Coach Pony

Christie Mims

Wonder what it takes to go from being a coach who dabbles to a coach who thrives? If you want to pay the bills (and more!) with your coaching, you need to build a REAL business. Coach Pony has helped thousands of life coaches, dating coaches, money coaches, and business coaches build businesses that make them good money and live a successful life—on their own terms. The Coach Pony podcast can help you do the same. Each season, we tackle a different aspect of building a real coaching business. You’ll learn about marketing, sales, client experience, time management, pricing, packaging, and more! Our approach is always honest, transparent, fun, and full of chocolate.

  1. Oct 1

    How a Sober Coach Built a Group Program That's Helped 4,000+ Women

    Do only business coaches make money? Nope. Welcome to a brand-new season of the Coach Pony Get Paid to Coach podcast! This season, we're going deep on five wildly different coaching niches (that AREN’T business coaching) to prove you can get paid to coach — and design the life you want — in almost any niche, from 7 figures to part-time. First up: Coach Pony founder Christie Mims sits down with Kate Bee, founder of The Sober School. Kate is a former BBC journalist turned certified life coach who helps women stop drinking and start living — without shame, labels, or deprivation. Her flagship program, Getting Unstuck, has helped more than 4,000 women change their relationship with alcohol. Kate doesn't coach one-on-one at all. Instead, she built her whole business on a group cohort model with a monthly membership on the back end. She shares exactly how it works, what it costs, how she markets it, and the newspaper she picked up on a train that got the whole thing started. Listen to the full episode to hear about: –How Kate turned her own struggle with alcohol into a coaching niche nobody was serving online –The random newspaper and the £4,000 grant that funded her launch –Her business model: a 6-week cohort program £497 plus a £35/month membership that about half her clients join –Why recurring revenue matters once you have a team and overhead –How she markets today (Google and Facebook ads, plus a weekly video blog) and why new coaches should NOT start with ads –Her biggest early mistake: no marketing help, and being too text heavy –The one thing she did right from day one: building an email list (and ending every email with a question) –What she did when her editor told her "8 out of 10 businesses fail" –How a part-time job gave her the runway to go full time –Kate's advice for any coach who doesn't feel "ready" yet To learn more about Kate Bee: Find Kate at The Sober School website Check out Kate at The Sober School on Instagram To learn more about Christie Mims: Coach Pony Check out Coach Pony's FREE 14-Day Client Blueprint Learn about Build a REAL Business and the amazing 10-year anniversary deal in October Subscribe to the Coach Pony YouTube channel so you’ll see all the latest from Christie as she discusses the latest ideas and topics from the coaching industry!

  2. 4d ago

    How a Public Speaking Coach Lands $13,000 Clients Without Social Media

    Do only business coaches make money? Nope. Welcome to a brand-new season of the Coach Pony Get Paid to Coach podcast! This season, we're going deep on five wildly different coaching niches (that AREN’T business coaching) to prove you can get paid to coach — and design the life you want — in almost any niche, from 7 figures to part-time. In episode 2, Coach Pony founder Christie Mims talks with Tre Balchowsky, a public speaking and storytelling coach in the heart of the Bay Area tech world. Tre helps founders and executives turn complex tech ideas into stories that move people to act. Her clients have closed funding rounds, built loyal audiences, and hired the talent they needed to grow, often by learning what a story actually is and how to tell one with confidence. Here's the twist: Tre charges $13,000 for a TED-style talk engagement, has landed a $50,000 corporate contract, and gets 99.9% of her clients by referral. She's barely on social media, and her clients often don't want anyone to know they hired her. She shares exactly how she structures her offers, what she charges companies vs. individuals, and the three circles of networking that keep her calendar full. Listen to the full episode to hear about: –How Tre found her niche in tech, and why founders and executives pay well for help with high-stakes talks –Her business model: corporate and conference work (40–50% of revenue) plus 1:1 coaching (50–60%) –Her pricing: $13,000 for a TED-style talk engagement, and why she never goes below $1,000 per person or $7,000 for a new corporate client –Why selling to companies is different: the person who pays isn't the person you coach, so you speak to two sets of pain points –Her three circles of networking: referrers, community owners, and the people who'll actually hire her –Why many of the most successful coaches are invisible online, and why your algorithm hides them from you –Her biggest early mistakes: bold assumptions without market research, and "death-gripping" her first niche when tech layoffs hit –How she used the coaching loss leader (CLL) from Build a REAL Business to land her first clients –"No advice without permission": how she gets clients by giving three pieces of feedback at conferences –What she did after a hard first half of the year, including a course she built and launched in two weeks To learn more about Tre Balchowsky: Tre's website Permission to Experiment, Tre's newsletter (watch for Tre’s November course on developing a talk) Tre on LinkedIn To learn more about Christie Mims: Coach Pony Check out Coach Pony's FREE 14-Day Client Blueprint Learn about Build a REAL Business and the amazing 10-year anniversary deal in October Subscribe to the Coach Pony YouTube channel so you’ll see all the latest from Christie as she discusses the latest ideas and topics from the coaching industry!

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About

Wonder what it takes to go from being a coach who dabbles to a coach who thrives? If you want to pay the bills (and more!) with your coaching, you need to build a REAL business. Coach Pony has helped thousands of life coaches, dating coaches, money coaches, and business coaches build businesses that make them good money and live a successful life—on their own terms. The Coach Pony podcast can help you do the same. Each season, we tackle a different aspect of building a real coaching business. You’ll learn about marketing, sales, client experience, time management, pricing, packaging, and more! Our approach is always honest, transparent, fun, and full of chocolate.