Shed Geek Podcast

Shed Geek Podcast
  • 4.8 (26)
  • Marketing
  • Updated Weekly

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.

  1. 1d ago

    From Solopreneur To Real Organization PART 2

    Send us Fan Mail PART 2 If you’ve ever felt like your shed business is busy but not getting easier, the problem might not be production. It might be the numbers you’re not tracking. We sit down with Steve Byler to lay out the few KPIs that cut through the noise and instantly sharpen decision making: material cost as a percentage of revenue, labor costs, distribution cost, and the sales metrics that actually connect to profit. We also dig into what “scalable marketing” really means in the shed and portable building industry. Cost per lead, conversion rate, and average ticket are useful, but ROAS (return on ad spend) is the metric that tells you whether you’ve built a sales model you can safely pour fuel on. Along the way, we talk customer satisfaction, warranty impact, and why your public reputation is a real operational cost, not just a branding problem. From there, the conversation gets candid about leadership and growth. Steve shares how EOS (Entrepreneurial Operating System) helps teams solve issues across vision, people, data, processes, and accountability and why some gaps must be solved by putting the right person in the right seat, sometimes via a fractional CFO or upgraded leadership talent. We close with the uncomfortable truth about exits: if the business can’t run without the founder, buyers aren’t buying a company, they’re buying a job and most won’t. Subscribe for more real conversations from the shed industry, share this with an owner who’s ready to scale, and leave a review to help the show reach more builders and operators. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Cardinal Leasing iFAB LLC First Choice Metals Velocity 360

  2. 3d ago

    Your Books Should Tell The Truth About Profit

    Send us Fan Mail Your lot can be busy and your pipeline can look full, yet the business still feels stuck. We sit down with Karry King of Lily and Sparrow Bookkeeping, a certified public bookkeeper and QuickBooks Live expert, to talk about what’s usually going wrong behind the scenes for shed dealers, shed builders, and shed manufacturers: messy data, missed matches, and financial reports you can’t fully trust. We dig into the most important QuickBooks Online habit for real-world small business accounting, reconciling. Karry explains what reconciliation actually is, why it’s the moment errors show themselves, and how bank feeds can quietly create duplicate income when transactions are downloaded and posted without matching. If you’ve ever felt like your profit looked great on paper but reality felt tighter, this conversation will click. Then we get specific to the shed industry: rent-to-own (RTO) sales workflows, invoices versus RTO payments, and the journal entry moves that keep you from double-counting thousands of dollars. We also cover depreciation, why your balance sheet can drift over time, and how to read a profit and loss statement versus a balance sheet so you can see true profitability, not just revenue. Karry also shares why it’s critical to vet a bookkeeper, especially when your business depends on clean numbers to price jobs, manage inventory, and plan growth. If you want clearer books and fewer surprises at tax time, listen now, share this with another shed business owner, and subscribe so you don’t miss what’s next. If the show helps, leave a review and tell us what you want to improve in your numbers. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Solar Blaster PlayMor Playsets

  3. Oct 2

    From Solopreneur To Real Organization PART 1

    Send us Fan Mail Growth in the shed industry can feel simple right up until the day it suddenly doesn’t. One minute you are riding momentum, the next minute you are stuck, tired, and wondering why more effort is not producing more results. We sit down with Steve Byler, longtime industry leader and certified EOS implementer, to get honest about the real turning point for portable building businesses: the shift from founder-driven hustle to an organization that runs with clarity. We talk through what Steve sees on the ground as he travels and coaches leadership teams, including the classic ceiling moment, burnout, and the trap of being the “spark plug” that powers everything. We also dig into complexity as the hidden cost of scale: adding people, adding product lines, going vertically integrated, taking control of the sales process, and even the temptation to bring rent-to-own in house. The opportunity is real, but Steve explains why every add-on multiplies operational load, and why focus and niche strategy often win long-term. Finally, we get practical about data and KPIs in the shed business. Gut feel can carry a simple operation, but scaling without visibility leads to costly surprises and missed decisions. If you want better profitability, better leadership, and a healthier company culture, this conversation will help you think like an owner who builds systems, not just sheds. Subscribe, share this with a shed business owner who’s feeling stuck, and leave a review so more builders and dealers can find the show. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Shed Suite Identigrow Cardinal Manufacturing CAL Velocity 360

  4. Sep 30

    Grandma Proof Shed Configurator

    Send us Fan Mail A shed customer can be ready to buy and still walk away if your process feels confusing, slow, or hard to picture. That’s why I’m excited about this conversation with Marshall and Christopher from Volumetric Software, a new 3D shed configurator built with a simple goal: make the design experience clear enough that even grandma can use it, while still giving dealers and builders the detail they need to deliver the building right the first time. We get into what makes a 3D configurator more than a “nice website feature” and why it drives higher-quality leads. We talk about reducing friction for shed shoppers, replacing jargon with visuals, and using smart tools like quick commands to make changes without endless clicking. On the business side, we explore how configurator data becomes better work orders, how auto-centering can cut down on back-and-forth, and why true dimensions matter when stated sizes don’t match buildable space. We also dig into the practical stuff dealers care about: integrating checkout through Stripe, supporting rent-to-own workflows, and deciding when a dealer review is required for more complex builds like tiny homes. Plus, we talk about offline configurator options for areas where reliable internet just isn’t a given, and why collaboration across CRMs, configurators, and the wider shed industry helps everyone win. If you like conversations that blend shed sales, portable building operations, and real-world tech that improves conversion and customer trust, subscribe, share this with a dealer friend, and leave a review so more builders can find it. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Making Sales Simple LuxGuard NewFound Rentals Velocity 360

