Shed Geek Podcast

Shed Geek Podcast
  • 4.8 (26)
  • Marketing
  • Updated Weekly

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.

  1. 23h ago

    AI Can Scale Dealer Support Without Losing Trust

    Send us Fan Mail With shed dealers popping up everywhere after the COVID surge, the real edge is no longer just location or demand. It’s response time, accurate answers, consistent follow-up, and the systems that keep your operation tight when the market gets crowded. We’re joined by Josef Burroughs and Robert Hill to talk about what they’re seeing on the ground and what they’re building to help. Josef comes from the trenches of shed retail and marketing, and Robert brings the software and AI development side. Together, they explain why communication issues and missing support create churn inside dealer networks, and how manufacturers can finally get a clearer window into what customers ask for most. We also get practical about the day-to-day: training, warranties, delivery constraints, de-escalating angry customer texts, and keeping marketing consistent when life gets busy. Then we break down RepBot and ShedBot: a consumer-facing AI agent for manufacturer websites and a dealer-facing assistant that protects manufacturer-specific knowledge behind logins. We talk about tribal knowledge, preventing information bleedover, and AI hallucinations, plus why the goal is AI assist, not replacing the human moments that build trust and close sales. If you’ve been skeptical of AI in the shed industry, this conversation is built to make it plain, usable, and grounded in real operations. Subscribe for more shed sales, marketing, and shed business tech conversations, then share this with a dealer or manufacturer who needs tighter systems and faster answers. What part of your process breaks first when things get busy? For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro LuxGuard NewFound Rentals Shed Builder Expo Shed Suite Pittsburgh Paints

  2. 5d ago

    From Contract Builder To Regional Powerhouse In The Carolinas PART 1

    Send us Fan Mail Big shed brands can feel unbeatable until you zoom in on what actually wins deals today: speed, trust, and a system that makes dealers successful. We’re joined by Reuben Vollrath, General Manager at Speedy Sheds near the North Carolina and South Carolina line, and he walks us through his path from selling sheds as a teenager to running operations through manufacturing growth, then making the leap from building for a national brand to taking Speedy Sheds’ own product directly to the market. That transition sounds simple until you’re responsible for everything the “big brand” used to handle behind the scenes. We talk CRMs and lead response time, the hidden work of branding and marketing, and what changes when dealer expectations shift from “give me a banner” to “help me generate and close leads.” Reuben shares how they think about dealer support, including practical marketing assets and a modern twist on protected territory: not just protecting a physical sales lot, but also protecting digital space so online leads don’t get wasted. We also get honest about growth strategy in the portable building and storage shed market. Reuben’s goal isn’t to go national overnight; it’s to become the shed company in the Carolinas by owning market share where they can deliver a consistently high-quality customer experience. That focus creates room for custom jobs, real phone support, and the kind of accountability customers rarely see anymore, while still investing in SEO, Google visibility, and brand recognition that drives name-search demand. If you care about shed sales, dealer programs, regional manufacturing strategy, and shed marketing that actually converts, hit play, then subscribe, share this with a dealer or manufacturer friend, and leave a review so more people in the industry can find the show. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Velocity 360 J Money LLC Shed Sales Summit

  3. Sep 9

    Sell Post Frame With Confidence

    Send us Fan Mail Your lot can be packed and your phone can ring, yet growth still flatlines. We’re chasing the “why” with Tristan and Lance Nelson from Legacy Builders, a team that grew out of decades of Nelson’s Buildings experience and turned hard-earned lessons into a post-frame pole barn dealer program built for real-world selling. If you’ve ever watched a customer walk because you couldn’t offer the building they actually wanted, this conversation is for you.  We dig into the crossover between portable sheds, metal buildings, and post-frame construction and why trying to force buyers into your preferred product is a losing play. The better move is diversification with guardrails: SOPs, dealer training, clear checklists, and a process that respects the added complexity of permits, site conditions, and utility concerns. Tristan and Lance break down how their onboarding works, what they require from a dealer (including a commercial storefront), and how they keep “streamlined” quotes simple while routing truly custom projects to a dedicated estimating team.  A huge takeaway is customer experience as strategy. Legacy Builders talks about pulling permits, calling customers at least weekly, and treating every job like your reputation depends on it because it does. We also get into the “five senses of sales” from 3D builders and clean lots to lighting, music, and the small details that make buyers feel at ease. If you want to sell higher-ticket buildings without higher stress, start here.  Subscribe for more conversations like this, share the episode with a dealer who needs a growth lever, and leave a review so more builders can find the show. What’s the one product or process change that would stop you from losing your next deal? For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Cardinal Leasing iFAB First Choice Metals Shed Builder Expo Sensei

  4. Sep 4

    StoryBrand For Shed Dealers

    Send us Fan Mail Your shed website can look great and still quietly lose sales. The real issue is usually simpler than people want to admit: the customer can’t tell what you offer, why it matters, or what to do next fast enough. We sit down with fan-favorite shed salesperson Jerald Rhodes of Creative Backyards and Chad Stolzfus of Life X Marketing to get painfully practical about StoryBrand messaging, homepage conversion, and what “clear beats clever” looks like in the shed industry.  Jerald tells the story behind rebuilding his website, including the moment a cheaper proposal made him trust the vendor less and why paying more for a tighter process ended up delivering better results. We talk about centering the buyer as the hero, keeping your brand consistent across the lot, social media, and your website, and why identifying your ideal customer can improve lead quality more than “more traffic” ever will. If you sell portable buildings, sheds, cabins, or custom structures, this is packed with usable language and decision frameworks.  Chad breaks down how Life X applies Donald Miller’s Story Brand concepts without forcing every shed business into the same template. We dig into the “grunt test,” where to bend the rules based on buyer intent, and the tradeoffs between clean messaging and strong SEO. Then we go deep on local SEO fundamentals that still win right now: Google Business Profile optimization, consistent name address phone across platforms, review strategies that boost visibility, and how AI search is reshaping trust signals.  If you want better conversions, better leads, and a clearer marketing plan, hit play, then subscribe, share this with a shed dealer who needs it, and leave a quick review with your biggest takeaway. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing CAL Solar Blaster PlayMor Playsets Sensei

