on the ground at MWC and share expert insights on how to make the most of the event this year.

    29 min
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About

Liberty On the Line offers an insider view of global PR through the eyes of Liberty Communications. From our latest initiatives to conversations with those in the media, business and public relations, we bring the Liberty Way to your ears. A production of Liberty Audio Labs, our podcast division.

Information

  • Creator
    Liberty Communications
  • Years Active
    2021 - 2026
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © Liberty Communications
  • Show Website
    Liberty On the Line