Definitely, Maybe Agile

Peter Maddison and Dave Sharrock

Adopting new ways of working like Agile and DevOps often falters further up the organization. Even in smaller organizations, it can be hard to get right. In this podcast, we are discussing the art and science of definitely, maybe achieving business agility in your organization.

  1. May 28

    AI in the room, helping non-technical teams actually use it

    Conference season is back, and so are the real conversations. In this episode, Peter Maddison and Dave Sharrock catch up after a busy stretch of travel and dig into something Dave has been road-testing at conferences: why most people given access to AI tools freeze up, and what actually helps them move past that. Dave ran a workshop at the Global Scrum Gathering in Vancouver for non-technical roles - product managers, Scrum Masters, agile coaches - people who've been told "use AI" but have no clear picture of where to start. What he found is that the problem isn't motivation or technical ability. It's the lack of scaffolding. Give people the right structure and the right room to experiment, and things shift pretty quickly. The conversation then moves into multi-agent systems - how Dave's team built a group of agents that continuously refresh the workshop itself based on current thinking. Peter adds his own take on testing these systems with personas and automated quality evaluation. It gets a bit technical, but in the best way. This is a good episode if you're thinking about how to help your organization actually use AI, not just adopt it on paper. Key Takeaways: Context beats generic. Prompts work when they're specific to your role and your actual problems. A product manager needs product management context, not a one-size-fits-all example.Think in teams, not steps. Multi-agent systems work best when you treat them like a team reviewing an artifact, each agent checking for something different, rather than a linear build process.Don't assume everyone gets it. The gap between people who use AI daily and people who tried it once and gave up is wider than most of us realize. Getting both groups in the same room is where the real learning happens, for everyone.Have a question or something to add? Reach out at feedback@definitelymaybeagile.com or find us at definitelymaybeagile.com. And if you're finding the show useful, subscribing and leaving a review goes a long way.

    17 min
  2. Apr 16

    Context Engineering and the Roles AI Is Rewriting

    AI is changing how products get built. That part isn't news. But it's also changing who needs to do what - and that's a conversation most organizations haven't had yet. In this episode, Peter and Dave dig into one of the more interesting tensions emerging in 2026: as coding agents take on more of the actual development work, the thing that drives quality output isn't just better tooling. It's better context. Clear, structured, well-owned context that tells agents what you're actually trying to build, who it's for, and what can't be compromised. Which raises a real question. Who owns that? Where does it live? And what happens when it's missing - which, let's be honest, it usually is? They get into the rise of "context engineering" as a role, why the name creates its own problems, and what this shift means for product owners, product managers, and the long-standing gap between business and technology teams. Key takeaways from this episode: Most organizations have never truly written down their product intent in a structured, usable way. AI is making that gap impossible to ignore.Good context drives better outcomes from agents - and the work of capturing, structuring, and maintaining that context needs a clear owner.Start asking: what context exists to guide your products? Where is it stored? Who creates it? Who picks it up and moves it through the system?The business and technology divide matters more now, not less. You can't afford to throw things over the wall anymore. The two groups need to work closely together, not in parallel.What's new here isn't the idea. It's the urgency. These are transformations organizations have been attempting for years. AI is just forcing the issue.Want to continue the conversation? If this episode brought up questions about how your teams are navigating the shift to agentic development - or where context ownership actually sits in your organization - reach out at feedback@definitelymaybeagile.com. We'd love to hear what you're seeing.

    21 min

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Adopting new ways of working like Agile and DevOps often falters further up the organization. Even in smaller organizations, it can be hard to get right. In this podcast, we are discussing the art and science of definitely, maybe achieving business agility in your organization.