  5. Sep 2

    Built Like A House But Still A Shed - PART 2

    Send us Fan Mail We tackle the ongoing debate in the shed industry: do you win with big inventory and instant gratification, or with custom builds and a tighter operation? We talk inventory turns, lead times, and why a mega lot can be both a magnet and a margin killer. Then we zoom out to digital marketing for shed companies and the real-world friction of selling online in local markets where people expect you to understand the region, the load requirements, and even the backroad directions.  The heart of the conversation is customer service. When prices rise and competitors stay close, service becomes the differentiator customers actually remember. We share what “back to basics” looks like in 2026: being present, communicating clearly, and building a positive culture that customers can feel the moment they walk in. Subscribe for more real shed dealer talk, share this with a teammate, and leave a review with the one process you would fix first. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro NewFound Rentals Shed Suite Identigrow Cardinal Manufacturing

  6. Aug 28

    The Shed Builder Expo Works Because People Show Up To Help Each Other

    Send us Fan Mail A trade show doesn’t become a must-attend “family reunion” by accident. We’re joined by Marty Boltres and Matt Poe from Shed Business Journal to tell the behind-the-scenes story of how the Shed Builder Expo grew from earlier customer events into a fast-scaling hub for the shed industry and portable building industry. We dig into what makes this event different: real face-to-face conversations, a show floor that stays busy, and education sessions led by people who have actually built, sold, or advised shed businesses. Marty shares what growth looks like from the organizer side, why Knoxville has become a strong home base, and how the team even blocks more than 1,000 hotel rooms to make attendance easier. Matt breaks down the “community hub” philosophy and why live coverage helps people who cannot make the trip get a real feel for what’s happening. Then we look forward. We talk about the surge in sales technology, the steady flow of new products that help shed dealers differentiate, and what industry consolidation means as the market matures. Marty also points to ADUs, tiny homes, and park models as a transformational lane to watch, plus why smart businesses adjust quickly when demand softens. If you’re planning to attend, head to shedbuilderexpo.com and pre-register, then share this with someone who needs a reason to get in the room. Subscribe, leave a review, and tell us: what’s the one question you want answered at the expo? For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing J Money LLC First Choice Metals LuxGuard

  7. Aug 26

    Built Like A House But Still A Shed - PART 1

    Send us Fan Mail A busy lot can still hide a stalled business, and that tension is where this conversation starts. We’re joined again by Sam Fawcett of Bitterroot Shedz in Montana to talk about what’s really changing inside the shed industry and what separates steady operators from shops that feel stuck. If you sell portable buildings, storage sheds, or custom backyard structures, you’ll hear why the problem is often not demand, it’s the small friction points in operations, follow-up, and how customers experience you before they ever call. Sam shares what he’s seeing on the ground, from the impact of weather and wildfire smoke to the way buyers are shifting back toward custom orders. We also dig into the bigger wave behind it: sheds going mainstream. ADUs, cabins, family compounds, and “built like a house” expectations are pushing builders to rethink quality, compliance, and especially branding. When customers want a structure that matches a high-end home, the word “shed” can feel like a box, which is why more companies are leaning into “structures” and broader positioning. We wrap by getting practical about language and sales. Rent-to-own versus lease-to-own seems subtle, but it can change customer assumptions about ownership and financing, so clarity matters. If you want better shed sales, stronger marketing, and a smarter approach to inventory versus custom builds, this is a solid listen. Subscribe, share this with a fellow shed pro, and leave a review with your biggest takeaway. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Pittsburgh Paints iFAB LLC Shed Sales Summit Velocity 360

  8. Aug 21

    Your Next Shed Lead Comes From The Feed

    Send us Fan Mail Your shed business can have great inventory, fair pricing, and strong salespeople and still feel invisible online. That’s the problem we tackle with Raymond Freedlander and Hal Licht from Simple Shed Marketing: how shed dealers and portable building pros can stop relying on Marketplace posts and start generating steady leads with Meta ads that actually convert. We get specific about what’s working now, including short, story-driven video marketing that builds trust before a customer ever steps on the lot. Ray and Hal explain why the “person on camera at the lot” matters, how social proof like followers and reviews influences buying decisions, and why your page should act like a content warehouse that proves you’re active, real, and ready to help. We also dig into the shift in buyer behavior as more people use AI search tools like ChatGPT for complex purchases, and why your content is what those tools learn from. From there, we talk shop: what should stay organic versus what deserves ad dollars, why boosting flyers usually disappoints, how to separate value deals from premium custom builds, and how messaging changes when you promote RTO, financing, or a high-end product with no discounts. We close with the unsexy truth that changes everything: speed. If you can’t respond fast, you will lose leads, even with great ads. Subscribe for more real-world shed marketing strategies, share this with a dealer who needs more leads, and leave a review telling us what topic you want next. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Velocity 360 Solar Blaster Stryker Hunting Blinds Cardinal Leasing

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4.8
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About

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.

Information

  • Creator
    Shed Geek Podcast
  • Years Active
    2021 - 2026
  • Episodes
    488
  • Rating
    Clean
  • Copyright
    © 2026 Shed Geek Podcast
  • Show Website
    Shed Geek Podcast

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