  5. Sep 25

    Build Back Better PART 2

    Send us Fan Mail Part 2 with the Shed Geek Marketing Team.   Your marketing invoice should never feel like a foreign language. We talk candidly about the real problem we keep hearing from shed dealers, manufacturers, and service providers: paying for “SEO” or “digital marketing” without knowing what you are buying, how it is measured, or whether it is actually driving leads and sales. We dig into how search is shifting fast, especially with Google’s AI Overviews and the growing push toward AEO (answer engine optimization). Even strong organic rankings can lose clicks when AI answers the question directly, so we share practical ways to adapt: anticipate customer questions, validate them with keyword research, and structure blog content to answer clearly at the top while still going deep for SEO. Then the conversation gets hands-on with live call-ins, including a breakdown around product visibility, backlinks, and Google Shopping and Merchant Center considerations. We also address the overwhelm that comes from endless reports and dashboards, and why narrowing your focus to SMART goals and a short list of KPIs can bring sanity back to your marketing decisions. If you want shed marketing strategy that’s measurable, realistic, and built for the portable building industry, hit play, share this with someone who is tired of guessing, and subscribe and leave a review so more shed businesses can find it. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing First Choice Metals Velocity 360 J Money LLC

  6. Sep 23

    Build Back Better PART 1

    Send us Fan Mail We sit down with the Shed Geek Marketing team and talk plainly about why growth flattens even when demand is real, plus what to fix first so your marketing starts producing measurable shed sales. We dig into the most common problems we see in shed dealer marketing and shed manufacturer marketing: chasing shiny tactics without a plan, under-using Google Business Profile, not asking for Google reviews, and treating a website like a static business card instead of a lead engine. We also unpack what is happening inside ad accounts across Facebook and Google Ads, why most ads look identical, and how better attribution and faster follow-up can protect your ad spend. If leads are slipping through the cracks, it is not a “bad lead” issue, it is a system issue. Then we zoom out to the foundation: branding. When your logo, colors, typography, photos, messaging, signage, and website all feel connected, trust rises fast in a crowded shed industry. From there we compare WordPress, DIY builders like Wix and Squarespace, and custom-coded sites, with a clear focus on SEO, flexibility, and long-term ownership. We close with a simple reminder: digital marketing is ongoing, like maintaining a garden, and small updates compound over time. If you want more shed leads that actually convert, subscribe, share this with another dealer, and leave a review so more builders and dealers can find the show. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Shed Builder Expo Stryker Hunting Blinds Cardinal Leasing iFAB LLC

  7. Sep 18

    From Contract Builder To Regional Powerhouse In The Carolinas PART 2

    Send us Fan Mail This is part 2 with Reuben Vollrath of Speedy Sheds in Laurinburg, North Carolina. We talk about what we’re seeing on the ground: customers walking in with plans for hobby rooms, finished pool houses, and tiny home or ADU style shells because traditional housing costs feel out of reach. We get honest about what buyers want, what they can afford, and why “custom” has become the new baseline in the portable building world. We dig into the real blockers that separate a cool idea from a delivered building: permitting offices, inspections, coastal regulation headaches, and the challenge of engineered drawings. Reuben shares how Speedy Sheds approaches near turnkey projects by handling insulation, electrical, wall finishes, flooring, and room framing while staying cautious around plumbing and modular licensing. We also talk about why the industry needs clearer standards and stronger advocacy so shed builders can offer residential friendly solutions without guessing what each county will allow. Then we zoom out to the future: product tier strategy for premium and economy buyers, how to market ADU shells and electrical packages with clear language, and why AI is already changing reporting, KPIs, and day to day operations. We close on what “agentic AI” could mean for shed SEO, online shopping, and lead follow up as customers expect faster answers and cleaner buying experiences. If this conversation helps, subscribe, share it with a builder or dealer, and leave a review so more shed pros can find it. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Identigrow Cardinal Manufacturing CAL Solar Blaster Pittsburgh Paints

  8. Sep 16

    AI Can Scale Dealer Support Without Losing Trust

    Send us Fan Mail With shed dealers popping up everywhere after the COVID surge, the real edge is no longer just location or demand. It’s response time, accurate answers, consistent follow-up, and the systems that keep your operation tight when the market gets crowded. We’re joined by Josef Burroughs and Robert Hill to talk about what they’re seeing on the ground and what they’re building to help. Josef comes from the trenches of shed retail and marketing, and Robert brings the software and AI development side. Together, they explain why communication issues and missing support create churn inside dealer networks, and how manufacturers can finally get a clearer window into what customers ask for most. We also get practical about the day-to-day: training, warranties, delivery constraints, de-escalating angry customer texts, and keeping marketing consistent when life gets busy. Then we break down RepBot and ShedBot: a consumer-facing AI agent for manufacturer websites and a dealer-facing assistant that protects manufacturer-specific knowledge behind logins. We talk about tribal knowledge, preventing information bleedover, and AI hallucinations, plus why the goal is AI assist, not replacing the human moments that build trust and close sales. If you’ve been skeptical of AI in the shed industry, this conversation is built to make it plain, usable, and grounded in real operations. Subscribe for more shed sales, marketing, and shed business tech conversations, then share this with a dealer or manufacturer who needs tighter systems and faster answers. What part of your process breaks first when things get busy? For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro LuxGuard NewFound Rentals Shed Builder Expo Shed Suite Pittsburgh Paints

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4.8
out of 5
26 Ratings

About

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.

Information

  • Creator
    Shed Geek Podcast
  • Years Active
    2021 - 2026
  • Episodes
    495
  • Rating
    Clean
  • Copyright
    © 2026 Shed Geek Podcast
  • Show Website
    Shed Geek Podcast

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