CRMprov Jamie Gleason, Mickey Baines

We’ve all heard the adage - “begin with the end in mind” (one of Stephen Covey’s 7 Habits of Highly Effective People) - but how does the work that you and your institution do with your CRM abide by this crucial principle? The winding and unscripted conversation that host’s Mickey and Jamie have this week with guest Rich Kochman highlights the intricate level of detail that is required to design and implement the right system, in the right way, in order to get to a meaningful end

On this episode, Jamie and Mickey are joined by Dan Shanley from Kennedy & Co for a conversation around understanding “what is needed to best implement your CRM".

In today’s environment, almost every institution has a functioning CRM. But in most cases, there are supplemental items that need to be added to the CRM in order to meet all the technology needs of a given campus.  Does any of this sound familiar?

In this episode, Dr. Terricita Sass connects with Mickey and Jamie to provide insight on the very practical matters related to technology on the campuses that she has been involved with.

Mickey joins up with an old friend and colleague, Len Lipkin, to discuss what is the better solution - a single system (that might be the “jack of all trades - master of none”) or a primary CRM with other third party solutions “bolted onto it.” Len - who has been a professional higher ed implementation consultant and currently owns this responsibility at the University of the Arts in Philadelphia, brings years of practical experience to this conversation.

In this episode, Mickey and Jamie take a walk through the halls of CRM/tech implementation…and discuss how rushing the process can be a costly endeavor - usually one that can be avoided! 

We kick off season 2 with Kyle Campbell - the founder of Education Marketer (based in the UK).  Everyday Kyle helps people learn about marketing trends and become better creators (great gig).  He started his business with an audience and an idea. He is a creator and every day helps others become better at their creative marketing craft.